Posts tagged with "Just Do it"

Lil Nas X 'Satan Sneaker' illustration by Heather Skovlund for 360 Magazine

NIKE vs MSCHF

Nike has filed a federal trademark infringement lawsuit against MSCHF shoes that released a controversial customized version of its sneakers “Satan Shoes” with rapper Lil Nas X. In the lawsuit filed today, Nike accused MSCHF Product Studio, Inc. of trademark infringement over the designer’s 666 pairs of modified Nike sneakers made in collaboration with the “Old Town Road” singer. All 666 pairs sold out Monday.

Fara Sunderji is a partner at the international law firm Dorsey & Whitney in its New York office. Sunderji has extensive expertise in all stages of trademark, copyright, clearance, prosecution, maintenance, enforcement, and litigation. Of the lawsuit she says, 

“Nike’s swoosh is probably one of the most recognizable non-word trademarks in the world.  You see it and you automatically think of Nike as the source of the good on which it appears.  This is how trademarks are supposed to operate, as a source identified.  Nike’s case here is pretty simple to understand:  MSCHF is selling Nike Air Max 97’s that have been modified in a way in which Nike does not approve.  People see these “Satan Shoes” and think they come from Nike and some people don’t like that.  Nike, therefore, claims that the release of these “Santa Shoes” is harming its valuable brand,” Sunderji says. 

“MSCHF will likely argue that they are protected under a theory called the First Sale Doctrine, which allows third parties to resell trademarked goods that have already entered the marketplace.  But the doctrine is limited to the sale of genuine goods.  The doctrine is based on the premise that consumers are not being deceived because they are receiving what they have bargained for, the trademarked good. Under Second Circuit case law, goods are not genuine if they do not conform to the brand owner’s quality control standards, and it is easy to guess Nike’s take on this issue – Just don’t do it,” Sunderji says. 

According to NBC News, the lawsuit states “We don’t have any further details to share on pending legal matters,” Nike said. “However, we can tell you we do not have a relationship with Lil Nas X or MSCHF.”

Trademark attorney Josh Gerben of Gerben Perrott PLLC stated to CNN Business that “It’s a legal rationale that grants artists who purchase and repurpose individual copyrighted products the ability to express and profit off their own creativity.”. He also pointed out Nike shoe redesigners like MSCHF commonly sell their work on online marketplaces. “You’ve got all kinds of artists that go out there and they take a shoe, and they’ll do a whole bunch of custom art on the shoe and maybe resell it for $1,000-3,000,” Gerben said. “This is something Nike is well aware of and has done absolutely nothing to mess with because there’s a sneaker culture here.”

Lil Nas X isn’t named as a party in the lawsuit. Representatives for the musician did not respond to calls or emails requesting comment.

The backlash from social media is incredible with thousands of people expressing their opinions with the shoes and the representation they bring:

  •  South Dakota Governor Kristi Noem tweeted “Our kids are being told that this kind of product, is not only okay, it’s “exclusive.” But do you know what’s more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win.”.
  • NBA star Nick Young tweeted “My kids will never play Old Town Road again… I’m still debating about wearing Nike after this come Nike a drop of blood for real”.
  • On Instagram, celebrity musician Miley Cyrus shares a photo proudly wearing the controversial sneakers, captioning the post “Can you see Satan?”.

The controversial ‘Satan Shoes’ were strategically dropped after the release of Lil Nas X’s music video for “Montero (Call Me By Your Name)”, which has already been viewed more than 54 million times.

Lil Nas X took to Twitter in his true fashion posting “I spent my entire teenage years hating myself because of the shit y’all preached would happen to me because I was gay. So I hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”

Kichgo

KICHGO

By Armon Hayes

Celebrity trainer Kit Rich and creator of Kichgo is impacting the perception of fitness and theory of access. Helping to boost your confidence levels, an idea to create a big gym in a little bag comes at a time when staying home and staying fit are at the forefront for many post-lockdown. As of late, 29 States have returned to lockdown as NY has implemented a 14-day quarantine order for travelers from the states with an increase in COVID-19 cases.

Whether your goal is building quarantine quads or continuing your routine to stay healthy, you’ll discover there are no excuses. This travel size gym includes tension bans, a great alternative to building muscle if you don’t have traditional weights. The spotter is not included, but this is by far the safest way to work out alone. An exercise ball your pet will more than likely think it’s time to play fetch while you strengthen your core. Keep your posture and focus! A great tool to incorporate with a partner and add variety to your workout. Cardio is also necessary in staying fit. We’ve got you covered! You’re equipped with a completely portable jump rope. The light metal rope was a concern given I’m 6’1’ and many ropes are not long enough for me. I recommend incorporating into your workout routine to build coordination.

Exercising regularly can have a positive effect on your mood. Necessary to Monday motivation check out LIVE daily workouts and techniques from it’s creator. 30 minute workouts that will get your sweat flowing and get great results. Consider exercise a way to support mental health – the tension, anxiety, anger, and mild depression that often go hand-in-hand with stress. It can improve the quality of your sleep, which can be negatively impacted by stress, depression, and anxiety. Nike said it best ”just do it” and with Kichgo you can.

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Nike x Cross-Country Camp

Nike Running Camps Announces Dates For The Nike Cross Country Camp At The University of San Diego

Located in the beautiful city of San Diego, California, the Nike Cross Country Camp at the University of San Diego announces June 14-17 and July 5-8 as its camp dates for 2020.

Last summer, runners at the Nike Cross Country Camp at the University of San Diego experienced informative, challenging, and fun weeks of training.

In addition to cross country training, the camp instructs runners on the principles team building and team management, learning how to inspire others, conflict resolution, communication skills, and identifying ways to contribute to furthering a positive team culture. All of this leads to campers reaching their own and team’s full potential.

The University of San Diego Head Coach and Camp Director Will Guarino leads break-out sessions and interactive discussions which take place on campus. Runners travel to nearby beaches, the San Diego Bay, San Diego’s historical sites, and San Diego’s own Balboa Park. Guarino says, “Training sessions are for the driven leader, lover of the outdoors, and those interested in making a significant contribution to their team. This running camp is for the active athlete interested in building their leadership skills. My campers leave USD energized and ready for their upcoming XC season.”

Campers stay in the USD dorms, eat in the dining hall and run on local San Diego beaches and trails. The camp is coed, overnight and day campers, ages 11-18. All ability levels are welcome, those with the desire to train smarter, work hard and to have fun.

Players, coaches, and parents interested in learning more can visit Nike Running Camps.

About US Sports Camps:
US Sports Camps (USSC), headquartered in San Rafael, California, is America’s largest sports camp network and the licensed operator of Nike Sports Camps. The company has offered summer camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high-quality sports education and skill enhancement.