Pirelli Celebrates 63rd Annual Porsche Parade

PIRELLI CELEBRATES THE 63RD ANNUAL PORSCHE PARADE

AND ITS LONG STANDING COMMITMENT TO PORSCHE CLUB OF AMERICA
Pirelli is proud to continue supporting the Porsche Club of America following the PCA Werks Reunion in Amelia Island earlier this year. Now, Pirelli has headed to the historic Porsche Parade in Lake of the Ozarks, Missouri. As part of its sponsorship with PCA, Pirelli kicked off festivities by hosting the Pirelli Welcome Dinner last night at the Hidden Lakes Golf Course, which is the most attended event during the weeklong program from July 8-14.

Pirelli, the world leader in the prestige tire category, develops and produces bespoke tires for both classic and contemporary Porsches: the state of the art P Zero and P Zero Trofeo tire cover the most performance oriented, while Pirelli’s Collezione in vintage sizes covers the needs of classic Porsches.

And these are the very tires that will star on the Pirelli stand at the Porsche Parade. Porsche Club members will be able to rely on the support of Pirelli technicians, who will be on hand all day to supply in-depth advice and information about Pirelli products available in America.

“Pirelli’s involvement with this historic Porsche Parade event in the US speaks volumes to our appreciation for the Porsche marque and Porsche Club of America, the biggest Porsche club in the world,” said Marco Crola, CEO of Pirelli Tire North America. “This is a natural extension of our commitment at the OE level, where we have worked tirelessly with Porsche over the years to create special N marked tires (263 homologations in fact), tailor-made specifically to be the perfect fit for Porsche vehicles. Therefore supporting PCA is paramount for us, given we share the same enthusiasm for the world’s finest automobile design and experiences as PCA’s member base. It will be great to connect even further with this community through our activities here and communicate our latest offering, from Pirelli Collezione through to P Zero and Trofeo R tires,” Crola added.

Porsche Parade is Porsche Club of America’s signature annual event, hosting its club members from all over North America for an ‘extravaganza’ of activities and competitive events (such as the Parade Concours D’Elegance), including seminars, tours and social gatherings– all aimed at socializing and enjoying Porsches.

This year’s Porsche Parade is being held at Tan-Tar-A resort in the idyllic Lake of the Ozarks, one of the largest man-made lakes in the world and the largest in the US. For more information on the Porsche Parade visit Pirelli or the official Porsche Parade website.

About Pirelli

Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com.

Leave a Reply