Posts tagged with "psa"

Immigration illustration for 360 MAGAZINE

American Immigration Council

The American Immigration Council Announces Commitment to Fostering a More Welcoming Nation with Support of Ad Council’s “Belonging Begins With Us” Campaign

National initiative encourages welcoming attitudes and actions in communities across America
 
The American Immigration Council today announced its support of Belonging Begins With Us, a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. Led by the Ad Council, the effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country. 

The Belonging Begins With Us campaign will appear nationwide in time and space donated by the media across TV, radio, digital, print. and out-of-home placements. The American Immigration Council is among the campaign partners who have committed to encouraging a spirit of belonging within their communities and will share the campaign messaging and resources with their own audiences and stakeholders. 

“Everyone needs to feel like they belong and this campaign is asking people to consider who they include and exclude in their daily lives” said Wendy Feliz, Director of the Center for Inclusion and Belonging at the American Immigration Council. “This is about giving each other a sense of belonging, care, consideration, and community.” 

“Belonging Begins With Us reminds us that we all have the power to make others feel safe and welcome in our communities,” said Lisa Sherman, Ad Council President and CEO. “We are grateful to our partners for helping us all build more meaningful connections in our neighborhoods, cities and towns, regardless of background or country of origin.”

Created pro bono by ad agency Pereira O’Dell, the public service advertisements (PSAs) a new cover of the 1968 hit song “Walk a Mile in My Shoes,” recorded exclusively for the campaign by Lake Street Dive. The song and powerful visuals remind audiences that we all know what it feels like to be left out—and for people who moved to this country, that feeling can last more than a moment. By highlighting this shared emotional experience, the PSAs spark empathy and build stronger bonds between everyone who calls America home. The video PSA can be viewed HERE.

The PSAs direct audiences to the campaign website, BelongingBeginsWithUs.org, which features dozens of real stories of belonging from across the country. The website also highlights actions people can take to help others in their community feel that they belong.

The campaign was developed by the Ad Council, American Immigration Council and Welcoming America with financial support from the Carnegie Corporation, the Chan Zuckerberg Initiative, Einhorn Collaborative, Ford Foundation, FWD.us Education Fund and Stand Together. Additional partners who will share the campaign’s message and promote belonging in communities across the country include the American Alliance of Museums, the Council for Christian Colleges & Universities, Hello Neighbor, Looking for America, New American Economy, Over Zero, the Trust for Public Land, Western States Center, YMCA of the USA and Walmart Inc.

About The American Immigration Council
 
The American Immigration Council works to strengthen America by shaping how America thinks about and acts towards immigrants and immigration and by working toward a more fair and just immigration system that opens its doors to those in need of protection and unleashes the energy and skills that immigrants bring. The Council brings together problem solvers and employs four coordinated approaches to advance change—litigation, research, legislative and administrative advocacy, and communications. 

Follow the latest Council news and information ImmigrationImpact.com and on Twitter @immcouncil.
 
About The Ad Council

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

Octavia Spencer illustration done by Mina Tocalini of 360 MAGAZINE.

Octavia Spencer × Ruderman Family Foundation

Academy Award-winning actress Octavia Spencer today joined the Ruderman Family Foundation in calling on the entertainment industry to increase the casting of people with disabilities, including in on-screen roles that portray characters with disabilities.

“Casting able-bodied actors in roles for characters with disabilities is offensive, unjust, and deprives an entire community of people from opportunities,” Octavia Spencer says in a new public service announcement with the Ruderman Family Foundation

Appearing in a newly released public service announcement, Spencer recounts Hollywood’s long history of inauthentic representation and exclusion of marginalized populations — from men playing women until 1660; to white actors playing Black, Asian, and Native American characters; to LGBTQ stories getting left out of film and television until the last two decades.

“All of these communities of people had to endure not only their stories being told inauthentically, but also seeing themselves portrayed inauthentically,” says Spencer in a message filmed for the Ruderman Family Foundation. “But nothing can replace lived experience and authentic representation. That’s why it’s imperative that we cast the appropriate actor for the appropriate role, and that means people with disabilities as well. Casting able-bodied actors in roles for characters with disabilities is offensive, unjust, and deprives an entire community of people from opportunities.”

She continues, “I am joining with the Ruderman Family Foundation to call on the entertainment industry to increase casting of people with disabilities. There is no reason that we should continue to repeat the same mistakes of the past. Together, we should and can do better.”

Spencer’s call amplifies the Foundation’s series of initiatives to foster greater inclusion in the entertainment industry.

Last December, the organization circulated an open letter calling on studio, production, and network executives to pledge to create more opportunities for people with disabilities, and to make more inclusive casting decisions. Among those who signed the pledge were Oscar winners George Clooney and Joaquin Phoenix, Oscar nominees Ed Norton, Bryan Cranston and Mark Ruffalo, Golden Globe winner Glenn Close, Oscar-winning director Peter Farrelly, accomplished actress Eva Longoria, and acclaimed filmmaker Bobby Farrelly.

A separate Foundation-initiated pledge to commit to auditioning more actors with disabilities was signed by CBS, while the BBC pledged to implement more authentic and distinctive representation of people with disabilities on screen. The Foundation also released a white paper showing that half of U.S. households want accurate portrayals of characters with disabilities, and despite that only 22% of characters with disabilities are authentically portrayed on television.

“As an Oscar-winning actor, Octavia Spencer embodies Hollywood’s vast potential to serve as a powerful catalyst for positive social change if studio, production, and network executives commit to more inclusive and authentic representation,” said Jay Ruderman, President of the Ruderman Family Foundation. “We are gratified that Ms. Spencer has joined our call and we look forward to have other actors and actresses, filmmakers, producers and studios continue to create unprecedented momentum that brings about greater casting of people with disabilities.”

To view Octavia Spencer’s video message in full, please see here.

Follow Octavia Spencer: Instagram | Twitter

Follow Ruderman Family Foundation: Facebook | Instagram | Twitter

360 Magazine, PUMA, The Trevor Project

PUMA x The Trevor Project

PUMA Hoops has teamed up with The Trevor Project, the world’s largest crisis intervention and suicide prevention organization for LGBTQ young people, during Mental Health Awareness Month to release their debut collaboration together: the Sky Modern Trevor Project.

Since 1998, The Trevor Project has specialized in providing free crisis counseling to LGBTQ youth across the country. The partnership between The Trevor Project and PUMA is a multi-year partnership aimed at promoting and supporting LGBTQ youth participation in sports.

PUMA and several of its basketball athletes have come together for an official video PSA to raise awareness for The Trevor Project. The PSA features insight and advice from Kyle Kuzma, Katie Lou Samuelson, Walt “Clyde” Frazier, Michael Porter Jr., and Chris Brickley.

The Sky Modern Trevor Project features all the tech and flash that PUMA Hoops is known for, including ProFoam midsole cushioning. Most importantly 100% of the sales from the shoe will benefit The Trevor Project.

Retailing for $180 to represent the estimated 1.8 million LGBTQ youth in the U.S. who seriously consider suicide every year, the Sky Modern Trevor Project will be sold exclusively on PUMA.com in limited quantities available for pre-order starting Wednesday, May 27. Click this link to hear the PSA and learn more about the Trevor Project.

Martha Stewart

Watch: http://youtu.be/dG_W9K–Hz0

Did you know that the daily pill that saves your life if you’re living with HIV costs just 20 cents a day in sub-Saharan Africa? Highlighting the impact that just 20¢ can have on someone’s life, the new EAT (RED) SAVE LIVES PSA, featuring Martha Stewart, Padma Lakshmi, Elizabeth Falkner, Hannah Bronfman, Angie Mar, Dana Cowin and Hong Thaimee, reminds food fans worldwide the power of what two dimes can buy when you choose to EAT (RED) this June.

(RED)’s fifth annual culinary campaign features an exciting line-up of chefs, food and drink activations, dining experiences and products to turn people’s food and drink choice into a force to fight AIDS, by raising money and awareness for the Global Fund. There are so many ways for food fans worldwide to get involved June…

  • Eat out at restaurants like Blaze Fast Fire’d Pizza where you can order the (RED) VINE Pizza at more than 260 of its locations across the U.S, donating $1 for every order of a (RED) Vine and a Coke, up to $50,000.

  • Order in from Jeni’s Splendid Ice Creams who will offer a special (RED) Collection for the month of June. Featuring five lovingly made flavors – Coffee with Cream & Sugar, Goat Cheese with Red Cherries, Ricotta Toast with Red Berry Geranium Jam, Ndali Estate Vanilla and dairy-free Dark Chocolate Truffle – delivered straight to your doorstep, each purchase will generate $6 to fight

  • Attend a PlaceInvaders series of intimate pop-up events in New York and Los Angeles. Hosted in secret residential properties, each brunch and dinner seating will feature menus by NYC- and LA-based chefs including Angie Mar (The Beatrice Inn), Patti Jackson (Delaware & Hudson), Sara Kramer and Sarah Hymanson (Kismet and Mad Capra), Jessica Koslow (Sqirl) andMei Lin (Nightshade). Tickets include five courses, (BELVEDERE)REDcocktails, and Josh Cellars wine, and are priced between $120-$150, with $18 from every ticket sold going to fight AIDS – enough to provide 90 days of life-saving medication.

AMSTERDAM × ENJOY & RESPECT

AMSTERDAM LAUNCHES A CAMPAIGN TO STOP OFFENSIVE BEHAVIOUR ENJOY & RESPECT SETS THE LIMITS IN AMSTERDAM STYLE

Thursday sees the launch of the Enjoy & Respect campaign, which brings home the message to Dutch and British people aged 18 to 34 that offensive behaviour will not be tolerated in Amsterdam. This target group frequently visit Amsterdam at weekends to party, drink, go on pub crawls and hold bachelor parties. All too often, the result is drunkenness, noise in the street, litter, and public urination. As surveys on quality of life in Amsterdam have shown, this is a serious source of nuisance to residents, local businesspeople, and other visitors. The Enjoy & Respect campaign aims to inform the target group of the consequences of this kind of behaviour, and raise awareness of what is allowed and – more importantly – what is not allowed in Amsterdam. The campaign was initiated by Amsterdam Marketing, and developed in collaboration with Amsterdam city council and other stakeholders.

A high price for bad behaviour

Amsterdam is famous as an open, creative, innovative and tolerant city, where the limits of what is allowed are wide. The city has an international reputation for freedom – the freedom to be who you are, believe what you like, and say what you think. But this freedom depends on a crucial precondition: mutual respect. And respect is often precisely what is lacking among the specific target group that causes trouble.

“We take the growing aversion to this group of visitors very seriously,” says Frans van der Avert, director of Amsterdam Marketing and initiator of the Enjoy & Respect campaign. “The group is only a source of nuisance and hardly offers anything positive to our city. Certain areas of the city have become difficult to live in, and everyone loses out.”

The campaign focuses on four kinds of behaviour that cause the most trouble: drunkenness in public spaces, noise, littering, and public urination. Where city guards or the police catch people committing these offences, they are immediately issued with substantial fines.

The key message of the campaign is that everybody is welcome in Amsterdam provided they behave appropriately. You can enjoy your freedom, as long as you respect the city and its residents. If you fail to show the necessary respect, you face a hefty fine.

The Enjoy & Respect campaign has deliberately taken a creative approach, taking freedom of choice as its core theme. To communicate a message effectively, it is vital to make contact with the target group, and research has shown that a patronising approach only has a negative effect on the target groups that tend to misbehave, especially when drunk. The best way to raise their awareness of what is and isn’t allowed in Amsterdam is therefore to take an original and creative approach. At the same time, members of this young target group are generally on a budget, and are very sensitive to fines.

Who are the target group?

Research has shown that greatest nuisance is caused by men aged between 18 and 34, often in groups, from the Netherlands and the UK. They visit Amsterdam with only one purpose in mind: to go wild and party all night. Their rowdy behaviour is a nuisance to many other people. A growing number of Amsterdam residents have made it clear that they have had more than enough of it, and justifiably so, says Frans van der Avert:

“More and more residents, public authorities, politicians and local businesspeople in our network no longer accept this behaviour. This is why we took the initiative to set up this campaign, which is quite a challenge. It’s not enough just to show a fun video or put up signs saying that things are prohibited. The approach needs to be appropriate to Amsterdam, and hit a nerve. What we have created is a campaign that tackles the problem without running counter to Amsterdam’s distinctive character. Everybody is free to choose, but if you choose to be a public nuisance, you have to pay for it. For this group, money is very important, and this is how you hit them.”

Agency and media use

Amsterdam Marketing developed the campaign in collaboration with Wavemaker, an agency with expertise in media and content production, and a wide knowledge of and experience with the target group. The visitors who cause public nuisance are sober when they are planning their visit, and on the whole, they are cooperative when they are boarding the plane and during their stay. The campaign targets the audience at all these specific points, from searching online, to booking the trip, to the reception desk at the hotel or hostel, and also at breakfast, in pubs, in the red-light district, and the Rembrandtplein and Leidseplein nightlife areas.

The campaign is available to the target group online all year round, and is targeted in the city centre by means of geofencing. As soon as a member of the target group enters the red-light district, Rembrandtplein, Leidseplein or the area around Amsterdam CS, they will receive content and messages via social media. At the same time, responses will be made to social media posts by troublemakers in consultation with the Amsterdam police.

The ultimate aim is to reduce public nuisance. Changing people’s behaviour takes time and demands patience, but everything starts with awareness of the issues, and this campaign is the starting point.

Financial promoters and content advisors

Pim Evers, Amsterdam chairman of the hotel and catering trade association Koninklijke Horeca Nederland, explains that his organisation has been involved from the start:

‘In consultation with the police, residents, local businesses, transport companies and representatives from the tourist sector, such as the Rijksmuseum and the Van Gogh Museum, we have contributed to ideas on content, visuals, situations and follow-up actions. Ultimately, we all benefit from a good living environment and a positive, sustainable image, so in future we will continue to appeal to enthusiastic visitors who specifically choose to come to Amsterdam. Target groups that harm this image should be addressed, and that’s precisely what this campaign does.’

The campaign is financed by Amsterdam Marketing, the City of Amsterdam and the commercial sector: Schiphol, the Rijksmuseum, the Van Gogh Museum, Koninklijke Horeca Nederland (Amsterdam division), the Oudezijds Achterburgwal business association, and the local campsites. The local transport company GVB and the outdoor advertising company JC Decaux are making media space available. This shared responsibility emphasises how important it is to cooperate to make sure that Amsterdam remains a pleasant place to live, with a positive reputation.

The campaign content was presented to residents, local business people in the city centre, and an umbrella representation of the tourist, hotel, bar and restaurant sectors. British Embassy representatives also participated. The City of Amsterdam and the police are closely involved in developing, implementing and following up the ideas.

Putting a stop to bad behaviour: a lot is allowed in Amsterdam – but not everything

Edwin Schölvinck, a member of the residents’ discussion group Binnenstad Offensief, is positive about raising awareness among the target group that Amsterdam is not simply a free-for-all:

“A lot of people will claim that law enforcement to curb this behaviour is the only means to achieve the desired result. This is partly true, of course. But it all starts with the realisation that not everything is allowed here. That’s what this campaign is about. There are also restrictions in Amsterdam. We are very pleased with this initiative in our city. You have to start somewhere to put a stop to the bad behaviour.”

Testing and evaluating

The campaign was presented to the various stakeholders, and extensively pre-tested with the target group, says Rogier Leliveld, Managing Director of Wavemaker:

“It was clear from the very start how important the right tone of voice and visuals are for this campaign. It’s crucial to the interest and commitment of the city and its residents.

That’s why we closely collaborated with Amsterdam Marketing and its partners while developing the campaign. We also tested the content among the target group to make sure that we don’t use the wrong tone of voice, or that we simply fail to reach them, despite our know-how and our good intentions. Based on our expertise in developing content, our experience with the target groups, and the test results, we knew that we had to design a straightforward and transparent campaign, so that the target group can understand the message at a glance. We believe that the campaign’s simplicity is also its strength.”

The promotional material will be monitored during the course of the campaign, and a study will be conducted to assess whether the media are sufficiently reaching the target groups. Qualitative evaluations over the next few months should also indicate whether the target group are recognising and responding to the message.