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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

The Hot Trend of Personalized Vitamins

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THE HOT TREND OF PERSONALIZED VITAMINS

Based on an online survey of Influence Central’s Consumer Insights Panel, with responses from 500 consumers, May 2021.

COVID HAS USHERED IN AN ERA OF PROACTIVE WELLNESS

During the COVID-19 Pandemic, nutritional supplement sales grew at unprecedented levels. Largely driven by vitamin, minerals and supplements (VMS) and products aimed at boosting immunity, 88% of consumers share that they now take at least one vitamin or supplement daily. 47% of consumers take two to three vitamins/supplements each day, while 36% take four or more as part of their daily regimen.

The vitamin industry has thus begun rapidly shifted from filling nutrient gaps to proactively enabling consumers to optimize their health and wellness. 83% of VMS users say that they embrace a proactive approach to health and wellness: in addition to focusing on fitness and diet, they take preventative products to help them to stay healthy.

BRAND DIS-LOYALTY

Despite increased use of vitamins and supplements, brand affinity has yet to develop in the market. Only 10% of consumers purchase from one vitamin brand to which they stay loyal. More than 50% of consumers will turn to at least two or more vitamin brands for their regular purchases. When it comes to selecting a product, all-natural ingredients (63%) and cost (62%) most impact purchasing decisions. 46% seek out multiple products combined as one, such as a multivitamin or a vitamin pack addressing multiple deficits.

MOVE TO E-COMMERCE FOR VITAMINS

When it comes to e-commerce growth categories, health leads as an industry where consumers have been moving their purchases online. As we head into the rest of 2021, 50% of consumers plan to increase their frequency of online shopping for vitamins and supplements during the remainder of this year.

THE NEW PERSONALIZATION: BESPOKE VITAMINS

The millennial preference for customizable and personalized products is allowing new and innovative brands to create services that tailor to wellness goals and deliver to your front door. Only 10% of consumers have ever subscribed to a subscription vitamin brand and only 8% are currently using one. The key reasons that lead them to initially start: Their own research (39%), a discount offer (33%), a sponsored ad from the vitamin brand on social media (28%) and a personal recommendation from friend or family (19%). 82% of subscribers took an online quiz to help personalize their recommendations.

For those who have not tried a personal vitamin subscription service, 56% share that they are interested in considering using one. The key factors that would drive subscription are a discount offer (62%), their own online research (51%), doctor recommendation (35%), recommendation from friends or family (31%), and a trial period (30%). 96% of consumers share they would be willing to complete an online quiz to personalize their vitamin and supplement recommendations, and 55% would share results of a DNA test or blood test.

CONSUMERS KNOW THE VMS SPACE, BUT NOT THE VMS BRANDS

Surprisingly, most consumers are not very familiar with the top five brands currently leading in the personalized vitamin market:

Nature’s Bounty 70%
Olly 43%
Ritual 13%
HUM 11%
Care/of 9%
Nurish 9%
VitaFive 9%
Persona 8%
LoveWellness 6%
Baze 5%
Curos 5%

This leaves a vast untapped market within the realm of vitamin/supplement shoppers. It’s a space where consumers need a lot of education and every brand has a chance to become the go-to personalized subscription-based vitamin/supplement destination.

MARKETING PERSONALIZED SUBSCRIPTIONS

In order to best recommend a personalized regimen to consumers, these wellness brands are utilizing various tactics to tailor offerings to the individual’s health needs and goals. Of consumers already utilizing personalized vitamin subscriptions already, 82% did so by submitting an online quiz to best curate their shipment. 96% of overall vitamin users are willing to participate in an online questionnaire to ascertain the right regimen for them should they go the subscription route in the future. Less consumers are willing to submit a DNA sample such as a blood test to reach this optimal point of personalization, however more than half would do so to find the products right for them. 24% of consumers currently subscribe personalized product subscriptions. This is very telling in how far consumers are willing to go to find truly personalized products, especially in the food and beauty categories. The top categories for these subscriptions include:

Skin-care or make-up(e. Curology, Mask ID) 50%
Food (e. Hello Fresh, Blue Apron, Thrive Market) 44%
Fashion (i.e. StitchFix, FabFitFun) 38%
Haircare (i.e. Prose) 28%
Household (i.e. Glove Collaborative) 26%
Fitness (i.e. Peloton, The Mirror) 14%
Alcohol (i.e. wine clubs, such as Winc) 13%

Consumers will consider subscribing the below categories in the future:

Food (e. Hello Fresh, Blue Apron, Thrive Market) 45%
Skin care or make-up(e. Curology, Mask ID) 32%
Household (i.e. Glove Collaborative) 28%
Haircare (i.e. Prose) 28%
Fashion (i.e. StitchFix, FabFitFun) 25%
Fitness (i.e. Peloton, The Mirror) 24%
Alcohol (i.e. wine clubs, such as Winc) 14%

When it comes reasons that personalized products appeal to consumers, 60% want products to address a particular issue or ailment they’re experiencing, while 40% feel that are unique and thus want products unique to them.

DRIVING NEW SALES

Aligned with the trend in personalization, a discount offer is the most likely tool to motivate consumers to try a subscription vitamin service (62%). 51% trust their own research, which also means getting your brand name and information out there is more important than ever. 31% would trust a friend or family’s recommendation and 35% their doctor’s recommendation. 30% would prefer a trial period before committing to a vitamin service. Activating discounts and trial period promotion is most organic through partnerships with influencers actually using the products and providing authentic feedback. Unlike other categories, people are likely more hesitant to experiment when it comes to products that will impact their overall health.

The Lesson GK Release Debut Album

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The Lesson GK, a diverse multi-instrumental collective that have become a legendary staple over the course of their 7 year residency performing in New York City, have released their debut full-length album Another World, on Jammcard Records.

Earlier this month, The Lesson GK gave listeners their first glimpse of what is bound to be the underground hit of the summer, with the single “Boogie” featuring the hip-hop legend DJ Premier.

The Lesson GK started out as a passion project for renowned drummer Lenny “The Ox” Reece, who grew up performing in the church and wanted to start a band that would be composed of true artists who cared about the music and creating a space to connect with a live audience in a genuine way. “The Lesson,” Lenny decided, would be to find people of diverse backgrounds with a common love for music, who could learn to get along and jam together. Determined, Lenny found his people, and the improvisational jams started with a weekly jam session in 2012, which has since become the cornerstone of the NYC underground hip hop scene. Each member comes from a different upbringing, a different race, a different vibe and together they’ve built something that transcends all the things that have pulled the world apart as of late. With their unparalleled stadium-ready sound, The Lesson GK have created a unifying example of how people should act, and how music should feel.

“Music is a reflection of comradery,” says Lenny, and The Lesson GK is precisely that. They rely on each other and have found success in their group equilibrium as players. “Watever our weakness is, we rely on each other’s strengths.”

The band’s secondary name “Gentei Kaijo” (Japanese for “limitation cancellation”) perfectly captures the ethos of the fully improvised experimental hip-hop, jazz, R&B, funk and progressive soul experience that proudly challenges both the artists and the crowd to become the best version of themselves by taking notice of their neighbor regardless of cultural background, race, occupation and orientation and learning about them in a space that fosters family.

Their mantra? Community. Magic. Life changing. Church. Home.

Fans have been asking for an album to take home for ages, but the band didn’t want to rush it. Now, with the release of Another World, the time finally felt right to take production from the stage to the studio, in a way that was most authentic for the group.

“Usually people write a song, compose it, record, then figure out how to get it live but we do it live first,” Explains Lenny of their process. “We tricked ourselves into making an album. We all care so much about what happens – we’re all best friends – this is our passion project. Sometimes caring so much can be a hindrance, so we started with making a beat tape to set low stakes, but we tricked ourselves into making a tape that came ultimately together into an album.”

The care, the heart, the community can be fully heard on The Lesson GK’s new music. It’s the perfect sound for summer and an anthem for modern times.

UFC × Battle Motors

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UFC®, the world’s premier mixed martial arts organization, is now sponsored by Crane Carrier, a Battle Motors truck company, it was announced today. The groundbreaking partnership aligns Battle Motors with UFC as the inaugural sponsor in two distinct categories within the U.S. market. Battle Motors will become the “Official Light Duty Truck of UFC,” as well as the first-ever presenting partner of UFC’s Light Heavyweight Division.

Under the new partnership, UFC will provide Battle Motors with a branded presence on the Octagon canvas at select UFC® events. In addition, Battle Motors will have numerous sponsorship integrations within UFC® content on both linear and digital platforms, including live broadcasts, pay-per-views, and social media assets.

Battle Motors branding will also be integrated into UFC marketing material related to the Light Heavyweight Division including the Main Card Light Heavyweight bouts on UFC® pay-per-view broadcasts.

Inside the arena, fans can cheer on their favorite UFC athletes from the Battle Motors brigade section, a seating area near the Octagon that is set aside to celebrate front-line industrial workers. “Battle’s refuse truck customers and workers are the toughest of the tough in the US workforce. We are in the streets and in the factories, working with steel on concrete. The UFC® brand resonates very strongly with our family!” says Battle CEO, Mike Patterson.

“We love creating innovative partnerships, like this one with Battle Motors, that gives us the opportunity to provide extraordinary value to our sponsors” said Paul Asencio, senior vice president, Global Partnerships, UFC. “We’re looking forward to helping Battle Motors reach more customers than ever through the power of the UFC brand.”

Crane Carrier Company (CCC), a Battle Motors company, is based in New Philadelphia, Ohio and has been manufacturing the world’s strongest and most durable trucks for 75 years. CCC specializes in heavy duty refuse and recycling trucks. Battle Motors acquired Crane Carrier Company in early 2021 and added an electric vehicle offer to CCC’s diesel and CNG offerings.

You can learn more on UFC’s website and the Battle Motors website.

Tara Reid Opens Up

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Tara Reid burst onto the scene as the flawless blue-eyed babe of the iconic 1999 camp comedy American Pie, a Fast Times at Ridgemont High for twenty-something Gen-Xers and precocious Millennials. Her flawless all-American looks led to films from cult favorite The Big Lebowski, to Urban Legend, Van Wilder, Josie and the Pussycats, Dr. T & the Women and My Boss’s Daughter. She starred and held her own alongside Ryan Reynolds, Ashton Kutcher, Rosario Dawson, Kate Hudson, Richard Gere and other movie heavyweights.

And then… something happened. Reid was young, stunning and famous; and the media began taking more of an interest in her after-hours role as Hollywood’s resident party girl.

A painful public breakup with then-fiancé Carson Daly and a bout with botched plastic surgery further spun Reid’s public narrative out of control. She recently told E! news, “They almost make a cartoon character out of you, and they keep going with it,” referring to the rampant tabloid journalism of the 2000s.

The experience sent Reid reeling, and into a self-imposed exile where she learned to reflect, regroup, and re-emerge focused on her craft, and with a healthy sense of humor as she displays in her willingness to embrace the camp genre with the Sharknado film series. In addition to working in front of the camera, she’s added film producer to her resume, with an upcoming slate of releases under her production banner, Hi Happy Films.

The following are excerpts from internationally syndicated columnist Allison Kugel’s latest interview, featuring Tara Reid. The interview is available for re-publication in its entirety, or in select quotable excerpts.

On working with the late DMX on his last film:
“It’s a movie called Doggmen. It’s his last film and it was really interesting, because he didn’t get to finish the whole film. They had to do what they did with Paul Walker (in his last Fast & Furious role). They make these facial sculptures and they put it on a face, and it looks exactly like him. It’s crazy. The last couple of scenes that he has to film, that will be what they are doing. It’s incredible and it looks so real. So, that is how they are going to film his last scenes, and I’ll be in those scenes with him. I think everyone was absolutely broken by DMX’s [death]. He wasn’t just a great rapper, but he was a poet. I think he was one of the best rappers of our time, and this movie explains that. The last person that really did that was Tupac. I think it will be a great film. He’s a great actor, he’s a voice, and that mattered a lot to him. I think he will be really happy about how this movie comes out and looks. It’s DMX, and just to be a part of that history with him is pretty much incredible.”

On forgiving the tabloid media for how they treated her in the past:
“I didn’t [for a long time], and I was upset about it when I was younger. But I realized the only way I was going to grow and get out of that situation was to grow as a woman. So therefore, I do forgive them now. I have moved on, and my press has changed. I’m not angry about it anymore. When you finally let something go, it goes. It’s like taking a balloon and putting it up in the air, and it’s gone. I’m 45 years old and I’m not a child anymore. I’m not the little girl from American Pie.”

On one historical event she would love to witness if she could time travel:
“I wouldn’t want to change anything, but if I were to go back in time to a historical event that was fun, I would have loved to have been Marilyn Monroe singing “Happy Birthday” to the president [John F. Kennedy] (laugh). It was such a legendary moment.”

On freezing her eggs for a maybe baby:
“Will I have kids? Let’s see what is in store for me. It’s not a no, and it’s not a yes. I have gotten my eggs frozen so there is definitely the potential of that. If it is meant to be, it will happen. If not, I’m very comfortable where I’m at.”

How prayer and listening to Deepak Chopra changed her life:
“I do pray, and who I pray to depends on what situation I am in. I pray to Jesus, but I also pray to my parents all the time. They are probably my number one. And I pray to my guardian angels; I pray to St. Jude, St. John, or St. Christopher. They have different meanings depending upon what you are in need of. I also listen to tapes by Deepak Chopra which has helped me tremendously. His tapes help you break down, ‘Who am I close to? Who am I? What do I want? What do I not want?’ And you really have to write it out in a diary form. My life started changing. A lot of us don’t know how to direct that positive energy, and I think that he is someone that really knows how to give that to you.”

Micro:bit and Raspberry Pi: What’s the Difference?

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Back in 2016, the BBC delivered its first mini-computer to one million school children in the UK. Originally unveiled in the summer of 2015, the plan was for the computer to “…change the way children think about their ability to make things happen digitally,” according to then BBC director-general, Tony Hall.

At the time of the BBC micro:bit’s launch, schools across the country had already been using Raspberry Pi in the classroom for a few years. The Pi was first launched in the UK in 2012 and in the nine years that have passed, this single-board computer has become part of a market that’s grown rapidly, with an estimated worth of $3.8 billion by 2027.

So, what’s the difference between the two? Read on to find out how they compare and what they offer.

The BBC micro:bit – computers for curious kids

The BBC micro:bit was developed to help children master basic coding and give them the opportunity to gain an interest in programming early in their education. It is known for being basic – but that’s the point. Its purpose is to offer a user-friendly approach to coding for young people.

This palm-sized mini-computer has a 25-LED matrix screen, two buttons, compass, accelerometer and Bluetooth. It also has 3 PINs so that it can be connected to external inputs and outputs like thermometers, lights, and buzzers. Last autumn, it received an upgrade, with new models featuring a speaker, microphone, and AI capability.

Crucially, it’s a microcontroller. This means that it has no interface that’s accessed by hooking it up to a monitor. Instead, you write a program on it computer and the code is uploaded to the board.

The Raspberry Pi – computers for everyone

The Pi is a very different device to the micro:bit. This is a credit card-sized single-board microcomputer. Unlike the micro:bit, which is a microcontroller, the Pi has an interface that can be accessed by plugging it into a monitor. While the Raspberry Pi Foundation launched its first microcontroller – the Pi Pico – earlier this year, it’s still known for developing microcomputers. This is significantly different to the micro:bit.

Another major difference is that the Pi is more advanced. It offers access to a range of applications that suit children and adults alike, with Scratch being a popular option among schoolchildren.

However, the Pi can be used as a desktop, too. The latest model, the Pi 4, comes is fast enough to operate as a desktop replacement that works well for internet browsing, writing notes, and other basic functions.

What’s the difference?

BBC micro:bit was never meant to rival the Pi. In fact, it was designed as a steppingstone for children to learn the building blocks of coding before moving on to the more advanced Pi.

It’s worth keeping this in mind if you’re trying to decide between the two. If you’re starting out in the world of coding and programming, the micro:bit has what you need. But if you’re planning a bigger project and have already laid the coding groundwork, the Raspberry Pi could be ideal.

FLETCHER Returns With New Single Healing

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Today, FLETCHER returns with her new single “Healing,” a powerful anthem to reflect the times one of self-awareness and discovery. Released via Capitol Records, “Healing” finds the acclaimed singer/songwriter reclaiming her inner strength, making a natural progression from her critically-lauded EP THE S(EX) TAPES, a boldly personal project executive-produced by Malay (Lorde, Frank Ocean).

“I’ve spent my whole life looking for answers on how to be better emotionally, physically, mentally, spiritually, intellectually,” says FLETCHER. “I thought, If I can just figure out the secret, all my problems will be solved. As if everyone had the fix but me. Between different relationships, doctors, healers, crystals, self-help books, medications, podcasts, you name it, I sought it out. All my value was placed externally. And though those things have guided me on my journey and led me to where I am now, the thing I was missing was right in front of me. My own strength and love and soul has always been there, but I couldn’t see that. This song is the foundation of what’s to come an era of healing and feeling myself for the first time ever.”

Co-written with Scott Harris (Shawn Mendes, Khalid) and ALDAE (Justin Bieber, Kid Laroi), “Healing” is rooted in the raw emotional intimacy that FLETCHER is known for and offers her most gripping vocal performance to date. NME says, “Healing (is) luminous…An ode to the reclamation of one’s inner strength, the new track shines with a soundscape of warm guitars and summery synth percussion, over which Fletcher boldly embraces her rawness and humanity.”

“The process of making this song was really freeing,” says FLETCHER. “We’re all healing from something,” she says. “The world is healing right now. I can feel the collective energy of people waking up to their power and connecting to themselves in a way that humanity never has before. Healing isn’t a linear process, and it’ll take you on the most insane rollercoaster ride of your life. But it’s worth the view at the top.”

Currently at work on her debut album, “Healing” is FLETCHER’s first single since her 2020 hit “Bitter,” a track that’s amassed over 150 million streams to date. Hailed by Idolator as “a breakup anthem for the ages,” “Bitter” is a standout cut from THE S(EX) TAPES a collection of magnetic and moody pop songs about finding your forever person before you find yourself and, as a result, needing to uncover the parts of you that remain unknown. Soon after arriving last September, the EP earned praise from outlets like Nylon, Teen Vogue, PAPER, SPIN (who noted that “[t]here aren’t any rules when it comes to FLETCHER’s music”) and more.

Download/stream “Healing” HERE.

Dynoro × Monsters

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Diamond and multi-platinum certified Lithuanian DJ and producer Dynoro makes an epic return with the Taisia Deeva-directed video for new single “Monsters” an inspiring and uplifting EDM banger with a fiery feature from the red-hot US rapper 24kGoldn. Released via B1 Recordings / Sony Columbia Germany, “Monsters” also landed on over 30 New Music Friday playlists and the list keeps growing.

This unlikely collaboration between two acclaimed mega-hitmakers is something that can’t be missed. The verses get your head nodding. The booming bass gets your body shaking. The anthemic chorus sung by a children’s choir lingers long after the song is over. Throughout the track, Dynoro employs subtle style changes from trap drums to echoing electric strings, reminiscent of another contagious EDM smash hit, “Where Are Now” from Jack (Skrillex, Diplo) and Justin Bieber.

The music video for “Monsters” mines at our nostalgic desire to go back to the simpler times of childhood, when we would watch TV in PJs and our biggest fears were of the night. It asks us to break down and simplify our stressors, our monsters and demons, internally and externally to make us realize that we have the strength to conquer them. Beginning with young children cowering in terror, trembling from the unknown, only to be transported to a futuristic corridor where their anxieties are personified as a shrouded monster. The kids may have felt alone and powerless at first, but together they are stronger than they ever realized.

24kGoldn makes a flawless appearance in the video, to not only deliver his hard-hitting verses, but to visit his younger-self and show the blanket-cape clad child that there’s nothing to fear. They sit together and watch the army of kids fight the shrouded monster through the TV, now as an unstoppable force.

“This one is what I was really looking forward to releasing this year. It’s been a while since my last song, but I believe it was worth the wait. Forget about your biggest fears, gather all your strength and let’s go to fight our scariest monsters together,” states Dynoro.

The Midas touch is something both Dynoro and 24kGoldn share when it comes to making music. They both have tracks under their belts that boast multi-platinum certifications and over 1 billion streams on Spotify. In 2018, Dynoro dropped “In My Mind,” one of the biggest hits of the year that reached number 1 on Spotify, Apple Music and Shazam internationally and topped the charts for weeks. Selling more than 3.7 million copies worldwide, “In My Mind” reached diamond status in Germany and France, multi-platinum in Belgium, Italy, Switzerland, among many other countries. Meanwhile, last year, 24kGoldn saw his single “Mood” with singer iann dior explode on TikTok and subsequently dominated worldwide music charts including the number 1 spot on Billboard for 8 weeks. It was certified 4x platinum and was included on a wealth of year end lists.

Listen / watch “Monsters” from Dynoro featuring 24kGold now, HERE.

Helping Holocaust Survivors Through Covid-19

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On this Inaugural Holocaust Survivor Day, The Blue Card, a national non-profit organization dedicated to aiding over 3,000 needy Holocaust survivors households is raising awareness of the services available through their organization for Holocaust survivors—as well as the ongoing need for donor support to fund these important initiatives.

Throughout the COVID-19 pandemic, The Blue Card has been providing the following critical services for Holocaust survivors, among many others:

Ready-made meals, food purchase and delivery service
Securing vaccination appointments and providing transportation
Summer Retreat – Survivors are provided with handicapped-accessible accommodations, transportation, scheduled meals, and an itinerary that ensures a structure and safe experience for the group.
Mood Restore Light Box – A special, compact, and portable UV free unit provides light therapy to Holocaust survivors. In addition to effectively treating Seasonal Affective Disorder, the Mood Restore Light Box improved visual clarity and color rendering, as well as offsets season, weather, and climate changes and helps support circadian rhythm regulation, which is even more important during COVID-19 times.
Companion Pets – Companion pets bring comfort and happiness to the older population with interactive electronic cats and dogs that replicate the look, sounds, and feel of real pets. Many studies have found that these pets can enhance one’s well-being and quality of life through companionship.
Liftware Utensils –Liftware Steady is an electronic stabilizing handle and selection of utensil attachments designed to help people with hand tremor, which may be related to Parkinson’s disease or essential tremor, to eat more easily. Holocaust survivors with these conditions benefit tremendously from this device.

“The Blue Card is providing critical assistance to Holocaust survivors during the COVID-19 pandemic,” stated The Blue Card’s Executive Director, Masha Pearl. “It is our duty to take care of those that have already suffered so much, during this time that can be extra traumatizing, considering their pre-existing conditions from enduring unimaginable hardships during the Holocaust.”

The Blue Card also provides Holocaust survivors with the following services daily:

Education & Outreach Programs:
- Person-Centered, Trauma-Informed (PCTI) training for dental and medical professionals working with Holocaust survivors
- The Blue Card-Lissner Hospital Visitation Program – Volunteer visits to hospitalized Holocaust survivors.
- Nutrition guidance

Jewish Holiday – Provides financial support for the High Holidays, Hannukah, and for Passover, giving survivors the financial means for a better holiday season.
Mazel Tov Birthday – Provides survivors with a card and a check on their birthday. This is particularly meaningful for holocaust survivors who lost their entire family during the war.
FreeStyle Libre Glucose Monitoring: The Freestyle Libre 2 system continuously measures glucose data with customizable, optional real time alarms The unit gives people with diabetes excellent accuracy and actionable information to better manage their condition.
Grant assistance for emergency needs, including:
- Housing and related costs to prevent eviction, homelessness, or utility shut-off
- Emergency relocation
- Food purchase
- Medical and dental care, including medical equipment not covered by insurance
- Emergency relocation
- Essential clothing and footwear
- Purchase and repair or essential major and minor appliance

Aid to survivors battling cancer through the Siggi B. Wilzig Fighting Cancer Together program
Emergency Prevention Programs, including
- Monthly stipend for poverty-stricken survivors
- Telephone emergency response system

The Blue Card, established in 1934 in Germany and organized in the U.S. in 1939, is the only organization whose sole mission is to provide critical financial aid for emergency medical, dental, housing and food needs to survivors of Nazi persecution. While the Holocaust seems like a long ago nightmare, for survivors it is a continuing one. Of the 75,000 Holocaust survivors in the U.S., 1/3 live at or below the federal poverty level. For many, the losses they experienced decades ago are compounded by their current struggles to subsist on meager incomes and threadbare or nonexistent support systems. Studies show that Holocaust survivors have higher incidences of mental illness, cancer, and other debilitating diseases.

You can donate to The Blue Card Fund here.

DaBaby × Red Light Green Light

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After flexing his directorial muscles with his dazzling new video “Ball If I Want To,” Baby returns to helm his entertaining visual “Red Light, Green Light.” For a second consecutive week, Baby’s fiery rhymes and comedic banter are on display for his eager devotees. Donning a Jheri curl and an Oakland Raiders fitted, Baby skates back to the West Coast with this 1990s-esque style of video. Not only does he sprinkle traces of the classic film Boyz in the Hood, but he makes sure to incorporate his wacky theatrics to keep the fun alive. Watch HERE

Earlier this week, Baby announced his partnership with the popular clothing brand boohooMan. Set to release a 100-piece limited edition collection that embodies Baby’s bold and creative style, the Charlotte MC is ready to dominate the fashion world. Boom! The news is out. I’ve officially partnered with boohooMAN on a fashion collection, and it is dropping real soon! I can’t wait for y’all to see it – stay tuned,” said Baby in the press release. “Set your alarms and go cop it before it sells out!” With price points ranging from $8- $80, the boohooMAN x DaBaby collection will be available on boohooMAN.com and boohoo.com on Wednesday 30 June 2021.

Last Friday, Baby released his newest video, “Ball If I Want To.” Sitting in the director’s chair, Baby’s latest visual earned a whopping 4.2 million views in under three days. With seven nominations in tow, Baby will perform at the 2021 BET Awards this Sunday night. Last month, Baby won two Billboard Awards for “ROCKSTAR,” including top rap song.

How to Treat Keratosis Pilaris at Home

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Tips from board-certified dermatologists to help clear tiny, rough-feeling bumps on the arms and thighs

The start of summer means more tank tops and shorts, and for some people, a pesky new skin condition they may not have noticed before. Keratosis pilaris causes tiny, rough feeling bumps to appear on the skin, most often on the upper arms and thighs. According to dermatologists from the American Academy of Dermatology, this common and harmless skin condition affects people of all ages and races and occurs when dead skin cells clog the pores.

“Some people say the bumps look like goosebumps, chicken skin or strawberry skin, while others mistake the bumps for acne,” says board-certified dermatologist Mona Gohara, MD, FAAD. “While treatment isn’t necessary for keratosis pilaris, if the itch, dryness or appearance is bothersome, there are things you can do at home to help.”

To ease the symptoms and help you see clearer skin, Dr. Gohara recommends the following tips:

Keep baths and showers short. Spending too much time in the water can dry your skin and cause keratosis pilaris to flare. Limit baths and showers to five to 10 minutes and use lukewarm water.

Use a mild, fragrance-free cleanser. This will help avoid irritation when washing your skin.

Gently exfoliate skin with keratosis pilaris once a week. You can exfoliate using a skin care product called a keratolytic — a type of chemical exfoliator. Look for one that contains one of the following ingredients: alpha hydroxy acid, glycolic acid, lactic acid, a retinoid, salicylic acid, or urea. Take care to use the exfoliator exactly as described in the directions, as applying too much or using it more often than indicated can cause raw, irritated skin. In addition, avoid scrubbing your skin, which can make keratosis pilaris worse.

Moisturize your skin. Apply a thick, oil-free moisturizing cream or ointment immediately after bathing — when your skin is still damp — or whenever your skin feels dry. Look for one that contains urea or lactic acid. You can also use a humidifier to prevent dry skin. However, make sure to clean and disinfect your humidifier weekly to prevent the growth of harmful mold and bacteria.

Avoid shaving or waxing skin with keratosis pilaris. This can cause more bumps to appear. However, if you must shave the area, use a single-blade razor instead of a multi-blade razor.

“For many people, keratosis pilaris goes away with time,” says Dr. Gohara. “However, clearing tends to happen gradually over many years. If the bumps still bother you after trying these tips, make an appointment to see a board-certified dermatologist for a treatment plan that addresses your concerns.”

These tips are demonstrated in “How to Treat Keratosis Pilaris at Home,” a video posted to the AAD website and YouTube channel. This video is part of the AAD’s “Video of the Month” series, which offers tips people can use to properly care for their skin, hair and nails.

To find a board-certified dermatologist in your area, visit the American Academy of Dermatology’s website here.