About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Jordyn Jones Release “Bad Lil Mama”

Jordyn Jones has been keeping us on our toes with her back-to-back releases of new music and videos!

The Middle (Cover Video): 6/4

New by Daya (Cover Video): 6/13

Curious by Kayley Kiyoko (Cover Video): 7/2

Can’t Say No (Original – Lyric Video): 7/22

Bad Lil Mama (Original): 8/17

& many more to come!

Jordyn Jones is a singer, actress, dancer, model and social media influencer. Jordyn got her break as a dancer in “Abby’s Ultimate Dance Competition”, which led her to perform on the biggest stages including MTV Video Music Awards, Nickelodeon Kid’s Choice Awards, Dancing with the Stars, etc.

Her social media following started to skyrocket because of her newfound fame. As a digital influencer, Jordyn has secured deals with some of the most reputable brands such as Revlon, Sprint, MaybellineNY, and Warner Bros Studios, and modeled for brands such as Prada, MiuMiu, Guess, Mudd Jeans, Brandy Melville, and Skechers. Her infectious personality has also landed programming contracts with AwesomenessTV and Facebook.

Jordyn’s singing career is gaining momentum quickly as she garners attention from industry professionals. She continues to release music through Capitol Music Group, some of which has been licensed in film, television, and brand campaigns. Jordyn is currently in the studio recording new music and will be touring in Fall 2018.

Jordyn’s acting credits include a starring role in Brat’s digital series The Overnights, Disney Channel’s “Bizaardvark”, and YouTube Red’s “Dance Camp” (directed by John Chu).

Jordyn is an all-around force to be reckoned with and definitely one to watch this 2018!

Cosmetic Surgery

In 2009, then Governor of California Arnold Schwarzenegger signed the Donda West Plastic Surgery Law, requiring health checks be conducted prior to all major plastic surgery procedures in the state. This was following the death of rapper Kanye West’s mother. It was later determined that her heart attack was spawned by a combination of numerous postoperative complications and pre-existing coronary artery disease. Today, women especially peruse Instagram and covet a perfect pout, perky derriere and firm breasts seen on Insta models. Just because you may desire cosmetic surgery does not mean you are physically or mentally fit for it NOW. Dr. Stanley Poulos is a board certified San Francisco area plastic surgeon who takes steps to ensure the health and safety of his patients during surgery and post- operatively. Here are some indicators Dr. Poulos looks for to assess patients for surgery.

Dr. Poulos stresses that it is essential for a surgeon to take a good medical history and exam of the patient. Current and past illnesses, especially cardiac or pulmonary problems, surgeries, and medications should all be discussed. Lab tests may be required on a case by case basis depending on patient history and planned procedures.

Urinalysis

When it comes to preparation for a plastic or cosmetic surgery procedure, a urinalysis can inform the doctor if you have certain types of infections, like a urinary tract (UTI), bladder, or kidney infection. Urine tests are also effective in detecting high blood pressure and diabetes.

Blood Count Test

Also known as a complete blood count (CBC), this blood test literally counts your blood. It takes note of the number of red blood cells, white blood cells, and platelets. This tells physicians if you’re anemic (red blood cell deficiency) or have a blood clotting disorder like hemophilia. CBC tests also detect infectious bloodborne diseases like HIV or hepatitis.

Heart function

Electrocardiogram (ECG or EKG)

Essentially, the ECG is a medical test that tells if your heart is in good condition through detecting any heart abnormalities by measuring the electrical activity of the heart when it contracts. Cosmetic surgery basically causes tremendous stress on the body, with the heart being one of the most important organs when it comes to stress response. That is why it is crucial for the doctor to assess whether your heart can endure the trauma during the operation.

Chest X-Ray

The Chest X-Ray is also one of the tests that may be required for your procedure. This is usually carried out to check the condition of your lungs and see whether you have breathing difficulties when you are put in anesthesia. This test is especially requested if you are a smoker or have a history of smoking. Signs of pneumonia or any breathing disorder may result to the postponement or cancellation of your surgery.

Smoking Use and History

Mixing nicotine with plastic surgery can result in problems:

Loss of cheek skin, nipples or tummy skin after a facelift, breast lift, breast reduction, or tummy tuck surgery

  • Infections
  • Death of fat cells (fat necrosis), causing hard lumps
  • Delayed wound healing
  • Thick, wide scars
  • Blood clots, which can be fatal
  • Increased pain
  • Permanent small vessel damage adding risk even if you quit
  • Loss of breast implants
  • Life-threatening complications like stroke, heart attack, blood clots, and pneumonia.

Mammogram

The mammogram is typically required for women who want to get breast augmentation or breast lift done. This is to help detect signs of breast cancer.

Psychological Screening

Although there is no formal psych test to assess a patient’s readiness and motives for cosmetic surgery, Dr. Poulos takes time with his patients to learn their reasons for desiring cosmetic change. Immediate red flags include, having surgery to try to keep a wayward spouse, an exaggerated concern over a minor problem, someone who seems addicted to cosmetic surgery, or a patient with body dysmorphic disorder. This syndrome is most appropriately treated by psychological treatment not surgical intervention.

Alcohol Habits

It is important not to drink alcohol before undergoing plastic surgery – or any type of surgery for that matter – as it can cause unforeseen complications and seriously impact final results and the way you heal. Alcohol, especially when consumed to excess, can dry out your skin, which can then result in cracks appearing. If you’re having a plastic surgery procedure where skin is stretched (facelift, breast augmentation or abdominoplasty for example) then dry, cracked skin will make it harder for the surgeon to staple or stich the skin together, resulting in a less than optimum result and possibly scar.

Body Weight

Sometimes patients will enter a plastic surgeon’s office excited about a decision to finally move forward with breast or body contouring surgery, but then afterwards emerge having found out they are not currently a candidate because of excess body fat. This scenario is not only disappointing, but it can be an emotionally deflating and potentially embarrassing experience for patients. Dr. Poulos sympathizes with the emotional pain that such patients feel, and he wants to help them realize their goals. However, there are several specific reasons that your plastic surgeon might recommend weight loss prior to undergoing a procedure. In addition, the results that you can achieve are likely to be much better if your weight is in a better range. Consider an overweight woman who wants breast reduction surgery. Even when the breasts become smaller and more uplifted, it is extremely difficult for us to deal with the fullness lateral to the breasts (the “bra roll”), which significantly compromises the aesthetic result. In addition, it is much harder to get a beautiful transition between the breast and the abdomen due to the excess weight. On the other hand, let’s consider the patient that is overweight and wants a tummy tuck or liposuction. In this instance, the surgeon will not be able to remove all the excess fat in these areas, as it is technically challenging and can look odd as it is out of proportion to the surrounding fatty deposits. Even large volume liposuction cannot fully solve this problem. Body contouring surgery is great for shaping your body, but it is not a method or substitute for weight loss or weight control. At Dr. Poulos’ clinic there is a full-time wellness/weight loss coordinator who helps patients achieve a healthy body composition ( body fat percentage and lean muscle mass balance) prior to undergoing body contour procedures.

What is an option for those who need to lose weight to be a better candidate for cosmetic surgery?

There is an FDA approved “Gastric Balloon” procedure that Dr. Poulos performs. It is appropriate for patients with a BMI of 30 to 40 that have not had previous weight loss surgery. Patients diagnosed with bulimia, binge eating, compulsive overeating, high liquid calorie intake habits or similar eating related psychological disorders are not good candidates. Dr. Poulos has now treated numerous patients who have successfully lost up to 20% of their body weight with the balloon procedures and have gone on to aesthetic body contouring with much improved results.

How does the balloon method work?

This non-surgical outpatient procedure begins with a diagnostic endoscopy to ensure that there are no contraindications and that it is safe to perform. Once the patient is mildly sedated and comfortable, the procedure can begin. The deflated gastric balloon is inserted through the esophagus and into the stomach. A syringe is then used to fill the balloon with a sterile saline solution. Once the weight loss balloon has been filled with saline, it expands to approximately the size of a grapefruit. The entire procedure takes about 20 minutes. Patients can usually return home after the placement or removal procedures within 30 minutes. Over the last 20 years this procedure has helped over 277,000 people. The gastric balloon encourages portion control while patients make healthy changes to diet and lifestyle.

How long does the balloon stay in place?

The balloon remains in the stomach for the first six months after the procedure. With the stomach balloon and Dr. Poulos’ support team, patients usually see the most drastic results in the first six months. It is very important to use this time to develop healthy habits that will continue for not only the 12-month weight loss program, but for the rest of one’s life.

What to expect after the balloon placement

Over the first 14 days after placement, patients may experience nausea or vomiting. Dr. Poulos recommends a liquid diet for his patients during the first week to help manage these symptoms. Also prescribed are effective anti-nausea drugs to help the patient through the initial stage.

How is the balloon removed?

Once the stomach balloon has been in place for six months the balloon is removed. The simple and non-surgical procedure is very similar to the placement process. Once the gastric balloon has been removed, it is very important to continue working closely with Dr. Poulos’ team and coaches to follow the personal diet and exercise plan provided. This will help to keep you in a positive and healthy mindset while achieving your weight loss goals.

About Dr. Stanley Poulos

Dr. Poulos specializes in cosmetic breast surgery and body contouring procedures. He helped pioneer the quick lift facial rejuvenation surgery in California and is recognized as one of the leading plastic surgeons in Marin County and the entire San Francisco Bay area. Dr. Poulos and Plastic Surgery Specialists have extensive experience in body contour procedures. A graduate of the University of Texas Medical School, Dr. Poulos completed his internship and residency at UC San Francisco. He completed a plastic surgery fellowship at St. Francis Hospital in San Francisco and is certified by the American Board of Plastic Surgery. www.psspecialists.com

Aretha Franklin

Photo Credit: Nicholas Hunt/ WireImage (courtesy of TV One)

Urban One Honors the Life and Legacy of the Queen of Soul, Aretha Franklin.

Urban One celebrates the life, legacy and impact of Music Icon and Civil Rights Champion with special primetime programming encores and tribute on TV One, InteractiveOne Digital Sites and across all REACH Media/Radio One Markets.

Silver Spring, MD – August 16, 2018 – As the world mourns the tremendous loss of American treasure Aretha Franklin, the music legend, Civil Rights Champion and renowned ‘Queen of Soul,’ Urban One announces plans to honor her life, legacy and impact on humanity with special encore presentations of interviews and news specials on TV One, special digital content across Interactive One sites and all REACH Media/Radio One stations, hosts, shows and sites.

Below is the TV One programming lineup for Aretha Franklin’s tribute starting tonight:

Tonight: Thursday, August 16

TV One on One: Aretha Franklin (8 p.m. ET/7 C)

Aretha: Frankly Speaking (9 p.m. ET/8 C)

Encore: Saturday, August 18

TV One on One: Aretha Franklin (11 a.m. ET/10 C)

Aretha: Frankly Speaking (12 p.m. ET/11 C)

Aretha Franklin

Brenda Lee, Wynonna Judd, Tanya Tucker, Billy Ray Cyrus, Bill Anderson and David Bellamy Mourn the Passing of Aretha Franklin

“The music industry lost a lot of it’s soul with the passing of the great Aretha Franklin. With all of her success, stardom and notoriety, she kept her feet close to the ground and gave her heart to the world. ” -Brenda Lee

“I am just heartbroken. This cannot be happening. Oh how I love her. Meeting her was such a highlight. She is THE shero who changed my life. Her voice. Listening to her brings me closer to Heaven and I will love her forever. We have lost an American treasure. It’s the end of an era.” -Wynonna Judd

“I never had the chance to meet her, but I love her. I mean, doesn’t everyone? She is the grand dame of soul! She could sing anything and make you believe it! I regret not having met a few of my heroes and icons in the music business, and she is definitely one of them. My thoughts and prayers are with Aretha’s family. All my love and great admiration to her!” -Tanya Tucker

“I never had the pleasure of meeting Aretha Franklin, but I was extremely honored when she recorded a song I co-wrote back in the seventies. The song was called, “I May Never Get To Heaven,” and was later a No. 1 country hit for Conway Twitty. Aretha put her own unique, personal stamp on it, and as great artists often do, made the song her very own. I admired her tremendously, and never tired of telling people that she recorded a song that I had a hand in writing. Rest in peace, Ms. Aretha, and thank you for the sunshine you brought into this country boy’s life.” -Bill Anderson

“Rest in peace Aretha Franklin. An amazing talent with one of the most moving voices of all time. Your music will live on forever.” -Billy Ray Cyrus

“I am deeply saddened to hear of the passing of such a musical icon. Aretha was simply the greatest singer of her generation. My thoughts and prayers are with her family at this time.” -David Bellamy

RJ Word

As an American pop-artist and Latin sensation, RJ Word is quickly rising to the top of full-fledged international stardom. Growing up in the heart of the entertainment industry, Los Angeles, RJ took inspiration from local legends Michael Jackson, Justin Timberlake, Max Martin and Quincy Jones. By the age of five, RJ developed a passion for singing/songwriting, and at just 10 years old he kicked off his music career performing on stage in musical theater – flourishing under the spotlight. Now, at 21 years old and with a handful of hit original singles, RJ has garnered 1M+ Instagram followers and 17.8M+ YouTube views. Most recently, RJ was featured alongside Pitbull and Rich The Kid on Juan Magan’s new Latin-pop single “Echa Pa’ Acá” (August 2018), with an accompanying animated music video. The video amassed over 14M views on YouTube alone in the first two weeks following its release.

Stream “Echa Pa’ Acá” by Juan Magan, ft. Pitbull, Rich The Kid & RJ Word:
MUSIC VIDEO | SPOTIFY | ITUNES/APPLE MUSIC

RJ was discovered by renowned voice coach Roger Love (The Beach Boys, Eminem) in the 6th grade, and has since honed his craft over a decade as a singer, songwriter and producer. In 2016, RJ’s single “Here Today” premiered on NBC Universo, which was followed by the release of “I’m Gone” that clocked 1M+ YouTube views in the first week alone. Last year, RJ released his hit single “Hold Tight”, which topped charts in over 14 countries and has since reached 3M+ YouTube views. RJ’s worldwide fanbase has led him to perform around the globe, including at Navi Fest 2016 at Arena Monterrey, Mexico, and at the EXA Festival in Puebla, Mexico, House of Exile 2017 in NYC.

Most recently, RJ released his latest original single “What You Need” with an accompanying music video (April 2018). The funk-inspired dance anthem is brought to life by live horns, and carried by RJ’s lyrics and falsetto-laced melodies that truly make it a smash hit. The music video, which has since garnered 7M+ views on YouTube alone, highlights the brass backing while showing that RJ’s moves are nearly as smooth as his silky vocals. With this single, and many more to come from the young recording artist, RJ continues to break through the mold of monotonous tracks that dominate radio airplay today and shape the future of music.

Stream RJ Word’s latest single “What You Need”:
MUSIC VIDEO | SPOTIFY | ITUNES/APPLE MUSIC

Connect with RJ:

YouTube | Instagram | Facebook | Twitter | Spotify | iTunes/Apple Music

Namesake Announces Artist Collaboration Collection

Bespoke luxury leather jacket brand, NAMESAKE, announced today plans to unveil a robust collection of 13 one-of-a-kind leather jackets in collaboration with top visual artists from around the world. The unveiling will take place at the upcoming season of RE\SET™ 004 at Toronto Fashion Week on Tuesday September 4, 2018 at 6:30 P.M. at the globally renowned LUMAS Gallery, 159 Yorkville Avenue in Toronto, with cocktails provided by SIPBAR and Hop City premium craft beer.

Each jacket in the collaboration will be available for purchase with proceeds directly benefiting the global fashion platform, Fashion Revolution, a not-for-profit organization aiming to radically change the way clothes are sourced, produced and consumed by ensuring safe, clean and fair conditions for workers in the manufacturing industry.

“My roots are in fine arts and bridging the divide between different arts industries is something I am passionate about. I am so excited to see this project come to fruition alongside such diverse talent for a great cause,“ states Rosa Halpern, designer and creative director, NAMESAKE. “I look forward to this project’s unveiling at RE\SET™ 004 and helping to support the great work Fashion Revolution does for the fashion community!”

Halpern worked closely with each artist to bring their combined visions to life, creating unique one-of-a-kind luxury leather jackets to represent each artist’s style, vision and artistic medium. The NAMESAKE Artist Collaboration includes photography printed directly on leather and lining, human hair fringe, bold abstract painting and hand-tattooed leather, among many other creative aspects.

The installation of leather jackets unveiled at the LUMAS Gallery on Sept 4 will remain on exhibit at the LUMAS Gallery in Yorkville until Sunday, September 9, with opportunity for purchase at NAMESAKE’s ecommerce platform, www.bythenamesake.com. Jackets will then be presented once again in the oval of Yorkville Village (55 Avenue Rd) for the month of October, allowing consumers and the general public access to see the collection first hand, and engage in supporting this initiative.

Artists participating in the NAMESAKE Artist Collaboration project have been hand selected by Halpern and include:

·         Ben Johnston

·         Bobbie Burgers

·         Bobby Dunn

·         Daniel Mazzone

·         Janna Watson

·         Paolo Pettigiani

·         Rita Leistner

·         Sarah Phelps

·         Sarah Skrlj

·         Shayla Bond

·         Tara Zep

·         Tahsin The Good

·         Anonymous Artist

“I have spent many years in my career working in various parts of the fashion industry where I have seen first-hand the harsh conditions where clothes are made. Now with my own label I have made a conscious decision to support foundations like Fashion Revolution, to help to bring awareness on conditions often overlooked by the consumer. The fashion industry as a whole still has a long way to go but I hope this season’s presentation helps to support change.” Continues Halpern.

Nicki Minaj × Vogue Arabia

Nicki Minaj Covers September Issue of Vogue Arabia.

A fully-fledged member of rap’s fashion royalty, Nicki Minaj, who has more than 90 million followers on Instagram, has returned following a hiatus of nearly four years to drop her fourth album, Queen. In this moment when the fashion industry discusses inclusivity, diversity, and equality, it was only fitting that the cover story was shot in New York, just a few days before the Met Gala, by an all female-team. Renowned photographer Emma Summerton was behind the lens, while the styling was done by Anna Katsanis and overseen by Vogue Arabia fashion director Katie Trotter. The hair and makeup looks were created by Kim Kimble and Sheika Daley respectively.

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Where Angels Meet

First Trailer Now Available for VR “Movie” that Allows Viewers to See Life as an Angel

Have you ever wondered what it would be like to be an angel? Where Angels Meet, a new cinematic VR experience, launching September 1 exclusively for Oculus Rift, follows the life of a young African-American man named Marcus from the perspective of his guardian angel. The VR experience allows viewers to don their wings and visit heavenly landscapes, as well as transcend time to witness key moments in Marcus’ life.

Where Angels Meet was created by Angeles Vista Creative Ventures (AVCV), one of the winners of 2017 Oculus Launchpad program. AVCV also announced today that it has released the first trailer for the experience at whereangelsmeet.com/trailer/

Where Angels Meet is a unique, narrative VR experience which touches on themes of the afterlife, spirituality, faith, racism and the common challenges of life. The story follows important milestones and events in Marcus’ life. Having grown up with the understanding that his mother died in childbirth, Marcus finds solace in his imagination and strength in his beliefs, as he transports himself to the marvelous “Garden of Light” where he can meditate and find comfort from life’s worries.

“Although Where Angels Meet is a fictional story, the aim is to provide insight into the life of a young African-American man, from a unique perspective,” said Micah Jackson, CEO of AVCV and creator of Where Angels Meet. “Marcus’ story parallels many of the issues and challenges that people of color face in the modern age and virtual reality is a powerful medium to convey this message.”

The “Garden of Light” is a wondrous, lush and beautiful place and serves as the central hub of the experience, as throughout the story different sections of the Garden will be visited. The “Garden of Light” is one of the most beautiful environments to ever be created in virtual reality. It will truly leave a lasting impression on viewers and can only be seen using the Oculus Rift.

About Angeles Vista Creative Ventures:

AVCV, LLC was founded by industry veteran Micah Jackson to create compelling games, VR content and to pursue creative ideas. After working for several, large, multi-national corporations in a creative role, AVCV was formed as an alternative to mass audience entertainment. The goal is to produce games and content that originate from a place of wonder, and ultimately create a profound emotional connection. Entertainment that sparks a smile, stirs imagination and occasionally causes some frustration…but in a good way! More information is available at: www.AVCV.biz

How cheap Internet prices has helped online education in evolving?

Imagine this is 2004, and you’re an engineering student aspiring to clear the GATE exam. What would your first instinct be? It would undoubtedly involve looking for a nearby institute or consulting your college seniors about how hefty a fee you should be expected to pay for the course.

The year 2017 alone projected the growth of EduTech market at about $255 billion. This number is likely to grow at an exponential rate because more and more students are deciding to enrol for online courses. But what are the circumstances that contributed to this enormous growth? What are the factors that dominate this market niche?

Online Education:

An underlying sense of how online education works is dependent on the goal of the learner. The primary category of learners come to earn certifications which when added to their resumes, boost their career portfolios. The second category of learners come with a sole goal to improve their professional skill set and thus to establish expertise in that area.

Gaining an online degree was earlier not respected or considered credible. But all that is rapidly changing with the drastic increase in the number of students opting to study online and also the number of quality education providers online. While the availability of high-speed internet is one major factor, ease in accessing this technology, economical pricing, superior quality of education and the flexibility it provides form the other significant factors which contribute to the growth of students opting to learn online.

How does affordable internet contribute to this growth?

India and Internet:

The origin of the seed for digital education in India is a bit hazy, but the presence of E-Learning has been prevalent thanks to the educational programmes done by Doordarshan and Aakashwani in the previous decades. Though the internet was a common phenomenon in the early 2000’s, learning wasn’t the main takeaway from any of it. It was primarily used to communicate and not an everyday household luxury because of its expensive setup costs.

With the advent of affordable and high-speed bandwidths, the penetration of internet increased, and with it, the user base surged. The highest surge in the number of users in India was probably towards the end of 2016 when Reliance Jio made affordable and cheap 4G internet a reality while the Indian Currency Demonetisation forced digital literacy in the country.

Rural Penetration and Indic Languages:

The internet has opened up a wide range of possibilities in rural India. Students who previously travelled hundreds of kilometres and paid thousands of rupees at coaching institutes for GATE, UPSC, CAT etc. examination preparation, can now prepare from the comfort of their homes. All they need is a laptop or a smartphone with a small internet pack or access to a community WiFi network.

Sreenath K, a railway coolie from Kerala has cleared the UPSC examination by using the free WiFi available at the railway station. Every day, while he moved the luggage around the station, he used to listen to classes via his earphones on his smartphone. While this is an epitome of ‘how affordable internet has empowered the common man and thus helped in evolving the education in India’, the question of content and trust issues still exist.

A Yourstory article indicates that a majority of the Indian population prefer and trust content in their native languages. This opens up an excellent opportunity for regional content creators.

Thus teachers from anywhere in the country can upload their content in their native languages, and peer-reviewed content ratings help students choose the best of the lot and learn from them.

Accessing Content and types of Content:

While there is an abundance of text-based content available for students to consume, the most preferred content type is video. Video-based content has made it easy for students to understand complex topics from a primary school level to even GATE, CAT or UPSC.
While this stands, audio and image-based content rank next to video content. This is so because before the advent of 4G, accessing a video file was a difficult task but affordable 4G and free WiFi has made video streaming easier and faster.

While there are numerable video tutorials and audio tutorials available for free on youtube and other podcasting mediums, there are many other paid course portals available which provide various certification courses. The increase in the demand for skilled certification has increased the number of contenders in this category. This healthy competition, in turn, has contributed to improving the quality of the course content available.

Educational content is not just confined to the limits of the formats mentioned above. There has been a significant surge in content being generated for Augmented Reality and Virtual Reality too. Gamifying the material has helped it, but at the same time, the pricing and the costs involved in including these technologies in a daily learner’s life are huge as of now.

It is not just this new technology, India is ranked 67th by Ookla’s internet speed test, the average internet speed in India is 18Mbps. Though this is an acceptable speed, it is not enough to cater to the ever-growing digital population.

With an estimated growth in the edtech industry to about $1.6 Billion by 2021, the best way to achieve this is by complete rural penetration of the internet, promotion of Indic and regional languages based content, affordable higher bandwidth and integration of new technologies into e-learning modules.