Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands. RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils. RUF has been engineering, manufacturing, […]
BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team. […]
All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer. In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer. Bauer caught attention for his personal merchandise and custom […]
Casio announced that it joined with longtime collaborator New Era Wednesday for a brand new timepiece. The GM110NE-1A is a celebration of New Era’s 100th anniversary and includes the classic headwear brand’s flag logo at the 3 o’clock position on the watch’s face. The gold accents work in conjunction with an engraved gold IP case […]
1800 Tequila, the world’s most awarded tequila line, today announces 1800 Tequila is the Official Tequila of the Los Angeles Rams, marking the brand’s first professional football team partnership. As two heritage brands with award-winning credentials and historical roots in Mexico and Southern California respectively, 1800 Tequila and the Los Angeles Rams unite to bring […]
HockeyTech and the Vancouver Island Junior Hockey League (VIJHL) announce a digital services partnership extension to provide the league with HockeyTech powered websites, scoring, scouting and mobile app services. “We’re happy to have more VIJHL services powered by HockeyTech,” stated HockeyTech CEO Stu Siegel. “Both fans and staff will benefit from our seamlessly integrated HockeyTech […]
TikTok Announces Deal with UnitedMasters, the First Distributor to be Fully Integrated into the TikTok Platform TikTok, the short-form video app with a mission to inspire creativity and bring joy, announces a new deal with UnitedMasters, the leading platform for music distribution for independent artists, that will allow full integration between both services directly through […]
Casio announces the release of the GST-B100RH, the latest G-SHOCK model in collaboration with professional basketball player, Rui Hachimura. As the second Japanese player to be drafted in the NBA, Hachimura has been an all-star player of team G-SHOCK at the outset of his successful first year with the Washington Wizards. As part of his […]
Italian-born label TATRAS is set to release a new collection in collaboration with the popular sports brand FILA. The TATRAS brand offers top-level quality and sophisticated fashion pieces. Now, TATRAS is releasing collaboration items with sportswear brand FILA, popular amongst all generations for its usability in daily life. The partnership has produced a selection of […]
Gibson the iconic, American-made, leading instrument brand is proud to partner with the legendary Apollo Theater for the “Let’s Stay (In) Together: A Benefit To Support The Apollo” benefit concert. The event marks the launch of a partnership between Gibson and the Apollo Theater which will include collaborations on future show programming, music education initiatives, […]
