Migos (Quavo, Offset and Takeoff) proudly present their anticipated new album, Culture III out now via Quality Control Music/Motown Records. It is available on their official store with a limited Gallery Dept. capsule collection. Get it HERE.
The anxiously awaited third installment serves as the finale of the blockbuster Culture trilogy. As a knockout climax, it spotlights their nimble ad-libs, bulletproof bars, head-spinning hooks, and irreplaceable chemistry. Not to mention, it’s stacked with A-list co-stars, including Drake, Cardi B, Justin Bieber, Future, Polo G, Youngboy NBA the late Juice WRLD and Pop Smoke to name a few. They celebrate the release with the music video for “Modern Day.” Between the jet-skis, rare automobiles, private planes, and smoke, Migos trade equally high-octane rhymes in this luxurious big screen-worthy visual. Watch it HERE.
They’ve taken over the game with one major move after another this week in support of the album. After setting social media on fire with the tracklisting and artwork reveal, they graced the stage of NBC’s The Tonight Show Starring Jimmy Fallon for a performance of the new record “Avalanche.”
Dressed to the nines in black suits complete with black fedoras and shades in the music video, they deliver a smooth and slick rendition of the tune accompanied by a full band, uplifting this anthem with horns, live drums, and guitar solos.
Today, they will throw the ultimate PORTL party with the Migos Culture III Hologram. They’re set to host the hologram appearance simultaneously at 6pm ET via PORTL at select locations in Atlanta, Las Vegas, Los Angeles, and Miami.
Last month, they paved the way for the album with “Straightenin.” It has already racked up north of 52 million worldwide streams and 21+ million views on the music video. Plus, it holds the #5 spot on Spotify’s Rap Caviar and popped off as “#1 Most Added at Urban Radio.“ Meanwhile, its predecessor, “Need It” [feat. YoungBoy Never Broke Again], has amassed 94.3 million Spotify streams and 56 million YouTube views on the music video.
Culture stands tall in the pantheon of great hip-hop series. The original platinum-selling Culture bowed at #1 on the Billboard Top 200 in 2017 and garnered two 2018 GRAMMY nominations, including “Best Rap Album” and “Best Rap Performance” for the Billboard Hot 100 #1 “Bad & Boujiee” [feat. Lil Uzi Vert]. On its heels, Culture II elevated Migos to rarified air. It capture #1 on the Billboard Top 200 and pick up a double-platinum plaque. To date, they have gathered 25 billion streams and 68 billion YouTube views.
The internet and the game have been begging for Culture III for three years, and now Migos have delivered.
The culture belongs to them.