By: Emily Bunn Accomplished personal trainer and digital entrepreneur, Vicky Justiz, is taking her workouts to the next level with the debut of her fitness app, Daily Thrive by Vicky Justiz, now available on the App Store, Google Play, APPLE TV, Android TV, Amazon Fire, and ROKU. Justiz started her career on her YouTube channel, […]
Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s […]
BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team. […]
A researcher at the University of Virginia School of Medicine is testing what he calls a “radically different” approach to managing type 2 diabetes for those who can’t or don’t want to lose weight. Daniel Cox, PhD, professor of psychiatry and internal medicine, said his program “flies in the face of conventionality” in that it […]
Sunshine Fitness is Planet Fitness’ first franchise group and it continues to experience steady growth across the Southeast amid pandemic with plans to open nearly 15 more clubs in 2021 Sunshine Fitness Growth Holdings, LLC (“Sunshine Fitness”), a leading owner and operator of Planet Fitness clubs in the Southeast United States backed by TSG Consumer […]
Kupah James has the raw and positive energy it takes to be motivational. Although he grew up in Boston, he now resides in LA as a Celebrity Group Fitness Instructor. With over 15 years of experience, Kupah is also a Private Party Dj (Global). With best friend and business partner, JENI Lin they created the very […]
By Janna Breslin Body positivity is a phrase we hear more and more often, lately. It’s a push to alert people—especially impressionable children and teens—that there are many harmful media representations out there, especially for women. Just as people once wrung their hands over Barbie’s unnatural shape, the Kardashians and other airbrushed social media influencers make certain […]
Adrenaline Shoc (aka A SHOC), a modern fitness enhanced energy drink designed for an active lifestyle, recently launched their first fitness challenge. www.ashoc.com/challenge A SHOC Challenge Description: Join the A SHOC community from November 2nd to 22nd and complete in their virtual challenge: A 3-week fitness virtual event with 2 main challenges and multiple bonus challenges presented by pro athletes. The main challenge is […]
A message from our Fitness Editor, Kupah James. Let’s be honest, the COVID 15lb weight gain is a real thing. Lately, there has been a huge increase in people seeking out the next best fitness trend to try and shed their stay-at-home fluff and get back into shape. Diving into the fitness lifestyle can be […]
Every individual wants to lead a healthy lifestyle. However, when people start thinking about eating well, staying fit, and getting time for themselves, this seems impossible. For students, juggling between classes, academic writing assignments, studying, and curricular activities takes away all their time. Not only do they have assignment deadlines to beat but also exams […]
