Former champions Lemi Berhanu and Worknesh Degefa will be among the powerful elite line-up when the Standard Chartered Dubai Marathon celebrates its 20th edition on the streets of the UAE on January 25. The two Ethiopians – winners in 2015 and 2017 respectively – are key figures in the roll of honour of the Middle […]
Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it. For too long, consumer […]
Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons. Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release […]
The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the […]
Tens of thousands of fans gathered today in Long Beach, Calif. for ComplexCon. Below are highlights from Day One. Allen Iverson dropped his first kicks in more than four years, the I3 Legacy from Reebok, at ComplexCon. Two color ways were released and all sold out immediately. Reebok hosted Iverson in their booth for a fan […]
Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon. The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers […]
FOR YOUR CONSIDERATION ++ KANYE WEST ++ PRODUCER OF THE YEAR
Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com. Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout […]
In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok […]
As announced on VOGUE Premium French wine brand Luc Belaire launches its fourth cuve by welcoming superstar rapper Young Thug into its ambassador network and releasing new video content Luc Belaire is proud to present BELAIRE LUXE ROSÉ the fourth cuve in its smash-hit portfolio, launching with rap artist Young Thug as the official brand […]
