The eSports industry is still rather young, even by new tech-driven sectors of the modern age, and yet, its market has already breached the $1 billion mark. Set to continue to grow tremendously over the coming years, several new organizations and some traditional sports teams are looking to get in on the gaming action. Now, […]
It was recently announced that the single “Outrageous” from musical duo The Audibles was selected as the first track for the 2021-2022 NFL Songs of the Season series. “Outrageous” will air during Thursday Night Football broadcast on FOX featuring the Tampa Bay Buccaneers at the Philadelphia Eagles and will be highlighted across pre-game and in-game […]
LOS ANGELES TOURISM & CONVENTION BOARD CELEBRATES LA’S COMEBACK, KICKS OFF THE DESTINATION’S HISTORIC DECADE OF MEGA SPORTING EVENTS WITH SERIES OF EVENTS IN NEW YORK INCLUDING A LOS ANGELES-THEMED TAILGATE OPEN TO THE PUBLIC For its first client, media and consumer events since the beginning of the pandemic, Los Angeles Tourism & Convention Board (Los Angeles […]
RUNNING THE NYC MARATHON–AND OTHER GLOBAL RACES–TO RAISE MILLIONS FOR HOLOCAUST SURVIVORS For the 50th anniversary of the running of the NYC Marathon, The Blue Card, a national non-profit organization dedicated to aiding over 3,000 needy Holocaust survivors households is thrilled to be partnering with the race for the eleventh consecutive year. The TCS New York City Marathon […]
Paolo Uggetti, one of the nation’s most talented young sports journalists, has joined ESPN as a college football writer. Uggetti has covered the NBA nationally for The Ringer for the past five years, writing features on everything from Devin Booker’s Mexican heritage to players’ mental health in the bubble, to tracking down the KIA that […]
Saturday Night Football on ABC Ranks as College Football’s Most-Viewed Franchise, Averaging 6.5 Million Viewers ABC, ESPN and ESPN2 Air Most-Viewed Week 4 Since 2017 Best Saturday Quadruple-Header on ESPN Since 2018 ESPN networks saw several viewership gains during Week 4 of the college football season, including the third straight Saturday of ESPN and ABC winning […]
The fashion industry is hugely influential to the point that it can make or break trends in all sorts of arenas, even in those only tangentially related. One of the biggest examples of this occurred when the rise of stylish sportswear suddenly made it cool to run. This fashion trend elevating running above the straightforward […]
RUSSELL WILSON LAUNCHES DEBUT HAT LINE FROM 3BRAND LABEL, EXCLUSIVELY AT LIDS Leading sports retailer Lids today announced that Seattle Seahawks star quarterback and Super Bowl XLVIII champion, Russell Wilson will be launching a brand new hat line from his recently founded 3BRAND label, sold exclusively at Lids. The caps will feature Russell Wilson’s signature […]
Former UCLA Student Athlete Turned Serial Entrepreneur Launches Bank After Ball With a mission to inspire the next wave of athletes, Kevin McReynolds, founder of Overnght Media launches the platform’s first original series Bank After Ball After playing 4 years of football for the UCLA Bruins during his undergraduate studies, Kevin McReynolds continued on his […]
By: Ally Brewster Women’s artistic gymnastics was at the forefront at the Summer Olympics once again this year in Tokyo. Artistic gymnastics is a highly competitive, technical sport that takes a lifetime to perfect. The sport garners millions of viewers worldwide each Olympics, and marketing teams use the sport as one of the faces of […]
