Last night, Friday, February 8th, celebrities, musicians, social influencers and special guests came together to raise a glass and celebrate ‘GUESS Vibras,’ an exclusive collection designed by global music superstar, J Balvin.
The launch party took place at a massive warehouse in Hollywood ahead of J Balvin’s appearance in the opening segment of Sunday’s Grammy Awards broadcast, where he is also nominated for “Record of the Year” for his collaboration on Cardi B’s “I Like it”. To bring the collection’s vibrant Miami inspirations to life, the space was infused with bright, colorful moments to also reflect his mantra for the the capsule, “nice energy, nice vibras, just smile and that’s what we need, all love.”
Guests enjoyed upbeat party vibes as they were able to dance, visit a custom snow cone station or play ice hockey and basketball shot ball while sipping signature Buchanan’s whisky cocktails. Guests in attendance were also the first to get a sneak peek of J Balvin’s new unreleased Buchanan’s DeLuxe x J Balvin Limited Edition Design bottle inspired by his culture and the good vibras around him.
The 42-piece ‘GUESS Vibras’ collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, includes a selection of ready-to-wear and accessories for both men and women. Balvin’s personal style and colorful, risk-taking aesthetic is infused within each piece. His hands-on design input makes this collaboration for GUESS another standout, bringing with it global appeal.
Notable guests included: J Balvin, Becky G, Diplo, Ty Dolla $ign, James Kennedy, Raquel Leviss, Nicolai Marciano, Torey Lanez, Amanda Steele, Zion, Jules Goddard, Jesse Baez, Sebastian Lleget, Khalil, Manuela Fernandez, Tainy, Sofia Jamora, Xian Mikol, Amanda Cerny, Scottie Pippen, Kelvin Pena and Nathalie Paris.
The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the courtyard. All pairs were sold out in minutes. PUMA also unveiled the upcoming collaboration pack with Hot Wheels – the RS-X Toys Hot Wheels that release on December 1st.
Special guests Kali Uchis, A Boogie Wit a Hoodie, Yo Gotti and Nipsey Hustle all came out to promote and sign the limited-quantity bootleg tees designed by Chinatown Market. Each tee design were inspired by each artist. YesJulz and her 1AM radio crew continued with their live broadcast from the PUMA Galleria and interviewed the artists mentioned above plus a whole lot more. Also seen were Emory Jones, Upscale Vandal, Karrueche and Victor Cruz, among the many celebrities who dropped by.
To celebrate the launch of Cadillac’s newest vehicle, the XT4, Cadillac & Nas dropped a one-of-a-kind Cadillac crest piece and gold chain filled with yellow diamonds, black diamonds, rubies and sapphires. While Nas was signing custom Cadillac/Nas/Complex Merch he surprised a lucky fan by giving the chain to them, creating a once-in-a-lifetime moment with the most coveted drop at the event.
DJ Akademiks and A Boogie wit da Hoodie battled it out during a live episode taping of “On the Sticks,” the new interactive gaming series from Complex and Xbox. The two played NBA 2K19 with A Boogie wit da Hoodie emerging as the champion. The series launches Friday, November 9 on Complex’s YouTube channel.
Virgil Abloh headlined ComplexCon(versations) to a packed house of 700 fans. He was joined on stage by emerging designers (b).stroy, comprised of Brick Owens & Dieter Grams, as well as Ev Bravado and Rhuigi.
Nas, Big Boy, Jeff Staple and Tinashe stopped by the HBO barbershop experience that was promoting the new series “The Shop.” Capitol Records’ James Davis, Njomza, BJ The Chicago Kid and Marc Byers joined artists Nick Grant and A Boogie wit da Hoodie for panel discussions at the booth.
Balvinhit the floor checking out the booths, posing for photos with fans, copping exclusive merch and more.
As part of Adidas Originals main event at ComplexCon, the brand joined forces with creative partner Pusha T to present a journey through three connected environments, reimagining a retro bank vault and penthouse office, to unveil a limited edition EQT Cushion 2 collaboration. Answering the popular demand for more cultural experiences, the mogul sat with 12 aspiring artists from Los Angeles for an opportunity at the adidas Originals Sound Labs Grant for musical development. Only five musicians made the cut after two days of listening sessions and now local LA semi-finalists Sareal, Lorine Chia, Ice Cold Bishop, Indiigo and Rugby Wild will continue the application process for the grant that will result in a winner in the first days of 2019. Also, King Push was joined by adidas Originals partner Pharrell Williams, who released pairs of the elusive adidas Originals N.E.R.D HU NMD and 50 pairs of never-seen-before PW HU P.O.D. System exclusive for the conference. Winners of the Friends and Family HU P.O.D. System pairs got to meet Pharrell as a special treat from the icon and Adidas Originals. And finally, Adidas Originals launched its new Los Angeles-focused social identity @AdidasLA alongside rap legend and creative ambassador Snoop Dogg. Coinciding with the 25th anniversary of Doggystyle, the brand partnered with Snoop and LA’s World Famous VIP Records for a special pop-up experience. Snoop himself made a special appearance and signed 25 pairs of adidas Originals P.O.D. System sneakers that had been customized by LA artist Gregory Siffs.
Reebok closed out the weekend with its limited-edition Futsal Fusion R58 drop and the final silhouette of the the R58 Series, the Sole Fury Floatride. Lil Baby stopped by in celebration of the drop, purchasing the first ten pairs for lucky customers in line before customizing shirts for his whole crew.
Karen Civil introduced film narrator Pharrell Williams at Universal Pictures’ special screening of THE GRINCH Saturday night ahead of of its upcoming release.
GUESS JEANS U.S.A. x PLACES+FACES debuted at ComplexCon ahead of its global launch. Unique items such as reflective tees, photo-vests, cargo pant and tracksuits were the first to go. J.Balvin, Teyana Taylor, Made in Tyo (Tyoko), Olan Prenatt, Trill Sammy, Christian BULL1TRC, and Premium Pete all stopped by GUESS Jeans U.S.A. to pick up the goods.
Zen, a new e-commerce experience celebrating sneaker culture with a unique blend of commerce, storytelling, community, and events that launched at ComplexCon, gave away to lucky winners hundreds of pairs of rare kicks including Nike Air Mags seen in ‘Back to the Future,’ Undefeated Jordan IV, Nike Dunk SB Low Diamond Supply Co. “Tiffany,” all Supreme Nike SB Blazers and Dunks, and Adidas Chanel Pharrell Hu NMD.
Becky G bounced around on the giant inflatable art installation from FriendsWithYou Art Collective at the POPSockets booth.
Steve Aoki joined Kim Jung Gi for selfies in the Find Your Grind infinity room.
At McDonald’s Project Connect booth, exclusive designs by influencers Joe FreshGoods, Elise Swopes and Richie Lewere added to jean jackets, jerseys, long sleeve tees and book bags. Also at the booth, Teyana Taylor hosted a first-ever tasting of the new Triple Breakfast Stack for a lucky winner. Hosted by Kenny Burns, Lena Waithe, Don Benjamin and Marcellus Bennett dropped in to enjoy the drops, live DJs, McDonald’s McNuggets, world famous fries and soft drinks.