WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” […]
American Record Holder, International Swim League (ISL) breakout athlete Madeline “Maddy” Banic sets sights on Tokyo Olympics by training less, using X1-PRO Madeline “Maddy” Banic, the 18-time all-American NCAA swimmer who earned a neck-load of gold medals while swimming for the University of Tennessee and broke out on the scene for the ISL in 2020, […]
A Prince screen-worn ruffled shirt from Purple Rain will be auctioned by Boston-based RR Auction. The custom-made white ruffled shirt worn by Prince in the iconic 1984 film Purple Rain, lavishly crafted from soft silk and featuring a gathered high-neck collar, three layers of ruffles down the front, gathered ‘puffy’ long sleeves, ruffled faux-French cuffs, […]
Champion® Athleticwear Announces a Multi-Year Collaboration with the G.O.A.T. The Partnership Kicks Off with a Knockout Muhammad Ali Collection that Embodies What it Means to be a Champion. Champion Athleticwear, makers of authentic athletic apparel since 1919, and Authentic Brands Group (ABG), a global brand development company today announced a multi-year collaboration for the Muhammad […]
MUSCO LIGHTING INVESTS $5 MILLION IN U.S. SOCCER FOUNDATION TO KEEP KIDS MOVING DURING PANDEMIC AND BEYOND. Musco Also Announces Grant Program for Communities to Bring Soccer to Their Areas. Five-year investment supports Foundation’s goal to engage 1M kids in soccer programs and create safer places to play in underserved communities. At a time when […]
Docuseries will be the first of its kind to extensively examine the decades-long scandal uncovered in the Sports Illustrated digital cover story by Executive Editor Jon Wertheim Smokehouse Pictures and Sports Illustrated Studios announced today that they will produce a docuseries based on Wertheim’s groundbreaking digital cover story detailing prolific alleged abuse at Ohio State […]
The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more. To kick off the […]
Phelps is one of the biggest Olympians ever born. Arguably he is the best swimmer from the United States. His life is a modern-tale, but many hours are invested in self-development. Michael Phelps looks at life through the prism of success. With the desire to win and passion in swimming, he wrote his name in […]
In midst of a pandemic that devastated society, including sports, the total wealth of 64 billionaire sports barons shot up by $98.5 billion, or over 30 percent. Taxpayer subsidies for stadiums of 26 billionaire team owners have totaled $9 billion since 1990, with most in last decade. We won’t know the winner of this year’s […]
With millions of families tuning into Super Bowl LV to see if Tom Brady will win another championship, there is also a great opportunity to introduce some fun activities that will keep kids learning and active. Youth sports and learning experts at Skyhawks Sports Academy and STEM Sports® recommend two fun activities to get children learning and […]
