Toyota turned its focus from cars to stars at the 2018 New York International Auto Show as New York’s Legendary Hip-Hop Artists Doug E. Fresh and DJ Kid Capri rocked the mic on the Toyota Live Stage together for a rare performance at the Javits Convention Center. DJ Kid Capri, the most crowd-hyping entertainer, kicked off the set bringing people to their feet with his high energy approach to spinning music. Doug E. Fresh, the Original Human Beat Box, joined Kid and took the audience on a musical journey back to the 80’s with his imitations of drum machines and samples of hip-hop classics. Doug’s sound like the Toyota brand transcends language and culture moving people both young and old.
Doug E. Fresh, a native of Barbados, was raised in New York and feels a special bond to returning home to perform on opening day of the New York International Auto Show mixing Hip-Hop and cars. Doug says, “Hip-Hop is supposed to uplift and create, to educate people on a larger level and to make a change. And, we love to listen to music in our rides. So why not turn up the volume live on stage with Toyota.”
Doug E. Fresh, is known for his songs like “The Show/La Di, Da Di,” “All the Way to Heaven” and “Keep Risin’ to the Top.” His music has transcended through time and attracts consumers from all age groups. From the 80’s to 2018, Doug E. Fresh is still the best emcee of all time. DJ Kid Capri, born in Bronx, NY, first hit the hip-hop scene on Russell Simmons Def Comedy Jam as the DJ. Since then, he has toured with Sean Combs, LL Cool J, Busta Rhymes, Jay-Z, and Mary J. Blige just to name a few.
Doug got a close-up look at the all-new 2019 Toyota RAV4 revealed at the New York International Auto Show that is set to be in showrooms winter of 2018. RAV4 currently ranks as the number-one-selling vehicle in the Toyota lineup, as well as the best-selling non-pickup-truck in the country.
About Toyota
Toyota has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
