The new exclusive bespoke car, makes its debut in St. Moritz
An extraordinary MCPURA, created through the Fuoriserie customization program, makes its debut in the prestigious setting of Switzerland’s most iconic frozen lake
The magic of snow, the thrill of high-performance driving on the icy track of Lake St. Moritz, and the audience of the most exclusive winter event provided the perfect backdrop for the presentation of the Maserati MCPURA Cielo – FROZEN MAGMA. This unique and bespoke model, crafted by the Maserati Fuoriserie program, masterfully blends visual and emotional opposites in a mix of power and timeless elegance. Its name is born from the encounter with an iconic location that, beneath a surface of crystalline blues, holds an incandescent soul, where absolute cold and fire merge into a single, pure energy.
In this evocative scenario, the Trident’s exclusive model immediately captured attention thanks to its exclusive Ai Aqua Rainbow glossy body colour: an iridescent paint finish that changes shade when under the light, evoking the crystal-clear surface of the glacier. In contrast with this bright cold base, bespoke glossy orange accents convey warmth and energy. The orange dreamline livery, the orange Trident on tonneau cover, the external badges, the Maserati lettering, and the Cielo badge become bold, unmistakable graphic elements designed to stand out against the snowy landscape. The contrast is further enhanced by glossy black lower facias and 20” Cyclonic glossy black Fuoriseriewheels, paired with orange brake calipers, coordinated orange wheel hub caps and Trident details.
Inside, the cabin reflects the same aesthetic tension between rigor and exclusivity. Black Alcantara creates an environment that is both technical and emotionally engaging, with lasered Chevron graphic detailing, backing orange and the Trident embroidered on the headrests, while orange stitching runs throughout the interior as a visual leitmotif. Carbon fiber deco trim emphasizes the car’s racing character, completed by a dedicated Interior Badge reading “Maserati Fuoriserie – THE I.C.E. 2026 – ONE OF ONE”, lasered and printed to certify the absolute uniqueness of this model.
Powered by the iconic 630 hp V6 Nettuno engine featuring patented pre-chamber technology, the MCPURA Cielo – FROZEN MAGMA boasts a rich array of optional features, including carbon ceramic brakes, the Suspension Lifter, and a comprehensive driver assistance pack. It also features the sophisticated Sonus Faber Premium audio system for a holistic and immersive onboard driving experience.
Maserati under the spotlights at The I.C.E. 2026
Alongside the MCPURA Cielo – THE I.C.E. 2026, The I.C.E. Village also showcases the MCPURA Coupé and Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. Selected models will also participate in thrilling dynamic experiences on the frozen lake, as part of the celebrations marking the Trident’s centenary.
As part of the Concours d’Elegance, two of the most iconic Maserati models – classic, sporty, and luxurious – will grace the frozen lake: one Maserati 300S and one Maserati 4CLT, unique, timeless vehicles expressing the brand’s sporting soul and its deep-rooted connection with motorsport.
This glamorous event is part of the Year of the Trident, celebrating the 100th anniversary of both the Maserati logo – inspired by Bologna’s Fountain of Neptune and designed by Mario Maserati – and the brand’s competitive debut with the iconic Tipo 26 at the Targa Florio, which immediately claimed victory in its class and marked the beginning of a long record of triumphs and sporting milestones.
Santo Ficili, Maserati COO, stated: “With MCPURA Cielo – FROZEN MAGMA, we are shaping an emotion even before creating an extraordinary car. This Fuoriserie project was conceived to dialogue with a unique setting like St. Moritz, interpreting our vision of contemporary luxury through shapes, colours, and materials, rooted in craftsmanship, performance, and Heritage, and capable of transforming an iconic model into a one-of-a-kind work of art. MCPURA Cielo – FROZEN MAGMA is part of the BOTTEGAFUORISERIE program, through which we aim to elevate the creation of timeless bespoke vehicles drawing from our history and our vision, making each of our cars a true symbol of Italian excellence and pure performance.”
