P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in […]
Pirelli is the official technical partner for the new Aston Martin all-electric Rapide E, helping to deliver Aston Martin’s distinct performance. Like so many Aston Martins before, this All-Electric model will be equipped with Pirelli P ZERO™ tires. But there’s no such thing as a generic P ZERO™ anymore: instead, each P ZERO™ tire is […]
From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role. The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which […]
There’s a new lap record at the Nurburgring-Nordschleife and another record for Pirelli, continuing a sequence that began in 2010. In the last eight years, there have been eight records set at the ‘Green Hell’ by cars equipped with Pirelli P Zero tires. Specifically, the P Zero Trofeo R: a motorsport tire homologated for road […]
Pirelli celebrated the “Festa della Repubblica Italiana”, Italy’s National Day, with a special “Tri-color” edition of its colored tires, produced specifically for the event. The tire was donated yesterday by Pirelli to the Italian Ambassador in the US, Mr. Armando Varricchio. In a number of countries across the world, Pirelli has marked the celebration of […]
PIRELLI JOINS PORSCHE CLUB OF AMERICA TO SPONSOR WERKS REUNION AMELIA ISLAND Amplifying Its Prestige Sector Leadership, Pirelli Supplies Original Equipment for Porsche’s Past and Present Models Following on from last year’s success, Pirelli is once more the title sponsor of the PCA Werks Reunion event at Amelia Island in Florida. This is one of […]
PIRELLI TAILORS ITS P ZERO FOR THE NEW BMW M5 The powerful all-new BMW M5 model fuses an elegant business sedan with a high-performance sports car. The innovative all-wheel drive system named M xDrive, and 600 hp engine equips the driver with incredible power, precision and agility. The BMW M5 comes equipped with specially engineered […]
June 18, 2017 | 10:00 a.m. – 4:00 p.m. RODEO DRIVE Beverly Hills, CA 90210 MORE INFORMATION The Rodeo Drive Committee, in conjunction with the city of Beverly Hills, presents the annual Rodeo Drive Concours d’Elegance. A Father’s Day tradition for over 20 years, the annual Rodeo Drive car show is free and open to the […]
