ADIDAS ORIGINALS AND GLORILLA TO CELEBRATE HBCU EXCELLENCE AT 2025 GRAMBLING STATE BAYOU CLASSIC
adidasOriginals and Grambling State University announce a powerful collaboration bringing GRAMMY nominated hitmaker GloRilla, Grambling State University’s World-Famed Tiger Marching Band, and the Orchesis Dance Company together for an unforgettable halftime performance at the 2025 Bayou Classic on November 29 at the Caesars Superdome. This moment marks a celebration of HBCU excellence, creative collaboration, and adidas’ ongoing investment in institutions that shape the future of sport and culture.
The performance unites music, movement, and tradition on one of the most iconic stages in Black college culture. The multi-platinum powerhouse artist, GloRilla – fresh off the success of her debut album Glorious and her sold-out 2025 tour – will share the spotlight with Grambling State’s legendary performing arts programs, creating a cultural crescendo that honors HBCU heritage while propelling it forward.
In partnership with Orchesis Director and Grambling alumna J’aime Griffith, adidas’ LA WRKSHP co-created custom costumes for the dance company, spotlighting women at the forefront of creativity, craftsmanship, and cultural influence.
“The Bayou Classic is a huge moment for HBCU culture and performing with adidas and Grambling State is really special,” said GloRilla. “Being on the field with these students, seeing them represent their school and community is powerful.”
The performance will showcase the signature precision and artistry of the World-Famed Tiger Marching Band and Orchesis Dance Company, whose legacy spans over a century of distinction. By bringing GloRilla’s energy and Memphis sound into conversation with Grambling’s storied tradition, adidas creates a moment that bridges generations of Black achievement.
This moment extends beyond performance, spotlighting adidas’ long-term partnership with Grambling State University as a model for how the brand empowers HBCU athletes and creative programs. Through NIL education, career development pathways, and creative collaboration, adidas is investing in the next generation of leaders, creators, and innovators.
The 2025 Bayou Classic, featuring the historic rivalry between Grambling State University and Southern University, takes place on November 29 at 3:00 PM CT at the Caesars Superdome in New Orleans. The halftime performance will be broadcast nationally on NBC and Peacock.
ADIDAS ORIGINALS AND GLORILLA TO CELEBRATE HBCU EXCELLENCE AT 2025 GRAMBLING STATE BAYOU CLASSIC VIA 360 MAGAZINE.
Food critic, philanthropist, and social media changemaker Keith Lee took center stage at Minnie’s Food Pantry’s 18th Annual Thanksgiving Giveaway, where he helped feed over 4,200 families last Saturday in North Texas during the organization’s largest holiday distribution since its founding.
Amid ongoing recovery from the recent government shutdown and temporary SNAP benefit halt, Keith’s participation brought national attention to the growing need for hunger relief. Through his nationwide initiative, “A Familee That SNAPS Back,” Keith donated $12,000 worth of turkeys, directly ensuring that even more families received the support they needed this holiday season.
Keith also collaborated with multiple partner brands to amplify the event’s reach and spent the morning volunteering onsite, handing out meals, meeting families, and inspiring community-led giving through his content and influence.
This year’s giveaway supported over 4,200 families, many still struggling to regain stability after benefit disruptions. Keith’s involvement played a key role in helping Minnie’s Food Pantry meet the moment with dignity, heart, and expanded resources.
The event was made possible through the power of community, including 818 volunteers and generous sponsors.
Cheryl Jackson, Minnie’s Food Pantry and Keith Lee Thanksgiving Giveaway via 360 MAGAZINE.
Purchasing an older supercar is a thrilling prospect for many car enthusiasts. These high-performance vehicles carry a legacy of engineering excellence and design. However, buying an older model requires careful consideration of various factors. This post aims to guide potential supercar buyers in setting realistic expectations and understanding the value of these iconic machines.
Understanding the Appeal
Supercars possess a unique charm that captivates automobile lovers. Their elegant lines immediately catch your eye. Then, you notice the serious power under the hood and remember their rich history. New buyers often get their dream car with this vehicle. It’s essential to understand what sets these vehicles apart and any potential challenges you may encounter before you buy one.
Assessing the Vehicle’s Condition
The condition of an older supercar plays a crucial role in its value. When an owner says, “I want to sell my McLaren MP4-12C,” buyers should thoroughly inspect both the exterior and interior for signs of wear and tear. Checking the engine and transmission is also essential. Good service paperwork reveals if a car received proper care, which guides your buying choice.
Historical Significance and Rarity
Some supercars appreciate due to their historical significance or rarity. Limited runs? Collectors grab those pieces. A car’s past, including its ownership history and original condition, combined with the number of units built, often indicates whether it will be a smart financial move. Buyers should research specific models to gauge their long-term worth and appeal in the collector’s market.
Cost of Ownership
Owning a supercar involves more than the initial purchase price. Upkeep, coverage, and any necessary fixes really add to the costs. Buyers should budget for these ongoing expenses. Get clear on the money. Then, no surprises hit. Talk to folks who already own one or know their stuff. They’ll tell you what it ‘really’ costs, far beyond the initial price tag.
Evaluating Performance and Technology
Older supercars may lack the advanced technology found in modern vehicles. Decide if you care more about how well something performs or its cool tech features. While the raw power of these cars is undeniable, features such as modern infotainment systems or safety enhancements may be absent. You’ll feel good about what you bought when these align.
Finding the Right Seller
Choosing a reputable seller is paramount. Dealerships specializing in luxury vehicles or private sellers known for their integrity offer peace of mind. Verifying the seller’s reputation through reviews or references minimizes risks. You can truly trust a seller who lays out all the facts and keeps everything transparent. With that honesty, you will pick the best option for you.
Negotiating the Price
Buying an older supercar often means haggling. Be ready to negotiate the price. Buyers should research market prices for similar models and discuss terms confidently. Knowing a car’s state, scarcity, and past makes you a stronger negotiator. A fair price aligns with both the buyer’s budget and the vehicle’s actual value.
Legal and Documentation Checks
Ensuring all documentation is in order is essential. You must thoroughly verify the title, service records, and the vehicle’s accident history. This information prevents legal problems from arising. Owning it becomes super easy. Proper documentation also supports the car’s resale value, should the buyer decide to sell later.
Insurance and Financing Options
Securing insurance for a supercar can be a challenging task. Savvy buyers connect with insurance providers who really specialize in expensive vehicles. When you’re eyeing that dream car, remember to consider your financing options. Some lenders specialize in securing great deals on high-end models. You’ll buy smarter, every time, once you truly understand the financial picture.
Drive The Vehicle to Feel the Road
Driving the car yourself truly shows how it performs and feels. Potential buyers should focus on engine responsiveness, braking, and handling. Listening for unusual noises or vibrations is crucial. Taking the car for a real spin truly confirms a buyer’s decision, as it shows it drives just how they hoped and feels excellent.
Conclusion
Acquiring a vintage supercar demands a thorough strategy. Plan every aspect of the purchase carefully. Knowing what makes something attractive, checking its shape, and determining the price helps buyers make informed decisions. The possession of a supercar yields considerable personal fulfillment, whether driven by a profound appreciation for automobiles or strategic financial growth. When you’re honest about what you can afford, that big purchase really hits the mark for both your wishes and your bank account.
An inheritance may be a mixed blessing for someone on Medicaid. It may provide financial benefits, but it could also compromise essential benefits necessary for a comfortable life. You must absolutely know this vital information to ensure that you have medical assistance long after your parents pass away because of how inheritance and Medicaid function when used in conjunction with one another.
The Basics of Medicaid
Medicaid is a federal health insurance program designed for low-income individuals and families that meet specific income qualifications. Essential qualifiers are income and assets. Requirements vary by state, which can affect eligibility. Learning these rules will help you in your journey through the system.
Inheritance and Medicaid Removal
Understanding how your inheritance affects Medicaid eligibility is profound. For example, if someone were to inherit cash or other property, it might cause them to exceed the qualifying financial limit. This raise may cause ineligibility for Medicaid benefits for a set time frame or completely.
Countable vs. Non-Countable Assets
Medicaid distinguishes between countable and non-countable assets. Countable assets are tangible items, such as cash, bank accounts, and property, while non-countable assets encompass a broader range, including personal effects and primary homes. Inheritance, on the other hand, is usually a countable and can explain the cap on your resources.
Temporary vs. Permanent Disqualification
An inheritance that increases the amount of countable resources above the Medicaid threshold may result in the person receiving the inheritance losing eligibility. This hold-up will be temporary if the appropriate commissioning of excessive holdings happens within a specified period. If the inheritance exceeds the limit and remains above that amount, the recipients could face permanent disqualification from all benefits.
Strategies to Maintain Eligibility
There are ways to preserve Medicaid eligibility after an inheritance. These methods help manage finances within resource limits.
Spend Down Strategy
One strategy is to spend down the inheritance. It means spending the heirloom on approved expenses, such as paying medical bills, upgrading the house, or settling debts. Cutting down countable assets will allow people to become eligible again.
Protecting Your Funds Via Trusts
A trust protects the inheritance and can keep it from disqualifying you from Medicaid. You can typically accomplish this through special needs trusts or, more often, a pooled trust. The inheritance is placed in these trusts and offsets the beneficiary’s needs without affecting Medicaid eligibility.
Gifting and Transfers
Giving away part of the inheritance to other family members or organizations that don’t have to be counted, for example. On the other hand, if you want to gift it, that must be done with care, as there is a look-back period if you are on Medicaid. Penalties will be applied, which may reduce eligibility for any transfer completed in that time window.
Legal and Financial Guidance
When inheritance and Medicaid are involved, seeking professional advice is key. Asset management requires critical expert guidance from legal and financial professionals. They prevent unintended consequences and ensure actions are within regulations.
Legal Experts
Lawyers experienced in elder law or estate planning can offer valuable guidance. They understand the complexities of Medicaid rules and can help in setting up appropriate trusts or other financial arrangements.
Financial Advisors
A financial advisor can help in deciding whether to spend or invest an inheritance. They assist with Medicaid impact assessment and recommend protection plans.
Importance of Timely Action
If you are on Medicaid, you must act quickly upon receiving an inheritance. Rapid and informed decision-making can bring benefits. By understanding the rules and taking the necessary measures, you can ensure access to essential medical services.
Monitoring Changes
It is helpful to periodically reevaluate one’s financial standing and stay current on any changes to Medicaid. Changes in laws or family situations may require reassessment of strategies for continued eligibility.
Conclusion
Inheriting an asset that will disqualify you from Medicaid means you need to manage that inheritance in a way that retains your eligibility. With a basic understanding of the rules and the proper professional assistance, you can ensure that you at least protect your individual benefits. Use the correct approach so earnings made do not threaten or prevent access to basic healthwinds. Being engaged and informed can make a crucial difference. Careful planning can help individuals create wealth without losing their Medicaid qualification.
BE@RBRICK AUDIO, the collaboration between MEDICOM TOY and RINARO ISODYNAMICS — is returning with a striking new release: The Chrome Metals Collection.
Following the global success of the BE@RBRICK AUDIO Portable Bluetooth® Speaker, this limited-edition 2025 drop reimagines the iconic BE@RBRICK AUDIO 400% Bluetooth® Speaker in three high-shine finishes: Platinum, Gold, and Silver.
Each one is a tribute to timeless value, craftsmanship and the culture of collectible design.
Holiday-Ready Design
Landing just ahead of the holiday season, The Chrome Metals Collection is more than a speaker, it’s an object of status and sound. Whether as a gift or a personal statement piece, it’s built to turn heads and fill rooms with high-fidelity audio.
A Legacy of Innovation
After five years of development and over 20,000 hours of engineering, the collaboration between MEDICOM TOY and RINARO ISODYNAMICS set a new standard in compact high-fidelity sound. The Chrome Metals Collection builds on that legacy, merging cutting-edge acoustics with the prestige of platinum, gold, and silver.
Nominated for a GRAMMY Award for Best Traditional Pop Vocal Album, Jennifer Hudson’s The Gift of Love won widespread critical acclaim upon its release in 2024 and debuted in the top 10 of Billboard’s Top Holiday Albums chart. Today, Interscope Records released an extended holiday edition of the album, which includes two new bonus tracks “Mary, Did You Know?” – a modern Christmas classic penned by Mark Lowry and Buddy Greene that contemplates the relationship between Mary and her newborn son Jesus – and “Let There Be Joy,” an original song heard in Hallmark’s 2024 Joy to Your World campaign. Download / stream The Gift of Love Extended Holiday Edition HERE. See below for track listing.
With her effortless range and melodic tone, the genre-defying vocalist brings to life seasonal favorites like “Winter Wonderland,” “O Holy Night,” and “Auld Lang Syne” alongside original songs such as “Santa for Someone,” “Find The Love” and “Carol of the Bells” (ft. The Joy).
“Christmas carols from one of the greatest voices in music? asked Rolling Stone. “Sign us up!” Predicting The Gift of Love would rise to the rank of “annual staple,” AllMusic.com noted, “‘Santa for Somebody’ is an uptempo soul throwback about the pressures of gift-giving, while…‘Almost Christmas’ is mostly gleeful narration from Common with Hudson enhancing the sentiments with graceful and romantic punctuation.”
Ryan Tedder served as Executive Producer of the album and produced several tracks. Hudson additionally teamed with producers David Foster, Greg Phillinganes, Kirk Franklin, James Poyser, Fede Vindver, Peer Åström; and co-writers including Michael Pollack and J Kash.
Entertainment’s youngest female EGOT-winner and a self-described “holiday fanatic” spoke with Billboard about how she went about recording her first-ever Christmas album in this feature. The nod for Best Traditional Pop Vocal Album marks the ninth GRAMMY nomination of Hudson’s career and follows wins for Best R&B Album (Jennifer Hudson) and Best Musical Theater Album (The Color Purple).
At the 2025 Rock & Roll Hall of Fame Induction Ceremony earlier this month, Hudson joined Stevie Wonder, Maxwell, Questlove, Beck, Leon Thomas and Flea for an all-star medley of Sly and the Family Stone’s greatest hits. View HERE.
Now in its fourth season, “The Jennifer Hudson Show” will be celebrating the holidays throughout December. “Saturday Night Live” recently turned its attention to the show’s legendary “Spirit Tunnel” pre-show segments in this spot with Nikki Glaser for an anti-anxiety med dubbed “Hudsacillin.”
Hudson is represented by Original Project, CAA, Wolf Kasteler, JSSK and Ziffren Brittenham.
The Gift of Love (Extended Holiday Edition) Track Listing
Zlatan’s third album ‘Symbol of Hope’ isn’t just a victory lap, it’s a framework. Sequenced from the soulful opening of “Pay Day” to the thanksgiving cadence of “Alpha & Omega,” it builds a tonal language of reassurance and release: progressions that feel like a hand on your shoulder when the tempo dips, bursts of dance-floor energy when the joy needs to spill over. Across the set, he threads Lagos street sense through gospel lift, folds romance into homage on “Diamond,” and keeps the pulse calibrated for call-and-response. It’s a record made to move bodies and steady minds, and it pairs that intent with a pragmatic rollout via Zanku Records and ONErpm—data-driven planning without sanding off the grit.
In conversation with 360 MAGAZINE, Zlatan unpacks the choices behind that arc. He explains how “Get Better” with Fola set the emotional temperature, why “hope” had to be heard in the chords as much as the lyrics, and what each guest was brought in to do rather than merely represent. He talks about balancing spiritual tones with street-hop bounce alongside Chechdaproducer, lifting cues from Lagbaja with intent, and building live moments where dance becomes the message. He also gets practical—on running Zanku and ZTTW, on the value of precision when you’re independent, and on the first habits he’d hand to a kid in Ikorodu. Read on for a clear-eyed artist at work, articulating a thesis he believes anyone can practice: resilience is teachable, hope is contagious, courage is currency.
1. ‘Symbol Of Hope’ is your third studio album and you’ve described it as a grass-to-grace chapter. What moment or realization gave you the title, and how does “hope” translate sonically across the project rather than just lyrically?
From the intro, ‘Pay Day’, you’d notice it has a soulful chord progression at the beginning, something of a church choir, hymnal, folk-leaning type of progression. That was us setting the tone for the album.
The whole album is built on tonal structures that are meant to generate joy. Even in the songs with more sombre tempos, those chords are well placed to feel like a hand over your shoulder, that is, the music telling you that everything would be okay.
On the outro, ‘Alpha and Omega’, we turned up the momentum on that celebratory and thanksgiving mood, and you can tell from the arrangement on that particular song, especially with those subtle vintage guitar melodies, that we were aiming for something fresh, uniquely African, and very much reassuring.
The album packs different ranges, with songs like ‘Demons’, channelling that RnB-Hip Hop chemistry; and there are songs you’d just want to dance to like ‘Oyoyo’, ‘Jeserawa’, ‘Bebe’, and ‘Paypal’. Whatever tempo you find pouring through your eardrums, there’s either euphoria or re-assurance attached to it.
2. “Get Better” with Fola arrived first and cut through on multiple charts. In what ways did that record set the emotional or musical temperature for the rest of the album?
Fola is a really special talent. This particular song is one of my favourites and it’s an uplifting song on the album. Depression, stress, and silent battles are everywhere, and sometimes all we need is a reminder that things can change.
Fola and I created Get Better as a voice of comfort. Even if we never meet those
who need it, the music will reach them. Music is spiritual because it speaks where words can’t, and that is what we used as our north star on this project — that consistent reminder that this album is a functional record. It’s meant to help you, as you soak it in.
3. You’re releasing via Zanku Records in partnership with ONErpm. What did that setup let you do, in terms of rollout, marketing, data feedback etc, that you couldn’t on previous albums?
ONErpm matches my energy, and I tell them this all the time. They know me very well; I’m always on standby to brainstorm, and develop ideas. We started planning the rollout of this album, even before its completion.
They take data very seriously, and we were able to assess public sentiments around my music way before we started planning. It was helpful having so much insight to work with, and that has shaped how we targeted the album during its release to reach even broader audiences. It’s been a great learning curve for me, just working with them.
4. The opener “Pay Day” feels like a victory lap, while the closer “Alpha & Omega” revisits early sacrifices in Ketu. How did you want listeners to travel from arrival to reflection between those two poles?
I wanted listeners to understand the structure of hope itself. It all starts with finding a purpose, but it matures when you find faith in God. Throughout the record, I spun different perspectives, from chasing the bankroll, being resilient, daring naysayers, celebrating your wins, fighting your demons and self saboteurs, and ultimately locking in with God. That’s the drift I had mentally
while creating this album, and I want listeners to feel that same uplift as they experience this album.
5. Gospel uplift threads through “Till Thy Kingdom Come,” yet there’s still dance-floor energy elsewhere. How did you and Chechdaproducer balance spiritual tones with street-hop bounce without one diluting the other?
Chechdaproducer is a visionary. We linked up in 2017 when we recorded ‘Able God’, and since then we have worked a couple of times before this album. We have learned to create without overthinking, but we ended up locking in on the vision for Symbol of Hope before we recorded most of the songs. So, all the beats he made felt fully in sync with the tonal structure I envisioned for the album. It was just seamless chemistry.
6. “Diamond” nods to Lagbaja’s “Never Far Away.” What did you want that reference to signal about romance on the album—and how did you approach homage versus reinvention?
Lagbaja is a legend in the Nigerian music scene. I grew up listening to his classics. And ‘Never Far Away’ is an iconic record that I was excited to reimagine. The song ‘Diamonds’ is special to me; because it celebrates the idea of love as something to cherish like pure jewels.
It’s for lovers, yearners and romantics, and that’s why we went for a chill, laid-back feel to the record. It’s a record that I want people to play back 10 years from now and still feel the same connection to their lover that they might experience now when they spin the track.
7. The feature list is heavyweight, including Davido, Qing Madi, Victony, Shallipopi, Mayorkun, Olamide, Flavour. Beyond star power, what specific textures or perspectives was each guest brought in to deliver?
Every collaboration on this album was intended to evoke a strong emotion. It was not about the momentum of the artiste or anything like that. These are people I listen to and connect strongly with.
They each brought on a specific vibe, such that even on the party-starter songs there’s synergy in the messaging. It was very important for me to ensure that every song brought in sincere storytelling, and the deliveries matched our overall sonic vision for this album. Celebratory, introspective, reassuring.
8. Zanku the dance became a global language. Where do movement and crowd call-and-response show up most clearly on ‘Symbol Of Hope’, and how are you building those moments into this tour cycle?
Dance has always been a major part of my artistry. I remember the 2014 open mic competition audition that I won, which gave me my first car. I had gotten on stage, with barely a few minutes allocated to perform, and I started dancing before I even performed the song I went there to perform.
From my days in school, till now, I have always moved through the streets embracing dance and the dance community as a core part of my expression. That’s how the Zanku and Gbeku dance forms became a moment in Afrobeats, from just interacting with the pulse of the dance community.
Those dance moves begin, first, from the inner corridors of Lagos, where dancers speak with their feet and interpret music with motion. It’s something I really hoped for at that time, because there was a time I created a dance step and it became popularized by another artiste. I knew I wanted a dance step that drew its breath from my music.
So, I’m still excited that Zanku and Gbeku are still evergreen moves that are present in today’s dancefloors. In ‘Symbol of Hope’, we are expecting dance to also take centre-stage, and we are already in the process of interfacing the dance community here. Dance and Zlatan are like 5&6, so I am always set for another moment like the ‘Zanku/Gbeku’ era.
9. As a founder (Zanku Records) and fashion head (ZTTW), the enterprise keeps growing. What did running those lanes teach you that directly shaped creative choices on this album, whether it was sequencing, artwork, or single selection?
Becoming an entrepreneur has always been in my trajectory. I started Zero to the world as an online pop up store, back in 2017. I hadn’t fully prepared for a full-blown business, but I knew I was going to try it out. I’ve stuck with my close circle since I took off — no major label support or structure at the time. We had to learn the ropes as an independent label, from learning about distributions, contracts and all of that.
Since then, we have always moved with the utmost urgency for sustainability. Even down to deciding the album’s creative rollouts, to the choice of collaborations in the final tracklisting, every decision was made with this understanding in mind. That’s why we are always keen on brainstorming through every decision. Being an independent act running your own label means zero room for mindless execution. Everything has to be precisely curated, else it’s too much of a risk to execute.
10. If a young artist in Ikorodu asked how to apply the album’s thesis “resilience is teachable, hope is contagious, courage is currency”, what is the first concrete habit or mindset you’d tell them to practice for the next 90 days?
I’d encourage them to do two things first: manifest and take action. At certain stages in one’s life, it’s important to see beyond their present predicament and visualize their success. Then, it’s very necessary to have a go-spirit. It’s not enough to wish or dream things; you have to take the next step.
Your path might not be fully clear at the time, but it is key to keep trying. At some point in my life, I was driving cabs, and still going to the studio to record music. I was always on the move, trying my hands at anything that guaranteed success. That’s the ultimate mindset to staying resilient and spreading hope with your life.
Listen to ‘Symbol of Hope’ below!
Zlatan’s third album ‘Symbol of Hope’ isn’t just a victory lap, it’s a framework via 360 MAGAZINE.
GRAMMY-winning recording artist Ella Mai (10 Summers/Interscope Records) continues the one-year celebration of her acclaimed EP 3 with the announcement of her Did You Miss Me? Tour. Kicking off December 7 in London, the six-show run will move through the Netherlands and France before heading to the United States, where she’ll reconnect with day-one fans in Atlanta, New York, and Los Angeles.
Adding to the significance, Ella Mai will perform in intimate venues she first touched during the early days of her career — a full-circle moment marking her evolution from rising R&B talent to GRAMMY-winning superstar. These sold-out anniversary shows will spotlight a pivotal chapter in her story and honor the journey that brought her here. Along with the anniversary announcement, Ella is also celebrating the ninth anniversary of her 2016 effort EP, CHANGE. Ella’s nostalgic effort is now available in physical form, as she’s offering her TIME. CHANGE. READY. Anniversary Vinyl for purchase at 10% via promo: CHANGE. The sale runs from 11/18 to 9 am PT to 11/25 9 am PT. To help fans prepare for the upcoming shows, Ella unveiled the official tour t-shirt for purchase on her website alongside launching a Fan Poster Contest.
Earlier this month, Ella released the official video for her fan-favorite track “Little Things.” The nostalgic yet soulful visual arrived as a fitting gift to fans during her birthday week, underscoring the singer’s signature blend of vulnerability and confidence.”Little Things” resides on Ella’s EP, 3.
Released last November, 3 showcases Ella Mai’s personal and creative evolution. The title itself draws meaning from numerology: the number 3 represents communication, happiness, and alignment — all central to the project’s emotional core.
Among the standout tracks, “Hearts On Deck” flirts with confidence and playfulness, while “One of These” celebrates the thrill of unexpected love and magnetic connection. “Little Things,” produced by longtime collaborator Mustard, stands as the project’s soulful centerpiece — a warm, introspective ode to love’s simplest gestures and how small acts of devotion build lasting relationships.
Since its release, “Little Things” has amassed nearly 60 million streams on Spotify and cemented its place as a staple in Ella Mai’s ever-deepening discography as a Grammy-winning artist. “Little Things” follows Ella’s release of “Tell Her,” which served as a clever nod to Destiny’s Child’s 1999 classic, “Say My Name.” With this new video for “Little Things,” Ella continues to honor her growth, as both a woman and an artist, reminding fans why her music remains a timeless reflection of love, authenticity, and grace.
TikTok Star Jay Guapo and Model Gio Ramos Join Marlon and SNIPES’ Entirely In-House Creative Team to Deliver Surreal, Genre-Bending Campaign That Proves Retail Can Be as Entertaining as It Is Culturally Resonant
SNIPES US, the leading global streetwear and sneaker retailer, today launched “Wrapped in Heat,” a bold holiday campaign that transforms traditional retail marketing into a surreal, cinematic journey through culture, style, and generosity. Starring comedy icon Marlon Wayans alongside headline-making Gen Z creator Jay Guapo and model, fashion influencer and stylist Gio Ramos, the campaign delivers a genre-bending experience that bridges generations while staying unapologetically true to what Gen Z craves: bold, unique, and authentic.
In a strategic departure from traditional retail marketing, “Wrapped in Heat” was entirely conceptualized, cast, executed, and produced by SNIPES’ internal marketing team without outside agency support. The campaign exemplifies the power of in-house creative teams that maintain their finger on the pulse of cultural moments, from identifying the perfect talent mashup to building a surreal visual universe that speaks directly to Gen Z’s appetite for the unconventional.
Breaking the Mold: A Cultural Trifecta
SNIPES’ talent strategy reflects a deep understanding of what resonates across generations. Marlon Wayans brings comedic legacy and cross-generational appeal. Jay Guapo – the 23-year-old TikTok sensation who recently made headlines as TV’s reigning first family’s Halloween costume inspiration – represents viral Gen Z authenticity with 3.4 million TikTok followers and 140 million likes. Model, fashion influencer and stylist Gio Ramos, with 1.1 million Instagram followers and an impressive 13% engagement rate, adds a layer of hip hop adjacency that will only elevate a campaign of this type.
This talent lineup is a culturally astute combination that only a brand with intimate knowledge of its consumer could identify. The result is a campaign that feels made for Gen Z, not marketed at them.
The Creative: Retail Meets Fever Dream
The campaign opens on a chilly NYC street where two friends (Jay Guapo and Gio Ramos) show kindness to a mysterious stranger outside a SNIPES store. Marlon Wayans, our Architect, sees the act of kindness, and opens a glowing portal that transports them into a fantastical SNIPES holiday world where the shopping experience becomes surreal entertainment. What follows is a psychedelic journey through imaginative retail environments that visualize the actual consumer journey in unexpected ways:
The Ride: A surreal subway transformation where outfits morph into fresh SNIPES fits mid-transit
The Puffer World: A towering puffer building where shoppers test winter gear in playful, over-the-top ways
The Sneaker World: A SNIPES sneaker store complete with a shoebox structure stacked wall-to-wall with footwear, featuring a holiday-lit basketball court and boots stress-tested on snowy peaks
The Checkout: The journey completes back in the SNIPES store, with a flawless customer check-out experience
Each environment maps to a real shopping touchpoint – traveling to store, browsing product categories, discovering exclusive access, checking out – but filtered through a bold, trippy lens that rejects polished perfection in favor of memorable experiences.
“This campaign represents SNIPES’ commitment to breaking the mold and having fun with how we connect with our consumers,” says Kelley Walton, CMO, SNIPES USA. “We’re not afraid to be different. Gen Z doesn’t want safe or predictable – they want bold, authentic, and entertaining. Our team understood that instinctively and delivered a campaign that’s culturally resonant and visually groundbreaking. We hope our audience goes into the holiday season feeling creatively inspired and knowing that SNIPES is a place that welcomes boldness and style.”
In-House Creative as Competitive Advantage
While most major retail brands outsource creative to external agencies, SNIPES made the strategic decision to keep “Wrapped in Heat” entirely in-house – from initial concept to final execution. This approach allowed the team to move quickly, stay culturally current, and maintain authentic brand voice throughout the process.
The result is a masterclass in depicting the consumer journey creatively: every surreal environment represents an actual step in the SNIPES shopping experience, making the brand’s ethos and value proposition viscerally clear while maintaining entertainment value.
The Talent
Marlon Wayans brings his signature sharp humor and high energy to SNIPES’ holiday world as “The Architect of Heat,” a slick, street-savvy guide who mixes comedy and hustle. This makes holiday shopping a laugh-out-loud adventure, bridging Millennials, Gen X, and Gen Z through his enduring cultural impact and comedic legacy.
Jay Guapo, a 23-year-old rising content creator who recently became the Halloween costume inspiration for a certain reality royal family, has captivated millions with his sharp, comedic sketches and viral TikTok videos. With over 3.4 million followers and 140 million likes, his authentic voice resonates with Gen Z audiences seeking genuine connection and entertainment.
Gio Ramos packs both reach and resonance with a loyal Instagram following exceeding 1.1 million, an exceptional engagement rate around 13%, and over 1 million TikTok fans with 13.4 million likes. Her style credibility and relatability make her a perfect fit for SNIPES’ multi-generational appeal and fashion-forward positioning.
Availability
The “Wrapped in Heat” campaign launches November 6, 2025, across SNIPES’ digital platforms and in-store experiences. Featured products from SNIPES’ curated holiday collection are available now at SNIPES retail locations nationwide and online at SNIPES.
TikTok Star Jay Guapo and Model Gio Ramos Join Marlon Wayans and SNIPES for holiday campaign via 360 MAGAZINE. TikTok Star Jay Guapo and Model Gio Ramos Join Marlon Wayans and SNIPES for holiday campaign via 360 MAGAZINE.
Manila, Philippines — The topic of Download Tongits Go on Facebook is trending among Filipino card game enthusiasts as more players seek convenient and reliable ways to enjoy the classic Tongits game online. Tongits, sometimes spelled Tong-its, has been a cultural mainstay in the Philippines for decades, known for its unique blend of strategy, skill, and social interaction. In recent years, the game has expanded into digital formats, with Facebook providing an accessible platform for both new and experienced players. Complementing this development, GameZone continues to offer guidance, strategy tips, and responsible gaming advice for Filipino players navigating the online Tongits environment.
Tongits: A Filipino Tradition in a Digital Era
Tongits has long been considered a staple in Filipino households and social gatherings. Played during family reunions, community events, and casual get-togethers, the game combines analytical thinking with social engagement. Success in Tongits requires managing hand sequences, anticipating opponents’ moves, and strategically discarding or melding cards to reduce one’s point count.
The transition to digital play via Facebook has not diminished the cultural significance of Tongits. Instead, it has broadened the reach of the game, allowing Filipinos in urban centers, rural areas, and even abroad to participate in real-time matches. This shift has helped maintain the game’s relevance in modern society while providing new opportunities for social interaction through chat features, online matchmaking, and interactive gameplay.
Facebook Provides Easy Access to Tongits Go
Industry observers note that the accessibility of Tongits Go on Facebook is one of the primary factors driving its recent surge in popularity. “Facebook is already widely used across the Philippines, making it an ideal platform for online gaming,” said a GameZone representative. “Players can launch the game directly within their Facebook accounts, start matches quickly, and enjoy a seamless experience without needing additional downloads or external installers.”
This ease of access is particularly beneficial for new players or those returning to the game after a break. By removing technical barriers, Facebook ensures that users can focus on learning the game mechanics and engaging with other players. Short, casual matches allow beginners to gain confidence, while longer competitive sessions give experienced players opportunities to refine their strategies.
Social Interaction Remains Central to Online Tongits
Despite its digital format, Tongits Go maintains the social essence of the traditional game. Players can communicate with opponents through chat features, exchange reactions, and engage in friendly banter during matches. These interactions mirror the lively discussions and playful competition that occur in face-to-face Tongits sessions.
Additionally, online Tongits expands the pool of available opponents. Users encounter a diverse array of players from different regions and backgrounds, creating an environment that is both dynamic and unpredictable. Analysts suggest that this diversity not only challenges players’ skills but also strengthens social bonds, as participants adapt to different play styles and strategies.
Continuous Practice Enhances Player Skills
Experts note that consistent gameplay is essential for improving Tongits skills, whether played traditionally or online. The digital format allows for flexible participation, enabling players to practice whenever they have time. Short sessions help beginners learn basic mechanics, while longer matches give advanced players the opportunity to test strategies, review past games, and identify patterns in opponents’ behavior.
Digital features, such as match replays and detailed move analysis, provide additional benefits that are not possible in physical gameplay. Players can evaluate decisions, refine techniques, and adjust strategies in real-time, leading to faster skill development and more competitive matches.
Cultural Preservation Through Digital Play
Observers emphasize that the digital adaptation of Tongits does not diminish its cultural importance. On the contrary, Tongits Go on Facebook helps preserve Filipino heritage by introducing younger generations to the game in a format that resonates with their digital lifestyle. The combination of accessibility, social interaction, and strategic depth ensures that Tongits continues to be a relevant cultural pastime while adapting to the technological habits of modern society.
GameZone contributes to this preservation by educating players about the game’s rules, strategy, and cultural significance. By encouraging thoughtful play and respect for traditional gameplay elements, GameZone helps ensure that Tongits remains a meaningful part of Filipino leisure activities in both physical and digital contexts.
Challenges and Considerations for Digital Players
Despite the benefits, transitioning to online Tongits comes with potential challenges. Some traditional players may miss the tactile and social nuances of face-to-face gameplay. Handling physical cards, reading body language, and experiencing direct interactions are aspects that cannot be fully replicated online.
Moreover, the convenience of digital play requires mindfulness. Extended sessions or excessive focus on matches can lead to fatigue or decreased productivity. GameZone addresses these concerns by promoting responsible play, encouraging players to take breaks, and providing guidance on balancing gaming with other commitments.
Future Outlook for Tongits Go Online
As Filipino players continue to explore Tongits Go on Facebook, industry experts predict sustained growth in the game’s digital presence. The combination of familiar platforms, strategic guidance from GameZone, and cultural significance positions the game for long-term relevance. Analysts note that continued integration with social media, regular updates, and educational resources will likely enhance player engagement and foster a more competitive online environment.
For new players, the opportunity to join casual matches and practice strategies in a supportive community offers a low-pressure entry point. For veteran players, the challenge of adapting to diverse opponents and refining tactical skills ensures a rewarding experience. Together, these factors are expected to maintain Tongits Go as a vibrant part of the Filipino online gaming ecosystem.
Bridging Tradition and Technology
The topic of Download Tongits Go on Facebook highlights a successful convergence of cultural heritage and modern technology. By making the game accessible on a widely used platform and supporting players with strategic guidance from GameZone, Tongits Go has become more than a digital pastime—it is a tool for cultural preservation, skill development, and social engagement.
Filipino players now have the ability to enjoy the classic excitement of Tongits anytime, anywhere, without losing the game’s social and cultural essence. With careful practice, responsible play, and ongoing guidance, both newcomers and experienced players can participate in a thriving online community that keeps the spirit of Tongits alive for generations to come.