About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Allison Christensen illustration for 360 magazine

Exercises to Tone Every Inch of Your Body

When people talk about exercising, they usually picture themselves at the gym working out on those fancy cardio machines, but exercising does not only require to that.

Nowadays, it is easier to get fit in the comfort of your own home. If you do not know where to start, visit https://www.northernfitness.ca/ website for more info.

Where do we start? What exercises are most popular for working out and toning your body? Experts recommend exercises and workouts with varying levels of difficulty, according to your body fitness level. Adding a twist or weights will increase the difficulty of the exercise and working out your muscles much more effectively.

In this article, we will go through some of the most popular types of exercises that you can do in your home, requiring limited space and simple movements. Let’s delve deeper and find out more!

One of the most popular exercises–which we have all known since school–is doing push-ups. This is one of the most difficult exercises that can be done without using any equipment. Push-ups engage multiple groups of muscles with each repetition. Luckily for us, there are a lot of variations that are a lot easier to do!

Another popular exercise that does not require any type of equipment is lunges. Lunges target the lower body area and are a lot easier to do than push-ups. This exercise requires you to stand in an upright position, take a step forward with your right leg, and bend it. 

Usually, people do three sets of ten to twelve lunges on each leg.

Since we are talking about exercises that target your lower body, we can’t skip squats. This type of exercise targets the largest muscle group in the human body, so it is very intense and effective when it comes to toning.

Start by sitting in an upright position, with your feet positioned wider than shoulder-width apart. Then, bend your knees and slowly lower down. While doing so, make sure that your knees do not go too forward. Finally, return to the initial position. That’s the right way to do squats!

Now, let’s talk about plank. As simple as this exercise sounds, it is a super-effective way to target core strength and increase stamina.

What do you have to do? First, sit in a push-up position with your hands and toes touching the ground. While keeping your core engaged, maintain this position as long as possible. That’s about it!

If you find yourself bored of these exercises, maybe you should start looking for free workout routines available on streaming platforms. Why not try something more diverse? Maybe something that involves circuit training could be a more effective and fun option to you!

If you feel like your body is ready to increase the difficulty of the exercise, consider increasing the number of reps for each set or even adding more weight. Sometimes, professional trainers add a twist or a turn to exercises, to make it a more difficult.

Another effective way to spice up your routine is to go from several reps-based routines to a time-based routine. That means you will be switching from counting the sets to instead making more repetitions in a preset amount of time.

All in all, we could not feel any happier about seeing this increased need for physical activity and increasing awareness about the importance of working out. In the long term, exercising has a positive effect on both your body and mind.

Studies have shown how having a regular exercise routine can reduce stress, depression, and anxiety by up to 85 percent. Working out is also correlated with an increased level of self-esteem, which results in a balanced healthy lifestyle.

If you are tired of sitting at your desk and working yourself to exhaustion, spice up your life with workouts in the comfort of your own home! After all, you know what they say–mens sana in corpore sano– a healthy mind and a healthy body to rule them all!

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Best Personal Budgeting Methods

Budgeting is a surefire way to keep your finances under control both in the short and long term. Being aware of every aspect of your budget will help you spend less, as well as set and achieve your financial goals. Luckily, there are plenty of budgeting methods to suit every person. So, without further ado, let’s talk about the most popular approaches to budgeting.

Budgeting Apps

Before we proceed to the classic budgeting methods that have proven to be effective over time, let’s take a look at some budgeting apps that are steadily gaining popularity. Here are some of the apps with top reviews:

You Need a Budget (YNAB)

• Mint

• PocketGuard

• Personal Capital

• Zeta

• Simplifi by Quicken

Using apps for personal finance planning is extremely convenient as they enable you to have all the budgeting info you need at hand wherever you go.

Method 50/20/30

This method divides all of your spendings into three broad categories. Every time you receive money, it should be divided as follows:

• 50% – compulsory expenses. This includes utilities, rent, transportation costs, health maintenance, food. These expenses are approximately the same every month.

• 30% – irregular expenses. This includes entertainment, spending on hobbies, travel, etc.

• 20% – savings or repayment of existing loans.

If the obligatory expenses make up more than half of the income, then it is worth reducing the irregular ones. If less than half – then add the remaining money to savings.

The Classic Envelope Method

The simplest budgeting approach is the envelope method, which is used all over the world. It has evolved over time, and new ones have appeared on its basis. The idea is that you distribute all your income into envelopes, that is, the categories of goods and services on which you plan to spend money.

Then, every time you need to make a purchase, you take money from the corresponding envelope. If the category is important, such as food or health, then in critical situations, money can be taken from other envelopes. However, if it is entertainment or eating out, then it is not worth spending more than there is in the envelope. It helps you save money and meet your financial goals. At the end of the month, you can analyze your progress and change the volume of envelopes if it turns out to be unrealistic on the first try.

Priority-Based Budgeting

This budgeting method is commonly implemented by governments but works miracles for personal finances as well. Firstly, you have to list all the categories of your expenses and rank them from most to least important. Taking your budget as 100%, you should allocate a certain percentage to every expense category by priority. Thus, the mandatory expenses, such as bills, food, rent, transport, etc., should come first. Closing the list will be entertainment categories alongside non-essential shopping.

What If the Budget Was Counted Wrong?

Everyone makes mistakes, especially when it comes to financial planning. If you miscalculated your budget, you could always contact a reliable payday loans company, such as Payday Depot, to help you out while you are waiting for the upcoming salary.

Wildlife Rescue

Wildlife conservationist/veterinarian on the front lines says it is possible for orangutans, elephants and monkeys to coexist with palm oil plantations 

The island of Borneo, divided among Malaysia, Brunei and Indonesia, is home to one of the world’s oldest rainforests. Borneo also produces about 80 percent of the world’s palm oil, a vegetable oil considered vital for global food security. Here in the U.S., palm oil is widely used in everything from snack foods and chocolate to cosmetics. 

But palm oil production is also blamed for Borneo’s disappearing rainforest, destroying wildlife habitats including those of the orangutan, which has become the face of a global anti-palm oil movement. 

“In the past 50 years, things have gone from bad to worse. Efforts to preserve the area’s wildlife need to be ramped up,” stresses wildlife conservationist and veterinarian Nathan Sen, DVM, whose first job out of vet school involved rescuing orangutans. 

Now as manager of Malaysia’s Wildlife Rescue Unit and leader of the Sabah Wildlife Department’s new endangered species conservation unit, Sen is boots-on-the-ground in Borneo. He sees the sad realities. 

Forest destruction is a rallying cry for the anti-palm movement. “Palm oil is called a golden crop. Its production is a valuable source of income, which has contributed to this worldwide ecological concern. In some areas of the world, local farmers dreaming of a better livelihood have burned down forests and converted the land to oil palm plantations,” Sen explains. 

But more recently, he sees glimmers of hope that may cause people to have a different perspective on the palm oil controversy. 

The situation is shifting toward peaceful coexistence

“The forest is one of Mother Earth’s greatest gifts to humans,” says Sen. “Palm oil can be produced more efficiently than other vegetable oils such as soy or rapeseed (canola).” It can also be produced responsibly. “By national law here in Malaysia, for example, all palm oil must be produced sustainably. There is also a strict ban on forest burning, as well as other initiatives to change palm oil production’s impact on our planet. 

“One of the government’s initiatives is to stop the development of any new palm oil plantations and improve production of our existing plantations. This is being done by introducing better trees that can produce more oil, and by improving the oil extraction process to increase the output, so the industry does not require more land,” Sen elaborates. 

Another program involves creating wildlife reserve areas along riverbanks. “By not planting against the rivers, orangutans, elephants and proboscis monkeys can now use the river’s edge for their habitat,” says Sen. 

In the Malaysian parts of Borneo, the states of Sabah and Sarawak, there is a stable population of orangutans numbering between 11,000 and 13,000. The Malaysian wildlife and forestry authorities have taken necessary measures so now this wild population lives mostly inside a protected natural habitat area, where they can thrive.  

This strong governmental support of national wildlife conservation programs is having a positive influence on the country’s palm oil farmers. 

“Ten years ago, farmers wanted to keep wildlife out of their plantations. I see a big change in that mentality,” Sen confirms. “More farmers now feel comfortable about coexisting with wildlife. They realize they share the forests with elephants and orangutans. They are allowing them to roam freely across their land. They are coming to understand that if we treat our wildlife with respect, the damage they may cause to the crop is quite negligible.”

He adds that he is very encouraged to see that orangutans are beginning to use Malaysia’s palm oil plantations as their habitat. It’s yet another sign that the country is managing the delicate balance between caring for its wildlife and its economy. 

Is the war on palm oil still justified? 

If palm oil were to be banned, it would need to be replaced by less land-efficient crops. And as Malaysia has proven, palm oil production can be accomplished while protecting wildlife and forests. 

But there is still much work to be done. “Many people still don’t realize that palm oil is the most sustainable choice. For sustainable palm oil production to expand globally, there must be demand by the public. Be vocal about asking companies to source their palm oil from producers who are protecting the rainforests. And buy from companies that have already made that important commitment, such as Coca-Cola, Nestle and Unilever,” recommends Sen.

“While you may never see an orangutan in the wild, your food and personal care product purchases can help ensure these wonderful creatures have safe homes for generations to come.”

 

illustration bv Samantha Miduri for use by 360 Magazine

Count’s 77 to Perform at M Resort Spa Casino

Hard-rock band Count’s 77 will perform with special guests Sweet Home Alabama, Petty & The Heartshakers, Kaos Bender, and The Traveling Trailer Park. Special appearances will also be made from the cast of Counting Cars Horny Mike & Ghetto Bob at M Resort Spa Casino on Saturday, September 18, 2021. Fronted by lead singer Danny “Count” Koker of History’s hit reality TV show “Counting Cars,” the Las Vegas-based band will play hits from their latest album Soul Transfusion as well as their self-entitled debut Count’s 77. Tickets for Count’s 77, starting at $15, are on sale now for the general public and can be purchased by visiting MResort.com or ticketmaster.com.

With roots in 70s hard rock, Count’s 77 is powered by incredible musicians including a twin guitar team of internationally recognized blues guitarist Stoney Curtis and John Zito who has played and recorded with such bands as, Pat Travers, Paul Disibio on drums and percussion, Barry Barnes on bass, and Tommy Paris on keys and vocals. With musical roots as diverse as Thin Lizzy, Foghat, The Allman Brothers and Led Zeppelin, Count’s 77 is one of the leaders of the new classic rock revival. Their album Soul Transfusion was the logical step ahead in this stellar hard rock band’s recording career whose first record received critical acclaim internationally and established the band as one of the most promising new hard rock bands on the scene. Count’s 77 also recently completed their first rock video for their song “Summer of 77.”

Doors will open at 6 p.m. on September 18 and special guests will start at 6:30 p.m.  For more information on M Resort Spa Casino’s events and promotions and to purchase tickets for Count’s 77 at the Pavilion starting at $15, plus applicable L.E.T. and facilities fees, please visit ticketmaster.com.

illustration bv Samantha Miduri for use by 360 Magazine

Redmont Hotel

The Redmont Hotel, a historic hotel property in Birmingham, Alabama, and part of Curio Collection by Hilton has selected Rebel Hospitality to engage in hotel management services.   

Rebel Hospitality, a leader in the hotel management of independent and soft branded lifestyle properties, offers a progressive new management option that aligns owners’ interests with operational excellence to deliver enhanced guest experiences and peak financial performance. Rebel’s growing portfolio of managed properties includes hotels in destination and gateway markets throughout the United States. 

“As Rebel Hospitality continues its rapid growth, we are proud to be chosen to manage The Redmont Hotel, one of the preeminent properties and top-rated hotels in the vibrant destination of Birmingham,” said Brian Sparacino, President, and CEO of Rebel Hospitality. “With our experienced operations team, we look forward to engaging with this exciting property that features beautiful historical architecture, well-appointed modern guest rooms, and the best rooftop bars in the city with stunning panoramic views of Downtown Birmingham and the surrounding areas.”  

The Redmont Hotel was redeveloped by Birmingham, Alabama-based, Rhaglan Hospitality LLC. Rhaglan’s experience in development and hotel management totals over $200 million of completed commercial buildings, including numerous core branded hotels totaling over 850 rooms, with a focus on historic preservation.

Located in the heart of downtown, The Redmont Hotel is the oldest hotel in Birmingham. Newly restored, the 14-story historic landmark features 120 renovated guest rooms that embrace the glamour of the 1920s. The Redmont Hotel, Curio Collection by Hilton, offers guests a boutique hotel experience within walking distance of the flourishing downtown Birmingham entertainment district. The Redmont has many unique spaces for any occasion; the property boasts 3,600 square feet of meeting space which includes two boardrooms as well as two luxurious ballrooms connected by a charming mezzanine and New Orleans style balcony overlooking 5th Avenue. Each meeting space is equipped with built-in audio-visual equipment.    

The city of Birmingham is considered to be the up-and-coming food destination of the South. The Redmont’s dining options, and exciting rooftop lounge with breathtaking city views, highlight the best of the city’s culinary experiences. 

About Rebel Hospitality

Rebel Hospitality offers a progressive new paradigm for hotel management. Rebel Hospitality blends modern technologies with management excellence to create a one-stop, full-service hospitality management biome spanning operations, revenue management, procurement, human resources, marketing distribution, and investment and development partnerships. The unrivaled technology, expertise, and fee transparency make Rebel Hospitality an emerging leader and premier partner as a niche hotel management platform that is philosophically aligned with hotel investment strategies. For more information, please visit their website. 

About Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of more than 100 one-of-a-kind hotels and resorts in nearly 30 countries and territories. Curio Collection properties offer travelers authentic, curated experiences through distinctly local offerings and elevated amenities while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. To make reservations, travelers can visit curiocollection.com. Read the latest brand and hotel stories here, and connect with Curio Collection on Facebook, Instagram, and Twitter. 

About Rhaglan Hospitality

Rhaglan’s experience in development encompasses over $200 million of completed projects, including core branded hotels totaling over 850 rooms. Rhaglan focuses on redeveloping and repositioning unique buildings irretrievably linked to the history of their communities.

Bettoja Hotels image provided by Katherine Han and Bettoja Hotels for use by 360 MAGAZINE

Hotel Mediterraneo Announces Reopening

Boasting nearly 150 years of Italian hospitality in Rome, Bettoja Hotels just announced the reopening of the iconic Hotel Mediterraneo featuring recent renovations and stylish new additions.

After a year of being closed during the pandemic, 4-star Hotel Mediterraneo has reopened its doors this months. Celebrating the inauguration of the reopening, the hotel now features a beautiful, renovated panoramic rooftop terrace with breathtaking city views of the Eternal City. Soaring 50 meters high, the hotel’s Roof Garden Restaurant and Terrace also welcomes a new addition with its Ligea Lounge Bar. With an elegant vintage atmosphere, the new lounge bar serves as a prime meeting point for guests and non-guests from around the world to gather in its eclectic indoor and outdoor areas.

Precious 1940’s lamps and restored Art Deco interior design pieces designed by Mario Loreti and Gustavo Pulitzer Finali furnish the Ligea Lounge Bar on the tenth floor of the Hotel Mediterraneo, creating a new location to be discovered during the magical days and evenings of one of the best cities in the world. The lounge is adorned with velvet sofas, mirrors and fine vintage pieces with exotic plants that create an exclusive green nest in which to take refuge, all with a spectacular 180 ° view of the capital.

Chef Antonio Vitale completes the gastronomic offer of the new Ligea Lounge Bar with and fresh snacks, with menus that will follow the seasons. A robust list of cocktails and wines offering fine labels will accompain the evening and dinner menus daily from 5pm until midnight. Guests can also experience this space by choosing to reserve it completely for private events, gala dinners or standing cocktails.

The Bettoja flagship property, Hotel Mediterraneo, was designed in 1938 by the architect Loreti, and has recently been restored following a careful collaboration with the Ministry of Cultural Heritage, featuring the participation of master artisans and the most meticulous of Italian restorers. The timeline of restorations began in 2018 and recently concluded with the restoration of the Mosaic Room featuring the “Medieval Hunt” by Franco d’Urso, a beautiful mosaic based on a sketch by the painter Achille Capizzano. These restorations have brought the historical heritage of the Hotel Mediterraneo to the forefront, highlighting the charm of its monumental architectural feats and the value of its artistic elements. As part of the restoration of the hotel, the rooms feature carefully restored and preserved period furniture.

Thanks to the deep love and dedication for hospitality, the Bettoja family has always kept the hotels open through the two World Wars and the pandemic and remains a true point of reference in Rome.

Spa illustration by Heather Skovlund for 360 Magazine

Schloss Elmau: The Destination Spa

Schloss Elmau, the destination spa, resort and cultural retreat in the Bavarian Alps, was featured in the most recent episode of “Amazing Hotels: Life Beyond The Lobby,” a series on BBC’s documentary streaming channel, BBC Select. In the most recent episode, the show’s hosts (chef Monica Galetti and food critic Giles Coren) explore Schloss Elmau’s sublime setting, visiting the hotel’s six lavish spas and taking in the alpine scenery from the comfort of infinity pools, saunas and saltwater pools. Giles Coren even braved the 15-degree plunge pool.

Schloss Elmau’s owner, Dietmar Mueller-Elmau, was featured in the episode discussing his vision for the resort’s wellness experience: “I tried to build a spa that I might be tempted to use myself. I like privacy; I like a sense of calm. So I need lots of space, lots of privacy, many different pools. I still haven’t used [the spa] though, because I think that the imagination of using it is better than the reality.”

Schloss Elmau is in good company among the hotels featured in the BBC series. These include the timeless Claridge’s in London, The Silo, Cape Town’s most stylish mainstay, and the beloved Ashford Castle in Ireland.

The full episode is available on AmazonPrime and AppleTV (more information here). Watch the episode preview on YouTube

For more information on Schloss Elmau, visit their website.

illustration bv Samantha Miduri for use by 360 Magazine

Questlove Supreme × Sleater-Kinney

Acclaimed music & pop culture-based iHeart Podcast Series, Questlove Supreme, today debuts newest episode featuring acclaimed rock band Sleater-Kinney. In this episode Questlove and Team Supreme talk with Sleater-Kinney about their 25 years as a band, creativity during COVID, and new album Path of Wellness.

Listen to this weeks episode with Sleater-Kinney HERE.

Prior guests on Questlove Supreme have included Mariah Carey, Zoe Kravitz, James Taylor, Seth Rogan, Estelle, Jimmy Fallon, Kurtis Blow and several others. It was announced earlier this year that Questlove Supreme is rolling out Classic Episodes from years past on Mondays. These episodes will include conversations with Michelle Obama, Cree Summer, Lenny Kravitz, Chris Rock, Maya Rudolph, Weird Al and many more. Check them out HERE. 

Questlove Supreme is a fun, irreverent and educational weekly podcast that digs deep into the stories of musical legends and cultural icons in a way that only Questlove and Team Supreme can deliver. Each episode is driven by conversation ranging from the guests origins (along with a few never-before-revealed secrets to their success) to their life passions and current projects. Additional hosts on the series include renowned and award-winning on-air personality and music commentator Laiya St.Clair, GRAMMY Award-nominated rapper/singer Phonte Coleman, GRAMMY, Tony and Emmy award winning music director “Unpaid” Bill Sherman and engineer for Questlove, The Roots, The Tonight Show and Elvis Costello “Suga” Steve Mandel.

illustration by Mina Tocalini for use by 360 Magazine

Santa Fe’s La Fonda On The Plaza

Santa Fe’s grande dame of Southwestern hospitality – La Fonda on the Plaza – will turn 100 in January 2022.  The milestone will be celebrated with a Centennial Gala and a number of other special initiatives. These include the premiere of the hotel’s historic documentary narrated by Ali MacGraw, and the reveal of a luxurious upgrade to the hotel’s exclusive Terrace rooms and suites, now known as “The Terrace Inn at La Fonda.”

La Fonda is not only Santa Fe’s oldest hotel (reports of an inn at the same location date back to the 1600s) but also the only one located right on the historic Santa Fe Plaza, the center of the city’s shopping, nightlife, and art market scenes. Visitors from all over the U.S. and the world choose the hotel for memorable vacations and destination weddings. Santa Fe residents call La Fonda’s iconic lobby their “living room,” and frequent the hotel’s rooftop bar to enjoy the spectacular sunsets, margarita in hand. The hotel has played host to countless world and U.S. leaders, as well as luminaries of film, theater, music and literature.

History

The current La Fonda was built in 1922. It was then acquired in 1925 by the Atchison, Topeka & Santa Fe Railway and leased to the family of legendary hotelier Fred Harvey. The  Harvey family turned La Fonda into one of the famous Harvey Houses, which it remained until 1968, when it was acquired by local businessman Sam Ballen and his wife, Ethel. True to La Fonda’s legacy as one of Santa Fe’s last remaining family-owned hotels, in September 2014, longtime family friend and current Chairman of the Board, Jennifer Kimball along with her brother, Philip Wise, and the investment firm Cienda Partners, purchased La Fonda from the Ballens. For a detailed history of La Fonda, a timeline can be viewed here.

La Fonda Now

To this day, La Fonda visitors are captivated by the distinctive, ever-present style of famed architect John Gaw Meem and celebrated Southwest architect and designer Mary Elizabeth Jane Colter. Their original architectural and décor influences can be seen at every turn, and are complemented by the hotel’s expansive, museum-quality art collection which has been built by the owners over several decades.

While maintaining this heritage, La Fonda keeps evolving to meet the highest standards of modern hospitality.  Since 2008, a phased series of renovations, guided by careful study of the original building plans and décor elements, have brought the hotel’s guest rooms, restaurant, bars, lobby and other public spaces to a new level of comfort and luxury. The latest of these is a luxurious transformation of the exclusive Terrace rooms and suites into the “Terrace Inn at La Fonda.” This hotel-within-a-hotel has a dedicated luxury concierge as well as a private refreshment area offering custom evening appetizers and cocktails and continental breakfast service. The accommodations feature stylish furnishings, original artwork, and private patios or balconies that overlook the beautiful Cathedral Basilica of St. Francis de Assisi or the historic Loretto Chapel and the sunlit Sangre de Cristo Mountains.

Centennial Celebrations

The Centennial celebration will kick off with a Centennial Gala on January 22, 2022. Throughout the year, La Fonda guests will be able to enjoy special accommodations packages as well as Centennial-themed food and drink offerings created by La Fonda’s renowned culinary team. In addition, they can take home a special memento of the milestone in the form of a custom La Fonda Centennial Herradura Tequila in an exclusive etched glass bottle or a handcrafted holiday ornament, both available in Detours, the hotel’s gift shop. More details on these special initiatives will be available soon.

illustration bv Samantha Miduri for use by 360 Magazine

GKN Automotive Advances Development of eDrive Technologies

GKN Automotive, the global leader in drive systems, is accelerating its development of next-generation eDrive technologies in response to the rapidly increasing global demand for electrified vehicles.

These future systems, utilizing and harnessing state-of-the-art 800V technologies, are already at advanced stages of development and being tested in real-world conditions. GKN Automotive’s global experts are now working with the world’s leading automotive manufacturers to make these advanced eDrive systems a production reality.

Future eDrive technologies, using 800V technology, promise many benefits for EV owners including faster charging times and superior performance. The greater systems efficiencies they bring will also lead to an increased driving range – currently a key obstacle for consumers wanting to make the switch to a battery-electric car. Efficiencies could also lead to car makers opting to use smaller batteries, reducing vehicle cost, complexity, and weight. 

Liam Butterworth, CEO GKN Automotive “Global demand for EVs is accelerating fast, and now is the perfect time for GKN Automotive to underpin its leadership in eDrive systems through next-generation technologies.

“These high-tech 800V systems will create faster charging cars with better battery range, improved driving performance, and even greater efficiencies. GKN Automotive intends to continue delivering an increasingly electrified future”

GKN Automotive’s rapid development of next-generation eDrive systems is being enhanced through working in Formula E as a partner to Jaguar Racing. Constant testing to improve efficiency, performance and extending the range of batteries in the ultra-competitive world of electric motorsport creates a direct link from race to road. Cutting-edge developments currently being developed for Jaguar Racing will likely be available on near-future road cars in just three years.