Atlanta rapper/artist J.I.D has released visualizer for his track “Ambassel,” which appears on the recently released NFL Madden 22 video game soundtrack. The video spotlights the East Atlanta ‘playboy’—and former highschool/college football star—at the famed Mercedes Benz stadium, home of the Atlanta Falcons performing along to the head bopping, dizzying track. Watch the video in full HERE. The song and video is a teaser of what fans can expect from J.I.D as he works on his next album, The Forever Story. Later this month, fans will be able to catch J.I.D and his Dreamville cohort at the Red Rocks Amphitheatre in Morrison, CO returning to the live stage to do what he does best.
Born and raised in East Atlanta, Grammy nominated J.I.D grew up on his parents’ collection of classic funk/soul LPs, and broke onto the scene with his 2015 EP, DiCaprio. The EP saw him collaborating with hip-hop duo EARTHGANG, whom he’d previously joined on a 2014 tour also including Bas and Ab-Soul. This is where he was spotted by J.Cole who promptly signed J.I.D to his Interscope Records venture, Dreamville Records. Soon after signing to Dreamville, J.I.D made his major-label debut with the widely celebrated The Never Story (2017). The effort was closely followed by critically acclaimed album DiCaprio 2 (2018) which received major looks from Rolling Stone, Billboard, NPR and more. In 2019, J.I.D continued his momentum as rap’s most exciting additions with stellar contributions on Dreamville’s Platinum certified compilation Revenge of the Dreamers III which went on to debut #1 on the Billboard Top 200 charts and received multiple GRAMMY nominations including “Best Rap Album” and “Best Rap Performance.”
J.I.D’s nimble, head-nodding lyricism and lightning fast flow has awarded him a loyal and cult-like fanbase who have joined the rapper at countless sold out shows across the globe. A mainstay on the festival circuit, J.I.D has brought down arena level crowds at Lollapalooza, Laneway Festival and would have made his Coachella debut if not for the pandemic. Not much seems out of reach for this Atlanta native who’s rise to superstardom seems almost imminent.