“Made For More”, featuring NBA All-Star Donovan Mitchell. “Made For More” is all about hydrating and celebrating a special kind of person – those who are in the pursuit to be better by making the most of every day, embracing their authenticity and making choices that result in better outcomes. As a world-class athlete, Donovan […]
The best ways to hydrate & the benefits of alkaline water. We all know that water is foundational to our well-being. Our health and our life depend on it. Yet, an estimated 75% of Americans are chronically dehydrated, a figure that is exacerbated by the constant consumption of caffeinated beverages, alcohol and diets high in […]
NFL Highest Average Franchise Value Among North American Sports Leagues – Over $3B in 2020 The North American sports industry is one of the most lucrative industries in the world. Since 2010 the average franchise value of the four major North American sports leagues has risen at a dramatic rate. Iconic franchises such as the […]
Nike has filed a federal trademark infringement lawsuit against MSCHF shoes that released a controversial customized version of its sneakers “Satan Shoes” with rapper Lil Nas X. In the lawsuit filed today, Nike accused MSCHF Product Studio, Inc. of trademark infringement over the designer’s 666 pairs of modified Nike sneakers made in collaboration with the “Old Town […]
On Fifth Anniversary of HB 2 ‘Bathroom Bill’ Passage, North Carolina Introduces Anti-Trans Sports Ban. North Carolina puts forward another anti-transgender bill, again invoking the rhetoric of protecting women and girls from transgender people. Late Monday, the North Carolina House introduced House Bill 358, an anti-transgender bill that would ban transgender girls and women from […]
With more and more of the world spending time at home, the interest in leisure activities has shifted. Over the past year or so, many are looking for ways to relax without spending a fortune. With trips to casinos often on hold and card nights amongst friends canceled, those who have fun gambling are often […]
LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the […]
PETA Attacks NBA Over Canada Goose Sponsorship Natural Fibers Alliance Blows Foul on Extremism This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star […]
WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” […]
The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more. To kick off the […]
