Following her first major EP debut on Warner Music earlier this year, Saweetie, along with Bodega Bamz, Lil Baby, Made in TYO and JayIDK, has partnered with Reebok to launch the Alter the Icons collection – which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus. Together, the collection takes inspiration from the above […]
In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign. Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a […]
In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign. Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with […]
Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com. Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout […]
Founded in 2012 by Peter Sidlauskas and Patrick Murray, Bronze 56k is a post-modern success story. As their lo-fi videos brought notoriety and internet fame to the skate crew from Queens, New York, the subversive nature of their telegenic presence added to a genuine sense of corporate intrigue. Today, Bronze 56k is best known for […]
In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok […]
Reebok is unveiling the latest video in their “Alter the Icons” series featuring Bodega Bamz – a Spanish Harlem native and emerging recording artist. The video, which highlights how Bamz is defying the norm and achieving success on his own terms, also celebrates the latest “Alter the Icons” silhouettes – which was created in partnership […]
Reebok Classic has partnered with Pintrill to create an #AlwaysClassic set of pins in celebration of an all new Aztrek colorway, available now. Drawing on Pintrill’s passion for all things pop culture and Reebok Classic’s rich heritage, the two brands have united for their first collaboration—just in time for the latest Aztrek drop. The two brands are working together […]
The debut of Sole Fury is out, which is featured in Reebok’s new campaign film. The film celebrates Reebok’s fearless, forward-thinking attitude by spotlighting the brand’s creation of Split Cushioning in the 90’s, defying the definition of conventional performance footwear. This Split Cushioning platform started with the Pump Graphlite and InstaPump Fury models, and goes into more recent releases such […]
Reebok just released their latest version of the Pump Supreme on September 1st. The first iteration of the shoe, the Reebok Pump was introduced in 1989 and draws inspiration from the 90’s while featuring a clean, modern edge. The Pump Supreme is a modern, sophisticated performance shoe that features a laceless upper and one of […]
