ZHU Announces Plans to Build NFT-based Fan Community
Kicking off with Limited-Edition DREAMROCKS Community and Moment Tokens for Attendees of Red Rocks Available to Redeem This Saturday, May 15th, An Open Zhuman Community Token Will Also Be Available To All In The Coming Weeks
Drops coincide with new album DREAMLAND 2021 and will allow fans to redeem exclusive content, merch and access to future events and collections
DREAMROCKS Community Tokens for all six shows, NFTs designed by Shane Fu for Night After Night
ZHU reveals the details of his plan to build an NFT-based fan community. Beginning with the DREAMROCKS NFT Collection exclusive to Red Rocks concertgoers, an open Zhuman Community token will also be made available for fans worldwide.
Fans who attended ZHU’s six-night sold out run at Red Rocks that concluded last night are able to register for complimentary community tokens as well as limited-edition moment tokens that include exclusive content from the show they attended. To redeem, showgoers should register using the same email they used to purchase their concert tickets at Yellowheart.
Fans of ZHU worldwide can register to receive an open Zhuman Community token at Yellowheart. The Zuman Community token will grant holders access to exclusive content and events to be announced in the coming weeks. ZHU adds, the fans have shown up so hard these last two weeks at Red Rocks, I’m excited to give something special back to them while also making sure all of my Zhumans worldwide can be a part of the community we’re building. All DREAMROCKS tokens will be minted and issued on Saturday, May 15th at 1PM ET. All Zhuman Community tokens will begin minting in the coming weeks.
The Dreamrocks NFT Collection from ZHU is being issued by Night After Night and Yellowheart, the partners behind Kings of Leon’s NFT YOURSELF album release. These releases make ZHU the first artist to build a fan community by issuing free community tokens and the first to issue tokens tied to a live experience.
Casey McGrath, CCO of Night After Night adds, with this offering, ZHU is setting the tone for how artists should enter the space and use NFTs to create a fan-first model that establishes a long term direct-to-fan pathway.
For YellowHeart, democratizing the modern live music experience is our mission. As in-person events start to come back, introducing the many ways NFTs can transform and amplify live music for both artists and fans, in a way that’s better for the environment, is all the more exciting, said Josh Katz, Founder & CEO of YellowHeart. It was important to ZHU to have both a carbon-neutral process, as well as offer tokens that are gas-free, so all of his fans could participate in this iconic drop. Since YellowHeart uses Ethereum Layer 2, which uses proof-of-stake, it is the most efficient blockchain solution in terms of gas fees and energy consumption.