“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a […]
PIRELLI EQUIPS THE ‘GULLWING’ MERCEDES WITH THE CINTURATO CA67, THE VERY FIRST MODERN SPORTING TIRE, AT THE HISTORIC MILAN-SANREMO RACE The Cinturato CA67, now part of the Collezione range for classic cars, pioneered Pirelli’s Perfect Fit strategy by creating a bespoke tire for every car: the hallmark of the current P Zero family The Pirelli Cinturato […]
Atlanta-based AMS Vans teamed up with the Aimee Copeland Foundation and FODAC (Friends of Disabled Adults and Children) to present the keys for a wheelchair accessible minivan to the winner of an essay contest. The winner, Kendra Allen, is an Athens Tech college student whose essay detailed the challenges of growing up with cerebral palsy and […]
A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli Hangar Bicocca in […]
Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli […]
Next year, there will be just three P Zero colors at each race. These will always be the same – white, yellow and red – denoting the hard, medium and soft tire choices respectively at every Grand Prix. But that doesn’t mean that there will be only three tire compounds. Instead, the hard, medium and […]
P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in […]
Pirelli is the official technical partner for the new Aston Martin all-electric Rapide E, helping to deliver Aston Martin’s distinct performance. Like so many Aston Martins before, this All-Electric model will be equipped with Pirelli P ZERO™ tires. But there’s no such thing as a generic P ZERO™ anymore: instead, each P ZERO™ tire is […]
From August 18, Monterey County became America’s capital of automotive culture. The Monterey Car Week, which ends on August 26, has attracted thousands of enthusiasts, with Pirelli – a vital partner of the world’s most exclusive car manufacturers – playing a starring role. The Italian firm is sponsor of ‘The Quail, A Motorsports Gathering’, which […]
There’s a new lap record at the Nurburgring-Nordschleife and another record for Pirelli, continuing a sequence that began in 2010. In the last eight years, there have been eight records set at the ‘Green Hell’ by cars equipped with Pirelli P Zero tires. Specifically, the P Zero Trofeo R: a motorsport tire homologated for road […]
