P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in […]
Results of annual review Pirelli is the world leader in Sustainability in the Auto Components sector on the Dow Jones World and Europe indices. This is the result that emerged from the annual review of the indices conducted by RobecoSam and S&P Dow Jones and which will take effect from September 24th. Pirelli recorded a […]
Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the Company awards 9 suppliers from its global supply chain of over 10,000. The Supplier Awards reward those suppliers who shine for their ability to make the Pirelli supply chain even more sustainable and enhance […]
From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role. The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which […]
Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021. Pirelli and Prada will be co-titled sponsors of the vessel and […]
There’s a new lap record at the Nurburgring-Nordschleife and another record for Pirelli, continuing a sequence that began in 2010. In the last eight years, there have been eight records set at the ‘Green Hell’ by cars equipped with Pirelli P Zero tires. Specifically, the P Zero Trofeo R: a motorsport tire homologated for road […]
July 24, 2018 – Pirelli has joined forces with IXOOST, an Italian firm from Modena that specializes in high-end car audio, to create a new sound experience inspired by motorsport. The result is an exclusive hi-fi system that includes a cutting-edge Bluetooth™ speaker within a replica Wind Tunnel Tire: made by Pirelli for Formula 1™ […]
Pirelli has underlined its status as the preferred brand for premium and prestige car makers, proven by over 500 homologations for Run Flat tires. This is technology that allows drivers to keep going even with a puncture, so that they can reach their nearest tire dealer to change the tire. In total, there are 516 […]
Oktoberfest is BMW Car Club of America’s annual celebration and for its 49th edition taking place in Pittsburgh, PA, Pirelli could not miss it as this year’s Oktoberfest also marks a special anniversary for the German car manufacturer which is celebrating 50 years of the beloved BMW 2002 model. The 2002 holds special significance in […]
PIRELLI CELEBRATES THE 63RD ANNUAL PORSCHE PARADE AND ITS LONG STANDING COMMITMENT TO PORSCHE CLUB OF AMERICA Pirelli is proud to continue supporting the Porsche Club of America following the PCA Werks Reunion in Amelia Island earlier this year. Now, Pirelli has headed to the historic Porsche Parade in Lake of the Ozarks, Missouri. As […]
