All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer. In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer. Bauer caught attention for his personal merchandise and custom […]
The U.S. Soccer Foundation adapted and launched its signature Soccer for Success program to fit ever-changing COVID-19 landscape. The Foundation spent the past few months listening to its partners to best support the needs of soccer communities. By adapting its Soccer for Success curriculum, partners can run the program across a variety of settings. In […]
On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal, Oliver Hoare and George Beamish. Based in Boulder, Colorado, the […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
The disruption caused by COVID-19 has seen an unprecedented number of event cancellations and postponements across the globe. The first sign of hope for Omaha came in the form of USA Swimming’s announcement on Friday, April 10, 2020 that the U.S. Olympic Team Trials – Swimming will return to Omaha June 13-20, 2021. “During a […]
Golf is a sport of the mind more than it is a sport of the muscle. In this game that has players of all ages, your performance depends more on technique more so than any other sport. There are so many nuances to golf and understanding that, then you will understand there are many ways […]
Ethiopian duo Soloman Deksisa and Worknesh Degefa will spearhead a strong elite field featuring major city marathon winners and athletes with more than 35 international victories between them when the Standard Chartered Dubai Marathon is staged on Friday (January 24). Deksisa and Degefa boast the best Personal Bests in the men and women’s fields respectively and […]
Nonpologies and Missed Opportunities: The Damaging Responses to a Crisis By Sean O’Meara When Houston Astros assistant general manager Brandon Taubman put the final period on the final sentence of his apology statement for remarks he made toward three sports journalists in October 2019, he probably thought he’d done a good job. Taubman probably read […]
Josh Richardson of the Philadelphia 76ers was spotted arriving to tonight’s opening game against the Celtics, where he wore the Reebok Question Mid Double Cross in the tunnel. The Reebok Question Mid Double Cross ($150) is available now worldwide on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com. Celebrating the release of […]
New Era Cap, the official on-field cap of the National Football League, has launched the New Era 2019 NFL Apparel Collection. Featuring clean silhouettes and elevated fabrics, you can now rep your team in sophisticated style through the brand’s newest apparel offering. Made of premium materials such as French Terry Cotton and Ponte De Roma, the collection is both […]
