About VAUGHN LOWERY

Vaughn Lowery is a native of Detroit and the youngest of five siblings, a graduate of Cornell University's ILR School. Core duties: global diversification strategy, production management, and ecological implementation. The grandson of the late civil rights defender and recipient of the presidential medal of freedom, Joseph Lowery. Lastly, a distinguished member of the Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).

Alesso Releases Official Remix for Esports World Cup 2025

Remix of EWC Music’s orchestral theme “Ascension” features cello sensation Tina Guo and merges electronic music with competitive energy in celebration of the world’s biggest esports event

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GRAMMY-nominated producer and global electronic music sensation Alesso has released an official remix of Ascension, the lead track from the original music suite created for the Esports World Cup 2025 – the world’s largest esports and gaming event.

Originally composed by Edouard Brenneisen of Hollywood Scoring and recorded at Abbey Road Studios, Ascension features fellow GRAMMY nominee and virtuoso cellist Tina Guo. Alesso’s remix reimagines the orchestral original with his signature euphoric production style. The sonic maven seamlessly fuses his progressive house sound with Guo’s powerful tone, transforming the cinematic piece into a high-energy rework designed to capture the intensity and emotion of elite esports competition. The track is part of the EWC Music initiative, a new programme creating an original musical identity for the Esports World Cup and celebrating esports’ deep connection with music.
Launched in April with a four-track suite by 2WEI and Hollywood Scoring, recorded at Abbey Road Studios, the programme continues with live performances, artist collaborations, and global fan activations. “Ascension (Alesso Remix)” will be featured across tournament broadcasts, live events, and digital content throughout the seven-week competition, which begins on July 7 in Riyadh. The Opening Ceremony, on July 10, will be headlined by 9x diamond-certified artist Post Malone.

Alesso said of the track, “I was so excited when this opportunity came to me. I’m a huge fan of esports and gaming tournaments – I’m a gamer myself, so combining my two worlds into one on this remix felt so natural. Creating this alongside Tina was incredible. We were able to create something that truly brings listeners into another world. I can’t wait to share this moment with all of you.”

Tina Guo said of the collaboration, “I’m thrilled to have worked with Alesso on this remix and so excited to be a part of the Esports World Cup! This collaboration brings together my passion for music and gaming in a progressive house and cinematic fusion. The energy and creativity that Alesso brings to the table are truly inspiring, and being involved in such a monumental event like the Esports World Cup is a dream come true. I can’t wait to share this experience with everyone!”

Ariel Horn, Executive Producer at the Esports World Cup Foundation, added: “Gaming and EDM have moved together for years, from Marshmello’s Fortnite show to major esports collaborations like League of Legends and VALORANT’s work with Zedd. With Alesso and Tina Guo, we’re building another bridge. Tina has scored games, rocked League Worlds, and played on iconic Hans Zimmer soundtracks – including Wonder Woman. Just as EWC is reimagining what global esports can be, this track reimagines the role music plays in connecting players, fans and culture, turning competition into something you don’t just watch – you feel.”

The Esports World Cup 2025 is the world’s premier esports event. Its unique cross-game format will reward Clubs and players competing for a life-changing prize pool across multiple platforms and genres – bringing together the best teams, players, and titles under one banner in the largest-ever celebration of competitive gaming. EWC 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets, including access to the Opening Ceremony, are now available at esportsworldcup.com.

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KUMHO TIRE USA LAUNCHES THREE NEW TIRES

‘Kumho Tires combines high performance with affordability.’ – Vaughn L.

KUMHO TIRE U.S.A. SETTING A NEW STANDARD IN THE ULTRA-HIGH PERFORMANCE CATEGORY WITH LAUNCH OF THREE NEW TIRES

Leveraging 60 years of innovation and experience working alongside some of the world’s best automotive manufacturers, the Ecsta Sport All-Season PA71, Ecsta Sport PS72 and Ecsta Sport S PS72 deliver superior performance without compromise

Kumho Tire U.S.A., one of the world’s leading tire manufacturers, has announced a bold new lineup of ultra-high performance tires. The Ecsta Sport All-Season PA71, Ecsta Sport PS72, and Ecsta Sport S PS72 bring next-generation compound and tread design technology for superior performance without compromise. The all-new Ecsta Sport All-Season PA71 and Ecsta Sport and Sport S PS72 tires will debut at this year’s SEMA 2024, Nov 5-8 in Las Vegas and will be showcased in the Kumho Tire booth (Booth #81398, outside the convention center in the Silver Lot). The tires will be available in the spring of 2025.

Leveraging advancements in AI and long standing relationships of Kumho Tire with OE manufacturers for rapid iterative design testing, the Ecsta Sport All-Season PA71, and two summer tires, the Ecsta Sport and Sport S PS72, push the boundaries of innovation to deliver superior performance of enhanced grip, wet weather performance and overall tread life. Every detail was considered in the all-new tires including tire aesthetics to match the beauty of high-end, high-performance vehicles.

“We are introducing our most technologically advanced ultra-high performance tires that set a new standard for what a high-performance tire can and should be,” said Shawn Denlein, president of sales and marketing, Kumho Tire U.S.A. “We are continuing to deliver superior tires with exceptional warranties at extremely competitive price points, which is what customers can and should expect from Kumho Tire.”

The Ecsta Sport All-Season PA71 is an ultra-high performance all-season tire featuring a next-generation compound technology designed to enhance grip and traction, rain or shine, without sacrificing performance characteristics. The tire also comes with an impressive 50,000-mile treadwear warranty*. The Ecsta Sport All-Season PA71 is fully capable of handling the horsepower of today’s high-performance vehicles with wide and stiff outside tread blocks to add stability when cornering, and includes lateral grooves in the tread design to aid in water drainage in order to maintain performance in wet weather. Plus, as an all-season tire, snow performance is enhanced with zig-zag grooves on the inside tread blocks. The tire is also remarkably comfortable and quiet, with rounded edges of the tread blocks to help minimize noise and provide excellent comfort by dispersing impacts from the road, and also includes the proprietary “K-NOISE DEFENDER” dimple design to help interrupt air flow through the tire grooves and further minimize road noise.

“The Ecsta Sport All-Season PA71 delivers a combination that is hard to find,” said Denlein. “It offers true performance and grip, is excellent in wet weather, and features a high-mileage warranty. This tire pushes the limits of what is possible in an all-season, high-performance tire.”

The new ultra-high performance summer tire, which will be available in two tread configurations across the Ecsta Sport PS72 and Ecsta Sport S PS72 lines are the most advanced ultra-high performance summer tires Kumho Tire has ever developed, showcasing more than 60 years of design and engineering innovation. These summer tires provide maximum traction with an enhanced compound to grip the road and deliver heightened levels of performance in handling, stability, cornering, and steering response. Plus, you can expect excellent performance in the rain for a summer tire, thanks to a compound and tread design developed to help boost water excavation for performance in wet weather. The Ecsta Sport and Ecsta Sport S PS72 tires also include an impressive 30,000-mile treadwear warranty*.

“The Ecsta Sport PS72 and Ecsta Sport S PS72 product line sets Kumho Tire apart in the ultra-high performance tire space,” said Denlein. “The magic is in the details, and we left no stone unturned to design tires with the mission to unleash peak performance and includes an impressive tread wear warranty.”

The Ecsta Sport All-Season PA71 is available in 56 sizes, ranging from 16-inch to 21-inch. The Ecsta Sport PS72 is available in 56 sizes from 17-inch to 21-inch wheel diameters and the Ecsta Sport S PS72 in 52 different sizes from 18-inch to 22-inch wheel diameters.

For more information on the full product lineup of Kumho Tire U.S.A., visit kumhotire.com.

Kumho Ecsta Sport A/S tires via 360 MAGAZINE.

Atlanta Braves Ceremonial First Pitch f/ Usher

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Tonight, the Atlanta Braves paid tribute to Atlanta icon and eight-time GRAMMY award-winning artist and storyteller USHER, with an USHER Bobblehead gate giveaway, USHER x Braves retail collection, specialty one-night-only themed food truck, ceremonial first pitch, and celebration at Truist Park.

The first 15,000 fans through the gates received a bobblehead designed by USHER, featuring the “Peace Up, A-Town” gesture. But the celebration started long before the fans entered the gates of Truist Park. Fans arrived at The Battery Atlanta hours before the game, enjoying a set by DJ Mars, USHER’s Tour DJ, and a ‘Coming Home Diner’ food truck, whose name pays homage to USHER’s first release as an independent artist. Menu items were inspired by hit songs from USHER’s albums, such as ‘OMG’ – Fried Fish and Grits, ‘My Way’ – Lemon Pepper Wet Chicken Wings, ‘Yeah’ – Shrimp and Grits, and more. USHER visited with fans in the Threads by the Braves Clubhouse Store in The Battery Atlanta, showing off his new retail line that launched today as part of the Braves Collab Collection, hyped up the crowd with the ceremonial ‘Open the Gates’ celebration, and threw out tonight’s ceremonial first pitch before the Braves went on to beat the New York Mets, 5-0.

Atlanta Braves ceremonial first pitch with Usher via Vaughn Lowery's 360 MAGAZINE.

Photo + Vid: Courtesy of Atlanta Braves

LV BUTTERSOFT Sneaker

Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams. Unveiled as part of the Fall-Winter 2025 Men’s Collection, the emblematic runner fuses the studies of streetwear and dandyism central to the practice of the Men’s Creative Director.

House Ambassador Callum Turner fronts the campaign in a series of portraits, which seamlessly blend the British actor’s charismatic artistic flair with the LV BUTTERSOFT Sneaker’s characteristic expression. Proposed in twenty-four variations, the LV BUTTERSOFT Sneaker takes its name from the buttery leather in which it is crafted.

The sneakers are presented in a wealth of colourways and compositions – from deep nuances to light pastels – including versions adorned with the Louis Vuitton Monogram. The sneaker also carries an LV logo on the side of the upper and a Phriendship silhouette of Pharrell Williams’ face on the tongue.

The LV BUTTERSOFT Sneaker is now available for pre-order on louisvuitton.com and the LV app before its official in-store launch on July 10th.

Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams via 360 MAGAZINE.

LuisaViaRoma + EENK

On the occasion of Pitti Immagine Uomo 2025, LuisaViaRoma celebrated with EENK the launch of the Fall-Winter 2025 collection with a cocktail party and DJ set attended by a selected group of press, talents and friends of the brands, together with the famous K-Pop artist Youngjae from GOT7, set in the LuisaViaRoma store in Florence.

EENK’s keyword for the FW25 Collection is B for Binding. The starting point for EENK is a book. The brand paid attention to the process and result of how words come together to form sentences, how sentences are connected to form a story, and how sheets of paper are bound together to form a book.

The EENK collection, which is dedicated to harmoniously combining multiple cultures, eras, stories and genders within a single garment and a single season, bears a similarity to the binding of a book. Director Hyemee Lee was also fascinated by the worldview of conceptual artist Sooja Kim this season. After seeing Kim’s exhibition “To Breathe-Constellation” at the Bourse de Commerce-Pinault Collection in Paris, she fell in love with the modernization of traditional Korean aesthetics and the way Kim embraces and connects multiple concepts. She also found common ground with EENK’s philosophy in this approach. Kim’s choice of thread and needle as a tool for painting, expanding the canvas into infinite space, and exploring the connection to the universe are all in line with her work, as the three-dimensional garments that she created by weaving two-dimensional fabrics with thread and needle build an individual’s identity. This has resulted in a series that coexists as one, such as a dress with a silhouette that resembles a bookcase with layers of fabric blowing in the breeze, and an outerwear that combines a shirt and jacket into a single item. Kim’s stainless steel works, knit sweaters with patterns resembling sculptural scrolls, and knotted bags reminiscent of “The Bottari Project” are a tribute to a master who revisits traditional aesthetics with a modern eye. We hope that this B for Binding will be a collection that combines EENK’s philosophy and the artist’s worldview into a single book.

This collaboration perfectly embodies LuisaViaRoma’s commitment to discovering emerging brands while maintaining the elegance and sophistication of high-end fashion.

This project takes on even more meaning as EENK is the first Korean brand to create a pop-up corner at the LuisaViaRoma store, presenting its FW25 collection during Pitti Immagine Uomo 2025.

The collection is available at LuisaViaRoma online and in store starting from June 17th.

Discover more about the EENK Fall-Winter 2025 collection here.

LuisaViaRoma & EENK celebrate the launch of the Fall-Winter 2025 Collection via Vaughn Lowery's 360 MAGAZINE.

On the occasion of Pitti Immagine Uomo 2025, LuisaViaRoma celebrated with EENK the launch of the Fall-Winter 2025 collection with a cocktail party and DJ set attended by a selected group of press, talents and friends of the brands via 360 MAGAZINE.

Statement From SAG-AFTRA Concerning Groundbreaking New York A.I. Legislation

N.Y. Legislature Passes Bill Requiring Disclaimers for Use of Synthetic Performers in Advertising

In a historic move marking a new era of transparency in artificial intelligence use in advertising, the New York Legislature has passed A.8887-B (Rosenthal)/S.8420-A (Gianaris). This bill is the first law in the country, and possibly the world, to mandate disclaimers when consumers are being sold to by people generated by artificial intelligence or “synthetic performers.” The legislation requires anyone who produces or creates an advertisement to conspicuously disclose if that advertisement includes a synthetic human. If you are being sold to by a machine, you will know it.

SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland said, “In the age of deepfakes, it’s essential that consumers be informed when an individual they’re seeing in advertisements is not an authentic human. We must continue to acknowledge and defend the value of real human expertise and artistry in all media and creative work. SAG-AFTRA applauds state Sen. Michael Gianaris, Assemblymember Linda B. Rosenthal and the New York Legislature for championing this vital step toward a future that centers truth and accountability.”

Generative artificial intelligence models present unique opportunities and create serious risks. To maintain trust in a digital world, we need guardrails on certain synthetic creations. This bill is narrowly tailored to target the use of synthetic humans in advertisements. People deserve to know who is selling to them, and this bill provides that safeguard.

This bill arrives amid increasing concerns over the proliferation of generative A.I. in media, where hyper-realistic clones, deepfake influencers and A.I. spokespersons have blurred the line between real and fake. This bill puts consumers first, providing a level of accountability and trust urgently needed in the digital world. We hope this is the first of many more to come.

We look forward to Gov. Hochul is signing the bill into law.

Visit sagaftra.org online or find us on social media (Instagram, Facebook, and Twitter).

Will Smith – Pretty Girls

GRAMMY award-winning artist, actor, and multifaceted entertainer, Will Smith, releases his newest single “Pretty Girls” via SLANG Recordings – listen here. “Pretty Girls” is a catchy, fun summer banger produced by OmArr and Lexoskeleton. Alongside the release, Smith drops the playful music video directed by Conor Cunningham – watch from 3pm BST HERE.

“Pretty Girls” comes off the heels of Will Smith’s first full-length album release in 20 years, Based on a True Story. The 14-track album features a variety of collaborators including DJ Jazzy Jeff, Teyana Taylor, & Jac Ross and singles “Beautiful Scars,” “First Love,” “TANTRUM,” “Work of Art” and “You Can Make It.”

Will Smith is embarking on his first ever headlining tour the Based on a True Story Summer Tour, visiting major cities throughout Morocco, Europe and the United Kingdom. Smith’s headlining shows kickoff on July 13th in Hamburg, Germany and he is set to perform at multiple international festivals including Mawazine in Morocco, POSITIV Festival in France, Dreambeach in Spain & BIG ART Festival in Italy. Tickets are on sale now, full tour routing is below.

Recently, Will Smith hit No.1 on the Billboard Gospel Airplay Chart with “You Can Make It” featuring Fridayy and Sunday Service Choir- listen HERE. This marks Will’s first #1 single since Get Jiggy With It, topping both the rap and gospel charts. Smith debuted “You Can Make It” at the 2024 BET Awards. The powerful performance found him standing in a large fire pit surrounded by real flames – Watch HERE.

Will Smith releases Pretty Girls via 360 MAGAZINE.

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Photo Credit: Allison Nguyn

Louis Vuitton LVERS Fragrance

Louis Vuitton marks the first anniversary of LVERS–the fragrance conceived by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud as part of Les Parfums–with an exceptional flacon forged in pure copper.

This highly limited edition piece reimagines the essence of the eau de parfum, showcasing the House’s exceptional savoir-faire through a bold and innovative creation. The bottle draws on the energising and regenerative capacities of copper.

First released in June 2024, LVERS is inspired by the warmth, enhancement and opportunity emitted by the sun. With olfactory alchemy, Jacques Cavallier Belletrud identifies the notes that emanate from nature as a result of the vitalising power of light. The study manifests in a composition of ancient remedial essences: galbanum, cedarwood, sandalwood, bergamot and ginger. Traditionally linked to healing powers, the notes infuse LVERS with a holistic air.

As a reflection of the edition’s uniqueness, only thirty flacons are available worldwide–now in select stores, including the Miami Design District Men’s store.

Louis Vuitton Lvers fragrance by Pharrell Williams via 360 MAGAZINE.

Taycan Turbo GT sets new production EV lap record at Road Atlanta

The Taycan Turbo GT eclipses the record set by the Taycan Turbo S over four years ago

The Taycan Turbo GT has set a new benchmark lap time for a production EV at Road Atlanta. In conjunction with the available Pirelli P Zero Trofeo RS NF0 summer performance tires – developed and homologated specifically for the Taycan Turbo GT – and the optional Weissach Package, professional race car driver and Porsche Cars North America brand ambassador Patrick Long completed a lap in an impressive time of 1:27.15 minutes.

The Taycan Turbo GT, piloted by Patrick Long, beats previous record set by the Taycan Turbo S in 2020 by 6.73 seconds
Despite a damp track, the improved technology in the car and tires helped the Taycan set a new benchmark for EV performance

“The new Taycan was so easy to get up to speed, and the brakes were amazing, there was absolutely no compromise in feel or power,” said Long after his first lap of the track.

For comparison, a Taycan Turbo S went around Road Atlanta in 1:33.88 minutes on the 2.54-mile track at the end of 2020, less than five years earlier, showing the improvement that was made to the battery, motors, suspension, and tires over just half a generation.

After his record run, Long had this to say, “I expected the steering feel, connection, and feedback, but I didn’t expect how powerful the Active Ride suspension would be in counteracting pitch, roll, and squat. Road Atlanta puts a lot of load into a car, and the hydraulics kept up with it without any issues, and made sure the tires were always at their best.”

Background:
The record was set on May 28, 2025 with continuously changing weather conditions. At the time of the record run, the conditions were in the mid 70’s, with moderate cloud cover, and winds 3-5 mph from the North. Persistent rain in the morning meant track conditions would not be ideal. But thanks to a break in the clouds and a consistent breeze from the North, the track ended up patchy damp in some spots, but mostly dry during the run.

Long had this to say after the lapping session; “To be on the safe side, we experimented with traction and stability control settings, Sport PSM and off, and found the car to work just fine with it in Sport; you could see the traction control working on the dash, but it was totally seamless from the drivers seat. And finally, Attack Mode is intense, I never have felt such a smooth but intense burst of usable power in anything, including race cars!”

The car that ran the record is a stock production 2025 Porsche Taycan Turbo GT equipped with the Weissach Package and Pirelli Trofeo RS tires. It features an exterior color of Purple Sky and the GT Interior Package with accents in GT Silver. It was also optioned with the Illuminated Light Strip. Starting tire pressures were set to 37psi both front and rear, and the starting battery State of Charge was 97%. Track Endurance Mode was enabled prior to the run to reduce the starting temperature of the battery to 68 degrees F. Two attempts were made, and though both attempts broke the record, the second run was the faster run.

The Taycan Turbo GT eclipses the record set by the Taycan Turbo S over four years ago at Road Atlanta via 360 MAGAZINE.

JVCKENWOOD Hearing Aids

JVCKENWOOD Launches JVC EH-Z2000 AI-Powered Self-Fitting OTC Hearing Aids

JVCKENWOOD announced the official release of its most advanced over-the-counter (OTC) hearing aid to date: the JVC EH-Z2000. Engineered for personalized performance, the EH-Z2000 is a self-fitting, rechargeable, Bluetooth-enabled solution with audio streaming that offers users a clinically backed, self-managed hearing experience—all from the comfort of home.

The EH-Z2000 connects to the Award Winning Tuned app, providing a fully guided setup experience powered by the world’s first patented AI Hearing Assistant, developed by expert audiologists. This smart companion helps users evaluate their hearing, personalize their hearing profile, and get real-time support—24/7.

Designed to deliver more than just sound amplification, the Tuned app enhances engagement and motivation through a behavioral science-backed blend of audiology and psychology. From daily tips and goal tracking to instructional videos and professional support, users are empowered every step of the way.

Key Features of the JVC EH-Z2000 Include:

· Self-Fitting OTC Convenience: No in-person visit required—set up, tune, and adjust entirely through the Tuned app.

· AI-Powered Hearing Assistant: Get smart, self-service guidance and automated support for adjustments, troubleshooting, and answers to common questions.

· Best-in-Class Battery Performance: Built-in rechargeable batteries provide 32 hours of use per charge, with an additional 52 hours from the included portable charging case.

· Discreet, Comfortable, Virtually Invisible: Lightweight behind-the-ear design with six additional eartips ensures a perfect, secure fit for all-day comfort.

· Personalized Hearing Pro”letter-spacing:-.25pt”> Self-administered hearing check within the app enables tailored amplification tuned to your exact hearing needs.

· Bluetooth Streaming: Easily take calls or stream podcasts and audio from your smartphone. Bluetooth Low Energy ensures seamless connectivity and low power consumption.

· Ongoing Support and Education: Daily goals, how-to videos, and app-based lessons help users get the most out of their hearing aids while minimizing service needs.

· Remote Hearing Professional Support: When needed, users can access licensed hearing care professionals through the Tuned app for live assistance.

“We’ve combined clinical-grade hearing science with cutting-edge AI and an intuitive app experience,” said Patrick Koehn, Vice President of Lifestyle Products Division for JVCKENWOOD USA Corp. “The EH-Z2000 is more than a hearing aid—it’s a smarter, more accessible way for people to take control of their hearing health.”

The JVC EH-Z2000 is available now for $999.95.

JVCShop.us