About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

FISHER Releases “You Little Beauty”

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Grammy -nominated DJ and producer FISHER has dropped new single “You Little Beauty,” released today, May 10th. Listen to the track HERE.

The track, which samples the vocals of late disco and house legend Loleatta Holloway, is released via the Australian artist’s own Catch & Release label and Astralwerks. The track evoked a particularly strong reaction when dropped in the midst of FISHER’s massively well-received set at Coachella last month.

“You Little Beauty” marks the larger-than-life character’s first release of 2019, following on from last years “Losing It.” An instant hit, the track has now racked up more than 66 million Spotify streams.

This preceded a sold out Catch & Release party at Miami Music Week, and FISHER’s summer is shaping up to be just as busy. With slots at Electric Daisy Carnival in Las Vegas and Movement Detroit before the end of the month, he will then embark on an extensive European tour, taking in Parklife, Lovebox, Leeds & Reading, and more.

FISHER is also set to partner with Solardo and Camelphat for a brand-new weekly Ibiza residency. Titled Bodyworks, they will take over Hï Ibiza every Tuesday from June 25th to September 24th.

Known for his wild sense of humor and energetic DJing style, FISHER first burst onto the US electronic scene with tracks “Stop It” and “Ya Kidding” and has since become one of the scene’s most in- demand talents.

Arriving just in time for summer, “You Little Beauty” has all the makings of a track set to take both charts and dance floors by storm.

KATORI WALKER SHARES “DOLLA SAVE ME” MUSIC VIDEO

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On May 13th, 2019 Los Angeles rapper Katori Walker revealed his new music video for his latest single Dolla Save Me, watch it HERE.

The song can be found on his recently released, Stubborn EP. Get it HERE via Capitol Music Group.

Once again, the artist delivers a captivating visual befitting of the music. This time around, he takes over a different kind of church. As the congregation takes turns spitting his rhymes, collection plates of stacks bounce across the pews. However, tithing goes the other way in this case! Highlighted by a gospel-style chant, his signature storytelling, and nimble flows, the clip mirrors the song’s dynamic spirit and soul. It also illuminates just how much he stands out from the pack, merging old school word-craft and modern experimentation for a sharp style of his own.

Stubborn attracted unanimous praise straight out of the gate. Hypebeast named the project among its Best New Tracks and described it as a well-balanced showcase of his storytelling talents Earmilk posited, The tracks on Stubborn incite the kind of emotions only hip hop titans like J. Cole can tap into. Highlighting Dolla Save Me HipHopDX said, Katori works the keys like a locksmith to create everyman music to dance to. Putting it best, Billboard called the EP, his strongest and most vulnerable work to date.

After closing out a successful run supporting Vince Staples, Katori hit the studio to finish up his debut album coming very soon.

The 2019 West Coast revival begins with Katori Walker.

Rap music can affect more than the culture; it has the power to change the world. Just ask Katori Walker. He picked up a mic with a purpose in 2017. Clocking in at barely 10 minutes, his independent five-song Ignorance EP offered a powerful portrait of gang-related gun violence following the murder of his brother Ormoni. The video Ormoni generated 4.2 million views as it surpassed 1 million Spotify streams in addition to being featured in Eminem’s Untouchable lyric video. It topped Spotify’s Most Necessary Playlist for four weeks in a row. Watch him make a difference in hip-hop and the world.

TRACKLISTING:

1.Run

2.Too Many Foes

3. Sometimes[feat. Elijah James]

4. Dollar Save Me

5.Hometown

6.Roll On

7.Anxiety

Follow Katori Walker on Twitter, Instagram, and Facebook

Listen to Katori Walker on Soundcloud

GRETA VAN FLEET ANNOUNCES FALL LEG OF ITS 2019 MARCH OF THE PEACEFUL ARMY TOUR

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Grammy-winning rock ‘n’ roll band GRETA VAN FLEET today announces a three week Fall North American leg of its March of the Peaceful Army Tour, set to kick off in Kansas City on Saturday, September 21. The tour will include first-time visits to Kansas City and Irvine, and the band performing a blend of fan-favorites and some brand new tunes. Shannon and the Clams, a GVF personal pick, will support on all dates. Pre-sales for Peaceful Army Fan Club members begin Wednesday, 5/15, and the public on-sale starts Friday, 5/17 at 10 AM local time. Log on to http://www.gretavanfleet.com for all ticketing details.

Greta Van Fleet – Josh Kiszka/vocals, Jake Kiszka/guitars, Sam Kiszka/bass & keyboards, and drummer Danny Wagner – kicked off 2019 with sold-out shows on the band’s first-time tours of Japan, Australia, South America, and Mexico. The group is currently on a four-week tour of North America and will then head to Europe on June 27 to play a series of major outdoor festivals and some stand-alone headline dates. All confirmed dates are below.

MAY
13 Fox Theatre, Atlanta, GA
15 Charlotte Metro Credit Union Amphitheatre, Charlotte, NC
16 Red Hat Amphitheatre, Raleigh, NC
18 The Stone Pony Summer Stage, Asbury Park, NJ
19 Kerfuffle, Merriweather Post Pavilion, Columbia, MD (DC101 Radio show)
21 MECU Pavilion, Baltimore, MD
22 Rochester Dome Arena, Rochester, NY
24 Boston Calling Festival, Boston, MA
25 Forest Hills Stadium, Queens, NY
28 Echo Beach, Toronto, ON CANADA
29 Echo Beach, Toronto, ON CANADA
31 Bunbury Music Festival, Cincinnati, OH

JUNE
1 Bunbury Music Festival, Cincinnati, OH
2 Jacobs Pavilion at Nautica, Cleveland, OH
4 Breese Stevens Field, Madison, WI

(June 27 – September 10 – Europe, Australia and New Zealand dates)

NORTH AMERICAN FALL RUN
SEPTEMBER
21 The Starlight Theatre, Kansas City, MO
23 Red Rocks Amphitheatre, Morrison, CO
27 The Joint at Hard Rock Hotel Las Vegas, Las Vegas, NV
29 Cal Coast Credit Union Open Air Theatre, San Diego, CA
30 FivePoint Amphitheatre, Irvine, CA

OCTOBER
2 Bill Graham Civic Auditorium, San Francisco, CA
5 Hollywood Palladium, Los Angeles, CA
9 Smart Financial Centre at Sugar Land, Sugar Land, TX
11 UNO Lakefront Arena, New Orleans, LA
13 Nashville Municipal Auditorium, Nashville, TN
15 The Met Philadelphia, Philadelphia, PA

ABOUT GRETA VAN FLEET:
Greta Van Fleet is four young musicians – twin brothers Josh (vocals) and Jake Kiszka (guitar), both 22, younger brother Sam (bass/keys, 20), and longtime family friend Danny Wagner (drums, 20). All are from the tiny Michigan hamlet of Frankenmuth known for its family-style chicken dinners and the world’s largest Christmas store. All four were raised on their parents’ extensive vinyl collections which helped give birth to the music they make today: a high-energy hybrid of rock’n’roll, blues and soul.

Since the March 2017 release of “Highway Tune,” the band’s first single that claimed the #1 spot at Rock Radio for five consecutive weeks, the four members of Greta Van Fleet have achieved three more #1 rock singles (“Safari Song,” “When The Curtain Falls,” and “You’re the One”). The group has also been on a wild ride of sold-out concerts around the world, racked up tens of millions of YouTube video plays and audio streams, received glowing accolades from iconic artists like Elton John, Dave Grohl, Joe Satriani, and Billy Corgan, and recorded two #1 EPs. The band’s debut album Anthem of the Peaceful Army (10-19-18), entered Billboard’s Top Album Sales and Top Rock Albums charts at #1, and at #3 on the Billboard 200 chart. On December 7, 2018, the band awoke to find they had received four Grammy nominations – Best New Artist, Best Rock Song (“Black Smoke Rising”), Best Rock Performance (“Highway Tune”), and Best Rock Album (From The Fires EP), which the band took home. Greta Van Fleet has made two late-night television appearances: “The Tonight Show Starring Jimmy Fallon” (7/26/18), and “Saturday Night Live” (1/19/19). Most importantly, Greta Van Fleet has been building an extraordinary connection with its fans.

Greta Van Fleet’s shared message with their music is to spread “peace, love, and unity,” and their collective goal is to have people walk out of their live shows feeling invigorated, energized and exhilarated, and to take that feeling out into the world.

Featured image David Dickensong

Three Exercises Most Frequently Done Incorrectly

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Have you ever had a stiff neck after doing bicycle crunches or a sore back after doing a plank? It’s because you’re doing them wrong! What’s the point in unnecessarily hurting yourself while trying to work out? Kit Rich, celebrity trainer and founder of KICHGO, says these three moves are most often done incorrectly and are also most effective because they are done so regularly. This is why it’s crucial to have the correct form.

BICYCLE OR REGULAR CRUNCH

Potential Injuries / common mistakes:

(1) Neck – If you twist from the neck you don’t actually target the core the way you want to and put unwanted pressure on the neck which can cause pain and tightness

(2) Lifting of the hips, rocking

(3) When done incorrectly, you can have pain in your neck and back

How to do it properly:

(1) You want to think about your shoulder blades. Picture hands below the shoulder blades pushing uplifting your chest and back off the floor. Lift through shoulder blades, twist through the rib cage.

(2) You want to keep your hips stable. Imagine hands on top of your hips keeping them still. Legs are extending without the twist of the hips. It’s a very dynamic movement when done properly it can strengthen your lower abs and obliques.

PLANK

There’s a reason people do plank all the time because it works. This exercise strengthens every muscle in the core which supports the back and hips. The plank is a great exercise because it is effective for any level of fitness or age and there are several modifications to make sure everyone can do it. If done wrong it can be harmful and quite frankly looks messy.

Potential injuries / common mistakes:

(1) Hips are too high

(2) Shoulders are over or behind wrists

(3) No awareness of feet

(4) The neck is dropped and the chin is tucked

How to do it properly:

(1) Hips—Picture in your mind that your body is like a table. Head, shoulders, hips, and legs are one. The idea is you can put a coffee cup on it and it wouldn’t fall.

(2) Head—Ears are in line with shoulders. This makes sure your neck is also in line with your shoulders. Your chin is neither tucked or out, it’s neutral.

(3) Shoulders—Should be right over your wrists and it should feel like you’re lifting out of the shoulders and pulling them down your back and sliding shoulder blades into pockets down your back.

(4) Hips—Aligned with your shoulders. Make sure you aren’t overarching your back and you’re not over tucking. Remains neutral.

(5) Legs—Strong and straight, squeezing your butt and feet are parallel with your heels right over the balls of your feet.

WIDE ARM PUSH UPS

Push-ups are always the go-to move for those who want to work out their arms. This exercise is extremely effective when done properly, however, it also happens to be one of the most common incorrectly performed moves.

Potential injuries / common mistakes:

(1) Rounding of the shoulders

(2) Dropping of the neck

(3) Tucking of the chin

(4) Arching of the lower back

(5) Lack of engagement in the hands

(6) It can cause injury to the neck and shoulders.

How to do it properly:

If you struggle with pushups the best thing to do is start with your knees down in a modified pushup.

(1) You want to think of your head, neck, shoulders, hips, and knees in one straight diagonal line

(2) With your arms wide, spread your fingers and push into every single fingertip equally, emphasizing your thumb and index fingers

(3) Pull your chest forward

(4) Shoulders pull down your back

(5) Belly button pulled in (without changing that shape)

(6) Bring your chest down to the floor

(7) Bend your elbows as much as you can and push back up to straight arms

(8) Be mindful to keep your neck in alignment and keep your core engaged

Illenium & Jon Bellion New Collaborative Single “Good Things Fall Apart”

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Illenium reveals a blockbuster new collaborative single with Jon Bellion today. Breaking creative ground and knocking down genre boundaries, this marks the very first collaboration between these two powerhouses. An enthralling apocalypse-esque lyric video accompanies the track release today.

On the track, Illenium, envisions a sonic backdrop if glitchy beats, delicate acoustic guitar, and ethereal percussion, and Bellion’s dynamic voice leaps from intimate verses towards a delightfully dizzy crescendo. The star channels nostalgic 90’s pop punk and turn of the century emo on his catchy and confessional chorus, Coming to terms with a broken heart. I guess that sometimes good things fall apart. It’s unlikely anything either artist has released thus far. Most importantly Good Things Fall Apart has all the makings of a crossover anthem perfect for summer.

The song comes in hot on the heels of two explosive anthems from ILLENIUM. To date, his single Crashing featuring Bahari has amassed nearly 27 million total streams. Meanwhile, the follow-up, Pray featuring Kameron Alexander soundtracked a new HBO documentary. Recently the Pray remix packaged engendered enthusiastic critical acclaim. Dancing Astronaut placed it on an NMF Roundup. YourEDM praised it, as intensely varied, while RunTheTrap proclaimed it, a phenomenal remix pack.

Stay tuned for the cinematic music video for Good Things Fall Apart will debut very soon.

Also, be sure to catch ILLENIUM on tour. He will perform a DJ set at Electric Daisy Carnival Las Vegas on Sunday, May 19. He’s set to touch down Bonnaroo Music & Arts Festival, continue his Las Vegas residency at Hakkasan, and headline bothMadison Square Garden (September 21) and Red Rocks Amphitheater (October 10, 11, 12) in the fall. Dates are selling out rapidly. Remaining tickets are available here: http://illenium.com/tour/.

ILLENIUM creates immersive emotional experiences, displaying an adeptness for crafting aural arrangements that vary in style, beauty, complexity, and depth. With two full-length albums to his credit and sundry singles and remixes, he has surpassed the one billion stream mark across his discography.

His debut album, Ashes, was released to critical acclaim in early 2016. Awake followed in 2017 and hit #1 on in the iTunes Electronic Dance Charts in 12 countries. Named one of the 10 Best Dance/Electronic Albums of 2017 by Billboard, it included such singles as Feel Good (with Gryffin featuring Daya) and Crawl Outta Love Praising the album as a gorgeous collection of future bass, piercing vocals, and barefaced lyrics, Dancing Astronaut said, While it might seem premature to call an album a masterpiece, no other title would fit Awake so well Billboard observed, The Phoenix is ILLENIUM ‘s mascot, and Awake is the emergent moment of that story.

Bellion got his start with a series of mixtapes featuring his original songs, all recorded in his parents’ basement. He built a remarkable following by sharing his music directly with listeners, giving away more than 200,000 free downloads of 2014’s The Definition, and playing live for fans on two sold-out national tours. Also a sought-after collaborator, Bellion co-wrote and produced, Trumpets, Jason Derulo& and co-wrote the GRAMMY Award-winning, 10x-Platinum hit The Monster for Eminem and Rihanna. He co-wrote and co-produced Christina Aguilera’s recent single, Fall in Line featuring Demi Lovato. Bellionbegins his North American tour this June, tickets available HERE.

ILLENIUM North American Tour Dates:

Tickets: http://illenium.com/tour/

May 19 Las Vegas, NV Electric Daisy Carnival Las Vegas

May 26 Speedway, IN Indy 500 Snake Pit

June 06 Las Vegas, NV Hakkasan Nightclub

June 09 Kitchener, Canada Ever After Music Festival

June 14 George, WA Paradiso Festival [Date TBA]

June 16 Manchester, TN Bonnaroo Music, and Arts Festival

June 23 Las Vegas, NV Wet Republic Ultra Pool

July 05 Las Vegas, NV Hakkasan Nightclub

August 24 Las Vegas, NV Hakkasan Nightclub

September 21 New York, NY Madison Square Garden

October 10 Morrison, CO Red Rocks Amphitheater

October 11 Morrison, CO Red Rocks Amphitheater

October 12 Morrison, CO Red Rocks Amphitheater

Follow Illenium on Facebook, Twitter, and Instagram

Watch Illenium’s videos on Youtube

Featured image by Alexandra Gavillet

Adidas X Kid Cudi

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Adidas has officially confirmed its partnership with Kid Cudi, with a product set to be released later this year. No stranger to the brand Kid Cudi’s collaborative efforts with the Three Stripes began in 2018 with the release of the TRESC run. This was just the beginning of the relationship as Adidas has confirmed more footwear and apparel is coming soon.

The partnership was announced Saturday morning with cryptic wheat pastings across Miami (where Cudi will headline this weekend’s Rolling Loud festival), Los Angeles, and New York. The graphic depicts a feminine half head with a burning moon inside and will be present on all upcoming Adidas x Kid Cudi product. A URL at the bottom of the poster invites you to visit adidas.com/kidcudi where there is a sign-up page for the collaboration now live.

Beyond the product, the partnership will provide a platform to share the positive impact that creativity can have on mental wellness through music, art, and design.

Scandic Hotels introduces standard for allergy-friendly rooms

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Scandic is the world’s first hotel to introduce a standard for allergy-friendly rooms. This means guests booking the rooms can expect careful attention including wooden floors, and fragrance-free, hypoallergenic toiletries by the Swedish Asthma and Allergy Association. Rooms are also prepared according to strict cleaning procedures and aren’t near the pet-friendly rooms. This new standard will be a part of Scandic’s unique 159-point accessibility standard.

More than 150 million people in Europe* have some type of allergy. Most of them probably do not need specific allergy-friendly hotel rooms. But the fact is that more people are asking for more allergy-friendly options at hotels.

Scandic launched its accessibility standard in 2005. Since then, the standard has attracted attention and been used the world over. The standard has now been broadened from 135 to 159 points to include a new category with strict guidelines to meet the needs of travelers with allergies.

There’s a clear demand for the accessibility solutions we offer and we get many requests to make guests’ stays more allergy-friendly. We’ve also already seen how successful our allergy-friendly “breakfast for all” has been. Our goal now is for all Scandic hotels to offer at least two allergy-friendly rooms within a year, says Magnus Berglund, Director of Accessibility at Scandic.

During the spring, Scandic will also release an updated version of its award-winning online accessibility course. The online accessibility course was originally developed for Scandic’s 18,000 team members as an integral part of Scandic’s accessibility initiatives, since interacting with and serving guests is the most important consideration, regardless of their needs. The course is available on Scandic’s website so everyone can learn more about how to provide high-quality service to people with accessibility needs.

We’re always working to find solutions to make our hotels more accessible. While we’ve offered allergy-friendly rooms at Scandic for some time, we’re particularly proud that they’re now part of our accessibility standard. And the fact that our online course is widely used by others in the hospitality industry to improve service also gives us high marks.

Accessibility at Scandic

Since 2003, Scandic has been focusing on making its hotels accessible so they can welcome all guests regardless of their needs. Today, Scandic is the only hotel company in the world that provides information on how accessible each hotel is on their particular hotel sites at scandichotels.com. Scandic is also the only hotel company to have formulated an accessibility standard that currently covers 159 points, 105 of which are mandatory at all hotels. At newly built Scandic hotels, all 159 points apply.

Scandic also applies a “design for all” concept. Design for all means that an accessible room should be designed just as well as any other room, with smart solutions that are barely noticeable except to the people who need them

Art × Blockchain

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NYC–Ilon Art Gallery and Intaglio Blockchain will host  Art x Blockchain and The Brave New World, at 204 W 123rd street, on May 16, 2019, from 6-8:30 pm. Email info@workhousepr.com to RSVP for the event. Ilon Art Gallery, which focuses on fine art and photo gallery, is nestled in the heart of Harlem and provides access to an amazing variety artists. Like-minded people assemble at the gallery to view the art in an unique and warm setting, although the gallery is not always open to the public, you can always make an appointment. Intaglio Blockchain provides blockchain as a service for artists, museums, galleries, collectors and auction houses to record authenticity and provenance of objects. These transactions are are date and time stamped, available to the public and cannot be changed.

A panel of experts in the arts and tech communities will be having a conversation about Blockchain technology and this brave new world. The panel will explore the benefits of having blockchain technology, its potential and why it may be the piece we have been missing since the rise of the digital era. All panelists have years of experience in their fields of art and/or technology, many in both. The speakers are storytellers within their own mediums whether it is photography, sculpture or writing.

Moderator:

James Garfinkel is a co-founder of Intaglio Blockchain and a seasoned business entrepreneur with 40 years of experience in finance, art and photography.

Panelists:

Stuart Haber, an experienced cryptographer, is the co-inventor of the blockchain technique for ensuring the integrity of digital data. He functions as Chief Scientist of Intaglio Blockchain. Thanks to him and his co-founder, the integrity of digital data is secured.

David Burnett, co-founder of Contact Press Images, is a photojournalist with more than five decades of experience.   His past work has included everything from world leaders to Olympic medalists and world conflicts. In the mid 70’s, Burnett focused his camera twice on Bob Marley and now currently on view at ilon Art Gallery, the host venue of our event.

Phyllis Galembo, a 2014 Guggenheim Fellow, has photographs in various collections, including the Metropolitan Museum of Art. Galembo recent travels has brought her to South America, Africa and the Caribbean, her current book now hitting store shelves Mexico Maskes | Riturals focuses on tribal peoples of Mexico

Kevin Abosch works in photography, sculpture & installation, using emerging technologies as a method. His work has been exhibited internationally in museums and civic spaces. They explore ideas surrounding identity, value, and human currency.

A.D. Coleman is an American critic, historian, educator, photography curator, commentator on new digital technologies. Coleman was the first photo critic for The New York Times, authoring 120 articles during his tenure. His work has been translated into 21 languages and published in 31 nations.

Currently on view at ilon Art Gallery are works by David Burnet form his series Bob Marley: Soul Rebel. All works int he show are tagged by Intaglio Blockchain and on their blockchain (chain.ilon.com*).

Galembo has collaborated with the Ilon Art Gallery and Intaglio Blockchain to offer you a unique editioned work. Xentolo, an image from her new book, and the back cover, and is available to collectors in a limited edition, 14×14 signed print, tagged and on Intaglio Blockchain’s network. Editions 1-10 are discounted, they will be available at the event or at currently at http://www.ilonartgallery.com/store/ucla-intaglio-exclusive-offer.

*Intaglio Blockchain allows for private licensing of blockchains. These chains are still part of the Intaglio Network and as always public, decentralized and unchangeable. Loni Efron, director and owner of ilon Art Gallery, has been certified by Intaglio to put artworks on her subscription chain. Loni Efron’s certification allows her to enter works only by artists she represents at the ilon Art Gallery. The works of David Burnett and Phyllis Galembo are on the blockchain chain.ilon.com, a subscription by ilon Art Gallery.

Kevin Abosch seated in front of his artwork Yellow Lambo and I Am a Coin

Malala Yousafzai by Kevin Abosch

Stuart Haber | Ted X | December 2018

Xantolo by Phyllis Galembo

Bob Marley: Soul Rebel by David Burnett

*Featured image: Lift Off, Apollo Xl ,1969 by David Burnett

SAWEETIE × ROLLING LOUD

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Saweetie played to a packed crowd at The 5th Anniversary of Rolling Loud Miami, Saturday, May 11th wearing a red jeweled bikini top, red cargo pants and red half finger gloves. Her boyfriend Migos member Quavo watched his love from the side of the stage. The duo just released their song “Emotional” from her EP “Icy.”

*All photos courtesy of Strategic Public Relations.

DOLCE&GABBANA Beauty + new limited-edition scent

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LIMITED EDITION FOR SUMMER 2019

While Bianca Balti and David Gandy remain the iconic faces of Light Blue and Light Blue Pour Homme, a new couple embodies the 2019 Summer limited edition to tell the story of the new fragrances: Light Blue Sun

Light Blue Sun is an invitation to Capri – let the new fragrance take you on a trip to relive your first summer romance.

LIGHT BLUE SUN – POUR FEMME

Dolce&Gabbana Beauty captures the essence of young, sun-kissed passion with new limited edition fragrances, Light Blue Sun, exploring a new olfactory territory: warm, sensual, sunny. Light Blue Sun is inspired by the exhilarating magic of summer love on the enchanting island of Capri, warmed by the dazzling Mediterranean sun rays. This summer, Light Blue’s fruity floral signature takes on a new sunny, sensual quality, as though warmed by the languorous heat of the Capri sun. Light Blue’s mouth-watering top notes of tangy Italian lemon and juicy Granny Smith apple are quenched with a liberal splash of cool, refreshing coconut water, and sharpened by the crisp sea sprays of the ozonic accord. The original heart of sensual jasmine and feminine white rose is now infused with exotic frangipani, creating a heady blend of sun-soaked floral nectar. In the base, aromatic cedarwood is warmed with ambrosial amber and the sweet intensity of Bourbon vanilla. Finally, a hypnotic trail of seductive white musks lingers on the skin, evoking the addictive desire of summer love.

LIGHT BLUE SUN – POUR HOMME

The iconic woody, spicy scent of Light Blue Pour Homme is reinvented with a splash of freshness and suffused with the warmth of the Italian sun. A chilled cocktail of Italian bergamot and juicy frozen grapefruit is invigorated with the vibrant, spicy tang of ginger and the fresh aquatic wave of the ozonic accord. As the fragrance evolves to an intensely Mediterranean and masculine heart, the warmth of cedarwood and cypress conjure the power of the sun at its midday peak, setting aromatic rosemary against a refreshing cooler of coconut water. Woody oakmoss and sensual white musks dominate the drydown, as earthy vetiver and carnal vanilla recreate the irresistible allure of salty, sun-kissed skin.

THE PACKAGING

The warm sun of Capri lends its golden amber hue to the fragrances, while the sky- blue boxes are embellished with a traditional illustration of the beaming sun, in the style of the Mediterranean majolica of Capri.

THE NEW DIGITAL CAMPAIGN

The launch of Light Blue Sun marks the sequel to the Light Blue story with the summer crush of two young blondes, who meet on the enchanting island of Capri.

CHAPTER 1: SUNCRUSH

While she enjoys a gelato, and he works on the harbourside, the young couple catch each other’s eye.

CHAPTER 2: SUNSATION

As she sunbathes on the beach, he approaches to whisper an invitation in her ear. They spot a boat moored near the Faraglioni and hatch a plan.

CHAPTER 3: SUNSCAPE

Winding along the clifftops on his scooter, her arms wrapped tight around his waist, they arrive at a secluded cove, the sea sparkling in the midday sun. He dives into the water towards the boat anchored just off shore….

CHAPTER 4: SUNKISS

She basks on the sun-soaked deck, while he pulls anchor. Finally, they can resist each other no longer, and he draws her towards him in a passionate kiss….

THE MASH-UP:

Lunching in the sun with her friends, she spots him working on the dock, and her imagination starts to race. Suddenly she is basking in the sun, as he whispers in her ear, then stripping down to her bikini as they dive into the water. She imagines them frolicking on the deck of a boat by the Faraglioni cliffs, and imagines him drawing her towards him in a passionate embrace. As she finally emerges from her reverie, she holds his gaze with a flirtatious smile.