About VAUGHN LOWERY

Vaughn Lowery is a native of Detroit and the youngest of five siblings, a graduate of Cornell University's ILR School. Core duties: global diversification strategy, production management, and ecological implementation. The grandson of the late civil rights defender and recipient of the presidential medal of freedom, Joseph Lowery. Lastly, a distinguished member of the Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).

Jeff Langlois Photography

Jeff Langlois is a photographer based in Los Angeles with roots in Minnesota. This griot, who possesses a journalism background, quietly whispers his stories using unified light and a zoom lens.

Langlois is inspired by nature and has expertise in portraiture and travel genres. His work is a reflection of his passion for capturing the natural world and its inhabitants.

Doja Cat photographed by Jeff Langlois via 360 Magazine.
Kendrick Lamar photographed by Jeff Langlois via 360 MAGAZINE.

In his leisure, he’s constantly searching out a new landscape where hopefully he can stumble upon some wildlife.

Through his exploration of techniques across different categories, Langlois constantly refines his craft and brings a fresh perspective to every project.

Nature capture by Jeff Langlois via 360 MAGAZINE.
Nature capture by Jeff Langlois via 360 MAGAZINE.
Nature capture by Jeff Langlois via 360 MAGAZINE.
Nature capture by Jeff Langlois via 360 MAGAZINE.

Admiration: Matthew Jordan Smith and Markus Klinko.

OAKLEY – Enigma Ink + Enigma Mass

Oakley® Authentic Prescription unravels the mystery with Enigma Ink and Enigma Mass, two lifestyle frames that redefine prescription and inspire wearers to express a whole other side of themselves.

The campaign features Team Oakley athletes Damian Lillard, Justin Jefferson, Diamond DeShields, and Kylian Mbappé, as Enigma Ink and Enigma Mass empower our athletes to reframe the style game, revealing limitless self-expression and creativity off the field.

Enigma Ink features a bold design for the boundary-pushing individual, while Enigma Mass offers a slim silhouette for those who want to focus on their craft while keeping aesthetics in check. Both are lightweight and available in Oakley® Authentic Prescription.

“Basketball is my passion, but my purpose goes far beyond the court,” said Diamond DeShields. “When I put on Enigma Ink, I tap into a new level of focus and self-expression. It doesn’t just enhance my perspective; it’s about seeing the world through a new lens of possibility.”

Enigma Ink and Enigma Mass are now available at prescription retailers, Oakley flagship stores, and Oakley.com.

Kendrick Lamar, SZA and Apple Music via 360 Magazine.

KENDRICK LAMAR + APPLE MUSIC

Kendrick Lamar and Apple Music released the official trailer for the Apple Music Super Bowl LIX Halftime Show. The trailer confirms SZA as a special guest for Lamar’s upcoming and anticipated headline performance on the world’s biggest stage. Watch the trailer HERE.

VIDEO | Official Apple Music Super Bowl LIX Halftime Show Starring Kendrick Lamar * TRAILER

YouTube link: apple.co/KendrickSBLIX

Kendrick’s Road to Halftime on Apple Music: http://apple.co/_RoadToHalftime

The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serves as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance. 

Creative Direction for Lamar’s performance will be provided by pgLang.

Last year,  the Apple Music Super Bowl LVIII Halftime Show starring Usher became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023,  the Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history. 

Apple Music’s multi-year partnership with the NFL and Roc Nation brings the Super Bowl Halftime Show —  the most-watched musical performance of the year — to millions of fans around the world. Apple Music celebrates musicians, songwriters, producers, and fans and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition with Apple Music. Follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter. 

Seventeen kpop group and Pharrell Williams new music via 360 MAGAZINE.

SEVENTEEN + PHARRELL WILLIAMS

K-pop icon SEVENTEEN featured on Grammy-winning producer Pharrell Williams’ new single “Bad Influence,” the soundtrack for Louis Vuitton’s Fall/Winter 2025 runway show. Nine members—S.COUPS, HOSHI, WONWOO, WOOZI, THE 8, DK, SEUNGKWAN, VERNON, and DINO—participated in the new song.

Ahead of Paris Fashion Week, Pharrell Williams, serving as Men’s Creative Director of Louis Vuitton, wrote and composed “Bad Influence” for the Louis Vuitton show. SEVENTEEN, selected as the singers for the track, brought it to life with their fresh and unique vocals. The song was revealed for the first time at the ‘Louis Vuitton F/W25 Men’s Collection Show’ at 8:30PM local time on January 21, leaving an indelible impression on both fashion professionals and enthusiasts on site and beyond.

“We are happy and honored to collaborate with Pharrell Williams, whom we have deeply admired for a long time,” shared the members who participated in the song. “We truly enjoyed the creative process which showcases a new side of ourselves. We hope to connect with more listeners worldwide through this collaboration.”

SEVENTEEN’s collaboration with Pharrell Williams, the 13-time Grammy winner, has demonstrated their strong presence not only in the global music scene but also in the fashion industry. The group has been expanding its discography, working with world-renowned artists such as DJ Khaled, Shift K3Y, Marshmello, New Kids On The Block, Anne-Marie, Charli XCX, and Pink Sweat$.

Follow SEVENTEEN:

Instagram | TikTok | X | Facebook | Weverse | YouTube | Spotify | Apple Music

Nobco honors MLk via 360 Magazine.

Honoring MLK’s Legacy in Birmingham

Today, we honor the legacy of Dr. Martin Luther King Jr., whose fight for justice, equality, and economic empowerment reshaped our nation. Few cities embody the Civil Rights Movement as profoundly as Birmingham, Alabama—a city where Dr. King’s courage and vision ignited transformational change.

In 1963, Dr. King led the Birmingham Campaign, a series of nonviolent protests against segregation, culminating in mass demonstrations that drew national attention to the injustices Black Americans faced. During his imprisonment that same year, he penned the historic Letter from Birmingham Jail, a powerful call to action that still resonates today:

“We will reach the goal of freedom in Birmingham and all over the nation, because the goal of America is freedom.”

As we reflect on his words, we invite you to continue his mission of progress by joining us in Birmingham for the 39th Annual NOBCO Economic Development Conference, May 28 – June 1, 2025. Just as Dr. King challenged systemic barriers, our conference will focus on economic empowerment, leadership development, and advancing policies that uplift Black communities.

This is more than a gathering—it’s a commitment to action. Let’s come together in Birmingham to build on Dr. King’s legacy and create a stronger future for the next generation.

 Secure Your Spot Today → [Register Now]

Atzaro Hotel in Ibiza reopening March 15 via 360 MAGAZINE.

Atzaró Agroturismo Hotel Reopening

The celebrated Atzaró Agroturismo Hotel, Ibiza’s iconic rural luxury estate, is delighted to announce its highly anticipated 2025 spring reopening, on 15th March 2025.

Spring is a beautiful time to visit Ibiza, with wildflowers blanketing fields and almond blossom in bloom. The climate is warm and inviting with the island peaceful and crowd-free.  Set amidst a vast and sprawling 13-hectare estate of fragrant orange groves, horticultural, vegetable, and formal gardens, Atzaró Agroturismo Hotel is the perfect place for a nature-connected stay in a deeply luxurious and stylish environment.

As one of Ibiza’s original rural favourities, Atzaró Agroturismo Hotel is much-loved for being the grandest and most authentic estate hotel in Ibiza. The perfect place from where to discover the rural north of the island, with its whispering pine forests and Mediterranean dry stone wall edged caminos or to simply relax and explore the hotel’s magnificent estate in complete seclusion and privacy.

For the 2025 season, the estate continues its commitment to sustainability and refined hospitality, offering guests a harmonious escape where traditional architecture meets elegantly modern comforts.

Stylish Heritage-Respecting Renovations

Every winter, when the hotel is temporarily closed, bedrooms are renovated to improve, upgrade and enhance client stays. Spring 2025 sees newly designed bathrooms, private finca terraces, secluded bedroom gardens and beautifully restored spaces to enhance the experience yet further with the 300 years of heritage the estate’s rural group of buildings enjoys.

Seasonal Wellbeing Gastronomy

The hotel’s farm-to-fork restaurant, renowned for its organic Mediterranean cuisine, will debut a spring 2025 menu showcasing seasonal produce harvested from Atzaró Agroturismo Hotel’s own organic vegetable garden. Rich in heirloom varieties, the dishes are restorative and respectful of the ingredients, adding to every aspect of a wellbeing stay.

Wellness in Bloom

The iconic natural spa at Atzaró Agroturismo Hotel offers an updated selection of rituals and treatments for the ultimate self-care. The spa’s focus is nature-connected wellbeing with rejuvenating programs and therapies that restore and promote rejuvenation. Enjoy mindful self-nurturing amongst the saunas, hamman, jacuzzi, treatments rooms, and spa garden daybeds. Sun salutations and manifesting mudras elevate the soul at the yoga shala, whilst ice bath plunges invigorate. The famous 43-metre fresh-water pool is a glamourous delight.

Immersive Nature Walks, Bikes & Rides

Guests add to their estate stay enjoying nature immersions exploring pine and rosemary lined trails, caminos, and coastlines, experiencing the serene beauty of Atzaró Agroturismo Hotel’s surrrounding countryside. Guided nature walks, electric mountain bike trips and rural routes on horseback are blissful amongst the island’s northern delights.

A Commitment to Sustainability

Atzaró Agroturismo Hotel values its commitment to environmental stewardship and sustainability, from its three-hectare vegetable garden supplying the kitchen to the energy from the 200 estate solar panels. Fresh water comes from the estate’s wells. Organic waste generated by the hotel is meticulously composted to enrich the soil of the gardens, whilst the orange farm supplies the estate’s citrus fruits and the north of the island.

Atzaró Agroturismo Hotel’s estate is a sanctuary where luxury meets sustainability. Guests enjoy farm-to-fork dining freshly sourced from the organic Vegetable Garden, wellness experiences are rooted in nature and eco-conscious amenities. The beautifully decorated bedrooms have been created by Atzaró Design and embody serene sophistication, showcasing traditional Ibizan architecture and contemporary design. Classic whites, rich wood accents, and cotton textiles evoke a sense of calm, while private terraces and gardens provide romantic views of the surrounding verdant countryside.

A Legacy of Excellence

2024 saw Atzaró Group’s expansion into Africa with the opening of Atzaró Okavango, a premium luxury safari lodge and camp in Botswana and a small luxury hotel at Table Mountain’s foot, Atzaró Cape Town.  A combined African experience, a couple of days in the cultural mother city, then several on safari, exploring the wild, is the perfect city and safari experience. 2018 saw the group voyage into Indonesia with the luxury charter yacht, Prana by Atzaró, a traditional, yet opulent Phinisi, heralded the biggest and best in the world, sailing the Komodo National Park, Spice Islands, and Raja Ampat.

Atzaró Agroturismo Hotel in Ibiza Reopening via 360 MAGAZINE.
Atzaró Agroturismo Hotel in Ibiza Reopening via 360 MAGAZINE.
Atzaró Agroturismo Hotel in Ibiza Reopening via 360 MAGAZINE.
Los Angeles Fire via 360 Magazine.

FIREAID BENEFIT CONCERT

Alanis Morissette, Anderson .Paak, Dawes, Graham Nash, John Fogerty, Olivia Rodrigo, Peso Pluma, Stevie Wonder, and The Black Crowes are joining the FireAid benefit concert on Thursday, January 30, at Intuit Dome and Kia Forum to raise money for rebuilding communities devastated by wildfires and supporting efforts to prevent future fire disasters throughout Southern California. This one-night-only event will also feature performances by Billie Eilish, Dave Matthews and John Mayer, Earth, Wind & Fire, Gracie Abrams, Green Day, Jelly Roll, Joni Mitchell, Katy Perry, Lady Gaga, Lil Baby, No Doubt, P!nk, Red Hot Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae. Additional information and lineup for each venue will be announced in the coming days.

Tickets go on-sale starting Wednesday, January 22, at Noon PT through Ticketmaster.

Event partners joining FireAid include American Express, Intuit, and UBS.

Fans across the globe will be able to make contributions to the cause, as FireAid will be broadcast and streamed live on Apple Music and the Apple TV app, Max, iHeartRadio, KTLA+, Netflix/Tudum, Paramount+, Prime Video and the Amazon Music Channel on Twitch, SiriusXM, exclusively on “LIFE with John Mayer,” SoundCloud, Veeps, and YouTube, and at select AMC Theatre locations in 70 US markets. iHeartRadio will serve as the national audio partner to FireAid, using its more than 860 radio stations, its digital platforms, and the iHeartRadio app.

Contributions made to FireAid will be distributed under the advisement of the Annenberg Foundation for short-term relief efforts and long-term initiatives to prevent future fire disasters. The Annenberg Foundation, with decades of philanthropic leadership in our community, including rapid response, will help coordinate a team to direct funds for the greatest impact. All proceeds from the FireAid benefit concert at Intuit Dome and Kia Forum will go directly to the event’s designated beneficiaries, as the LA Clippers will be covering the millions in expenses associated with the event.

The FireAid benefit concert is being produced by Shelli, Irving, and the Azoff family, in conjunction with Live Nation and AEG Presents. Joel Gallen of Tenth Planet is the executive producer and Rick Krim is the talent producer of FireAid.

For donations, media credentials, and concert information, please visit FireAidLA.org.

Dolce&Gabbana –  Paparazzi

Dolce&Gabbana presents the Fall/Winter 2025 Men’s Collection Paparazzi.” The word paparazzi is used to define those photographers who specialize in filming stars on public and private occasions, looking for rare situations, and became famous thanks to the 1960 film La Dolce Vita by Federico Fellini.

The fascinating world of cinema is at the centre of the new collection, which explores both the public and private sides of cinema icons, materializing their allure in the character of the contemporary man, through looks that tell the story of the actors’ lifestyle from dawn to dusk, from the comfort of free time to the elegance of the red carpet.

Daytime: Effortless Charm

Soft lines, oversized cuts accentuated by pleated trousers, leather and denim.

  • Style Play: part of Dolce&Gabbana‘s heritage, and in a fur-free version, is lightened and softened with denim or other casual pieces. Layered pieces create captivating plays on proportions, adding coherence and originality to the looks.
  • Timeless Icons: cargo pants inspired by utility wear, the classic tank top, and the unmistakable cap. The styling is deliberately simplified to showcase the unique character of each creation in its purest form.

Evening: Radiant Touches

  • The Elegance Of The Classic: The blazers, a perfect blend of creativity and craftsmanship, feature very wide lapels, stand collars, and are combined with an applied scarf. The suits embody timeless elegance conveyed through various expressions and facets.

Color scheme: white, beige, brown, light grey, dark grey, black.  

-Dolce&Gabbana’s aesthetic codes

-Effortless daytime/layering

-The era of “La Dolce Vita”

-Brooches inspired by the 1940s

-Special occasions/The red carpet


Front row guests included James McAvoy, Haein Jung, Lucien Laviscount, Levi Dylan, Rocco Ritchie

Dolce&Gabbana paparazzi collection  men's fall winter 2025 via 360 Magazine.
Dolce&Gabbana paparazzi collection  men's fall winter 2025 via 360 Magazine.
Dolce&Gabbana paparazzi collection  men's fall winter 2025 via 360 Magazine.
Dolce&Gabbana paparazzi collection  men's fall winter 2025 via 360 Magazine.
Dolce&Gabbana paparazzi collection  men's fall winter 2025 via 360 Magazine.
Dolce&Gabbana paparazzi collection  men's fall winter 2025 via 360 Magazine.
Chroy Changvar Phnom Penh Cambodia via Vaughn Lowery Photography and 360 MAGAZINE.

Phnom Penh Travel Guide

A curated list of the top entities for both goods and services across various categories in Phnom Penh, Cambodia, by 360 MAGAZINE, a verifed Google guide.

*Mentions are in no apparent order.


Medical Tourism

Roomchang Dental Hospital‘s expert team of dental technicians can help restore your smile to its original beauty. Services offered include braces, teeth cleaning, composite bonding, veneers, gum depigmentation, and whitening. ‘The staff here is highly competent and many of them compete with some of the top cosmetic dentists in the world. Dr. Seun Rathanak is one of the most skilled dentists in Phnom Penh who has an ample understanding of composite bonding application and maintenance. Within one or two visits, he was able to bring back my smile.’Vaughn Lowery

Dr. Seun Rathanak of Roomchang Dental Hospital performs composite bonding on Vaughn Lowery of 360 MAGAZINE in Phnom Penh, Cambodia.

Custom Jewelry Makers w/ Blue Zircon

DomlaiMon – Jas is the owner and lead designer with decades of experience. They specialize in handmade pieces.

Blue zircon men's ring on white gold in Phnom Penh Cambodia designed by Vaughn Lowery for 360 MAGAZINE.

The Gallerist – Contemporary Art Gallery

Established in 2022 by Frenchwoman Julie Thai, The Gallerist is a commercially curated art space with an enunciation on Cambodian artisans. Introspective and innovative pieces are showcased at the venue, with price points starting at around $1000. It’s an affordable option for emerging collectors seeking eclectic vibrant works.

Julie Thai's The Gallerist - Contemporary Art Gallery via 360 Magazine.
Julie Thai's The Gallerist - Contemporary Art Gallery in Phnom Penh via 360 Magazine.
Julie Thai's The Gallerist - Contemporary Art Gallery in Phnom Penh via 360 Magazine.
Julie Thai's The Gallerist - Contemporary Art Gallery in Phnom Penh via 360 Magazine.
Julie Thai's The Gallerist - Contemporary Art Gallery in Phnom Penh via 360 Magazine.

Restaurants + Bars

Sundown Social Club – one of the best watering holes in PP.

Kinin – for a tropical, garden vibes, dining experience

Hometown Hangout – a live music venue with bar and billiards.

Cakes & Craft – delicious burgers and home cut fries with full bar

The Winds Rooftop Bar + Lounge – located on the 45F of Fairfield by Marriott

After Hours Restaurant – live band and beer towers

LOVE Nightclub – for all things edm and a night to remember

Celeste – a revolving skybar and restaurant with breathtaking views

HighGround – a skybar lounge inside The Tribe Building with panoramic views

Scenery Bar + Restaurant – located in Chroy Changva inside Bali Resort 3 bldg A

Malis
Best Cambodian Restaurant on TripAdvisor

Topaz
High-class France cousin

Le Manolis
A restaurant and restaurant renovated from a colonial-style building, one of the French-style buildings in Phnom Penh. Great French cuisine.

Eclipse Sky Bar
Good view with Western food and drinks
(suggest arriving at 17:30 to see the beautiful sunset)

Uniga – a hip-hop grunge art bar

SloMo – a trendy hip-hop club with live DJ and bottle service

Brooklyn Pizza

Ngon Restaurant
Vietnam Food, dining under Plumeria trees

Himonoya
One of the best Japanese restaurants in PP

MamaThai
Maybe the best Thai restaurant is PP. Must try: Curry Crab, Pork neck…

Rosewood – Sora Bar 37F
Enjoy the best view of Phnom Penh with first-class afternoon tea or just a cup of drink in the sky bar.

Kaifun
Pizza, burgers, curry rice, kimchi, small barbecue… small portions, all kinds of dishes are delicious

Xiaolongkan Old Hotpot
Famous Chinese Sichuan hot pot

DOSEGI
Korean BBQ pork and dishes

Crystal Jade Restaurant
Cantonese snacks and dishes

Tao Ting Eatery
Taiwanese beef noodles and meals

BattBong Restaurant & Bar
The food is delicious and there is a live band after 7:30

Sushi Honda Honda Sushi
Delicious food and great atmosphere

The Big Easy Phnom Penh
Great Value Steaks and Western Dishes

Pizza 4P’s
Pizza and pasta restaurant on the river bank, great atmosphere

Sky Bar Tower 43 Floors
Sky revolving bar and restaurant

VEHAA | Restaurant & Bar
A specialty restaurant overlooking the spectacular light show on the Naga facade

Bornga Korean BBQ
A good Korean restaurant in Phnom Penh. The Galbitang and Chicken soup is highly recommended.

La Vida Floating – Morgan Tower campus on Chroy Changvar.


Cell + Internet

  • You may apply your internet (SIM card) at the airport arrival exit.
  • Or find one of the 3 biggest telecom companies below with Google Maps.

Smart Shop

#Metfone

#Cellcard

#SmartPhone

Travel

SKP Travel Co.,Ltd. – They specialize in logistics and VISA extensions with work permits. Ask for Vanhong.

V.Silk Travel – located on the Riverside


Grab (App)

  • Must have this App for calling Taxi or TukTuk in Cambodia
  • We suggest using this App to get your ride at the airport, it’d be much cheaper.

Giant Ibis giantibis.com

  • Bus tour between cities (Phnom Penh, Siem Reap, Sihanoukville, Kampot, Kip, Ho Chi Minh, Bangkok)

Food Delivery App


WOWNOW (App)
E-GetS (App)
FoodPanda (App)

Rent a Motorbike


PIK Motor Rent

EMC MOTORBIKE RENTAL

Creative Spaces

Factory Phnom Penh – an eclectic business incombator with tons of eateries, foosball, conference rooms, exhibitions, outdoor basketball courts, boutiques, billiards, ping pong, and movie theatre.

Sra’Art Gallery – a fun event and exhibition loft with full bar and gift shop

Hotels + Residences

The Peninsula Phnom Penh – a  4-star hotel and condo with full amenities including an affinity pool and skybar

Fairfield by Marriott

Bali Resort 3

Hyatt Regency

Wealth Mansion

Beauty

Studio 69 Beauty Bar – a full service beauty bar for nails, facials, and massages.

Vicci Beauty Bar – a full service beauty bar franchise in a luxurious environment.

Model Singapore Barbershop – some of the best barbers in PP for $5. Ask for Bong Chan.

UCare Pharmacy – a comprehensive network of 25 locations and 85 certified pharmacists with health, beauty, and wellness products. Get six weeks of Ozempic for $300.

One Park Massage Steam Sauna Spa – a 24-hour full-service day spa w/ gym.

Advertising + Photography

Fang Bo Hung – portraits, editorial, fashion

Kofi Oduro – artistic, beauty, lifestyle

Specialty Shop

Blvnc Attire Suit Norodom – custom + tailored suits, blazers, pants, accessories, shoes

Sakura Recycle Japanese Shop

Cambodia Post

PO Boxes for $20 per year with valid passport. Expats and locals can receive mail from abroad within 1 to 2 weeks. Boxes are open daily from 8am to 5pm with a key.

Banking

ABA – 1 month visa to open

ACLEDA – 3 month visa required (Bank of America affiliates)

BANGKOK BANK – valid visa with work permit (they sometimes accept international checks in USD denomination)

Automotive

GTV MOTOR CAMBODIA – first national auto brand

Optical

MP Optics Shop – they offer both affordable + designer frames and prescription + transition lenses

Education

Norton University – the oldest private college in Cambodia located on the peninsular district of Chroy Changvar

Norton University is the oldest private college in Cambodia via 360 MAGAZINE.
‘I Heart LA’ NFT Collection via 360 MAGAZINE.

‘I Heart LA’ NFT Collection

‘I Heart LA’ NFT Collection Launched to Support LA Wildfire Response, with All Proceeds Going to Families In Need

Tech-enabled fashion brand, mmERCH, rallies top digital artists to help raise vital funds for LA Charity, Baby2Baby

In response to the devastating wildfires that have impacted families across Los Angeles, CA., the blockchain-enabled Web3 fashion start-up, mmERCH, has collaborated with acclaimed digital artists to launch the ‘I Heart LA’ NFT collection in an effort to quickly raise vital funds for those most impacted by the disaster. mmERCH, along with the participating artists, will donate 100% of the proceeds from the sale to Baby2Baby, a nonprofit that provides essential supplies to children and families in crisis.

The collection, featuring 7 artists’ distinct interpretations of the iconic ‘I Heart LA’ graphic, will be available for an open-edition mint from 8am EST / 5am PST on Friday, January 17th, 2025, until 11.59pm EST / 8.59 PST on Sunday, January 19th. Anyone with a compatible crypto wallet (such as MetaMask) will be able to mint an NFT from the collection on highlight.xyz for just 0.0069 ETH (approx. $23).

All mints are random and the odds of minting across the collection are weighted equally. All proceeds from the mint will go directly to Baby2Baby, which has already distributed over 3 million emergency supplies, including diapers, formula, food, and hygiene products, to displaced families. Given the urgency of the ongoing crisis in Los Angeles, mmERCH will work to ensure that funds are swiftly distributed to Baby2Baby after the auction closes on Sunday, January 19th.

Speaking about the idea, Colby Mugrabi, founder and CEO of mmERCH, said: “It’s impossible to not be affected by what’s happening in Los Angeles. Just amongst our team, we have dozens of friends, collaborators, and colleagues who have been directly impacted by this sequence of horrific events, with their lives and livelihoods turned upside down overnight.

“We quickly realized that there was an opportunity to harness the power of digital assets and blockchain technology to have a direct and immediate impact on fundraising efforts. I’m so grateful to the artists and partners who jumped at the chance to produce an ‘I Heart LA’ badge of support. With this project, we hope to deliver much-needed resources to those affected by this ongoing tragedy through an organization whose work we so deeply admire and respect.

Baby2Baby has been serving children and families in need throughout the city of Los Angeles and nationwide for well over a decade, and we hope this initiative will help drive much needed funding in support of their ongoing emergency response efforts.”