Posts tagged with "Great Britain"

Ten European teams selected for the Helsinki Energy challenge

Ten European teams selected for Helsinki Energy Challenge

Ten teams have been selected for the final phase of the Helsinki Energy Challenge. The finalist teams highlight the international and interdisciplinary nature of the participants. They have a wide variety of proposals for how Helsinki can phase out the use of coal for heat production in the most sustainable way possible by 2029. Next, the competition is advancing into the co-creation phase.

In the 252 teams taking part in the Helsinki Energy Challenge, there were 1,528 experts and innovators from across the globe designing potential solutions to the challenge of decarbonising the heating of Helsinki.

The ten proposals selected to advance consist of a diverse set of solutions that have significant potential for further development in the coming phase. Many of the suggested solutions are also scalable to the needs of other cities. Included in the race are several wide-ranging comprehensive solutions, some of which find new ways to combine technologies that are already in use. There are also competition entries that include entirely new technologies. Among the solutions are new approaches to heat storage and transfer, waste heat utilization, energy consumption control and consumer activation. Included are also some non-technological innovations that enable the realisation of future sustainable solutions and the combination of centralised and decentralised solutions.

“I launched the Helsinki Energy Challenge to bring the world’s best talent together to consider solutions to Helsinki’s heating challenge. The competition has sparked conversation around the topic on a global scale. It has succeeded in combining wide-ranging international expertise and ambitious problem solving, and we are certain that this collision of different competences will generate new ways of thinking in the future as well. Our challenge competition has strong international support from different organizations and from several of my fellow Mayors, and we will be working together to make sure the solutions that are created are put to use as broadly as possible. Every city must do their part in the fight against global climate change,” says Mayor of Helsinki Jan Vapaavuori.

The teams are interdisciplinary and international

The teams that have advanced to the final phase are each made up of 3–20 members and together include 85 experts from a diverse set of fields. The finalists include, and are primarily made up of combinations of, start-ups, large companies, research institutes and universities, as well as international consortia made up of various companies.

The finalist teams represent excellence and a credible combination of various expertise, making them capable of elevating their competing proposals to the next level in the final phase of the competition.

The finalist teams are all European. The selected teams represent organizations from Finland, Sweden, Denmark, Great Britain, Germany, Italy, the Netherlands, Poland, Hungary, Austria and France. Most of the teams include experts and organizations from more than one country.

“When you consider that we received such a large number of proposals and that the competing teams included 1,528 experts from different backgrounds and countries around the world, it becomes clear that the competition includes a very wide range of different solutions. Evaluating these solutions has been more difficult than expected. However, the hard part is now behind us, and the competition is advancing to the next, even more interesting phase.Currently, the teams’ solutions are only provisional proposals, and each team will receive support and additional information to further develop their proposal in the co-creation phase. We are looking forward to seeing what the finalist teams’ final proposals will look like. They have some impressive and diverse expertise on display, so we are going in with high expectations,” says Project Director Laura Uuttu-Deschryvere.

The co-creation phase begins

The teams selected for the finals are invited to the co-creation phase, during which they will receive support for further development of their solution and additional information to enable them to tailor their idea to the context of Helsinki. At the centre of the co-creation phase is the boot camp in December.

An international panel of judges will evaluate the final competition proposals at the beginning of 2021, and the winner of the competition will be announced in March 2021. The proposals will be evaluated on the basis of their climate impact, impact on natural resources, cost impact, implementation schedule and feasibility, security of supply and capacity. The City of Helsinki has committed to openly sharing the lessons and results of the competition to allow other cities to use them in their own climate work.

Proposals submitted in the first phase of the competition included also a large variety of other ideas and concepts that did not reach the finals but which the City of Helsinki intends to highlight during the competition process too. The 252 submissions included ideas in which solving the challenge is “gamified”, new solutions for the utilization of different heat sources, new market and business models, heat storage solutions, decentralized heat production models, new technologies such as small modular reactors (SMR), and hydrogen based solutions.

Cities have a key role – the COVID-19 pandemic will not stop Helsinki’s climate work

Climate change is the biggest challenge of our time, and cities have a decisive role in mitigating it. Despite the COVID-19 pandemic, the City of Helsinki keeps investing heavily in its climate work. The climate crisis has not been cancelled and the City of Helsinki is working its way towards a carbon neutral Helsinki by 2035. At the moment, more than half of Helsinki’s direct carbon dioxide emissions originate from heating the city. This is why finding a sustainable heating solution will have a critical impact on achieving the City’s carbon neutrality goal. Currently, more than half of Helsinki’s heating energy is produced with coal, the use of which will have to stop by 2029. Helsinki wants to find long-term sustainable solutions, which is why it does not want to replace the use of coal with biomass-fired production.

Helsinki wants to find long-term sustainable solutions to heat the city in the future and to act as a platform for new and innovative solutions that also other cities around the world can benefit from. For this purpose, it opened the international Helsinki Energy Challenge competition on 27 February 2020. The competition seeks solutions through which the city can be heated sustainably in the coming decades – without coal and with as little biomass as possible. The competition’s first prize is one million euros.

Kaelen Felix illustrates Veterans Day for 360 Magazine

Remembering Veterans During a Strained Time

By: Elle Grant

Wednesday, November 11th marks the annual commemoration of veterans in the United States, aptly named Veterans Day. This year, in the unprecedented context of coronavirus, as well as intense political and social strife, the day takes on an additionally sacred context as a reminder of those who have served our country.

Veterans Day originated as “Armistice Day” on November 11, 1919, the first anniversary marking the end of World War I. Congress then passed a resolution in 1926 for an annual observance, with the day becoming a national holiday beginning in 1938. Similar to Memorial Day, which is an annual federal holiday in May, it celebrates veterans of the United States. However, the difference between them is that Veterans Day pays tribute to all American veterans, living and dead. Yet a particular focus is on those veterans still with us, who served their country with honor and distinction whether during war or peacetime.

Several countries have similar days commemorating their veterans that find their root in remembering World War I and World War II on or near November 11th. Canada has Remembrance Day, while Britain has Remembrance Sunday. World War I, as arguably the most brutal conflict in human history on the soldiers, is a devastating reminder of why countries celebrate those who serve.

2020 is a particularly remarkable year as it marks the 75th anniversary of the end of World War II, the 70th anniversary of the beginning of the Korean War, and the 30th anniversary of both the end of the Panama Invasion and the beginning of Desert Shield.

Veterans Day has been distinctly impacted by the coronavirus, still sweeping the nation especially in the Midwest. As such, celebrations and efforts of remembrance are being affected in large ways. Arlington National Cemetery, used to hosting hundreds of thousands of veterans, their families, and the families of veterans who have passed, has altered its yearly ceremony in context of the current pandemic. For the first time, it will be livestreamed, with certain areas closed off, and embracing social distancing and masked mandates. Furthermore, the beloved observance at Memorial Amphitheater has been closed off to the general public, yet the overall cemetery will remain open.

Yet it is no time to despair or to pause the nation’s respects. There are 18.2 milling living veterans who have served during wartime alive in the United States today, all deserving admiration.

Many businesses and restaurants salute veterans during this day with special deals for those who have served and their families. 360 Magazine thanks all veterans for their service.

Sing Illustration by Mina Tocalini

Robert Grace – Fake Fine

Irish pop newcomer Robert Grace releases “Fake Fine,” marking Robert’s first release with Sony Music Germany/RCA Records. Robert has the ability to write slices of cool heartfelt pop readymade for radio and his current single “Fake Fine” is no exception. Showcasing Robert’s skills as a songwriter and a performer in his own right, “Fake Fine” sums up the trials and tribulations of living in the current climate.

“The song is about pretending to be ok when you’re really not,” says Robert. “When everything is all an act. You might not even be in a bad situation but still, for some reason somethings not right and you’re trying to figure out what that something is.”

Robert has developed into a hugely in-demand songwriter, having co-written tracks with Dan McDougall, Blair MacKichan, and Josh Wilkinson. His previous track “Moving Fast” was track of the week on 2fm and his song “The Good Place” was added to the influential “Easy” playlist on Spotify. The Kilkenny singer-songwriter has performed at Ireland’s biggest festivals Electric Picnic & Indiependence, as well as co-writing with some of the most prestigious songwriters in the UK.

Follow Robert Grace: YouTube | Twitter | Instagram | Facebook

“Sounding like a cross between Lauv, Twenty One Pilots and blackbear, “Fake Fine’s” fun melody and tone offers an upbeat feel to the track’s thought-provoking lyrics about the trials and tribulations of living in the current climate. It’s readymade for radio play.” Record of the Day UK

“Robert is the Irish version of Troye Sivian and Lauv writing and producing slick commercial pop songs readymade for daytime radio” Eoghan McDermott, Presenter 2fm Breakfast Show

Ivory Rowen, illustration, 360 MAGAZINE

Heckfield Place Reopens

England’s Heckfield Place Reopens July Fourth

Heckfield Place, the country-house hotel less than an hour from London, will reopen on July 4. Set in its own 438-acre estate of ancient woods, lakes, working farmland and gardens, the 18th-century Georgian House will once again welcome guests. “We’ve obviously had to make some changes to address the coronavirus era,” says General Manager, Olivia Richli, “and the closure and required protocols have challenged us to come up with some lovely creative concepts.”

There are many safety protocols enforced as the beautiful hotel reopens. One development is that guests can choose to enjoy Culinary Director Skye Gyngell’s delicious cuisine not only at socially-distanced tables in the Marle and Hearth restaurants, but with picnics and BBQs out and about the grounds. In addition, the hotel staff will be wearing chic masks as they greet and serve guests. Luggage will be brought to guests’ rooms and then sanitized as the guests watch. One small change is that guests will be asked to bring their own Wellington Boots if they plan to tramp through the woods – as Heckfield Place’s boot supply is off-limits during the pandemic. Another change is that exercise classes will be held in the open air instead of indoors.

Fortunately, many of the exciting events hosted at the hotel will continue. “The hotel’s elegant cinema will be open for guests on July 4, and our curated series of lectures, talks, performances and demonstrations, known as ‘The Assembly,’ will resume in September,” Richli continued; “our team will be leading guided runs and bike rides and even I will also be leading an idle bike ride once a week to enable guests to explore the lovely extent of the countryside surrounding the estate.”

From July 4 through December 19, 2020, Heckfield Place will be offering a new Safe Haven package for guests who want to escape to nature for an extended stay and enjoy the solitude of the estate’s sprawling grounds, which even when the hotel is at full occupancy, affords all guests a minimum of 4.8 acres to themselves. The offer includes seven nights in a Chamber Room (or any higher room category) for the price of only five nights. And for families and large groups interested in renting out the entire house for a week or more, there is also a new exclusive-use offer that can be booked by contacting the Heckfield Place reservations department directly. For more information about Heckfield Place, visit: www.heckfieldplace.com

About Heckfield Place:

A Georgian family home dating to the 1700s, Heckfield Place has been lovingly restored to its classic origins and rewoven into its surrounding 400 acres of farmland, ancient heather and woodlands. The estate’s farm, two walled gardens and orchards nourish renowned chef Skye Gyngell’s epicurean cuisine, bringing the outside gloriously into the property’s three restaurants–Marle, with its outdoor balcony overlooking the property, the Sun House, a unique space for up to 30 guests in the Upper Walled Garden, and the open-flamed Hearth. Aiming to be as sustainable as possible, the estate has a biomass energy center to power hotel water and central heating; an aerobic digester to process all recyclable waste and provide compost for the garden and pellets for the biomass energy center; harvests rainwater and captures spring water. As part of the Assembly, the hotel’s event rooms can host up to 120 guests and the new state-of-the-art, Dolby Atmos surround sound cinema can accommodate 67 viewers. There is also an extensive wine cellar and tasting room, as well as the full service Little Bothy Spa.

Red Bull Cliff Diving

Steven LoBue earns first Red Bull Cliff Diving World Series victory since 2015 win in Bilbao.

The 33-year-old spun his way to a stunning victory at the second stop of the 2018 Red Bull Cliff Diving World Series in Bilbao, Spain, earning top spot on the podium for the first time since his win in the very same location back in 2015. He was joined in the celebrations by reigning champion Jonathan Paredes of Mexico, who grabbed a much needed second place following a poor start in Texas.

LoBue’s fellow American David Colturi, who currently possesses the hardest dive, finished third. Six-time World Series champion Gary Hunt of England missed out on the podium for the third successive event; his longest run ever without a top three finish. 25,000 fans turned out to watch as the men displayed their art from 27m in rainy conditions beside the Guggenheim Museum Bilbao.

After no victory in 16 competitions, the FINA world champion displayed the best performance of his forward 5 somersaults with ½ twist ever to score the highest note in an optional dive (135.15pts) and repeat his winning feat in the American’s new favourite location. Paredes also earned a new record score for an intermediate dive (100.80pts), which powered him into an early lead after two rounds, while record winner Hunt, who clearly still feels the handicap of his twisting mental block, had to lower his diving programme once more to land him in a mediocre 10th place in the Basque city.

With today’s win, the ‘spin master’ from Florida also took the overall World Series lead ahead of Czech’s Michal Navratiland Blake Aldridge from Great Britain after two of seven competitions in the World Series’ anniversary season. Defending champion Paredes makes up five ranks and sits in 5th place now, while his main contender from previous years, the ‘brilliant Brit’ Hunt, lingers in 11th position, one spot behind Colombian veteran Orlando Duque.

From the place where cliff diving is art and La Salve Bridge with thousands of enthusiastic fans along the river, the cliff diving elite travels on to the remote and pure islands of the Portuguese Azores. The top 24 athletes, men and women, will be back on the cliff-face to continue their fight for the 2018 King Kahekili trophy in two weeks’ time.

Quotes from the winners
Steven LoBue, USA
At the moment it’s less about the location, but more about the feeling. It’s awesome to repeat it in this location, just mentally I’m feeling really good right now. Had a great week of training leading up to this and the crowd pushes through the dodgy weather. It’s fantastic for the sport that so many people are capable of winning at any given point. We had a lot of great dives here today; especially with the weather it’s showing how mentally mature a lot of these guys are, really battling through those conditions. Super excited to come out on top!

Jonathan Paredes, MEX
This is what I wanted. I came to Bilbao with the plan to finish well. Bilbao is a very special place for me and after the bad result in Texas, I could show what I can do. It was a good fight with Steven and David and finally I placed 2nd.
A good result here in Bilbao motivates me to doing better in Portugal and the rest of the Series. Portugal is a special place with diving from the cliffs and it’s been good to me, so I know I can repeat that.

Results – Stop #2, Bilbao | ESP
1- Steven LoBue USA – 416.15pts
2- Jonathan Paredes MEX – 405.55
3- David Colturi USA – 390.90
4- Blake Aldridge GBR – 382.40
5- Michal Navratil CZE – 378.70
6- Alessandro De Rose ITA – 366.40
7- Orlando Duque COL – 362.60
8- Andy Jones USA – 358.70
9- Carlos Gimeno (W) ESP – 349.20
10- Gary Hunt GBR – 347.25
11- Kris Kolanus POL – 277.75
12- Alain Kohl (W) LUX – 275.55
13- Oleksiy Prygorov (W) UKR – 263.00
14- Artem Silchenko (W) RUS – 203.00

Standings (after 2 of 7 stops)
1- Steven LoBue USA – 270pts
2- Michal Navratil CZE – 250
3- Blake Aldridge GBR – 240
4- Kris Kolanus POL – 220
5- Jonathan Paredes MEX – 190
6- David Colturi USA – 170
7- Andy Jones USA – 160
8- Alessandro De Rose ITA – 130
9- Sergio Guzman (W) MEX – 90
10- Orlando Duque COL – 80

Story credit: http://www.redbullcontentpool.com/redbullcliffdiving/AP-1W4VB5UP52111

Red Bull Cliff Diving World Series
Since 2009, the Red Bull Cliff Diving World Series has provided a platform for aesthetic free-falls and dives of ever growing complexity, spotlighting the sport’s finest athletes as well as the most promising talents and in 2014 it introduced a Women’s World Series. Celebrating its 10th season in 2018, this rapidly progressing sport will crown two new champions during seven demanding competitions for the men and five for the women. Between June and September, this pure extreme sport will hit waters in natural and urban environments as well as remote and iconic venues of World Series classics.

Man to Swim around Great Britain

Strongman on the challenges he faces in his 3,220-kilometre, 100-day voyage.

Strongman Ross Edgley is bidding to become the first man to swim around the whole of mainland Great Britain.

Renowned for such feats as a rope climb to the height of Everest and swimming 100 kilometres in the Caribbean with a tree strapped to his back, his 3,220km swimming marathon (2,000 miles) is his latest venture.

He set off on June 1 and is swimming on average six hours at a time in a clockwise direction, and will not touch shore until arriving at London’s Tower Bridge in an estimated 100 days.

Here’s what the epic voyage takes in his own words…

‘Swimming the Channel on a daily basis’

“It’s the equivalent of swimming the English Channel every day. But I know my body can take it. I know I can be the first person in history to achieve it.”

‘Unfinished business from the Caribbean’

“Earlier this year, I attempted to swim from Martinique to St Lucia while tied to a tree. I’d aimed to swim 40km point to point but the current was totally against me and kept dragging me back. Even though I didn’t reach the shore, I actually swam over 100km in the end. While the athlete in me was happy with that, the adventurer in me had unfinished business. So, I phoned up the Royal Marines when I returned to the UK and asked if I could swim for 48 hours straight, just to see what I’ve got in the locker. The swim went really well and I hit 126km. One of the Marines mentioned the idea of swimming around the entirety of Britain – something that’s never been done before – and I thought, ‘why not?’”

‘Around Great Britain in 100 days’

“By looking at my swim metrics and comparing them to people who’d rowed around the entirety of Great Britain, I was able to estimate 100 days as a target. Oddly enough, in very bad conditions, my open water swimming times are the same as those of the rowers. A friend of mine named Sean Conway once swam the length of Great Britain in 135 days. I’m looking to do more than double that distance in less time.”

‘Turning into a prune’

“A lot of experienced open water swimmers have told me that my skin will eventually reject being in salt water for such a long time. I got a taste of this during my 48-hour swim with the Marines, where my hands and feet pruned – essentially I got trench foot. What’s more, being in a wetsuit for months on end will probably mean I develop sores. Hopefully these turn to calluses, otherwise the pain could be unbearable under my armpits and parts where the wetsuit rubs. My body’s going to break down at sea, I know that but I must be mentally ready.”

Chess with Mother Nature’

“To do this sort of challenge I need the ability to swim 50km day and night, powering through 3m waves. But if the currents are against me I have no chance. The GB rowing challenge, which follows the same route, is labelled the world’s toughest rowing race on account of the tides, unpredictability and weather. When I told its organisers I’d be swimming it they told me I was crazy. “If you get it wrong around The Highlands you’ve eight knots coming against you,” they said. “So even if you are swimming two to three knots, an Olympic level, you’ll still be going back four knots.” It’s basically going to be a game of chess with Mother Nature – you can swim hard, but you need to swim smart.”

‘A wardrobe of wetsuits’

“We’re doing it in the spirit of open water swimming – no buoyancy aids, gloves only needed during cold periods. The only advantage I’ll have is a collection of swimsuits tailored for estimated weight loss, ranging from full Ross, to emaciated Ross 60 or so days in, when I’ll have shifted a few stones. My legs will probably atrophy first. I won’t be using them, they’ll probably shrivel – kicking your legs account for only 10 per cent overall propulsion, even with Olympic swimmers. We’ll also be taking a picture of me each day, so people can see my body’s transformation as I go.”

‘Turning into a five-year-old’

“It’s not a solo mission at all, it’s a team event, and the captain of my boat is going to be my hero. He will plot everything – he has all the tidal maps, all the electronic versions, all over the boat. I’ll also be plotting where I am on a map every day to boost morale. When you’re out at sea and all you can see is the bottom of the sea bed, it’s very easy to lose track of where you are. So it’ll be nice to clamber back on the boat and see that I’ve made progress. Ultimately, when you’re fatigued you have the cognitive function of a 5-year-old, so I’ll be like ‘point me in the right direction and let me know when I’ve got to change’.”

‘An anti-jellyfish beard’

“Wildlife is always a danger when you’re isolated in the sea. Giant jellyfish are a particular worry. I won’t shave. Because you’re leading with the head and the face will be most exposed, any protection, like a big beard, will help. I’ll try and grow it so by the time I get up to Scotland it’s fairly rugged. I’ll also encounter sea otters, dolphins and killer whales along the way, which I’m actually looking forward to. It’ll help break things up for me and be an incredible privilege to see.”

Credits: http://www.redbullcontentpool.com/international/AP-1VVDW3RA91W11

ASTON MERRYGOLD

ASTON MERRYGOLD

‘GET STUPID’ VIDEO

Aston Merrygold has debuted the video for his track ‘Get Stupid,’ currently featured on the latest Samsung Galaxy S9 TV advert and recently the most #1 Shazamed advert in the UK, having just completed a sold out tour of the UK and Ireland, including a show at London’s KOKO venue.

The video, filmed at Aston’s dance studios BASE in Vauxhall, London, has been made in conjunction with mysnapp, a mobile app where fans can shop the fashion worn in the video, including exclusive clothing designed by Aston and only available through the app (mysnapp.co.uk).

The Samsung Galaxy S9, which was launched worldwide by Samsung on February 25th and heavily features ‘Get Stupid’, catapulted the pop track back into the charts globally, currently charting in 36 countries including Top 40 in the USA. This week ‘Get Stupid’ shot up to the coveted position of the #1 Most Shazamed Advert in the United Kingdom, topping global brands including H&M, Missguided and M&S.

Click here to watch the Samsung Galaxy S9 advert: http://www.youtube.com/watch?v=FI2CpNdaJAc

Aston said “It’s amazing to see Get Stupid back in the charts as part of the Samsung S9 Galaxy campaign. The advert has given the song a whole new lease of life. I’ve always believed in this song so I couldn’t be happier it’s getting this recognition.”

The track, which was written with Karen Poole and Sonny J. Mason, is an electrifying score with celebratory horns, pulsating bass grooves and vibrant rhythms topped by Aston’s ultra-charismatic vocal delivery. It’s pure contemporary pop grounded within the finest traditions of sixties R&B, with the entire song created with live instrumentation, the record has an electrifying if not jaw dropping effect when Merrygold takes it to live performance.

‘Get Stupid’, initially released in July of 2015, took Aston from UK boyband sensation as part of JLS (10 million records sold worldwide), to platinum selling solo artist in international territories – he toured Australia off the back of ‘Get Stupid’ being one of the most played songs on radio, as well as winning Best New Song at the RTL Awards in Italy. The song also caught the attention of James Corden, who invited him to perform on The Late Late Show in the US, as well as performing at Shazam’s International Conference in Los Angeles.

Aston has spent the last three years touring, writing new music for himself and other artists including co-writes in the Asian market. ‘Bounce’ by TVXQ, co-written by Aston, is currently #1 in over 13 countries, and top 10 in the global chart. He’s also due to feature in his debut film role in ‘Boogie Man’ (directed by Andy Morahan), release details TBA. Additionally, he was invited to join Kygo on his summer tour, and the pair will continue to work together this coming summer.

In 2017 he performed to over 10 million people weekly on BBC1’s prime time Strictly Come Dancing. Aston is continuing this journey with past Strictly winners Harry Judd from McFly and Olympic champion Louis Smith on a two month UK tour which will see the three boys performing to music from the 60s, as part of the Rip It Up show. The London show will be at The Palladium on October 12th.

Influenced by the likes of the late Michael Jackson when he takes the stage, Aston has proven to be a dynamic performer, featuring as a judge on Got To Dance, as well as recently launching his new business venture BASE Dance Studios.

In early 2018 Aston also became a father for the first time, with him and his fiancé welcoming his son Grayson Jax Merrygold, with a wedding due for later this year.

2018 RANGE ROVER VELAR

LAND ROVER LAUNCHES NEW MARKETING CAMPAIGN TO CELEBRATE THE ARRIVAL OF THE ALL-NEW RANGE ROVER VELAR IN NORTH AMERICA



– Positioned between the Range Rover Evoque and Range Rover Sport, Range Rover Velar delivers new levels of refinement, elegance and technology to its segment
– New 30 second spot ‘Respect’ highlights the vehicle’s compelling design and unrivaled capability and can be viewed here
– Campaign includes a number of strategic lifestyle media partnerships with Condé Nast, Wall Street Journal, Cool Hunting and Robb Report
– Range Rover Velar to be integrated into the 18th annual New Yorker Festival, October 6–8 with a range of digital and on-site activations  
– Range Rover Velar is on sale now in U.S. retailers; priced from $49,900(1)

 
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance and technology to the segment.

 
The marketing campaign features strategic media partnerships with The Wall Street Journal, Cool Hunting and Robb Report, which aligns with the Range Rover Velar vehicle’s target audience’s passion points, such as technology, design, style and business. In addition, Land Rover has partnered with Condé Nast for an integrated partnership that will forge an authentic connection between the Range Rover Velar and the publisher’s audience. Architectural Digest, GQ, WIRED and Vogue will create custom content highlighting the Range Rover Velar and the design trends that influenced the vehicle.

 
As part of the Condé Nast partnership, the Range Rover Velar will also be integrated into the 18th annual New Yorker Festival, October 6–8. The Range Rover Velar will be on display throughout the festival weekend at the Land Rover Theatre at SIR Stage37 and incorporated into video content which will be shared across The New Yorker digital channels.

 
“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The Range Rover Velar brings a new dimension of modernity, elegance and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”

 
Already live on YouTube, the 30-second Range Rover Velar TVC will broadcast on major networks including Bloomberg, AMC, ESPN, Food Network and NFL Network, from mid-September. Both the 30-second TVC and a 60-second cut will air on Hulu as full episode player advertisements coinciding with fall season premieres.

 
Additional elements aim to bring mass reach to the campaign, including a placement on the CHASE Times Square Digital Board and mobile ad placements through Verve, a technology that uses first party location data to precisely target custom audiences.

 
Available now in the U.S. priced from $49,9001, the new 2018 Range Rover Velar delivers new levels of refinement, elegance and technology to the mid-size SUV segment, filling the white space between the Range Rover Evoque and Range Rover Sport. For more information about the Range Rover Velar, visit http://media.landrover.com/en-us.

 

 

 
(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Listed $49,990 base MSRP applies to 2018 Range Rover Velar model. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

 
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About Land Rover


Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

 
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.


 

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

 

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.

The Diana Award

The Diana Award launches Anti-Bullying Campaign #Back2School and reveals new bullying survey statistics

This September sees over 10 million children going back to school, with many feeling anxious about being bullied. To kick-off the month’s #Back2School campaign, The Diana Award Anti-Bullying Campaign is encouraging everyone to get involved across social media channels by posting/sharing a picture of them back at school with their advice and if they choose to, text a donation to support the training of young Anti-Bullying Ambassadors in every school.  
A new survey, released today, of over 2,000 adults and 500 young people about their experiences of bullying in school, conducted by YouGov for The Diana Award, reveals:

  • Almost half (47%) of GB adults say they were bullied at school
  • 64% of young people, 8-15yrs, say at least one of their friends has been bullied at school
  • Nearly a quarter, 24% of 15 year olds say their friends are worried about going back to school due to bullying
  • 34% of GB adults and 31% of young people say that Anti-Bullying Ambassadors would have reduced bullying in their schools

As well as reliving their personal experiences of being bullied, celebrities will give their advice and raise awareness of the need for Anti-Bullying Ambassadors in every school. The Diana Award is also providing #Back2School advice and support online and through their social media channels.