After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August. The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite […]
Casio announces the release of the GST-B100RH, the latest G-SHOCK model in collaboration with professional basketball player, Rui Hachimura. As the second Japanese player to be drafted in the NBA, Hachimura has been an all-star player of team G-SHOCK at the outset of his successful first year with the Washington Wizards. As part of his […]
To celebrate the return of the NBA season this week, Will Smith’s streetwear brand Bel-Air Athletics is announcing the release of the brand’s “Summer Hoops” clothing collection, which is now available on the Bel-Air Athletics site while supplies last. The collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the […]
Today, Bel-Air Athletics has announced that they’re re-stocking their all-time best-selling piece, the Bel-Air Reversible Academy Track Jacket, for a limited time only. Inspired by Will Smith’s school uniform blazer that he famously wore inside out on The Fresh Prince of Bel-Air, the Reversible Academy Track Jacket brings the unique creative spirit of the iconic […]
Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at […]
Multi-talented Don Benjamin transitions from modeling to music → Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry. Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. […]
Baron Davis Enterprises and Business Inside The Game (B.I.G.) are bringing the conversation online to continue its function as an educational and engaging platform for investors and industry experts to connect and collaborate with the mission to enrich our communities. As the world around us is quickly changing,insightful leaders look to invest in the next […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
Polo G has released his eagerly anticipated sophomore album THE GOAT today via Columbia Records. The 16-track album features an incredible lineup of heavy hitters including Juice WRLD, Lil Baby, BJ The Chicago Kid, NLE Choppa, Stunna 4 Vegas and Mustard. THE GOAT is available now HERE. THE GOAT is a celebration of life and legacy and is highlighted by “Flex” ft. […]
Budweiser unveiled a contemporary and timely version of its iconic “whassup” commercial as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented social isolation to combat COVID-19. The new spot is part of a broader PSA that features weekday programming across Budweiser’s digital platforms to encourage check-ins with family […]
