by Justin Lyons The clock struck 4:05 p.m. on Aug 26 in Orlando, and neither the Magic nor the Bucks were on the court for the tip-off of the fifth game of their playoff series. Playing their home games just 40 miles from Kenosha, Wisconsin, it’s safe to say that the shooting of Jacob Blake […]
PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out […]
PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer. The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and […]
Today, Oakley® unveils a powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were […]
After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August. The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite […]
Casio announces the release of the GST-B100RH, the latest G-SHOCK model in collaboration with professional basketball player, Rui Hachimura. As the second Japanese player to be drafted in the NBA, Hachimura has been an all-star player of team G-SHOCK at the outset of his successful first year with the Washington Wizards. As part of his […]
To celebrate the return of the NBA season this week, Will Smith’s streetwear brand Bel-Air Athletics is announcing the release of the brand’s “Summer Hoops” clothing collection, which is now available on the Bel-Air Athletics site while supplies last. The collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the […]
Today, Bel-Air Athletics has announced that they’re re-stocking their all-time best-selling piece, the Bel-Air Reversible Academy Track Jacket, for a limited time only. Inspired by Will Smith’s school uniform blazer that he famously wore inside out on The Fresh Prince of Bel-Air, the Reversible Academy Track Jacket brings the unique creative spirit of the iconic […]
Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at […]
Multi-talented Don Benjamin transitions from modeling to music → Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry. Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. […]
