LOS ANGELES TOURISM & CONVENTION BOARD CELEBRATES LA’S COMEBACK, KICKS OFF THE DESTINATION’S HISTORIC DECADE OF MEGA SPORTING EVENTS WITH SERIES OF EVENTS IN NEW YORK INCLUDING A LOS ANGELES-THEMED TAILGATE OPEN TO THE PUBLIC
For its first client, media and consumer events since the beginning of the pandemic, Los Angeles Tourism & Convention Board (Los Angeles Tourism) set its sights on New York, LA’s largest domestic visitor market. Aligned with the timing of the Rams vs. Giants game taking place at MetLife Stadium on Sunday, October 17, Los Angeles Tourism is hosting four days of activity beginning this Friday, October 15, with a preview of the Los Angeles-themed tailgate experience that is open to the public on October 16 and 17 and concluding on October 18 with an intimate luncheon for key sales clients.
Serving as a kickoff to the decade of mega sporting events LA is hosting beginning with Super Bowl LVI in February 2022, Los Angeles Tourism officials will visit with key clients and media to share information on the destination’s safe and responsible reopening and LA’s seemingly endless supply of new hotels, restaurants, venues and cultural exhibitions.
“New York is an important market for us, both in terms of leisure and group business, so when the time was right to host our first mission since the pandemic, we knew it had to be in the Big Apple,” stated Adam Burke, the President & CEO for Los Angeles Tourism. “While technology has been instrumental in keeping us connected during these challenging times, I think we can all agree there is no replacement for meeting in person. We are elated to see our industry colleagues and share all that’s new in the destination as LA continues its comeback.”
On Saturday, October 16, and Sunday, October 17, Los Angeles Tourism is hosting an “LA Tailgate,” which is open to the public, at the aptly named TailGate Outdoor Sports Bar in Brooklyn. The experience features tacos from Enrique Olvera’s new LA taqueria, Ditroit; beer and wine from LA brands Golden Road Brewing and Angeleno Wine Co.; LA trivia hosted by dumbfoundead; major trip giveaways including round-trip air transportation to LA courtesy of American Airlines; and a limited-edition merch drop from LA Tourism x Obey Clothing by House Industries and Studio Number One.
Over the next decade, Los Angeles plays host to an historic line up of sporting events including the 2022 Super Bowl LVI; 2022 MLB All-Star Game; 2023 College Football Playoff National Championship; 123rd U.S. Open Championship at LA Country Club; 2024 NCAA Division I Men’s Basketball West Region Championship; and, the 2028 Olympic and Paralympic Games.
ABOUT LOS ANGELES & LOS ANGELES TOURISM
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the non-profit destination marketing and sales organization for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the L.A. area.
Los Angeles is a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. Discover the true L.A. by exploring its more than 30 culturally rich neighborhoods, each one offering a distinct vibe. L.A. is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other U.S. city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicenter of the sports universe, L.A. presents limitless possibilities for visitors from around the world. For more information, visit discoverlosangeles.com, follow at facebook.com/DiscoverLosAngeles, or @discoverLA on Twitter, Instagram and Pinterest.