ROLLS-ROYCE LOW MODE The Rolls-Royce driving experience is characterized by the feeling of one imperceptible and endless gear. However, there are occasions when the driver requires more immediacy or a different dynamic profile in response to terrain and conditions. For these moments, Rolls-Royce has engineered ‘Low Mode’. On pressing a button conveniently located on the […]
The sounds of Evija: British music producer remixes iconic Lotus engine note for EV hypercar Patrick Patrikios works with world-famous artists and on Hollywood movie soundtracks Lotus Type 49 provides inspiration for Evija soundscape to create a blueprint for the company’s future electric cars Patrick explains creating the sounds of the Lotus Evija on YouTube and at […]
PIRELLI P ZERO DHE FOR THE NEW FERRARI 488 GT MODIFICATA: COMPETITION TIRES FOR THE NEW TRACK-BASED GT CAR Pirelli’s DHE was introduced last year for GT3 racing championships, but now equips Ferrari’s limited-edition track day special in 325/680-18 size at the front and 325/705-18 size at the rear. The Pirelli P Zero DHE has […]
Luxury automaker reveals Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space Gamers, start your engines. Lexus is unveiling the Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie last month, […]
At the start of 2020, filtration specialists, MANN+HUMMEL, and global recycling and environmental services company, the ALBA Group, joined forces to launch a pilot project with the aim of significantly improving air quality standards in Singapore. As part of a series of innovative measures developed by the ALBA Group for the city-state, the company’s recycling […]
Racing driver Cem Bölükbaşı, who started competing on real tracks after winning championships on virtual tracks, will participate in Formula 3 Asia championship for a full season for the first time in his career, supported by the Turkey Tourism Promotion and Development Agency (TGA). Cem Bölükbaşı continues his success on real tracks, where he has […]
When we talk about battery-electric vehicles, the lithium-ion battery is dominant; however, for full hybrid electric vehicles (those that have electric-only modes but do not plug-in), NiMH batteries are still the most common battery on the road. With the growing market for hybrid electric vehicles (HEVs), will this drive further demand for NiMH batteries and […]
Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It […]
Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States. The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this […]
