About VAUGHN LOWERY

Vaughn Lowery is a native of Detroit and the youngest of five siblings, a graduate of Cornell University's ILR School. Core duties: global diversification strategy, production management, and ecological implementation. The grandson of the late civil rights defender and recipient of the presidential medal of freedom, Joseph Lowery. Lastly, a distinguished member of the Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).

Atlanta Braves Ceremonial First Pitch f/ Usher

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Tonight, the Atlanta Braves paid tribute to Atlanta icon and eight-time GRAMMY award-winning artist and storyteller USHER, with an USHER Bobblehead gate giveaway, USHER x Braves retail collection, specialty one-night-only themed food truck, ceremonial first pitch, and celebration at Truist Park.

The first 15,000 fans through the gates received a bobblehead designed by USHER, featuring the “Peace Up, A-Town” gesture. But the celebration started long before the fans entered the gates of Truist Park. Fans arrived at The Battery Atlanta hours before the game, enjoying a set by DJ Mars, USHER’s Tour DJ, and a ‘Coming Home Diner’ food truck, whose name pays homage to USHER’s first release as an independent artist. Menu items were inspired by hit songs from USHER’s albums, such as ‘OMG’ – Fried Fish and Grits, ‘My Way’ – Lemon Pepper Wet Chicken Wings, ‘Yeah’ – Shrimp and Grits, and more. USHER visited with fans in the Threads by the Braves Clubhouse Store in The Battery Atlanta, showing off his new retail line that launched today as part of the Braves Collab Collection, hyped up the crowd with the ceremonial ‘Open the Gates’ celebration, and threw out tonight’s ceremonial first pitch before the Braves went on to beat the New York Mets, 5-0.

Atlanta Braves ceremonial first pitch with Usher via Vaughn Lowery's 360 MAGAZINE.

Photo + Vid: Courtesy of Atlanta Braves

LV BUTTERSOFT Sneaker

Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams. Unveiled as part of the Fall-Winter 2025 Men’s Collection, the emblematic runner fuses the studies of streetwear and dandyism central to the practice of the Men’s Creative Director.

House Ambassador Callum Turner fronts the campaign in a series of portraits, which seamlessly blend the British actor’s charismatic artistic flair with the LV BUTTERSOFT Sneaker’s characteristic expression. Proposed in twenty-four variations, the LV BUTTERSOFT Sneaker takes its name from the buttery leather in which it is crafted.

The sneakers are presented in a wealth of colourways and compositions – from deep nuances to light pastels – including versions adorned with the Louis Vuitton Monogram. The sneaker also carries an LV logo on the side of the upper and a Phriendship silhouette of Pharrell Williams’ face on the tongue.

The LV BUTTERSOFT Sneaker is now available for pre-order on louisvuitton.com and the LV app before its official in-store launch on July 10th.

Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams via 360 MAGAZINE.

LuisaViaRoma + EENK

On the occasion of Pitti Immagine Uomo 2025, LuisaViaRoma celebrated with EENK the launch of the Fall-Winter 2025 collection with a cocktail party and DJ set attended by a selected group of press, talents and friends of the brands, together with the famous K-Pop artist Youngjae from GOT7, set in the LuisaViaRoma store in Florence.

EENK’s keyword for the FW25 Collection is B for Binding. The starting point for EENK is a book. The brand paid attention to the process and result of how words come together to form sentences, how sentences are connected to form a story, and how sheets of paper are bound together to form a book.

The EENK collection, which is dedicated to harmoniously combining multiple cultures, eras, stories and genders within a single garment and a single season, bears a similarity to the binding of a book. Director Hyemee Lee was also fascinated by the worldview of conceptual artist Sooja Kim this season. After seeing Kim’s exhibition “To Breathe-Constellation” at the Bourse de Commerce-Pinault Collection in Paris, she fell in love with the modernization of traditional Korean aesthetics and the way Kim embraces and connects multiple concepts. She also found common ground with EENK’s philosophy in this approach. Kim’s choice of thread and needle as a tool for painting, expanding the canvas into infinite space, and exploring the connection to the universe are all in line with her work, as the three-dimensional garments that she created by weaving two-dimensional fabrics with thread and needle build an individual’s identity. This has resulted in a series that coexists as one, such as a dress with a silhouette that resembles a bookcase with layers of fabric blowing in the breeze, and an outerwear that combines a shirt and jacket into a single item. Kim’s stainless steel works, knit sweaters with patterns resembling sculptural scrolls, and knotted bags reminiscent of “The Bottari Project” are a tribute to a master who revisits traditional aesthetics with a modern eye. We hope that this B for Binding will be a collection that combines EENK’s philosophy and the artist’s worldview into a single book.

This collaboration perfectly embodies LuisaViaRoma’s commitment to discovering emerging brands while maintaining the elegance and sophistication of high-end fashion.

This project takes on even more meaning as EENK is the first Korean brand to create a pop-up corner at the LuisaViaRoma store, presenting its FW25 collection during Pitti Immagine Uomo 2025.

The collection is available at LuisaViaRoma online and in store starting from June 17th.

Discover more about the EENK Fall-Winter 2025 collection here.

LuisaViaRoma & EENK celebrate the launch of the Fall-Winter 2025 Collection via Vaughn Lowery's 360 MAGAZINE.

On the occasion of Pitti Immagine Uomo 2025, LuisaViaRoma celebrated with EENK the launch of the Fall-Winter 2025 collection with a cocktail party and DJ set attended by a selected group of press, talents and friends of the brands via 360 MAGAZINE.

Statement From SAG-AFTRA Concerning Groundbreaking New York A.I. Legislation

N.Y. Legislature Passes Bill Requiring Disclaimers for Use of Synthetic Performers in Advertising

In a historic move marking a new era of transparency in artificial intelligence use in advertising, the New York Legislature has passed A.8887-B (Rosenthal)/S.8420-A (Gianaris). This bill is the first law in the country, and possibly the world, to mandate disclaimers when consumers are being sold to by people generated by artificial intelligence or “synthetic performers.” The legislation requires anyone who produces or creates an advertisement to conspicuously disclose if that advertisement includes a synthetic human. If you are being sold to by a machine, you will know it.

SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland said, “In the age of deepfakes, it’s essential that consumers be informed when an individual they’re seeing in advertisements is not an authentic human. We must continue to acknowledge and defend the value of real human expertise and artistry in all media and creative work. SAG-AFTRA applauds state Sen. Michael Gianaris, Assemblymember Linda B. Rosenthal and the New York Legislature for championing this vital step toward a future that centers truth and accountability.”

Generative artificial intelligence models present unique opportunities and create serious risks. To maintain trust in a digital world, we need guardrails on certain synthetic creations. This bill is narrowly tailored to target the use of synthetic humans in advertisements. People deserve to know who is selling to them, and this bill provides that safeguard.

This bill arrives amid increasing concerns over the proliferation of generative A.I. in media, where hyper-realistic clones, deepfake influencers and A.I. spokespersons have blurred the line between real and fake. This bill puts consumers first, providing a level of accountability and trust urgently needed in the digital world. We hope this is the first of many more to come.

We look forward to Gov. Hochul is signing the bill into law.

Visit sagaftra.org online or find us on social media (Instagram, Facebook, and Twitter).

Will Smith – Pretty Girls

GRAMMY award-winning artist, actor, and multifaceted entertainer, Will Smith, releases his newest single “Pretty Girls” via SLANG Recordings – listen here. “Pretty Girls” is a catchy, fun summer banger produced by OmArr and Lexoskeleton. Alongside the release, Smith drops the playful music video directed by Conor Cunningham – watch from 3pm BST HERE.

“Pretty Girls” comes off the heels of Will Smith’s first full-length album release in 20 years, Based on a True Story. The 14-track album features a variety of collaborators including DJ Jazzy Jeff, Teyana Taylor, & Jac Ross and singles “Beautiful Scars,” “First Love,” “TANTRUM,” “Work of Art” and “You Can Make It.”

Will Smith is embarking on his first ever headlining tour the Based on a True Story Summer Tour, visiting major cities throughout Morocco, Europe and the United Kingdom. Smith’s headlining shows kickoff on July 13th in Hamburg, Germany and he is set to perform at multiple international festivals including Mawazine in Morocco, POSITIV Festival in France, Dreambeach in Spain & BIG ART Festival in Italy. Tickets are on sale now, full tour routing is below.

Recently, Will Smith hit No.1 on the Billboard Gospel Airplay Chart with “You Can Make It” featuring Fridayy and Sunday Service Choir- listen HERE. This marks Will’s first #1 single since Get Jiggy With It, topping both the rap and gospel charts. Smith debuted “You Can Make It” at the 2024 BET Awards. The powerful performance found him standing in a large fire pit surrounded by real flames – Watch HERE.

Will Smith releases Pretty Girls via 360 MAGAZINE.

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Photo Credit: Allison Nguyn

Louis Vuitton LVERS Fragrance

Louis Vuitton marks the first anniversary of LVERS–the fragrance conceived by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud as part of Les Parfums–with an exceptional flacon forged in pure copper.

This highly limited edition piece reimagines the essence of the eau de parfum, showcasing the House’s exceptional savoir-faire through a bold and innovative creation. The bottle draws on the energising and regenerative capacities of copper.

First released in June 2024, LVERS is inspired by the warmth, enhancement and opportunity emitted by the sun. With olfactory alchemy, Jacques Cavallier Belletrud identifies the notes that emanate from nature as a result of the vitalising power of light. The study manifests in a composition of ancient remedial essences: galbanum, cedarwood, sandalwood, bergamot and ginger. Traditionally linked to healing powers, the notes infuse LVERS with a holistic air.

As a reflection of the edition’s uniqueness, only thirty flacons are available worldwide–now in select stores, including the Miami Design District Men’s store.

Louis Vuitton Lvers fragrance by Pharrell Williams via 360 MAGAZINE.

Taycan Turbo GT sets new production EV lap record at Road Atlanta

The Taycan Turbo GT eclipses the record set by the Taycan Turbo S over four years ago

The Taycan Turbo GT has set a new benchmark lap time for a production EV at Road Atlanta. In conjunction with the available Pirelli P Zero Trofeo RS NF0 summer performance tires – developed and homologated specifically for the Taycan Turbo GT – and the optional Weissach Package, professional race car driver and Porsche Cars North America brand ambassador Patrick Long completed a lap in an impressive time of 1:27.15 minutes.

The Taycan Turbo GT, piloted by Patrick Long, beats previous record set by the Taycan Turbo S in 2020 by 6.73 seconds
Despite a damp track, the improved technology in the car and tires helped the Taycan set a new benchmark for EV performance

“The new Taycan was so easy to get up to speed, and the brakes were amazing, there was absolutely no compromise in feel or power,” said Long after his first lap of the track.

For comparison, a Taycan Turbo S went around Road Atlanta in 1:33.88 minutes on the 2.54-mile track at the end of 2020, less than five years earlier, showing the improvement that was made to the battery, motors, suspension, and tires over just half a generation.

After his record run, Long had this to say, “I expected the steering feel, connection, and feedback, but I didn’t expect how powerful the Active Ride suspension would be in counteracting pitch, roll, and squat. Road Atlanta puts a lot of load into a car, and the hydraulics kept up with it without any issues, and made sure the tires were always at their best.”

Background:
The record was set on May 28, 2025 with continuously changing weather conditions. At the time of the record run, the conditions were in the mid 70’s, with moderate cloud cover, and winds 3-5 mph from the North. Persistent rain in the morning meant track conditions would not be ideal. But thanks to a break in the clouds and a consistent breeze from the North, the track ended up patchy damp in some spots, but mostly dry during the run.

Long had this to say after the lapping session; “To be on the safe side, we experimented with traction and stability control settings, Sport PSM and off, and found the car to work just fine with it in Sport; you could see the traction control working on the dash, but it was totally seamless from the drivers seat. And finally, Attack Mode is intense, I never have felt such a smooth but intense burst of usable power in anything, including race cars!”

The car that ran the record is a stock production 2025 Porsche Taycan Turbo GT equipped with the Weissach Package and Pirelli Trofeo RS tires. It features an exterior color of Purple Sky and the GT Interior Package with accents in GT Silver. It was also optioned with the Illuminated Light Strip. Starting tire pressures were set to 37psi both front and rear, and the starting battery State of Charge was 97%. Track Endurance Mode was enabled prior to the run to reduce the starting temperature of the battery to 68 degrees F. Two attempts were made, and though both attempts broke the record, the second run was the faster run.

The Taycan Turbo GT eclipses the record set by the Taycan Turbo S over four years ago at Road Atlanta via 360 MAGAZINE.

JVCKENWOOD Hearing Aids

JVCKENWOOD Launches JVC EH-Z2000 AI-Powered Self-Fitting OTC Hearing Aids

JVCKENWOOD announced the official release of its most advanced over-the-counter (OTC) hearing aid to date: the JVC EH-Z2000. Engineered for personalized performance, the EH-Z2000 is a self-fitting, rechargeable, Bluetooth-enabled solution with audio streaming that offers users a clinically backed, self-managed hearing experience—all from the comfort of home.

The EH-Z2000 connects to the Award Winning Tuned app, providing a fully guided setup experience powered by the world’s first patented AI Hearing Assistant, developed by expert audiologists. This smart companion helps users evaluate their hearing, personalize their hearing profile, and get real-time support—24/7.

Designed to deliver more than just sound amplification, the Tuned app enhances engagement and motivation through a behavioral science-backed blend of audiology and psychology. From daily tips and goal tracking to instructional videos and professional support, users are empowered every step of the way.

Key Features of the JVC EH-Z2000 Include:

· Self-Fitting OTC Convenience: No in-person visit required—set up, tune, and adjust entirely through the Tuned app.

· AI-Powered Hearing Assistant: Get smart, self-service guidance and automated support for adjustments, troubleshooting, and answers to common questions.

· Best-in-Class Battery Performance: Built-in rechargeable batteries provide 32 hours of use per charge, with an additional 52 hours from the included portable charging case.

· Discreet, Comfortable, Virtually Invisible: Lightweight behind-the-ear design with six additional eartips ensures a perfect, secure fit for all-day comfort.

· Personalized Hearing Pro”letter-spacing:-.25pt”> Self-administered hearing check within the app enables tailored amplification tuned to your exact hearing needs.

· Bluetooth Streaming: Easily take calls or stream podcasts and audio from your smartphone. Bluetooth Low Energy ensures seamless connectivity and low power consumption.

· Ongoing Support and Education: Daily goals, how-to videos, and app-based lessons help users get the most out of their hearing aids while minimizing service needs.

· Remote Hearing Professional Support: When needed, users can access licensed hearing care professionals through the Tuned app for live assistance.

“We’ve combined clinical-grade hearing science with cutting-edge AI and an intuitive app experience,” said Patrick Koehn, Vice President of Lifestyle Products Division for JVCKENWOOD USA Corp. “The EH-Z2000 is more than a hearing aid—it’s a smarter, more accessible way for people to take control of their hearing health.”

The JVC EH-Z2000 is available now for $999.95.

JVCShop.us

WU-TANG FOREVER: THE FINAL CHAMBER

‘On the heels of Wu-Tang: An American Saga, starring Ashton Sanders and Dave East, the ensemble has decided to embark on a massive tour. It was a transformative experience featuring one of the most prolific acts of our lifetime.‘ – Vaughn Lowery

‘Lil Cease, Lil Kim, and SWV were among the special guests who made Wu-Tang’s MSG stop an unforgettable evening. Upon an introduction by his first-born son, Barsun Unique Jones, also known as Young Dirty Bastard (YDB), the show concluded with a heartfelt tribute to his father and their former bandmate, Ol’ Dirty Bastard.’ – Armon Hayes

WU-TANG CLAN‘s tour was epic, connecting diehard fans across the country. Take a look at this SPIN deep dive.

Tour Dates

RIAA STATEMENT ON MIDJOURNEY AI LITIGATION

“There is a clear path forward through partnerships that both further AI innovation and foster human artistry. Unfortunately, some bad actors – like Midjourney – see only a zero-sum, winner-take-all game. These short-sighted AI companies are stealing human-created works to generate machine-created, virtually identical products for their own commercial gain. That is not only a violation of black letter copyright law but also manifestly unfair. This action by Disney and Universal represents a critical stand for human creativity and responsible innovation.”

RIAA Chairman & CEO Mitch Glazier