Posts tagged with "advertising"

Hamlin & Associates Names Eric C. Shepherd as President

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Hamlin & Associates has announced the immediate appointment of Eric C. Shepherd as company president. Shepherd joins Hamlin & Associates with an extensive automotive background, successfully leading organizations in advertising and retail operations along with OEM executive experience, including three years as President, Rolls-Royce Motor Cars North America. “Eric’s background is so unique, starting on […]

Contextual Advertising Report

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In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important? Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for […]

1/3 TripAdvisor Reviews Are Fake

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HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake. Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel. Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has […]

Facebook’s Upcoming Influencer Tool

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The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing. Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon […]