Reebok announces its partnership with famed music producer, WondaGurl, as part of its ‘It’s A Man’s World’ campaign. WondaGurl is the second female icon the brand has joined forces with for this campaign (after Jazarei-Allen Lord’s custom club c drop). After breaking into the music scene at 16, Ebony Naomi Oshunrinde, AKA WondaGurl, continues to make a name for herself, working with the […]
Reebok unveiled the highly anticipated release of Zig Kinetica Concept_Type 1, an all-new silhouette dropping in November. To preview the new sneaker, Reebok is releasing a short film today, entitled ‘ZIGNATURE.’ Built on the concepts that energy cannot be created or destroyed, only transferred, and that with every stride, every step forward, your energy grows, ‘ZIGNATURE’ takes viewers on a journey to redefine the idea […]
DEBUT SUSTAINABLE DMX AT SHANGHAI FASHION WEEK New DMX Hydrex sneaker is inspired by scuba boots The two brands unite to educate consumers on conscious consumption Reebok launched their partnership with Berlin-based Chinese designer XIMONLEE through an iconic new release of sustainable DMX Trail Hydrex silhouettes. Briefly teased at Paris Fashion Week earlier this year, […]
The Exciting Young New York Quartet Set to Sing and Glide Their Way to Stardom This Summer and Fall with Deep Grooves, Melodic Hooks and Exciting Live Performances Imagine walking into a record store and finding a vinyl that takes you back to a time, a decade, where songs had guitar solos, piano melodies and […]
Reebok Instapump is Reborn For 2019 “At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith We admit it: in 1994, […]
Native Shoes & Zappos for Good Partner to Turn Recycled Shoes into Playgrounds Project aims to collect 10,000 shoes by the end of 2018 Native Shoes is excited to announce it’s joining forces with Zappos for Good, the community outreach arm of Zappos.com, the customer service company that just happens to sell shoes, clothing and […]
ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY •adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends • Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans • The style is honored with a pop-up exhibition curated by Eric […]
Today, Thursday, November 8th, Reebok will release the highly anticipated Sole Fury, a daring new performance-driven silhouette that seamlessly unites a fashion-forward aesthetic with street-level clout. To bring to life the defiant design, Reebok has enlisted a coalition of global trailblazers who embody the shoe’s unconventional spirit as part of its launch campaign, #SplitFrom. Partners include rapper Lil […]
The PUMA Galleria saw sneakerheads excited to check out the 90’s vibes in the Toys, Tech, Tracks and Trophies sections with line ups for the limited RS-X Toys custom sneaker works by JBF Customs and Alexander John inspired by 90s Tech and Mix Tapes respectively. The artists also did live custom designing demos at the […]
Today, Reebok unveiled the first sneaker in their highly anticipated limited edition, R58 capsule collection with the release of the Aztrek R58, which was available only at ComplexCon. The series, which encompasses three of Reebok’s key sneakers, nods to the brand’s heritage as well as the grit and attitude of their co-founders — encouraging wearers […]
