Posts made in April 2025

Inside the World of VIP Perks

What True Luxury Looks Like Today

We often jump to material goods like designer luggage, watches, and vehicles when we think of luxury. However, in the world of VIP perks, luxury encompasses far more than material items. It’s a whole way of living and experiencing the world, with an entirely different level of treatment than the average person would receive.

But how did this shift from possessions to experiences happen? We can trace it to shifting consumer demands and brands seeking to stay relevant and ahead of the curve. Modern luxury meets—and exceeds—these demands through exclusive offers and experiences both online and in person. Only a select few have access to these offers from brands.

The Shift from Possessions to Experiences

Although luxury industries now prioritise experiences, they are still driven, in part, by brands that offer physical items. As consumers have increasingly adopted online purchases, this has posed a hurdle for luxury brands because their customers still receive high-quality products but miss out on traditional luxury experiences. Brands have adapted how they present themselves to craft unique experiences and offer select customers perks to continue to set themselves apart and deliver an air of lavishness and exclusivity even through an online experience. For instance, they use new technologies to craft personal offers and recommendations and leverage augmented and virtual reality to shape a more unique and personalised experience.

Brands have also adapted by creating in-person experiences that can compete with the ease of shopping online, and part of this appeal is that the experience may not be focused on shopping. Instead, it’s about creating a memorable, immersive event that connects customers with the brand. Luxury brands entice customers with celebrity-hosted events, private screenings, and exclusive product previews.

Even traditional luxury experiences have evolved to remain prestigious. This has led luxury travel and hospitality brands to reach new heights in how they pamper clients. Where materials and finishes would have defined luxury in the past, hotels, airlines, and other modes of travel are now embracing a new definition of luxury—one that prioritises the quality of service their clients experience.

While quality materials are still present, luxury today prioritises experiences over gold-plated finishes, crystal chandeliers, and an expansive use of marble. Instead, it’s about creating memories and anticipating every possible want and need. Like online experiences, luxury brands personalise every interaction.

These shifts appear in exclusive brand offerings, not those available to the general public. These novel experiences and opportunities are reserved for the VIPs who make frequent purchases from luxury brands, elevating the notion of loyalty reward programs to a whole new level.

Modern Luxury Perks for VIPs

Exclusivity and personalisation converge for VIPs in the perks businesses offer them. These perks cater to high rollers who spend as if money is no object, making many of these out of reach for most people. You’ll likely recognise parallels between these perks and those offered by most loyalty reward programs, like those from a major department store or clothing brand. These ways of connecting with customers are highly effective marketing strategies for luxury and budget brands alike.

Early and Priority Access

VIPs are given priority access to experience new offers, from art shows and fashion shows to newly constructed luxury hotels, while being wined and dined. It’s not just being the first to access something, but also being the first to experience the full VIP treatment.

Discounts, Contests, and Promotions

Luxury brands offer their VIPs exclusive discounts, contests, and promotions such as private events, free trips, or concert tickets. This encourages customer engagement and creates opportunities for unique experiences that endear them to the brand.

Exclusive Merchandise and Gifts

While limited-edition merchandise is found across different businesses, luxury brands reserve limited-edition merchandise for their most prestigious customers. Additionally, these clients may have opportunities for personalised products tailored to their preferences and customisations to existing offers. For instance, Louis Vuitton allows VIPs to select the leather and lining material for a custom designer bag. VIPs at luxury brands may also receive gifts alongside their purchases, which are curated to complement and enhance the gift. For example, a jewellery box can be included with the purchase of a necklace.

VIP Lounges

VIPs at events like conferences, sports games, or concerts are provided with private access lounges. These lounges offer comfortable amenities, including food and drinks, and space where they can privately watch the action unfold or participate in meet-and-greets with keynote speakers, athletes, or artists. It adds extra personalisation and care to what may already be a thrilling experience, making it even more enjoyable and memorable.

Personalised Support and Seamless Convenience

From dedicated customer service to personal concierges and premium delivery for orders, some brands offer VIPs seamless convenience to make the customer service experience exceptional. For instance, VIPs of online gaming sites are offered financial flexibility. They enjoy increased limits and faster processing times, so their enjoyment of online platforms has as few disruptions as possible. While most people who game online might go looking for casinos that accept PayPal to maximise convenience around processing times and deposit limits, for VIPs, these concerns are barely a thought. The process of spending is made virtually frictionless.

The Future of Luxury

As with other industries, the luxury industry constantly changes as new trends and technologies emerge. Gen Z has particularly influenced the luxury industry as their purchasing power grows. The generation is driven by meaningful and personalised experiences, which means the emphasis on personalisation in luxury will only continue to be prioritised. But this isn’t the only factor impacting the future of luxury offers. Evolving technologies and shifting consumer values are impacting luxury industries as well.

Technology is creating new avenues for delivering luxury experiences through curated shopping, streaming, and entertainment platforms. It also delivers luxury tech products, like wearable tech from Gucci and Hermès, that add style, convenience, and functionality. AI will likely shape luxury experiences, streamlining personalised offerings and creating more immersive online experiences.

Evolving consumer values have increased demand for sustainable initiatives prioritising social responsibility and the environment. This will likely continue to influence how brands deliver their offers and experiences.

Modern luxury has shifted to deliver unique and lavish perks to VIPs. The cornerstones of making people feel pampered and spoiled—exclusivity and personalisation—are more prominent than ever, and their importance will only continue to grow.

Jessie Murph + Uproxx

Jessie Murph to Headline UPROXX & Sparkling Ice’s ‘Sparkling Sessions 2.0’ Party during Stagecoach

UPROXX Studios and Sparkling Ice have announced that the next installment of ‘Sparkling Sessions’ will take place during this year’s Stagecoach Festival and feature a headlining performance by rising country-pop star Jessie Murph. Taking place on Saturday, April 26, from 2:00 PM to 5:00 PM PT at a Private Estate 2 Miles from Stagecoach, ‘Sparkling Sessions 2.0’ will offer festival-goers an exclusive desert getaway, with custom Sparkling Ice cocktails, Mexican food trucks, games, VIP experiences, swag, and DJ sets by Le Chev and Politik.

Building on the success of previous ‘Sparkling Sessions’ events at major festivals – including Coachella, Lollapalooza, and Austin City Limits – this latest installment promises an unforgettable experience just two miles from the Stagecoach Festival grounds. Part intimate concert series and part custom cocktail-infused dance party, the ‘Sparkling Sessions’ series has provided intimate fan experiences with artists such as Pink Sweat$, Teyana Taylor, Justine Skye, Zack Fox, THEBROSFRESH, and Dasha, bringing a shot of flavor and an undeniable energy to some of the biggest cultural celebrations.

The event is free to attend, but space is limited and will be filled on a first come, first-served basis. Guests must RSVP HERE to secure their spot and receive location details.

For more ‘Sparkling Sessions’ event updates, including behind-the-scenes moments and more, follow @UPROXX on Instagram, TikTok, X, and Facebook.

Jessie Murph and Uproxx via Vaughn Lowery's 360 MAGAZINE.

Photos: Robert Scott Welch

Creative Eco-Friendly Travel Tips for Your Next Vacation

Traveling can be very harmful to the environment. Many eco-conscious people have stopped using airplanes and reduced their major vacations entirely. You don’t have to sacrifice travel for the environment, however. There are a ton of ways you can reduce your carbon footprint and give back to the environment while enjoying a full, happy vacation. If you’re wondering where you can improve your eco-travel habits, you’ll want to get creative and get some research under your belt.

Prioritize Sustainable Lodging

Many hotels or rentals have green certifications to prove their dedication to reducing resource waste and providing more eco-friendly service. Whether you prefer a hotel or an Airbnb, be sure to research the most sustainable options in the destination you’re headed to. It may be even more sustainable to rent from locally-owned eco lodges or park model cabins made with natural materials. If you want to go above and beyond, find lodging with composting toilets, renewable energy, and water conservation systems. Camping in nature or using an electric RV can also help you travel and sleep sustainably.

Rent an Electric Vehicle

Whether you want to road trip in an RV or travel around town on your own terms, consider renting or buying an electric vehicle for a cleaner travel method instead of making long distances in your gas vehicle. Electric cars use rechargeable batteries instead of polluting the air with fossil fuels. You’ll pay more money to rent or buy a new car instead of using your own, but you’ll be contributing to less environmental harm.

Eliminate Plastic in Your Luggage

It’s not unusual to bring toiletries in a plastic zip bag or to have single-use plastic travel items. Try to eliminate your use of these items unless you’re reusing them over and over again. Single-use plastics overflow landfills, as they don’t break down naturally in the environment. If you want single-use items, consider recyclable materials like paper, cardboard, or glass. You can also implement reusable items, like fabric laundry bags or metal water bottles. The less plastic you use, the better for the environment.

Bring Your Towels and Toiletries

If you’re staying in lodging that provides towels and toiletries for you, consider skipping them. Most free toiletries in places like hotels are made of single-use plastic, and the more you consume, the more plastic is tossed in landfills. Using hotel towels contributes to excessive water use, as they need to wash towels with each room cleaning. Bringing your own towels skips the need for hotels to clean their own. Alternatively, make sure your hotel towels aren’t washed each time by requesting housekeeping to skip towel laundry until you check out.

Bring Along Reusable Items

On vacation, you’ll be eating, drinking, and shopping. Bringing reusable utensils, straws, and shopping bags significantly reduces the amount of plastic you’ll be tossing away with each takeout meal or shopping trip. The more items you can reuse, the fewer materials are made for mass distribution. There are many stylish reusable travel items, such as fabric lunchboxes, bamboo utensils, and metal straws. All of these items can be continuously reused and repurposed, then recycled at the end of their lifespan.

Use Public Transportation, Walk, or Bike

Cars may be more convenient, but using gas vehicles contributes to air pollution. The most eco-friendly travel methods are walking and biking; consider using these methods within reason whenever possible. Certain public transportation methods are considered more eco-friendly than others, such as electric light rails in certain cities. Check what travel options are available to you and compare their carbon footprints. Create an itinerary to prioritize biking or walking distances whenever you’re able to.

Choose Natural Destinations

Many people travel to urban hubs and entertainment centers like New York City or Las Vegas. While there are many eco-friendly developments in these cities, the best way to reduce your carbon footprint is to go natural. Choose a camping retreat or rent an eco-friendly beachside cabin. When your vacation involves the great outdoors, you can enjoy what the natural world has to offer without overloading power grids or contributing to urban heat island effects. It’s a chance to discover the beauty of nature and embark on a new adventure.

Treat the Environment With Respect

Wherever you choose to visit, it’s crucial to treat the destination and environment with respect. Avoid littering, respect local laws, and don’t contribute to excessive resource waste. Conserve water and energy whenever possible. If desired, you can even volunteer to help local communities and environments when traveling. It’s our collective responsibility to preserve the beauty of our planet.

Consider Eco-Tourist Programs

Some destinations have eco-tourist programs that provide incentives for visitors who use eco-friendly practices. Recycling or conserving water in some destinations may allow you to receive prizes or unlock exclusive destinations. Look up green travel initiatives in your area or areas you’re looking to visit to see if there are any programs where you’re going.

Conclusion

You don’t have to completely abstain from traveling if you want to live an eco-friendly lifestyle. There are many simple ways to be more conscious about your travel pollution and carbon footprint. Electric vehicles are much better options than gas-powered vehicles, but walking, biking, or using eco-friendly transit is the optimal solution. Reuse whatever you can and aim to reduce single-use plastics on every occasion you can. Careful planning and research can help you enjoy a stress-free vacation in harmony with the world around you.

KENDRICK + SZA KICK OFF THEIR GRAND NATIONAL TOUR IN MINNEAPOLIS

Last night, global artists Kendrick Lamar and SZA kicked off their Grand National Tour with a sold-out show at U.S. Bank Stadium in Minneapolis, MN.

Following a hits-filled DJ set by Mustard, Kendrick Lamar reunited with SZA for a set of era-defining anthems. Together, they brought to life a nearly 3-hour performance spanning songs from GNX, SOS Deluxe: LANA, DAMN., Ctrl, and Mr. Morale & the Big Steppers, including fan-favorite tracks like “tv off”, “peekaboo”, “Kill Bill”, “Snooze”, “All the Stars”, their #1 hit “luther”, and many more.

Presented by Live Nation, pgLang, and Top Dawg Entertainment, the 39-date Grand National Tour will continue on Wednesday, April 23rd in Houston, TX and continue across major stadiums throughout North America before heading to Europe and the UK this summer.

For more information on the tour and for tickets please visit grandnationaltour.com.

GRAND NATIONAL TOUR DATES:

Apr 23 – Houston, TX – NRG Stadium

Apr 26 – Arlington, TX – AT&T Stadium

Apr 29 – Atlanta, GA – Mercedes Benz Stadium

May 03 – Charlotte, NC – Bank of America Stadium

May 05 – Philadelphia, PA – Lincoln Financial Field

May 08 – East Rutherford, NJ – MetLife Stadium

May 09 – East Rutherford, NJ – MetLife Stadium

May 12 – Foxborough, MA – Gillette Stadium

May 17 – Seattle, WA – Lumen Field

May 21 – Los Angeles, CA – SoFi Stadium

May 23 – Los Angeles, CA – SoFi Stadium

May 24 – Los Angeles, CA – SoFi Stadium

May 27 – Glendale, AZ – State Farm Stadium

May 29 – San Francisco, CA – Oracle Park

May 31 – Las Vegas, NV – Allegiant Stadium

Jun 04 – St. Louis, MO – The Dome at America’s Center

Jun 06 – Chicago, IL – Soldier Field

Jun 10 – Detroit, MI – Ford Field

Jun 12 – Toronto, ON – Rogers Centre

Jun 13 – Toronto, ON – Rogers Centre

Jun 16 – Hershey, PA – Hersheypark Stadium

Jun 18 – Washington, DC – Northwest Stadium

Jul 02 – Cologne, Germany – RheinEnergieSTADION

Jul 04 – Frankfurt, Germany – Deutsche Bank Park

Jul 05 – Frankfurt, Germany – Deutsche Bank Park

Jul 08 – Glasgow, UK – Hampden Park

Jul 10 – Birmingham, UK – Villa Park

Jul 13 – Amsterdam, Netherlands – Johan Cruijff ArenA

Jul 15 – Paris, France – Paris La Défense Arena

Jul 16 – Paris, France – Paris La Défense Arena

Jul 19 – Cardiff, UK – Principality Stadium

Jul 22 – London, UK – Tottenham Hotspur Stadium

Jul 23 – London, UK – Tottenham Hotspur Stadium

Jul 27 – Lisbon, Portugal – Estadio do Restelo

Jul 30 – Barcelona, Spain – Estadi Olímpic Lluís Companys

Aug 02 – Rome, Italy – Stadio Olimpico

Aug 06 – Warsaw, Poland – PGE Narodowy

Aug 09 – Stockholm, Sweden – 3Arena

Kendrick Lamar + SZA Minneapolis grand national tour opening captured by Greg Noire/pgLang via 360 MAGAZINE.

Photo credit – Greg Noire/pgLang

How Businesses Can Navigate Growth Amid Rising Tariffs and Economic Uncertainty

By Ben Johnston, Chief Operating Officer of Kapitus

Businesses face a number of challenges today, including the residual effects of ongoing inflation and elevated cost of capital due to a higher interest rate environment; the impact of proposed tariffs driving up the cost of materials; and a tight labor market making it challenging to hire skilled workers. These factors combine to make it a tricky landscape for business growth. Here are a few key things to consider.

Tariffs:

President Trump has proposed considerable tariffs on the import of foreign goods and materials across our largest trading partners. Tariffs of this scale and breadth could, over time, make manufacturing in the U.S. more economic relative to importing goods and materials from abroad. But in the short to medium term, these tariffs are likely to drive inflation significantly higher and cause significant disruption to the global supply chain, threatening many U.S. businesses who rely on the global supply chain to source the components, raw materials, and finished products they sell. We can expect these tariffs to both spur inflation and lower overall consumption, slowing the economy.

Businesses that import critical goods and materials from abroad should determine if it is possible to source these goods and materials domestically. If domestic production would prove uneconomic, business owners will need to pay close attention to the tariffs being levied and which countries they are impacting most. Working quickly to move production from one country to another could prove valuable should certain countries receive stiffer tariffs than others with similar production capabilities.

Growth and Expansion:

Businesses should be judicious in their expansion plans right now. In uncertain economic times it is important to focus on services that provide a demonstrated value to customers. Before expanding services or opening a new facility or new office space, it is important to thoroughly test the market to determine demand and pricing power. Make sure that anticipated sales will more than cover anticipated expenses and be sure to have access to sufficient capital to cover several months of operating expenses in case sales take longer to materialize.

For businesses who borrow money to purchase inventory, acquire equipment, and fund expansion, it is important to maintain multiple financing relationships. Banks have been pulling back from lending to businesses, and having contacts at multiple lending institutions can help secure the fastest and lowest-cost capital when borrowing is required. We have also seen the equipment finance market impacted by banks’ reduced willingness to lend, making it more difficult for business owners to finance their equipment purchases. If businesses are having trouble obtaining financing they should:

Speak to as many potential financing sources as possible.
If purchasing equipment, work with the equipment vendor to explore financing options through that vendor’s financing partnerships.
Talk to the local bank to understand their lending criteria and collateral requirements for commercial loans.
If those resources don’t prove fruitful, there are a number of independent non-bank lenders that are willing to lend money quickly, albeit at higher rates than a bank.

Fortunately, businesses with strong credit profiles and a history of financing essential use equipment have quality options both with banks and non-bank lenders. However, business owners should expect a higher cost of capital than in years past and therefore should calculate the cost of the financing relative to the expected profits that the financing will generate, to ensure a positive return on investment.

Cutting Costs Through Efficiency:

There is no silver bullet for cutting costs without compromising efficiency. However, businesses looking to reduce overhead while maintaining or increasing efficiency will likely need to do so through automation. Accessing new technologies that allow businesses to operate with fewer employees and faster processes will make the business leaner and more scalable. Examples of scalable technologies being employed by businesses today include: installing software that can better manage inventory; implementing robotic processing tools to perform repetitive tasks inside warehouses or processing facilities; and deploying AI tools to allow employees to access critical information and draft standard communication faster and more accurately. These investments save time and allow the business to operate with fewer employees, reducing friction created by growth and allowing the business to operate at a lower cost-base.

With ongoing inflation, it is prudent for business owners to look for ways to lower overhead costs, capitalize on potential efficiencies, and consider offerings that may be more appealing to customers in a slowing economy. Here are some things to consider:

Inventory: Assess current inventory levels and review job needs frequently so that you aren’t holding more inventory than you need to operate.
Cashflow: In uncertain economic times, it is important to pay close attention to cashflow. Businesses should ensure that they have sufficient cash on hand to weather a prolonged period of reduced sales. This means exploring improved payment terms with vendors, working with financing companies to understand what financing is available to the business, and looking closely at ways to turn fixed expenses into variable ones.

About the Author:

Ben Johnston is the Chief Operating Officer of Kapitus, one of the most reliable and respected names in small business financing. Kapitus provides growth capital to small businesses and has provided over $7 billion to over 50,000 small businesses since 2006. Kapitus offers multiple loan products to small businesses, including SBA loans, revenue-based financing, equipment financing, cash-flow based factoring, revolving lines of credit, and invoice factoring.

100 Years of Shaping Automotive History

Chrysler’s Century of Innovation

Chrysler is revving up for an exciting celebration marking 100 years of pioneering innovation and iconic vehicles that have shaped the American automotive landscape over the last century
Chrysler marks 100 years on June 6, 2025, and is kicking off its centennial at the New York International Auto Show (NYIAS) with a special three-vehicle display that showcases the brand’s iconic past, segment-leading present and bright future
1924 Chrysler Six, 2025 Chrysler Pacifica Plug-in Hybrid and Chrysler Halcyon Concept will be spotlighted at NYIAS, which is marking its 125th anniversary
Original 1924 Chrysler Six on display is the same vehicle that debuted at the 1924 National Automobile Show in New York City
Details on Chrysler Century of Innovation events and initiatives will be shared and activated throughout the year, including showcasing 100 years of iconic vehicles and industry innovations
Chrysler Century of Innovation social media campaign will feature multi-part video series of iconic vehicles, concepts, innovations and moments from Chrysler’s 100 years
For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com

Chrysler is celebrating a Century of Innovation, honoring 100 years of bringing to life groundbreaking Chrysler sedans, minivans, convertibles and crossover vehicles filled with innovative, first-ever features and technologies that have influenced culture, impacted the economy and contributed to Chrysler becoming a part of the fabric of automotive history.

“Chrysler holds a significant place in automotive history and culture and has been a symbol of innovation and resilience for 100 years,” said Chris Feuell, Chrysler CEO. “It’s an entire century of innovation: from its introduction of the HEMI® V-8 engine to the creation of the minivan segment and Stow ‘n Go seating. As one of the original Big Three, Chrysler contributed to industrial growth and influenced culture with iconic vehicles like the Chrysler 300. Chrysler is more than just a car brand. It’s a key part of the automotive industry.”

Chrysler is kicking off its 100-year anniversary celebration on April 16-27, 2025, at the 2025 New York International Auto Show (NYIAS), as the show celebrates its 125th anniversary this year. The Chrysler exhibit will include a special three-vehicle display that showcases the brand’s iconic past, segment-leading present, and bright future: the 1924 Chrysler Six, 2025 Chrysler Pacifica and Chrysler Halcyon Concept.

Chrysler celebrates the 100th year anniversary at the 125th NYIAS via 360 MAGAZINE. — The thin, clean, cross-car front LED headlamp of the Chrysler Halcyon Concept is adaptive, and centered by a new LED lit Chrysler Wing logo, first debuted on the Chrysler Airflow Concept.

Emotional Oranges – Candy Gum

Watch

Following the explosive debut of ‘CANDY GUM,’ the first single from their highly anticipated debut album, global R&B-Pop duo Emotional Oranges deliver a bold new music video that transforms the track’s infectious energy into pure eye candy.

The video unites the dream team: Vali Porter of Emotional Oranges alongside the Grammy-nominated Jessie Reyez and multi-platinum Latin pop sensation Becky G. Inside a chic hotel suite, the trio capture lighting in a bottle as they get ready for a night on the town. They serve looks, spill tea, and bring the energy in every frame.

Directed by Iranian-born filmmaker Zhamak Fullad, the video reflects Emotional Oranges member Azad Naficy’s commitment to Middle Eastern representation and uplifting its creative voices. The result is a visual feast that channels early 2000s nostalgia with a futuristic twist. The band’s unmistakable sound is brought to life, set against the perfect backdrop for the track’s deep basslines, cheeky lyrics, powerhouse vocals, and undeniable groove.

“We’ve been sitting on this video for a minute, so it feels good to finally let it loose,” said Emotional Oranges. “Jessie and Becky pulled up and absolutely bodied it. There’s something about three powerful women talking their talk over funky basslines and pocket drums that just hits right. We knew the visual had to match that energy and this video feels like a fever dream you don’t want to wake up from. It made it even more meaningful to bring in Zhamak as an Iranian director to help tell the story. This whole album has been about locking in with people we respect and pushing the sound somewhere new. If this is your first taste, you’re in for a ride.”

Becky G shares, “Working with Vali and Azad is always a vibe, but this one hits different. From one LA artist to another, getting to put my grain of sand on their debut album means a lot. The second I heard this track, the bassline immediately pulled me in. I can’t wait for the fans to listen, they’re really gonna love this song. And, of course, props to my girl Jessie Reyez for going in on this one!”

Jessie Reyez adds, “I remember when I heard the music, I immediately felt bravado. It was instant. The music was very evocative of sexual confidence and of desire. So when I closed my eyes and opened my mouth, that’s exactly what came out. Yoni and Azad are great. The energy in the room felt right and shout out Val and Becky G for killing it.”

The drop builds on the momentum of ‘CANDY GUM’ and ‘Out The Blue’, both of which earned widespread acclaim and strong editorial support, including placements in Spotify’s R&B Weekly and Channel-X, and coverage from top outlets such as Wonderland, UPROXX, Notion, ET Online, The Line of Best Fit, TMRW, and Hunger. As Emotional Oranges gear up for their debut album, the duo continues to raise the bar and build a world that fuses sound, style, and culture like no one else.

“A striking creative evolution, “CANDY GUM” is drenched in sultry symphonies and pulsating Latin-pop influences.”

WONDERLAND

“A sultry blend of smooth vocals and irresistible grooves, ‘CANDY GUM’ sees Emotional Oranges link up with Jessie Reyez and Becky G for a genre-bending anthem.”

NOTION

“One of the great mysteries in life is just how Emotional Oranges always manage to sound this smooth.”

CONSEQUENCE

Follow Emotional Oranges

Instagram | Twitter | YouTube

Credit: Matthew Magnus

Renaissance Man: Nick Brooks

Nick Brooks—an award-winning author, filmmaker, and musician whose storytelling spans literature, film, television, and music! Nick’s upcoming book, “Up in Smoke” is perfect for fans of Karen McManus and The Hate U Give, this edge-of-your-seat thriller from the author of the Promise Boys is a gripping, coming-of-age novel that follows the journey of a young man, caught between the weight of his family’s legacy and his own desire to carve a different path. Set in the heart of Washington, DC, the story explores themes of identity, self-discovery, and the complicated intersection of family and ambition. It’s a tale of resilience, ambition, and the search for freedom, set against the backdrop of a city that is as complex as the characters within it.

As of late, 360 MAGAZINE‘s Vaughn Lowery had an opportunity to interview this Renaissance man.

• My surrogate father lives on the Gold Coast in NW DC; however, I grew up inside the city of Detroit. How was your upbringing, any siblings, what side of town did you reside, and how has it helped shape you into the hu/man you have become?

I grew up in Northeast DC in the late ‘90s, early 2000s—so the city was still very much feeling the effects of the crack epidemic. Still is, honestly. My mom remarried when I was about 9 and had three more kids—my little sisters—so I was a very independent kid. My people had a lot going on. I was outside a lot, learning how to navigate a city like DC. My upbringing definitely taught me how to hustle, how to be nimble, how to be resourceful, and how to be relentless.

• Do you recall the date, time, and age when you realized you were a multi-hyphenated talent?

Yeah—yesterday. Lol. The thing about being a multi-hyphenate is it’s hard to get people to take you seriously in any one thing. They think you’re just throwing sh*t at the wall, seeing what sticks. Because of that, you start to take yourself less seriously—develop imposter syndrome. You start thinking, maybe I’m not good at anything. But the more I elevate in all the different things I do, the more confidence I get. I’m honestly still not convinced I’m a rapper—but I’m coming around.

• How important was it for you to graduate from USC film school in 2020? Any regrets?

The single most important thing I’ve done for my career. No regrets whatsoever.

• When were you bitten by the rap bug? Is there a scenario that you can speak to?

I vividly remember being captivated by rap around 5, listening to DMX’s It’s Dark and Hell Is Hot with my dad. After that, I would print out lyrics, copy them, and study them. I started writing around 14 and recorded my first song at 15. I remember leaving the studio, headed down Georgia Ave, putting on my headphones, and listening to what I just recorded. Hearing my voice back over the music was intoxicating. I’ve been hooked ever since.

• A ton of your prose prods and provokes your readers. Was this intentional? Are any of your titles loosely based on actual events?

For sure. You want your readers—or your audience in general—to react. To feel something. To have a thought, an emotion, a response. That’s the goal: engagement. It’s absolutely intentional. I wouldn’t say any of the stories are even loosely based on real events, but like all art, they’re inspired by the world around me.

• Many of your books have garnered attention from reputable entities. Did you always foresee this when you began your journey?

Not exactly—but it was always the goal. Anything I do, I want to do it at the highest level. Maybe that’s because I’ve always been searching for the kind of validation multi-hyphenates rarely get.

• Is there anything we haven’t mentioned that you’d like to shed light on?

Go preorder Up In Smoke! Go stream the album. Tap in with me and the journey—I’m doing a lot of cool stuff. I hope you take something away from the art. Thank you in advance.

• At this very moment, if you gave yourself permission to affirm yourself while looking in the mirror, what would you proclaim?

I am enough.

Author, filmmaker, rapper Nick Brooks via Vaughn Lowery's 360 MAGAZINE. — Evoto

How do Google Ads Management Services Continuously Optimize Campaign Performance?

In today’s fiercely competitive digital landscape, businesses can’t afford to run ads on autopilot. That’s where Google Ads Management services come into play. These expert-driven solutions are designed to fine-tune and enhance your campaigns every single day. From keyword selection to ROI tracking, every element is meticulously managed to ensure your ad budget delivers maximum returns.

Let’s explore how these services keep your Google Ads campaigns performing at their peak—day in, day out.

Understanding the Role of Google Ads Management Services

Professional Google Ads Management services act as the driving force behind campaign optimization. These services align your advertising strategy with overarching business goals—whether it’s driving leads, boosting sales, or increasing brand awareness.

They handle everything from campaign setup and structure to real-time optimization, enabling businesses to focus on growth while experts maximize every dollar spent on ads. A seasoned team ensures that your ads remain relevant, cost-effective, and competitive.

Strategic Keyword Research and Refinement

Keywords are the heart of every Google Ads campaign. Google Ads managers consistently update and refine keyword strategies to include long-tail, transactional, and high-intent phrases. They also use negative keywords to eliminate irrelevant traffic, reducing wasted spend.

Additionally, keywords are adapted to seasonal trends or emerging search behaviors. This proactive approach keeps your ads in front of the right audience at the right time, ensuring continuous performance gains.

A/B Testing and Performance Experimentation

Nothing is left to chance. Google Ads experts run A/B tests on headlines, ad copy, call-to-action (CTA) phrases, and even visuals. This method reveals which elements resonate most with your target audience.

Landing pages are also tested for relevance and conversion impact. The data collected through experiments helps inform future strategies, ensuring every component of the ad ecosystem is optimized for results.

Bid Management and Smart Bidding Strategies

Bid strategies make or break ad performance. Google Ads managers analyze performance data and choose between manual bidding for precision or Smart Bidding for scalability.

Smart bidding uses machine learning to optimize bids for conversions or conversion value. Professionals also adjust bids based on device type, time of day, and user location—ensuring the right offer reaches the right user at the right time.

Ad Copy Optimization for Engagement and Conversion

The difference between a click and a scroll-past often lies in the ad copy. Google Ads Management services continuously tweak messaging to stay fresh, relevant, and compelling.

They also use dynamic keyword insertion, countdown timers, and various ad extensions to grab attention and build urgency. This directly influences click-through and conversion rates.

Audience Targeting and Segmentation

Effective targeting is the backbone of efficient ad spend. Google Ads managers go beyond basic demographics by segmenting audiences based on interests, behaviors, and purchase intent.

Advanced strategies like remarketing and customer match bring users back into the funnel, making sure no opportunity is missed. These tactics drastically improve campaign efficiency and lower cost-per-acquisition (CPA).

Conversion Tracking and Attribution Models

To optimize campaigns, you need to know what’s working. Conversion tracking is meticulously set up to monitor actions like form submissions, purchases, or calls.

Experts use data-driven attribution models to assign value to each user touchpoint, ensuring smarter decisions. This offers deeper insight than the outdated last-click attribution model.

Geo-targeting and Local Optimization Techniques

Location-based targeting allows businesses to zero in on specific geographic areas. Google Ads managers tailor campaigns for cities, neighborhoods, or even postcodes, aligning messaging with local intent.

They also set ad schedules and adjust bids based on region-specific performance data. This localized approach minimizes waste and maximizes impact.

Continuous Monitoring and Real-Time Adjustments

Google Ads isn’t a set-it-and-forget-it platform. Management services constantly monitor campaigns for fluctuations in cost-per-click (CPC), CTR, impressions, and conversions.

They set thresholds and alerts that trigger immediate action when performance dips, ensuring your budget is never misused. This real-time responsiveness is key to continuous optimization.

Leveraging Data Analytics and Reports

Analytics play a crucial role in shaping campaign strategies. Managers use in-depth reports to analyze conversion paths, bounce rates, and user interactions.

These insights allow them to identify underperforming areas and opportunities for growth, turning raw data into actionable changes that boost performance.

Quality Score Optimization Techniques

A high Quality Score translates into lower costs and better ad placements. Google Ads managers enhance Quality Scores by improving CTR, ad relevance, and the user experience on landing pages.

They continually align ad copy with keywords and refine landing page content to ensure seamless messaging throughout the conversion journey.

Budget Allocation and ROI Optimization

Every dollar matters. Managers constantly evaluate which campaigns are delivering the best ROI and reallocate budgets to prioritize those top performers.

This approach ensures no money is wasted on underwhelming ads. Instead, resources are used where they’ll make the most impact—driving conversions and maximizing return on ad spend (ROAS).

Integration with SEO and Content Strategies

Paid search and organic search are two sides of the same coin. By integrating Google Ads with broader strategies like SEO packages and content marketing, businesses create a cohesive digital presence.

For example, aligning keywords across ads and landing pages improves both Quality Scores and organic rankings—creating synergy that enhances visibility and performance.

Using Automation and AI in Campaign Management

Automation tools and Google Ads scripts help scale and manage complex accounts. From automating bid adjustments to pausing underperforming keywords, these AI tools save time and reduce human error.

Campaigns also benefit from machine learning algorithms that adapt in real-time based on user behavior and conversion patterns.

Compliance with Google Policies and Ad Guidelines

Nothing derails a campaign faster than policy violations. Management services stay updated with Google’s advertising guidelines to ensure ads are compliant and ethical.

This proactive compliance prevents ad disapprovals and account suspensions—keeping your campaigns running smoothly and your brand reputation intact.

Reporting to Clients and Stakeholders

Transparency builds trust. Google Ads Management services provide detailed performance reports that highlight key metrics, insights, and recommendations.

Monthly or bi-weekly meetings ensure clients understand campaign progress and upcoming strategies. This ongoing communication aligns expectations and fosters long-term success.

The Value of Professional Google Ads Management Services

Hiring professionals isn’t just about convenience—it’s a strategic investment. Expert Google Ads managers bring years of experience, access to premium tools, and insights from managing multiple industries.

Partnering with an experienced SEO company that offers both SEO and Google Ads services ensures a well-rounded approach to digital marketing that drives sustained growth.

INTRODUCING THE ROLLS-ROYCE CHESS SET

THE GRANDMASTER’S CHOICE

Watch

Rolls-Royce introduces Rolls-Royce Chess Set, designed to be enjoyed in clients’ homes
Opens in a single theatrical motion, echoing the sense of occasion of a Rolls-Royce
Features hidden drawers and sculptural, ceramic-coated magnetized pieces
Crafted with meticulous attention to detail; the result of one year of design, engineering and experimentation
Available in four veneer finishes, with a choice of 13 leather colors
Celebrates and elevates the strategy game enjoyed by many Rolls-Royce clients

Rolls-Royce Motor Cars presents the Rolls-Royce Chess Set, a contemporary expression of one of the world’s most revered games of strategy that transcends cultures and generations, echoing the spirit of hosting and shared experience that defines the marque’s other lifestyle offerings. The chess pieces are ceremoniously unveiled, capturing the same sense of occasion as the arrival of a Rolls-Royce motor car. Handcrafted using the marque’s signature materials and techniques, it offers numerous opportunities for individualization.

HIDDEN DRAWERS AND MAGNETISED PIECES

The Chess Set was designed to capture a sense of movement: the leather-clad base rises gently from the center, referencing the waft lines of the marque’s motor cars as it appears to float on its narrow footprint.

The playing board opens in a smooth, single theatrical motion to reveal a leather-lined holder that slowly elevates, presenting the magnetically held pieces – a movement reminiscent of the coach doors opening on a Rolls-Royce motor car. For an effortless experience, magnets hidden beneath the playing surface ensure the pieces remain perfectly aligned during play, lending each move a sense of precision and decisiveness. The design team experimented with six different types of magnets to identify the optimal strength that secures the pieces yet allows them to float effortlessly across the board. A discreet drawer on each side of the board, opened with a light touch, contains an additional queen to take the place of a piece that has been promoted during the game.

Both the generously sized board and the chess piece holder are framed with polished aluminum edges. A polished aluminum Spirit of Ecstasy emblem is discreetly affixed to the front and back of the Chess Set, signifying its provenance.

Each set is meticulously crafted by hand. The aluminum grid of the board is machine milled, then further refined by hand to achieve the precise definition of the corners – a delicate process, as the fine metal bends easily. The veneer squares are laser cut and then precisely placed on the board by hand. Each of the veneer pieces is crafted from the same log to achieve a consistent pattern in the natural grain, ensuring the wood will age uniformly over the years.