Posts tagged with "Rising Artists"

Vice President of VEVA Sound, Casey Taylor, feature for 360 Magazine

VEVA Sound × Music Collaboration

Why it’s more important than ever that musicians get credit for their work

By Casey Taylor Vice President of VEVA Sound

If you have the hobby of collecting records, then you’ve probably spent time perusing album liners; you’ve learned all about who played drums on or who produced each track on an album. There was a time when even non-audiophiles would appreciate the collective talent which brought a piece to fruition.

The most valuable asset any person in the entertainment industry can have is a platform. As with everything, the more things change the more they stay the same. Now, everyone has the ability to promote their work on social channels. Fans follow producers, musicians, or engineers on social platforms and have the opportunity to be exposed to their work on projects outside of the mainstream.

But what happens when someone hears a new song in a playlist and wants to know more about it? Streaming platforms are rolling out features which allow listeners to view complete creator credits. This is important because someone might find that a certain producer made music with other artists they would enjoy. And as the producer, he/she/they may bring more value to a production as more and more people follow their work.

In order to have your credits included wherever music is distributed, it’s important to understand how credits are collected. The best way to ensure that your credits are accurate, is to collect them as the music is being created – to keep accurate records of everyone who worked on a project. That’s why we developed VEVA Collect – to empower creators to Collect While You Create™.

Of course, the added benefit to accurate credits is that they are the only way to get paid for your work on any song or recording. But what about the work that you do on projects that may not experience large-scale commercial success? It’s equally important. The bottom line: no matter what work you do, you should make sure you get credit for your work.

As the technological landscape changes, the way that people find music is going to transform as well. It’s hard to remember the time before streaming platform recommendations when you had to listen to terrestrial radio or buy compilation albums (any of my 90s friends remember NOW That’s What I Call Music!?). Coming soon are the days when we will be able to say “Hey Siri, play every song where Shelly Fairchild sang background,” or “Alexa, play every song Reid Shippen has mixed.”

Every evolution in the way music is consumed is driven by data. As important as your follower count and engagement numbers, make sure you’re listed in the credits, so that the community can continue to find you in new ways.

About Casey Taylor

Casey Taylor is Vice President at VEVA Sound. Leading teams in London, New York, Nashville, and Los Angeles, Casey has productized validation, verification, and archival services to expand VEVA Sound’s reach into live recordings, legacy collections, and back-catalogs. His initiatives have contributed to future-proofing the work of artists from Johnny Cash to Jason Isbell; Garth Brooks to Taylor Swift. For nearly 20 years, since his first job as a PA on a local television show, Casey has worked in all facets of the industry spanning multiple disciplines. He has seen firsthand the importance of creatives getting credit for their work: whether it’s a fiddle player on a regionally known album, or an artist on the Billboard Hot 100. Casey is a member of the Music Business Association and a contributor to the MusicBiz Metadata Summit. He also leads the Advisory Committee for VEVA Collect, VEVA Sound’s newest cloud-based platform for music creators everywhere.

Rita Azar illustrates tiktok article for 360 MAGAZINE

TikTok Announces Deal with UnitedMasters

TikTok Announces Deal with UnitedMasters, the First Distributor to be Fully Integrated into the TikTok Platform

TikTok, the short-form video app with a mission to inspire creativity and bring joy, announces a new deal with UnitedMasters, the leading platform for music distribution for independent artists, that will allow full integration between both services directly through the TikTok app. With this deal, UnitedMasters becomes the first music distribution company to be integrated into TikTok.

The partnership between TikTok and UnitedMasters enables TikTok users to distribute the music directly to other music streaming platforms. TikTok will opt all music from its creators who join UnitedMasters into the platform’s Commercial Music Library, with the artistߣs blessing, giving businesses access to a large catalog of new sounds to use in their content. TikTok will also partner with UnitedMasters in promoting key artists on the platform.

Known as a music discovery springboard for viral hits from unknown artists, TikTok is also a growing destination for artists looking to showcase their craft and engage new fans. Artists like Curtis Roach, Curtis Waters, Breland, Tai Verdes, BMW Kenny, ppcocaine, and Avenue Beat preview original music directly on the app, creating the momentum that leads to a trending hit. Other emerging artists, like Shuba, Blu DeTiger, and Kid Sistr use TikTok as a platform for creative performances, showing off instrumental and vocal chops.

TikTok’s new integration with UnitedMasters will make it even easier for artists and creators on TikTok to translate trending activity into career success. Several UnitedMasters artistsߣ music have flourished TikTok including songs by NLE Choppa, BMW Kenny, and Tobe Nwigwe.

If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” Steve Stoute, CEO and Founder of UnitedMasters. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”

Creators are the beating heart of the TikTok community, often inspired by the artists who bring their music to the platform, and providing a haven for them to thrive is key to our mission,” says Kevin Mayer, CEO of TikTok. “The new partnership with United Masters makes it even easier for musicians and creators to reach new fans and earn a living doing what they love, directly from the platform.”

The company recently announced a $1 billion TikTok Creator Fund to help support ambitious creators looking to foster a livelihood through their innovative content. TikTok has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Ambjaay, StaySolidRocky, Powfu, BENEE, Y2K, bbno$, and many others find mainstream fame and dominate the charts.

“TikTok artists who are creating music in their bedrooms today will be featured in the Billboard charts tomorrow,” says Ole Obermann, Global Head of Music at TikTok. “Our mission is to help those artists achieve their creative potential and success. We will give them the tools they need to succeed, and have partnered with social media service providers to provide them tools to grow their TikTok followers. We partnered with to give all creators who are apart of this fund active TikTok likes for cheap. This partnership with UnitedMasters gives us a turn-key solution to help artists who are born on TikTok to reach their fans on every music service.”

Mae Muller, I Don't Want Your Money, Umusic, Vaughn lowery, 360 Magazine

Mae Muller – “I Don’t Want Your Money”




“Unapologetic, self-assured and fiercely independent, Mae Muller is the next big British sensation.” – PAPER

Today, Capitol Records released Mae Muller’s new single, “I Don’t Want Your Money,” and the accompanying video. The song’s soft, soulful vibe contrasts sharply with her very direct lyrics. Muller makes it clear that money can’t buy her love – after all, she’s financially self-reliant and looking for something deeper. Download/stream “I Don’t Want Your Money” HERE.

Mae Muller says, “I wrote ‘I Don’t Want Your Money’ just under two years ago now, and I’m so happy it’s finally out! I just wanted to show that there are other ways to be treated, rather than just materialistically, especially if you have your own money! I’m financially independent, so you have to find other ways to impress me, I don’t need anything else apart from love and affection. Treat me with respect and we’re GOOD.”  The track, which was included in Spotify’s RADAR: First Listen program, was co-written by Muller and Jimmy Napes (Sam Smith, Khalid, Alicia Keys), who produced it along with Steve Fitzmaurice. Mae shot the official video herself on her iPhone while quarantined at home. The video was directed remotely by Sophie Muller (No Doubt, Selena Gomez, Rihanna, Beyoncé). In the light-hearted clip, Mae takes viewers on a colorful virtual journey of different looks, setting the scenes and displaying the emotions that come with having to explain what you do (and don’t!) need from a relationship. Watch the video HERE.

Hailed as “a clear pop sensation in the making” by Wonderland and the “new queen” by NYLON, Muller’s music pairs self-assured lyrics with strong narratives and entwined soulful pop melodies – a style that is quickly cementing the young London-based artist as a spokeswoman of her generation. She brings the same lively sensibility to her weekly #STAYHOME Instagram series, “Muller’s Corner,” featuring a mix of other artists and fans. It can be seen each Friday at 11:00 AM PT.

Prior to the stay-at-home order, Muller had completed a sold-out UK/EU headline tour and a 32-date run with Little Mix. Combined global streams of Muller’s song have already surpassed 52 million. “I Don’t Want Your Money” comes on the heels of her early 2020 single, “Therapist,” which landed on over 45 Spotify playlists as well as Apple Music’s A-List Pop, In My Room, Future Hits and more.   Muller notes, “I know what I want to say, and I know what the message is that I want to get across. I want women and young girls going through hard shit to put on my songs and feel better. We’re going through this together…”


“A clear pop sensation in the making…” – Wonderland   

“London singer Mae Muller rules.” – The FADER   

“Mae Muller’s witty and brutally honest lyrics set her apart from her peers…” – GQ   

“Sound the horns because a new queen is here.” – NYLON

“Expect an abundance of attitude…” – The Guardian 



TOBi, Kemba, STILL+, Vaughn Lowery, 360 Magazine,

TOBi × Kemba Remix + Deluxe Album




TOBi releases a remix to the Twigg produced “180” featuring a guest verse from KEMBA and announces STILL + (pre-save link), a deluxe version of his debut studio album, STILL. The album explores the multiple facets of masculinity and the vulnerability he went through shortly after immigration into Canada. STILL’s production largely came from Toronto’s Free n Losh, Grammy-winning !llmind as well as a return link up from Take A Daytrip. The deluxe includes two new songs along with remixes to TOBi’s favorite tracks including the “City Blues” Remix, featuring The Game, a “24” Remix featuring Toronto’s best: Haviah Mighty, SHAD, Jazz Cartier & Ejji Smith and now, “180.”

“I’m excited to give STILL more life by adding songs, putting on for Toronto and showing the themes of my life. This 180 remix I wrote, juxtaposes my teenage self with my current self, describing the shit I used to get into with my friends. There were certain things you couldn’t tell me as a kid, unless you had earned my respect. I find that now, I am that guy to some of my young boys. I feel like a protector sometimes, or a light on their path. Also, Kemba is one of my favorite lyricists right now, so getting him on there was mandatory,” says TOBi.

2019 would prove to be an impactful year for the 26 year old, having his single “City Blues,” premiered on Zane Lowe, performing to a sold out crowd in his hometown of Toronto, being featured on The Game’s Born 2 Rap in “Carmen Electra,” as well as Party Pupils “One Two Things.” He continued the momentum performing an original song, “Beige” on the COLORS platform, having his single, “Ride” featured in the 2019 season of HBO’s Ballers as well as teaming up with Soulection’s Sango in bouncy single, “Faces.”




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Anna Sofia, Umusic, Vaughn Lowery, 360 Magazine

Anna Sofia – Instagram Live Performance



Tune in tonight as Anna Sofia performs on Instagram Live at 9PM EST. Tune in HERE. Anna Sofia announced the livestream with a teaser performance of her song “I Tried” off of her recently released Self Aware Bitch EP. Watch the performance HERE.

16-year-old Toronto singer, songwriter, and multi-instrumentalist Anna Sofia threads together narrative pop with the scope of a classic nineties teen flick and the unpredictability of 21st century genre-bending. Through a pure perspective only an insider could possess, Anna Sofia chronicles these moments and so much more in her music. Streamed over 2 million times independently as of 2019 and acclaimed by Ones To Watch, Lyrical Lemonade, and Complex who dubbed her, “a prodigious new talent,” she places listeners in the front row of her world on the introductory 2020 EP, Self Aware Bitch [Electric Feel/Republic Records], and her forthcoming full-length debut.

360 MAGAZINE, illustration

070 Shake Live at Digital Fort




“A vital new singer makes her debut…an emo-rap Dark Side Of The Moon …Modus Vivendi suggests Enya and Pink Floyd as much as Frank Ocean…the sound of a realist and fantasist sparring, it reflects an artist still coming into focus on her own thrilling terms.”

“Ms. Balbuena’s voice is the record’s most extraordinary feature… The lush sonic backdrop, infused with strings and gentle drones, conveys an ethereal chamber-music setting altogether unusual for hip-hop and R&B.”

“On ‘Modus Vivendi’, she manages to craft a sound that’s anthemic, and built for festivals and clubs; but within the grooves, she’s precise… This is project sculpted away from current trends.”

“A sprawling journey across the emotional spectrum… while adequately booming, there’s a certain intimacy to ‘Modus;’ there are no featured verses — no voice other than Balbuena’s rasping lines across nearly an hour of music… the singularity of this project beams through with unsettling clarity.”

“She is constantly playing with contrasts—raw and smooth, light and dark, harsh and tender—and the songs on Modus Vivendi seem to shift with her mood.”

About 070 Shake
The title of 070 Shake’s debut album is Modus Vivendi — a Latin phrase used to reference a way of life in which two opposing parties can coexist peacefully. Art has always been Shake’s way of life, whether writing poetry as an outlet for depression or crafting playful rhymes about her teammates on bus rides to high school basketball games. “It was an escape for me with all of the frustrations and voices that were going on in my head. I’ve always felt that I had to do something with these words.”

All the way back to her childhood, this individualistic charm has always led the New Jersey-raised talent to stand out. Traditional schooling just wasn’t for Shake. Rather, she stuck out from peers with a natural knack for poetry and a profound love for basketball, even being deemed “Shake” for her crossover dribble. As she grew older, Shake became known for her rebellious nature, constantly causing trouble at school with countless pranks and a disinterest toward academics.

It was during these years, however, that Shake began to hone her artistic identity. From writing poems to falling in love with the cadences and storytelling of artists such as Alicia Keys and Kanye West, she quickly found a desire to start making music. Soon after, Shake began recording in a friend’s studio up until 2016, when the intensely vulnerable song “Proud” caught the ear of the legendary G.O.O.D. Music camp.

Shake signed to the label later that year, transitioning from manning kids’ bouncy castles in New Jersey to working with the likes of G.O.O.D. Music labelmates Kanye West and Pusha T, among others. Come 2018, she released the deeply personal EP, Glitter — a six-track culmination of diverse sounds and genres meant to chronicle the realities of love, depression, substance, and pain. Maintaining the same creativity that once fueled her high school poetry, she began to turn heads in the music world, becoming one of the year’s most talked-about names with her features on several other G.O.O.D. Music releases, namely the soul-stricken outro on Kanye West’s “Ghost Town” and her haunting vocals on Pusha T’s “Santeria.”

Today, in the wake of the release of Modus Vivendi, Shake is focused on bringing her reflective style to the spotlight with boundary-pushing creativity and pure emotional honesty as her compass. Detailing her creative process, “I just really go with how I feel in the moment and then that’s where the writing comes from. It’s like an ongoing disperse of words when I feel something.”

In a world obsessed with consumption, Shake is a much-needed breath of fresh air, more than ready to make her impact felt through music. In her own words, “I want it to make a change in the world. The agenda is bigger than just music.”


Oliver Malcom – “Helen”



Swedish born, London raised artist Oliver Malcolm has followed up with a brand new single, “Helen” (out on Darkroom/Interscope Records). The track (LISTEN HERE) is a poignant tale of salvation with staccato beats, blurry blues melodies interlaced with outré samples forming a sonic collage that’s fast becoming a signature of the young artist. Written and produced by Oliver himself, “Helen” follows the release of his debut single “Switched Up” which was critically praised by the likes of New York Times, FADER and SPIN who all went on to call it a masterful debut. Speaking on his sound and inspiration, Oliver has this to share:

“Last year I moved back to England. The song feels gritty and raw because that’s how I felt being back home in that environment. This guy owned a small complex behind an automobile warehouse and agreed to let me make as much noise as I want if I paid him 500 quid. I’d ride my bike back & forth every day with all my equipment in my backpack. This is the first song I made there.” — Oliver Malcolm



Praise for Oliver Malcolm & “Switched Up”:

“A sleek hybrid of rap and R&B” — FADER

“The drums lurch toward the offbeats, some looped guitar picking tugs against that pulse and Malcolm’s voice is a rattled, quavery moan…Everything stays off-kilter for the two and a half paranoid minutes of “Switched Off” by Oliver Malcolm” — New York Times, Playlist

“Oliver Malcolm’s ‘Switched Up’ Is Intoxicating… new single ‘Switched Up’ is a mesh of influences, a confluence of sounds, a mosaic of techniques.” — CLASH

About Oliver Malcolm
Oliver Malcolm got his start early, teaching himself how to spin records at 12 years old. Shortly after, he downloaded Logic and taught himself how to produce – working with IDK, Aluna George, Joey Bada$$, Jay Rock, Masego Tinashe and more. Now twenty, Oliver has developed his own voice. Touching everything from the production, vocals, songwriting, engineering, mixing and mastering, Oliver’s sound is unique and does not fit the mold of one genre. A multidisciplinary at heart, this is just the beginning of music lovers can look forward to from the new artist.

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Tate McCrae × “That Way”




Rising star Tate McRae releases a performance video for her track “that way” via RCA Records today. Set in an open room, the video sees Tate dancing emotionally through the song to compelling and cutting edge choreography which was created by Tate and Michelle Dawley. “that way” is from her 5 song debut ep all the things I never said which also features music videos for standout track “stupid,” “tear myself apart,” and “all my friends are fake“.

Tate says of the video, “I have multiple sides to me; a lot of layers that people have not yet seen. My dancing is a huge part of my life, so I’m so glad I finally get to create movement to a song that’s really personal to me.”

Just last month, Tate was announced as one of YouTube Music’s Artist on the Rise, YouTube’s emerging artist program that champions breaking talent and rising stars. As part of the campaign, McRae is set to collaborate with YouTube Music on a unique content series that will live on her Official Artist Channel and invite fans to get to know Tate on a deeper level.

Tate has received praise from a variety of publications with claiming she is, “going to be one of the hottest names in music” while Idolator voted her one of 40 artists to watch in 2020. Just this weekend, E! included her as one of 15 newcomers you need to know.

She has also garnered early from from i-D, Wonderland, NME, Ones To Watch, The Sunday Times Culture, 1883, tmrw magazine, Billboard, & more.

Stay tuned for more information on Tate’s rescheduled tour dates for her all the things i never said pt. 2 tour at

Tate launched her YouTube channel and her “Create with Tate” music series where she has been consistently releasing original music (check out some here). In just over a year, she has over 2 million subscribers and over 180 million video views on YouTube and has over 325 million combined on demand streams to date.

Tate McRae hails from Calgary, Canada after living in Oman until she was 6 years old. She made a name for herself as a competitive dancer placing second runner up on Season 13 of the FOX series So You Think You Can Dance, achieved the “The Best Dancer” honor three times at the prestigious Dance Awards, and hit the stage for performances on Ellen, The Teen Choice Awards, and beyond. Not to mention, she lent her voice to NETFLIX’s animated Lalaloopsy in the role of Spot Splatter Splash.

For More Information On Tate McRae
website / youtube / instagram / twitter / facebook

Lola Young, Pick Me Up, Capitol Records, Vaughn Lowery, 360 Magazine,

Lola Young x New Track


Track Is From Her New EP, Renaissance, Set For April 7 Release On Capitol Records

Download / Stream “Pick Me Up” HERE

Today, Capitol Records released “Pick Me Up,” a new song from Lola Young – the 19-year-old South London artist recently hailed as “a rising star” by MTV UK. Produced by frequent collaborator Manuka, the soulful “Pick Me Up” showcases Young’s wry, intelligent songwriting and remarkable vocal range. Download / stream “Pick Me Up” HERE. The track is from her forthcoming EP, Renaissance, which will be released on April 7.

“‘Pick Me Up’ is about the struggles of a relationship, and the highs and lows of being in love but also the difficulty of feeling like you only want a person more when they ‘let you down,’” says Lola Young, who will perform at London’s Courtyard Theatre tonight as part of BBC Radio 1’s Annie Mac’s AMP London 2020.

Young won acclaim for her fall 2019 debut EP, Intro , which contained such songs as “6 Feet Under,” Blind Love” and “3rd of Jan.” In its first week of release, “6 Feet Under” received more than 100,000 Spotify plays and streams now top 450,000. British GQ hailed the song as a “sultry pop banger.” Clash Magazine praised her video for “3rd Of Jan” as “a ruthlessly honest pop document…[it] finds Lola Young dancing alone in her dressing room, an intimate glimpse into her inner world.” View “3rd of Jan” HERE.

In a recent feature, Q Magazine observed, “Young’s songs bring her open-hearted lyricism and London Twang together with a neo-jazz sensibility with one foot always pointed in the direction of the nearest dancefloor.” Music Week described her music as “a red-raw mix of folky storytelling, hip-hop lyricism and soulful melodies.”

Drawing on a unique gift for writing songs that encapsulate and explore the human condition, Young turns extremely personal emotions into songs that resonate with universal truths. She began writing music at age 11. She won the 2015 Open Mic competition in the UK, beating over 9,000 acts with the original song “Never Enough.” Young is a recent graduate of the Brit School, whose alumni include Amy Winehouse, Adele, Freya Ridings, FKA Twigs, Jade Bird, Jessie J, Leona Lewis, Loyle Carner and Rex Orange County.

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Instagram | Facebook | Website


Lola Young, Pick Me Up, Capitol Records, Vaughn Lowery, 360 Magazine

Max Leone x CAUTIOUS


“burgeoning pop star”–Billboard

“smooth vocals and sticky melodies”–Paper

“gooey and dark but also incredibly catchy”–Alt Citizen

Today, rising songwriter-producer, Max Leone, shares his second single “Cautious” via Darkroom Records. Showcasing a darker side to his unique songwriting, “Cautious” captivates the listener from the onset with smooth guitar lines over a buzzing synth bassline and choppy vocals. Listen and watch the video, premiered earlier today by Billboard and directed by Clyde Munroe in collaboration with Max HERE.

“Cautious'” is out now via Darkroom Records, buy/stream it here.

Says Max of the track, “Cautious is about isolating yourself from the world in an attempt to protect yourself from it, but ultimately discovering that the beauty and meaning in life are often derived through its discomfort.”

“Cautious” is the follow-up to Leone’s debut single “First Grade” which garnered early praise from Paper Mag, the BBC, KCRW, Alt Citizen and more. Defined by soulful, acoustic-led songwriting with left-of-center production choices, Leone’s music calls to mind King Princess, Cautious Clay, or the DIY pop intelligence of Omar Apollo.

Picking up the guitar at age 7, Leone quickly developed a passion for playing and began experimenting with the violin, drums, and piano. Countless after school hours spent practicing, composing, playing in jazz bands, learning production via YouTube and pumping out remixes on Soundcloud eventually led him to attend the prestigious Berklee College Of Music as a guitar principal. After one year, Leone left to pursue music full-time in Los Angeles.

Leone’s forthcoming EP tells his story of navigating a new city alone while chasing a potentially far-fetched dream. Threaded throughout the project are themes of self-doubt, nostalgia, and coping with keeping up appearances on social media while still building real-life connections in a new place.

Stay connected with Max Leone:

Max Leone, Cautious, Umusic, Vaughn Lowery, 360 Magazine,