Billy Los Angeles Season 003 – Spring/Summer 2019.
Primed with nostalgic influence, the brand embraces designer Jovenall’s memories from Pittsburgh’s rural outskirts and introduces denim for the first time.
New York, NY: Billy Los Angeles’ SEASON 003 is a conversation between designer Holly Jovenall’s parallel lives: one growing up in a rural town outside of Pittsburgh, Pennsylvania, and the other growing into a successful stylist immersed in Los Angeles culture.
SEASON 001 and SEASON 002 established the visual language of these worlds through collections. SEASON 003 explores what eventually led Jovenall from her rural upbringing to her life in Los Angeles. With nostalgia for the transitional and an eye towards the future, SEASON 003 embodies the DIY attitude and style of Jovenall’s childhood contemporaries. These young men fostered their own individual and authentic look using what was available to them locally with echoes of faraway streetwear and hip hop influences. From skateparks on the outskirts of Pittsburgh to the plaid work shirts her father, BILLY, would buy from the farm store, Jovenall’s influences come from the pieces that were simply part of her way of life.
“When approaching this season, I found a lot of inspiration from archival photographs that myself and my sister had taken throughout our youth, in our hometown of Transfer, Pennsylvania. References to what I can only describe as a fusion of hip hop culture with Midwest accessibility – this is the vibe I’ve tried to communicate,” Jovenall says.
Graphics from SEASON 003 come from photographers of her father (BILLY), her nephew (Noah) and her horse (Pistol) at horse shows and around the ranch taken by Jovenall and her sister (Marissa). Each piece in the collection is lovingly updated from clothing that her friends, family, and she herself wore in those formative years – such as the rugby shirt – work pants and jacket. As always, the washes and attention to detail are what set BILLY apart. The sun faded vintage affect on the T-shirts to the distressing of the work pants imbue the collection with subtle minimalism.
SEASON 003 introduces BILLY LOS ANGELES denim, washed and worn (but not over worn) to perfection. BILLY denim represents a timeless uniform, updated and executed with modern lines, relaxed washes and fades. The result is a collection of individual items that coincide perfectly with the mood of modern man’s wardrobe while evoking a sense of longing for a simpler time.
Discover inspired pieces HERE.
