About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Male pattern baldness article illustration for 360 magazine by Kaelen Felix

Embrace the Shine: What Being Bald Says About a Man

Bald men are more likely, on average, to say that they’re sexier than their hairy counterparts. However, those with hair are more likely to be terrified at the prospect of losing their hair, leading to an apparent discrepancy. Regardless of how an individual man feels about hair loss, there are actually many social benefits to shaving off your locks.

Here’s the Honest Truth: Partially Bald Men are Less Attractive

When men and women were polled to determine what was more attractive: men with hair or without it, there tended to be a consensus that either or was up to preference. However, if you’re partially balding, have a bald spot on the top or sides of your head, you’re considered less attractive on average. They were also perceived as weaker compared to bald men. 

Many men keep a bit of hair on their head, even if they’re balding because it’s difficult to accept their hair is receding. If you’re not ready to completely get rid of your hair, you can purchase expensive hair plugs or try a finasteride tablet treatment plan. 

On Average, Bald Men are More Attractive than Those with Hair

You don’t need to worry about keeping those locks forever because women consider bald men incredibly attractive. Plenty of celebrities like Jeff Bezos, Jason Statham, and Bruce Willis have no hair on their heads, and they’re among the most high-profile, rich stars in the world. Jeff Bezos, the founder of Amazon, is actually the richest man on earth.

None of them needed hair to achieve their goals or attract a partner – and neither do you. There’s just something about being bald that entices women, and it’s probably the fact that you don’t care about social expectations and embrace your true style. Realize that a lack of hair doesn’t mean a lack of masculinity or attractiveness!

Bald Men are Seen as Stronger 

Men with entirely bald heads were perceived to be more masculine, taller, dominant, and about 13% stronger than those with full heads of hair, according to this United States study conducted in 2012. This association with masculinity may be appropriate for men who want to hold power in government to shave off all thinning hair completely.

Many other magazines have tried to mimic this study to see what their viewers thought. The Guardian photoshopped celebrities without hair and compared them to their typically hairy selves. About half of the celebrities selected were seen as appearing more powerful without hair, including Harry Styles and Simon Cowell.

Bald Men Are More Intelligent

Researches from Barry University in Florida created a social experiment that asked if baldness in men made them more physically attractive, aggressive, tolerant, or mature. They found that men with fuller hair were lower than bald men on all of these metrics – including intelligence. All ratings were consistent with all of their participants.

The reason for this is because bald men are typically older, though obviously, that isn’t always the case. Older men are seen as more intelligent and wiser, which can only come with experience. Men no longer need to have a piece of paper to hold the appearance of intelligence; you only need to shave off those hairs!

Bald Men are Seen as More Sexually Potent

Male pattern baldness is associated with too much testosterone in the average person’s body, which is the primary sex hormone. However, this couldn’t be farther from the truth. Baldness is actually caused by a hormone called dihydrotestosterone (DHT), a derivative product of testosterone.

While baldness doesn’t actually make you more sexually potent, you can use that rumor to your advantage. After all, baldness doesn’t make you stronger or more intelligent; it makes you perceive these traits. What’s the harm in your potential partner thinking you’re better in bed because you’re bald?

Graffiti and art article illustrated by Gabrielle Archuleta for 360 magazine

The Most Scandalous Cases of Plagiarism in Art

By Judy Nelson

Art is generally connected to creativity and original work. The ability to design something that has not been seen before is the driving force behind most artistic minds. Unfortunately, some people choose to take advantage of the creativity of others rather than come up with their own content. 

To make matters worse, these people also fail to give credit where it’s due, instead trying to pass these reproductions off as their own. Plagiarism has become a growing problem in the pop art world, with many emerging artists having their work stolen by others looking to make a quick buck. Some of the more scandalous incidents that have happened in this genre include:

Andy Warhol vs. Patricia Caulfield 

Andy Warhol is considered one of the founding fathers of pop art culture. His works offered new forms of expression that connected art with the advertisement industry and celebrity culture. Because of his prominent position in the industry, the discovery of his plagiarism came as a shock to the world. 

In 1964, the artist released a new series known as “Flowers,” which took the industry by storm. The work consisted of a beautiful floral design printed on various silkscreens. It was soon discovered, however, that instead of creating an original portrait of flowers, 

Warhol had used a photograph by artist Patricia Caulfield –which had been published in a 1964 issue of Modern Photography. This shortcut led to Warhol’s first lawsuit, as Patricia lodged an official complaint in 1966. Any such situation leads to disgrace and as a student, you are also recommended professional plagiarism checker for students in the UK. It ensures 100% unique work and this instills confidence in you that you are writing plagiarism-free and then submit the academic work.

Zara vs. Tuesday Bassen 

In 2016, Zara, a prominent fast-fashion retail brand from Spain, clashed with Los Angeles based independent artist Tuesday Bassen. The dispute arose because of the global brand’s use of the illustrator’s pin designs without her consent. 

The designs had been added to a new line of Zara’s products, with Bassen only finding out when her fans contacted her after noticing the similarities. Zara showed no remorse for their actions, refusing to acknowledge any wrongdoing. 

The retail brand even pointed out that complaints related to the similarities in design were insignificant compared to the overall traffic that the company attracted. This callous response caused uproar within the artistic community. It also highlighted the struggles endured by independent brands and artists in the industry when going up against big corporations. 

Lili Chin vs. Kohl

In 2016, Lili Chin, another independent artist from Los Angeles, filed a complaint against mega retail store Kohl for the use of her work without permission. The lawsuits consisted of copyright infringement and unfair competition charges. 

Lili demanded damages that could have reached up to $1 million. The complaint was based on the retailer marketing her drawings of “Boogie the Boston terrier” on socks and t-shirts sold in their stores. The drawings were based on a 2011 poster designed by the illustrator, showing the dog in various poses. 

Lili Chin pointed out that she sold similar merchandise with the same designs on them. She also mentioned that part of her proceeds went to dog rescue organizations, with Kohl’s actions reducing the amount of charity she was able to give to this worthy cause. In the end, the two parties settled out of court. 

Modern Dog vs. Disney/Target  

Another dog-based design was at the forefront of artwork plagiarism in 2013, when Modern Dog sued commercial giants Disney and Target over the use of an image that had featured in one of their books. Unauthorized copies of the picture had been printed on t-shirts and sold by the two major corporations. 

The companies’ online plagiarism checker was found at fault when they tried to argue that the illustrations involved fell under a technical rather than creative category. The image in question was a collection of sketches of different small dog faces. 

In the summary hearing, the court ruled in favor of the complainant and awarded Modern Dog with broad copyright protection for all 26 drawings. 

Forever 21 vs. Valfré 

Ilse Valfré is the third Los Angeles-based artist to suffer plagiarism at the hands of a major corporation. In 2016, the Mexican-born designer created a cartoon-based design of a rainbow featuring pastel colors and white puffy clouds. Less than a year later, fashion giant Forever 21 released a similar design. 

Both emblems featured matching colors and were branded on the back of iPhone cases. Further investigations by the complainant found that Rue 21, another major retail corporation, had also plagiarized three other designs from Valfré – in the production of their stereo earbuds. 

Conclusion

These examples of plagiarism highlight the need for strict regulation policies when it comes to the protection of copyrighted work. Independent artists deserve recognition for their productions, and, unfortunately, some major companies would rather try and plagiarize these designs than pay the artists for their work. Luckily, the growing influence of social media has made it harder for companies to get away with this act. 

Author Bio:

Judy Nelson works for an NGO based in East Africa, where it runs programs to spread awareness about education for all. She is their lead content writer and editor and also works part-time as a thesis and dissertation writer for an online academic writing service. In her free time, she plays with her pets, drives to the countryside and learns caricature drawing. 

Kaelen Felix illustrates truck article for 360 Magazine

Car Questions: How Are Remote Starters Installed?

Remote starters are super convenient, so there is no wonder why you would want one in your automobile. No more sitting in a freezing car while you wait for your vehicle to warm up. You can do it from the inside of your home. How cool is that? 

But if you don’t currently have a remote starter, you may be wondering, “How are remote starters installed”? Well, luckily for you we have the answers. In this guide, we’ll explain the steps to installing a remote starter.

Continuing reading below.

How Are Remote Car Starters Installed?

Remote starters must have a properly installed control module, wiring, and a bypass module to function correctly. The control module does all of the remote start operations by communicating with the car’s internal systems. The bypass module makes the remote starter work on up-to-date vehicles without needing to disable its factory security system.

Wiring connects the starter to the automobile so that everything functions properly. Lastly, the remote transmitter is what you would use to control all of the operations of the remote start system.

Each component of the remote start system connects and communicates with the control module to provide all of the remote start operations. The process works similar to a computer’s motherboard.

How Are Remore Starters Installed? The Basic Steps

You’ll have to determine where you place the primary module. It should be in a secured, yet hidden location. The most popular place that people put it is in the panel below the steering wheel. Putting it in this area allows it to connect directly to the ignition.

Next, remove the panel underneath the steering wheel to gain access to the wires that connect to the starter. Once you get to the wires, it’s imperative that you connect the wires securely. Any loose wiring could lead to damage to your vehicle or an injury. So make sure the connection is strong.

It helps to use heat shrink tubing and electrical tape. Attach the 12v constant wire to the power wire of your system. The 12v constant wire is the wire that’s connected to your battery and it’s usually located within a group of wires that are attached to the ignition switch.

If you read your car manual, it should tell you where this specific wire is. Next, attached the accessory wire. The accessory wire provides power for the heater and air conditioning control, and it provides energy to the 12v wire. Connect the accessory wire on the starter to the accessory wire on the car. To install this specific wire, attach it to the multimeter while the key is turned to the off position and the voltage is zero.

Find the Ignition Wire

The ignition wire provides power to the ignition system and the fuel pump, and it should connect to the ignition switch that’s located underneath the steering wheel. Again, check your car manual to get the information on where to locate this wire and find out its color. After you find the ignition wire, connect it to the multimeter while it still shows no voltage,and it’s connected to a ground wire.

The next step is to connect the parking light with the brake wires. The brake wire is typically located in the switch harness over the brake pedal. It may also be near the parking lights. Once you locate it, go ahead and connect it.

This is an essential step because connecting a brake wire is what prevents a thief from driving away in your vehicle while it’s running with the remote start function.

Connect the Tachometer Wire

Locate and connect the tachometer output that’s located on the remote sensor. Doing this step is mandatory because it helps to disengages the starter once the vehicle has started. The tachometer wire can be found by following the spark plug wires to where they gather at the distributor.

From there, you should see a tiny wire harness that should be labeled to show where the tachometer wire is. Again, you can look at your owner’s manual to get the exact location.

Once you’ve followed all of the steps listed in the remote starter instruction manual, be sure to secure the wires with wraps to keep them neat and organized. Doing so helps to protect the wires.

How Are Remote Starters Installed? Hire a Professional

Remote starters can be done by reading an instruction manual, but it’s best to get them installed by a professional. As you can see, there are a lot of intricate steps to remote start installation.

However, you can save yourself a lot of time and energy by relying on a professional to put the system together for you. For additional information, check out the highlighted link to learn more about expert remote start installation and all of its perks. 

Also, it’s a good idea to use the same remote start system from the auto shop that you use. A lot of times, buying a remote start system and getting it installed elsewhere sometimes causes complications.

How Are Remote Starters Installed: No-Hassle Installation

Now that you’ve read the information above, you no longer have to ask the question of “How are remote starters installed”? The process of installation is a bit tricky, especially if you’re not good with mechanics.

But with that said, your best bet is to get your remote starter installed by a professional. That way, you can ensure that the job is done right and you don’t have to go through the headache and hassle of doing it yourself.

If this information was helpful, feel free to read more of our website. We provide tons of informative articles related to automotive information, beauty and fashion, sports, and more.

David Bowie illustration by Kaelen Felix for 360 magazine

DAVID BOWIE LP

AVAILABLE FOR THE FIRST TIME AS LIMITED EDITION PICTURE DISC

RELEASED JANUARY 29, 2021 BY UMe/DECCA/DERAM EXCLUSIVELY VIA HERE.

Deram Records originally released David Bowie‘s self-titled debut album on June 1, 1967, the very same day as The Beatles Sgt. Pepper’s Lonely Heart Club Band. While it was not a hit at the time, over the past 50 years it’s gained a reputation for being a perfect snapshot of the time and has earned plaudits for being one of the first contemporary pop albums to be sung in an English accent. Bowie himself revisited songs from this era in 2000 re-recording the likes of “Silly Boy Blue” for an album called Toy which remains unreleased.

The album may not have been a huge success but there were music writers who saw something in Bowie, the NME called it “All very refreshing” and that he was “a very promising talent.”

The biography prepared at the time describes David Bowie thus “His remarkable powers of observation enable him to write with humour and wit about the people, loved and unloved, and the attitudes, lovely and unlovely, that constitute today’s society. A recent bout of ‘flu enabled him to pen half a dozen songs to go on a forthcoming Deram LP. In fact, David is one of the very few artists commissioned for an album before a single. Simultaneously, David is writing songs and situations for a colour film in which he is to star and putting the finishing touches to a unique cabaret act.


The album will be released for the first time as picture disc on January 29th and will be made available exclusively HERE.
 

DAVID BOWIE – DAVID BOWIE 

Side One
1.         Uncle Arthur
2.         Sell Me a Coat
3.         Rubber Band
4.         Love You till Tuesday
5.         There Is a Happy Land
6.         We Are Hungry Men
7.         When I Live My Dream

Side Two
1.         Little Bombardier
2.         Silly Boy Blue
3.         Come and Buy My Toys
4.         Join the Gang    
5.         She’s Got Medals          
6.         Maid of Bond Street
7.         Please Mr. Gravedigger 
 


DAVID BOWIE – DAVID BOWIE
LIMITED EDITION PICTURE DISC
RELEASED JANUARY 29, 2021 BY UMe/DECCA/DERAM

 

ABOUT DAVID BOWIE

David Bowie was an English singer-songwriter and actor. He was one of the most influential musicians of the 20th century, and was acclaimed by critics and musicians for his work during the 1970s. In the UK, he was awarded ten platinum album certifications, eleven gold and eight silver, and released eleven number-one albums. In the US, he received five platinum and nine gold certifications. In addition, he was inducted into the Rock and Roll Hall of Fame in 1996, and Rolling Stone placed him among its list of the 100 Greatest Artists of All Time. Naming him the “Greatest Rock Star Ever” following his death in 2016.

On April 24, 1992, Bowie married English musician Iman (a Somali fashion model, actress and entrepreneur) in Lausanne, Switzerland.  They have one daughter, Alexandria Zahra Jones, born August 15, 2000 in New York City. Iman is also stepmother to Bowie’s son from a previous marriage, Duncan Jones.

Sadly, on January 10, 2016 Bowie passed away from liver cancer in his New York City apartment. He had been diagnosed 18 months earlier but had not made the news of his illness public. He is a legend that will be remembered for years to come and has permanently left a mark on the music industry.

Roger Moenks photography inside 360 MAGAZINE

With a Style of Their Own

The NuAuthentic Celebrates Fluid And Transgender Individuals
 
By Photographer Roger Moenks with Shelly Brown
 
Roger Moenks is a leading celebrity and fashion photographer who has published several books highlighting inspirational beauty including The Class of Click (featuring Click Agency’s most notable models), Inheriting Beauty, and I Am Eco-Warrior: Portraits From The Front Lines Of The Sustainability Revolution. However, The NuAuthentic is his first book portraying the transgender community through individual personal expression, creative freedom, and the ability to embrace one’s identity and proclaim it with a spectacular boldness.
 
The NuAuthentic is a 196-page visual exploration and portrayal of 100 of the most intriguingly beautiful genderfluid and transgender individuals in New York City.  The book by photographer Roger Moenks with curator Shelly Brown sets out to underscore the triumphs, struggles and powerful beauty of its non-conformist subjects who are “free to be” through self-expression, self-acceptance and love. Life may have been much simpler when people were divided into two genders, male and female,  but today’s new reality reveals that a full-spectrum of beauty may be found through the freedom to express oneself in non-traditional ways and through a rainbow of colors. 
 
“Today gender is actually an ever-expanding continuum comprised of authentic warriors who dared to be who they want to be and claim their right to express themselves freely, making them all the more beautiful and intriguing subjects to photograph,” says Roger Moenks. “The exciting thing about today’s social landscape is that you can’t assume anyone is either a ‘he’ or a ‘she,’ nor can you presume they are just one of those two possibilities. It’s up to them to tell you how they identify, and you just might be surprised by what they say.”
 
“Gender is optional, expression is everything,” adds Shelly Brown.  “Diversity and differences are to be celebrated and supported. My role as curator for The NuAauthentic was a labor of love since I recently lost my 28-year old trans sister who struggled in life and found solace and love in the transgender community which gave her the freedom and acceptance to reveal her beautiful soul. The book is a testament to those trailblazers who took abuse from their families, schools, communities, and stayed true to their individual beauty. We salute you with love, acceptance and respect.”
 
Transgender and genderfluid people have always come to the nightlife, a world of inclusion where one is accepted and applauded for the very features that may have gotten them bullied in the high school cafeteria and ostracized in everyday life.
 
Susanne Bartsch known as “Queen of the Night” for her iconic club nights, special events and show productions representative of New York City nightlife graces the cover of The NuAuthentic.  She was instrumental in promoting the drag queen and House Ball scenes and also gave rise to the careers of such notables as RuPaul and Marc Jacobs. She continues to create an Avant Garde club landscape in which people are art and use their looks to make bold fashion statements and continues to provide the space and freedom for people to express themselves.
 
Rob Smith, CEO and founder of The Phluid Project, the world’s first gender-free retail store and global movement, is also portrayed in the book. The concept of non-gender clothing designed by Phluid and independent artists were carried by Phluid and featured throughout the book. 
 
MILA JAM is a model, actress and pop recording “artivist” who had always celebrated diversity and the different gender expressions. According to MILA JAM, “The NuAuthentic is a snapshot in time that commemorates the trans movement as another slice of life to be celebrated. As we find strikingly beautiful differences in plant and animal species, we can also find exquisite differences in how we view humanity.”
 
The NuAuthentic speaks to Bradley Miller, who is also portrayed in the book, because it is representative of “who I am.” “The trans community has to face pain and adversity to be who we are, but it also shows the world that we can be loved and beautiful.”
 
Trans people are continually targeted with bigotry and hatred. And so, trans and gender nonconforming people are left to fight the battles of everyday life, which they do with flair, activism, and chutzpah. The NuAuthentic captures them in all their gutsy glory and will retail for $75.00 on Amazon.com beginning December 10th.  Proceeds from The NuAuthentic will be 100% donated to LGBTQ youth programs.
 

About Photographer Roger Moenks

German-born Roger Moenks is a celebrity and fashion photographer who has called New York City home for almost 20 years. Best known for his portraiture, he has previously published three books: The First Class of CLICK; Moving Still; and Inheriting Beauty, featuring 90 women from around the world at the forefront of society and industry—a group that includes such high-profile figures as Roberta Armani, Delphine Arnault, Kiera Chaplin, Francesca Versace, and many more. In cooperation with Montblanc and UNICEF, Moenks also created images of 12 leading actresses for a Sotheby’s auction, the proceeds of which raised a quarter of a million dollars for the charity. Moenks’ work has appeared in such magazines as L’Officiel, Harper’s Bazaar, GQ, Interview, Visionaire, and Flaunt. He has directed music videos for Blank & Jones, commercials for Van Cleef & Arpels and Moët & Chandon, and created the documentary Shooting Milk, featuring survivors of the Andy Warhol era and including never-before-seen footage of the artist himself. In the past several years Moenks has dedicated much of his time to socially conscious causes. His last book “I Am Eco Warrior” features 53 innovator environmentalist around the world trying to save our planet featuring Jane Goodall, Ted Turner, Richard Branson, Stella McCartney and many more. 

For additional information on Roger Moenks go HERE.

Graffiti and art article illustrated by Gabrielle Archuleta for 360 magazine

Graffiti Art: Hobby, Art, or Political Statement

It is perhaps deliberately that this has been framed as a loaded question, is graffiti art considered to be art? But this takes us directly to the heart of the matter, what constitutes something being art is very truly on the eye of the beholder. But some serious debates are surrounding this topic.

Terminology

The term graffiti itself is problematic. Consider this article about prominent Chicago artist Dont Fret, he is referred to as a street artist. This distinction offers a more constructive spin on the entire artform, as street art is a more creative and acceptable term. You can see how celebrated the artist is from the article as he is lauded by a city official.

Criminality

Should we be considering graffiti, or street art, a crime? Well, technically it is, but only in some circumstances. The crux of the matter comes down to permission. If you paint, draw, or write anything on a surface without permission of the property owner, then by the letter of the law, it would be considered illegal vandalism. Would this result in prosecution in reality? This mainly depends on the owners’ attitude since much of the art is done either with permission or in abandoned spaces, the level of prosecution these days seems to be low in most areas. What of art on publicly owned buildings? This is a subject of hot debate as it brings politics into it (more on that later).

Should we Encourage it?

Is it an art form that should be encouraged? You could encourage young people to use it to express themselves. Take an art class, equip them with some Dang Paint and find an area to let them give it a go. Many art schools and colleges have whole courses on graffiti art as a legitimate medium. Reputation still holds it back for some more conservative folks, but it is steadily gaining momentum as a serious and respected medium.

Part of the City

In many places, grafitti art has become a defining feature of the city and its culture. High-quality street art can be stunningly beautiful and show much of the culture and history of a place when done well. Take the series of stunning murals in Glasgow, Scotland that is now a famous feature that residents and visitors to the city rightly marvel at. 

Politics

Politics often, but not always, plays a big part in street art or graffiti art. Take the world-famous Banksy, no-one even knows who he or she is, but many of the pieces are political, showing a real flavor of social commentary. These pieces have sparked more social debate in the last couple of decades than any traditional artform as they reach ordinary people who would never have considered visiting an art gallery. Other more overtly political examples can be seen in communities with a much more overt political struggle, the murals on display in Northern Irish communities, on both sides, are excellent examples.

casino illustration for feature in 360 Magazine

Top 5 Songs For Casinos

There are some people that can get down with the gambling songs. For a good casino, the building needs to have some good tunes. With that said, these are the top five songs that are gambling related, and a good listen when you are trying to win big. 

Honorable Mention: “A Good Run of Bad Luck” by Clint Black

While taking a gamble on playsugarhouse, maybe this song will help you go on a good run, no pun intended. The song was released in 1994 and was at the top of the charts during this time. The country themed song is uptempo and jam-packed with gamlbing related content. The song talks about a gamble with a crush on another woman. He has a mission to spend tons of money on her. He makes mention of having a stretch of bad luck, but refuses to give up on this venture. 

No. 5: “House of Cards” by Tyler Shaw

In 2015, Shaw released this hit pop song that uses a deck of cards as the main metaphor. He mentions having a void in love, but when he hits the jackpot with the Queen of Hearts, he finally gets back to winning in a heartfelt way. With many gambling references, this is a great song to feature in any casino. 

No. 4: “Gambling Man” by The Overtones

The pop song came out in 2010 with references to “taking a gamble” on love and succeeding. The narrator falls in love with a beauty and he places all of his bets on her. The narrator is not typically someone who gambles, but he believes that the love he feels is worth the risk. If you want to know how it ends, take a listen next time you are sitting down with a deck of cards. 

No. 3: “Still the Same”: by Bob Seger

The 1978 rock single begins with the narrator meeting an old friend who is a successful professional gambler. The gambler teaches the narrator that he puts his faith in the cards instead of people and knows when to walk away. It’s definitely an old school banger. 

No. 2: “Love Is A Losing Game” by Amy Winehouse

Want to get lost in a Vegas? This contemporary R&B song describes a woman feeling disappointed and lonesome. Her partner rejected her and won big in a gambling setting, which left the woman feeling like she had the losing hand. In 2006, Winehouse wrote this song based on her own troubled relationship.

No. 1: “Poker Face” by Lady Gaga

How can this not be the hit single at the top of this list? This addicting song revolving around sex and gambling broke the radio in 2008. The narrator makes plenty of gambling and sexual innuendos, while stirring in a hand of Texas hold’em. Lady Gaga created a masterpiece with this song. Hearing “p-p-p-poker face” will continuously ring in your head for hours, which is why it should be played in every casino. 

Need more information on this topic? Be sure to visit sa gaming.

Streaming, tv, film, Nielsen story illustration by Kaelen Felix for 360 MAGAZINE

STREAMING PLATFORMS LEADING THE WAY 

IN ON-SCREEN DIVERSE REPRESENTATION

Diversity at all-time high due to growing television landscape but notable disparities persist

The explosion of new television platforms across broadcast, streaming and cable has led to an increase in on-screen representation of diverse identity groups, according to Nielsen’s latest Diverse Intelligence Series report: Being Seen on Screen: Diverse Representation and Inclusion on TV. 

Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (i.e. women, people of color or LGBTQ+). Whites, African Americans and LGBTQ+ had the largest overall share of screen while Women, Hispanics, Asians and Native Americans were underrepresented relative to their population estimates. The report uncovers notable differences in identity group representation across different platforms; with streaming over-indexing on representation for certain identity groups versus traditional broadcast and cable.

In this report, Being Seen on Screen: Diverse Representation and Inclusion on TV, Nielsen reports on scripted, reality, variety and news programming on key metrics: 

  • Share of Screen (SOS): composition of the top 10 recurring cast members in a program
  • Inclusion Opportunity Index (IOI): compares the SOS of an identity group (e.g. women) to their representation in population estimates
  • Inclusion Audience Index (IAI): compares the SOS of an identity group to their representation in a program’s audience.

The report is powered by Gracenote Inclusion Analytics, a new solution delivering cutting-edge metrics created from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors, metadata relating to story, mood, character, theme and scenario in each program. 

Key insights from the report include:

Overall, representation of diverse identity groups in on-screen programming is low across all media platforms. Streaming fares better for inclusion followed by broadcast and cable. Viewing audiences are increasingly seeking content that tells their stories. As a result, people are migrating to platforms that have broad and more diverse content offerings. 

  • Representation by platform (Broadcast, Cable, Streaming): Nearly one-third of the content on cable doesn’t have parity representation of Indigenous, People of Color (Black, Native American, Asian & Pacific islander, Hispanic/Latinx, Middle eastern/ North African, Multiracial), Women or LGBTQ talent. 
  • Subscription video on demand (SVOD) programming represents several identity groups e.g. Blacks, Hispanic and Asians well, helping us understand, in part, why more diverse audiences are subscribing to streaming services than the general population.
  • Representation of identity groups by genre (e.g. comedy, drama, news): 
    • While women are not well represented in any single genre, the highest representation for women is in science fiction, drama, comedy and horror. 
    • Women have the lowest representation in news. 
    • People of color representation is at parity in music and drama, followed by science fiction and action and adventure.  
    • People of color have least relative representation in news. 
    • News does prominently feature LGBTQ talent on-screen. 
    • Reality and horror programming also prominently feature LGBTQ talent. 

All audiences, regardless of how they identify, like to see diversity in the content they view on TV. Programs that represent multiple identity groups evenly yield higher overall audience ratings for all viewers when compared to shows that have a significant over or under representation of any one identity group.  

Quality of representation matters too. The themes and narratives depicted on-screen can contribute to identity formation and social perceptions. As the industry seeks to improve diversity on-screen, content creators and publishers should consider the context in which women, people of color, and LGBTQ+ talent are presented. Equally important is investing in marketing those diverse programs so that they are watched.

  • Women insights
    • Comprise 52% of the U.S. population; show up on screen only 38% of the time
    • Women 50+ years old 
      • 60% less likely to see themselves in programming than in the general population, and 2x the representation of men 50+
      • Women 50+ comprise 20% of the population and 20% of all TV viewers, but have a SOS of less than 8%
      • Men 50+ years old are 17% of the total population and have SOS of 14%
  • LGBTQ+ insights
    • 1 out of 4 top performing programs across cable, broadcast and streaming have relative representation of LGBTQ+ cast members 
    • Total SOS for LGBTQ was 7%. LGBTQ people are 4.5% of the population so across all platforms we see fair representation
    • The highest level of representation is on SVOD (8% SOS), followed by cable (7%) then broadcast (5%). 

Aligning representative casting and content themes is an area of opportunity. In the programming where identity groups see themselves represented at parity, these are the themes that are most present: 

  • Latinas: dysfunction, emotional, suspenseful, melodramatic, police stations
  • Black women: emotional, personal relationships, sons, investigation, rivalry
  • Black men: investigation, thrilling, streets, pursuit, teamwork, discovery
  • East Asians: challenge, courage and bravery, justice, sons, discovery
  • South/Southeast Asian males: thrilling, awakening, offices, courtrooms
  • White women: friendship, family, love, husbands, daughters

Nielsen’s findings aim to show media owners the degree to which their programming is inclusive, coupled with the diversity of the audience they draw. Additionally, brands and agencies will now be able to measure their advertising investment and alignment to inclusive content. The identity groups measured included: Female, Male & Expansive Gender Identities, Black/African American, Hispanic, Asian & Pacific Islander, Middle Eastern/North African, Multiracial, White, Native American/Native Alaskan, and Sexual Orientation. The data, which was both intersectional and granular, enables Nielsen to look at specific identity subsegments like Afro-Latino or Southeast Asian. 

“At Nielsen, we believe that the audience is everything and that inclusion is a prerequisite of a healthy media ecosystem, ensuring all communities and individuals are heard and seen,” stated Tina Wilson, Nielsen EVP, Media Analytics and Marketing Outcomes. “The call for inclusive programming that breaks traditional stereotypes and gives a voice to underrepresented groups has never been louder.”

“This work underscores the essential importance of on-screen representation in an increasingly diverse audience landscape,” said Sandra Sims-Williams, Nielsen SVP, Diversity, Equity and Inclusion. “Not only is the business case for inclusion made but it also provides practical recommendations on how media companies can address inclusion gaps. This is a must-read for any media professional who wants to be part of the change that today’s television viewers demand.”

For more details and insights, download Being Seen On Screen: Diverse Representation & Inclusion on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Immigration illustration for 360 MAGAZINE

American Immigration Council

The American Immigration Council Announces Commitment to Fostering a More Welcoming Nation with Support of Ad Council’s “Belonging Begins With Us” Campaign

National initiative encourages welcoming attitudes and actions in communities across America
 
The American Immigration Council today announced its support of Belonging Begins With Us, a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. Led by the Ad Council, the effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country. 

The Belonging Begins With Us campaign will appear nationwide in time and space donated by the media across TV, radio, digital, print. and out-of-home placements. The American Immigration Council is among the campaign partners who have committed to encouraging a spirit of belonging within their communities and will share the campaign messaging and resources with their own audiences and stakeholders. 

“Everyone needs to feel like they belong and this campaign is asking people to consider who they include and exclude in their daily lives” said Wendy Feliz, Director of the Center for Inclusion and Belonging at the American Immigration Council. “This is about giving each other a sense of belonging, care, consideration, and community.” 

“Belonging Begins With Us reminds us that we all have the power to make others feel safe and welcome in our communities,” said Lisa Sherman, Ad Council President and CEO. “We are grateful to our partners for helping us all build more meaningful connections in our neighborhoods, cities and towns, regardless of background or country of origin.”

Created pro bono by ad agency Pereira O’Dell, the public service advertisements (PSAs) a new cover of the 1968 hit song “Walk a Mile in My Shoes,” recorded exclusively for the campaign by Lake Street Dive. The song and powerful visuals remind audiences that we all know what it feels like to be left out—and for people who moved to this country, that feeling can last more than a moment. By highlighting this shared emotional experience, the PSAs spark empathy and build stronger bonds between everyone who calls America home. The video PSA can be viewed HERE.

The PSAs direct audiences to the campaign website, BelongingBeginsWithUs.org, which features dozens of real stories of belonging from across the country. The website also highlights actions people can take to help others in their community feel that they belong.

The campaign was developed by the Ad Council, American Immigration Council and Welcoming America with financial support from the Carnegie Corporation, the Chan Zuckerberg Initiative, Einhorn Collaborative, Ford Foundation, FWD.us Education Fund and Stand Together. Additional partners who will share the campaign’s message and promote belonging in communities across the country include the American Alliance of Museums, the Council for Christian Colleges & Universities, Hello Neighbor, Looking for America, New American Economy, Over Zero, the Trust for Public Land, Western States Center, YMCA of the USA and Walmart Inc.

About The American Immigration Council
 
The American Immigration Council works to strengthen America by shaping how America thinks about and acts towards immigrants and immigration and by working toward a more fair and just immigration system that opens its doors to those in need of protection and unleashes the energy and skills that immigrants bring. The Council brings together problem solvers and employs four coordinated approaches to advance change—litigation, research, legislative and administrative advocacy, and communications. 

Follow the latest Council news and information ImmigrationImpact.com and on Twitter @immcouncil.
 
About The Ad Council

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.