Posts made in May 2022

Kale via Heather Barnes for Unsplash for use by 360 Magazine

Probiotics And Prebiotics: Your Body’s “Dynamic Duo”

By: Dr. Ken Redcross

The gut, or your microbiome, does not just play a role in digesting your dinner. It serves as a second brain to the body and is responsible for clearing toxins while protecting against bad bacteria and viruses that could cause infection. Without a healthy gut our immune system is compromised. In fact, 70% of your immune system lives in your microbiome.

When the microbiome is compromised, your immunity is not the only thing that suffers. How you respond to stress, whether you are getting enough sleep, your mood and hormones, can all take a hit. Gut health also affects your mental health, heart health, blood sugar and liver.

Gut Hazards

There are many ways that we can upset the balance and diversity of our microbiomes, including eating a diet that is void of fiber, nutrients and loaded up with refined sugar and chemical additives. Partaking in too much alcohol is dangerous for the gut as well as it can inhibit the production of digestive enzymes and juices, meaning it becomes more difficult for your body to break down, digest and absorb nutrients from your food. Chronic alcohol consumption may even result in bacterial overgrowth and destruction of the overall composition of the gut microbiome. In fact, some research supports the use of probiotics to reduce the effect of alcohol-induced changes on gut bacteria.

Medications we take routinely, without hesitation, can also cause a gut disruption. Antibiotics, antacids and non-steroidal anti-inflammatory drugs (NSAIDs) should be taken in moderation and with caution. Although this side effect has long been appreciated, that antibiotics not only act on bacteria that cause infections, but also harm the microbiome, detailed studies now show that antibiotics can actually alter the gut microbiome. Antacids do not kill off your microbiome, but they do reduce stomach acid, which allows the bad bacteria to flourish. In one study, researchers from the University of Pennsylvania found that NSAIDs changed the composition and diversity of gut microbes, which in turn shaped how the drug is broken down and ultimately, cut its effectiveness. Common NSAIDs include:

However, it is not just what we ingest that presents hazards to our gut, our microbiome can also be negatively affected by exposures to toxins like nicotine, mercury and mold. Even chronic stress can take a toll by negatively modifying the gut’s nervous system.

Probiotics to the Rescue

It may seem too good to be true, but one of the easiest ways to counter these gut hazards and support a healthy microbiome is with a probiotic supplement. Dozens of friendly bacterial strains are found in a probiotic supplement with the primary job to assist the body in different ways. For example, Bifidobacteria bifidum strengthens gut immunity while Bifidobacteria breve reduces intestinal inflammation and Bifidobacteria longum works to counter antibiotic-resistant bacteria and reduce LDL (bad) cholesterol. Lactobacillus gasseri, however, produces vitamin K for healthier bones and arteries, as well as antimicrobial substances that help prevent indigestion and diarrhea.

Struggling with seasonal allergies? You are not alone. According to a study from the National Institutes of Health, a gut microbiota that lacks diversity is associated with all variations of allergies, especially seasonal allergies. In a randomized, double-blind, placebo-controlled study conducted by the University of Florida, 200+ participants in their mid-20s self-identified as having seasonal allergies. Kyo-Dophilus probiotics were taken to determine whether consuming Lactobacillus gasseri KS-13, Bifidobacterium bifidum G9-1, and B. longum MM-2, compared with placebo, would result in beneficial effects on rhinoconjunctivitis (of which symptoms include nasal congestion, runny nose, post-nasal drip, sneezing and red eyes) during allergy season. After eight weeks, the study concluded that this specific combination of probiotics improved rhinoconjunctivitis-specific quality of life during allergy season for healthy individuals with self-reported seasonal allergies. This study was published in the American Journal of Clinical Nutrition and registered in the U.S. National Library of Medicine.

Every Batman Needs His Robin

If Batman was a probiotic, Robin would be the prebiotic. A powerful probiotic supplement can contain a variety of strains, some include prebiotics, too. Prebiotics are non-digestible fibers that promote the proliferation of your good gut bacteria. Prebiotic fibers also play an independent role in good health, including improving your gut’s immune response. You can get some prebiotic fibers through food, but it is challenging to get enough on a consistent basis.

This is where the “dynamic duo” of probiotics and prebiotics can be highly beneficial for gut health. Probiotics and prebiotic supplement combos are known as synbiotics. Incorporating a comprehensive synbiotic into your daily supplement routine, like Kyo-Dophilus Pro+ Synbiotic, is a dynamic way to improve and supercharge your gut and immune health. Pro+ Synbiotic contains a proprietary a-gluco-oligosaccharide prebiotic designed to support bacterial diversity for a healthier gut. In addition to promoting a healthy immune response, the right synbiotic also relieves constipation and bloating and can even support an improved mood. When choosing a high-quality synbiotic, look for one that contains a variety of well-researched probiotic strains and prebiotic fibers, while documenting that the bacteria can survive the distance through your stomach to arrive alive and active in your gut.

Power Up the Gut

There are other proactive ways to boost the good bacteria in your microbiome, beyond supplementation. Keeping your gastrointestinal (GI) tract in superhero shape is important to avoid throwing your entire body off its game. The ratio between good and bad bacteria makes a major difference. A healthy gut typically contains about 85% beneficial bacteria, which keeps in check the other 15% of harmful bacteria or pathogens. Diversity is important in everything you do, including how you eat, so double up on greens because chances are you are not consuming enough. Fresh vegetables are loaded with the vitamins, minerals and fiber that the gut bacterium needs to thrive. High-fiber veggies can also keep you regular. Try eating more artichokes, asparagus, broccoli, kale, and spinach (all of these veggies contain prebiotics too)! Adding more leafy Green Vegetables like Swiss chard, arugula, and romaine can further support digestion and overall health. Next, be sure to include fermented foods like sauerkraut, yogurt, kimchi, kombucha, and miso.

Finally, get up and get moving. If you follow me on social media you know how much I stress the importance of having an active lifestyle. Exercise can give your body a better appearance but, here’s the kicker: studies show that active people have healthier, more diverse microbiomes, plus, regular workouts help ease stress that can also disrupt a healthy gut. Diversity is the key to a healthy gut! Combining a well-researched synbiotic probiotic/prebiotic combo supplement, in addition to practicing gut-friendly daily habits, will power up your overall health. I answer a lot of probiotic questions from people who are searching for ways to bring balance back to their gut. Exercise, diet and lifestyle changes help, but to really power up, make sure probiotics and prebiotics are in the mix! 

This article is for informational purposes only. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment and should never be relied upon for specific medical advice.

 Biography

Ken Redcross, MD, is author of Bond: The 4 Cornerstones of a Lasting and Caring Relationship with Your Doctor, (2018) and founder of Redcross Concierge, a personalized medical practice designed to enhance the patient-doctor relationship while providing convenient access to a full spectrum of healthcare services and holistic and wellness counseling. As one of the first full-service concierge, personalized medical practices in the United States, Redcross’ patient portfolio includes C-level business executives, athletes and professionals in the entertainment industry, as well as individuals from all walks and stages of life including college students, young professionals, busy parents and retirees. His focus on developing the patient-doctor bond is a unique characteristic of his concierge services that allows for a more strategic and customized approach to each patient’s healthcare plan. Redcross earned his medical degree from the prestigious Columbia Presbyterian Medical Center in New York, specializing in internal medicine. During his training, he participated in fellowships in Puerto Rico and the Dominican Republic, to fulfill his passion for serving the underserved while enhancing his medical fluency in Spanish. After completing his residency, Redcross co-founded and served as president of Medi-Stop, an urgent care, walk-in clinic in California, treating minor medical ailments. He is based in New York, but travels across the country as his concierge practice requires. Redcross is an advisor for Probiotics.com and is on the scientific advisory council for Organic & Natural Health Association.

Heren Preston and Bape capsule via 360 MAGAZINE

HERON PRESTON × BAPE

Heron Preston unveils a limited capsule collaboration with BAPE®, a journey where the crosscultural design language meets the icons of American hip-hop with a unique Japanese streetwear aesthetic. 

Heron Preston’s relationship with BAPE® began when the Japanese streetwear label arrived in the United States via hip-hop personalities like Pharrell Williams, The Clipse and Kanye West who were some of the first to wear the brand’s iconic designs outside of Japan. “Growing up through the era of NIGO and BAPE®, I was observing and absorbing the energy and taste levels he was introducing into streetwear. He had this special touch,” says Preston on his early memories of the brand. 

Digging deep into the BAPE® archives, Preston reimagines the cult classics that inspired a generation when the brand first emerged in the zeitgeist – SHARK HOODIES, BAPE® CAMO, APE HEAD and the BAPESTA. The collection stays true to Heron Preston’s “instant language” design principle that faithfully preserves the heritage and history of each of the garments by simply adding to them. 

The APE HEAD graphic t-shirts nod to the early screen print designs of BAPE® from the late 90s. A meticulous approach to the placement and finish honors these original designs with high and low effects that emulate the naive screen prints look while the heads are positioned across the rib neckline on the shirt, just as NIGO originally intended. 

A workwear jacket and utility pants signal the duality between the two brands, introducing Heron Preston’s subversive take on workwear uniforms. The coordinated set is printed with throwback gestures like “Ape Shall Never Kill Ape” as well as BAPE®’s existing iconic yellow ABC camo and colorful purple COLOR camo to create a unique two tone effect. This is how Heron Preston blended the DNA of his brand with BAPE® to create something new and unique. 

The collection also includes the full-zip SHARK HOODIE, which is complimented with coordinated sweatpants. Staying true to the brand’s heritage, each of the fleece items are produced by Japanese factories that have an enduring relationship with BAPE®. Both the hoodie and sweatpants are printed with BAPE®’s famous STA, a signature icon in the world of BAPESTA. 

Outside of the clothing and accessories, the infamous BAPESTA sneaker is faithfully reworked in Heron Preston’s signature orange. The sneaker is crafted out of premium leather with a canvas accent printed using a tonal BAPE CAMO. Each sneaker is branded with mismatched BAPE® and Heron Preston labels. 

In 2015, Preston created his own homage to BAPE® with the “Street Sweeper” sneaker, an unauthorized remix of the BAPESTA. Inspired by BAPE®’s original concept, Preston’s Street Sweeper remixed Nike’s Air Force 1 by replacing the swoosh with a custom BAPESTA logo monogram fabric. Though only 10 styles were ever produced, the concept traveled around the internet and captured the attention of BAPE® representatives. Four years later in 2019 Heron Preston received a call from BAPE® to do an official collaboration together.

 In addition to each of the products, a special collection of collaborative zip bags and hang tags for packaging have been created to perfectly round out the line-up. Each of the products are also branded with Heron Preston’s signature orange labels, produced by the same supplier that makes Heron Preston labels to maintain the design integrity. 

The collection will be available starting today at heronpreston.com, bape.com, farfetch.com and in select BAPE® stores worldwide. 

About Heron Preston:

 Heron Preston is a fashion designer whose eponymous label features workwear- and streetwear-inspired separates and accessories for both women and men. In his role, he embodies the modernity of the profession; Preston has cultivated a distinct community and following, one that is propelled by of-themoment style and digital savviness, complemented by art, amplified by music and enriched by the synthesis of these cultures. An emphasis on sustainability and shining a light on the importance of environmental awareness in the fashion industry has remained central to the Heron Preston label since its founding. 

About BAPE®: 

Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand’s establishment in 1993, BAPE® has remained as a symbol of street fashion for more than 27 years. Thus far, it has produced iconic design items, original patterns, and characters such as “APE HEAD”, “BAPE® CAMO”, “BAPE STATM”, “SHARK HOODIE” and “BABY MILO®” etc. It has now expanded its Men’s, Ladies and Kid.

Actum LLC announces Ruben Diaz Jr. as Co-Chair via 360 MAGAZINE

ACTUM PUBLIC STRATEGY

Actum LLC, the fastest growing public strategy firm in the United States, today announces Ruben Diaz Jr. has joined the company as Co-Chair.

The former Bronx Borough President and New York State Assemblymember brings unprecedented experience and a deep network to Actum’s leadership team and valuable guidance on the inner workings of government for clients.

As Co-Chair, Diaz Jr. adds to Actum’s formidable capabilities in government, communications and activation of communities of color and will offer key insight into the political landscape of New York and across the country.

“Actum is building an extraordinary platform that drives outcomes for clients while elevating the voices of communities of color. In less than a year, it has established itself as a global powerhouse, a direct result of its strong core values and quality people leading each client engagement. I am honored to join this team and help the company grow,” said Ruben Diaz Jr.

“Ruben was a transformational Borough President who united diverse communities to usher in a new era for the Bronx. Thanks to that work, the borough is today a booming global destination. His leadership, vision, and bridge-building skills will be an asset to Actum, which has quickly established itself as one of the leading coalition builders in Black and Brown communities. We are happy to welcome Ruben to our team,” said Rachel Noerdlinger, Partner at Actum.

“We’re thrilled to welcome Ruben to our team and know he will make an immediate impact on our company and clients. Actum’s strategists have served in the highest levels of government, media and business and translate that high level experience to outcomes for clients. Ruben’s addition to our team is further evidence that we are building something different at Actum,” said Michael McKeon, Partner at Actum.

“I am happy to congratulate Ruben on this incredible opportunity. He is already a force in the Black and Brown community and my brother will continue to build opportunities for us in his role as Chairman at Actum,” said Fat Joe, hip hop legend, Bronx community advocate and longtime friend of the Borough President.

“Ruben is a tremendous addition to the Actum team. He is an icon in the Bronx and a respected statesman in national politics. The same innovation and creativity he brought to the Borough President’s office will bring real value to Actum and its clients,” said Antonio Villaraigosa, Co-Chair at Actum and former Mayor of Los Angeles.

“Actum’s national Black and Brown public affairs team, led by Rachel Noerdlinger and supported by Fabian Nunez, Antonio Villaraigosa and a cadre of young, talented professionals, just got even stronger with Ruben’s addition,” said the Rev. Al Sharpton, who earlier this year tapped Diaz as a board member for the National Action Network. “Whether it is standing up for the people of Vieques, Puerto Rico who endured generational damage from Navy bombing exercises, fighting for justice for the family of Amadou Diallo, or moving the Bronx forward as a City and State elected official, Ruben makes a difference in whatever endeavor he undertakes. His hiring solidifies Actum’s position as the go-to team for public affairs.”

About Actum

Actum is not a public affairs company, or a PR firm, or a lobbying shop. Actum is a global consulting firm, built to deliver highly meaningful and measurable outcomes for our clients around the world. Our capabilities in strategy, management, execution, communications, government relations, storytelling and narrative development, digital and social media, advocacy mobilization, special groups, political consulting, public opinion research and data, are all best in class, because our people are best in class. For our clients, we provide seasoned and experienced advisors and partners, from the highest levels of government, media, business, advocacy, politics, technology and special groups, who will lead teams of subject matter experts to deliver exceptional, measurable value and outcomes.

Plan B album via Warner Music Latina for use by 360 Magazine

Carlo LaQuinta – Plan B

Colombian singer-songwriter Carlo LaQuinta releases his new single Plan B.” The song is a romantic reggaeton that many will identify with. In this theme the artist presents a common situation of heartbreak in a cheerful way. Watch the music video HERE.

“Plan B” talks about the moment when one decides to let that person go after confirming that you were only the second option. The lyrics specifically narrate when one gets tired of the game and not being given his place.

The urban artist reported that the inspiration for the song is based on an experience and he developed it one night in the studio while he was meeting with his producers. Carlo LaQuinta assured, “I know that many will feel identified, but there are times when one’s peace of mind lies in letting go and letting go, there is no justification for being anyone’s Plan B.”

Likewise, he expressed, “feelings can more than time, distance and all the obstacles that arise in a relationship. I hope to reach the hearts of many and continue making progress with my musical proposal in the industry.”

On a musical level, in this song the reggaeton sounds are soft in tune with the heartbreak theme. However, it differs from the other themes, because despite the fact that it talks about heartbreak, it is presented in a cheerful way, giving diversity to the sensations when listening to it.

The theme “Plan B” also has a video that was recorded in Bogotá, Colombia and directed by Gustavo Camacho . In the video the protagonists are the artist and the model Caro Suarez. The young artist is singing on the stage of the Cádiz theater to that person who has him as a second option, personified by the model who constantly flirts with him. The visuals have constant transitions from color to black and white.

The song is now available on digital platforms and the video can be seen on the artist’s YouTube channel.

Jlf architecture legacy houses in Jackson Hole, Wyoming via 360 magazine.

JLF ARCHITECTS

JLF Architects Announces May 2022 Release of New Book “Foundations” Published by Rizzoli and Featuring 16 Stunning Legacy Houses

JLF Architects’ announces the publication of “Foundations: Houses by JLF Architects” (Rizzoli New York), debuting on May 3, 2022, and offering an in-depth look at 16 spectacular homes designed by the Bozeman, Montana-based firm in Wyoming, Montana, Utah, Idaho and New York. The 256-page coffee-table book, already receiving media acclaim, features 200 photographs of JLF-designed houses, thoughtfully sited amid breathtaking scenery and rooted in regional history, materials and methods.

JLF Architects announces the May 3, 2022, publication of the firm’s new book “Foundations: Houses by JLF Architects.” Published by Rizzoli New York, written by Seabring Davis with JLF Design Build and with some 200 photographs by Audrey Hall, “Foundations” highlights 16 stunning JLF-designed houses set amid remarkable scenery in the mountains, on the water, in the forest and the foothills of Wyoming, Montana, Utah, Idaho and New York.

“Breathtaking houses that are built lovingly with noble materials and heritage methods, always presented in profound conversation with nature,” writes Rizzoli about the book, which has already received accolades from “BigLife” magazine in a feature on the “Modern Artifact” Park City house from the book in its recent Spring 2022 issue. And “Big Sky Journal HOME” applauds JLF Architects as the “esteemed firm [that] brings decades of experience to bear on rustic and modern design solutions” in its review of the book.

From their first project some 40 years ago, challenged with creating a Montana cabin to match existing log structures on a century-old homestead property, JLF pioneered the idea of reusing old materials. “Reclaiming the wood and rebuilding it into a new form kindled a movement in American architecture,” they write in the introduction to “Foundations.” “The early work stirred a revival of craft that launched JLF’s time-honored design-build philosophy … The authenticity of materials with their natural blemishes worn by axes, adzes, boot heels, horse hooves, and the elements seemed to belong to the Montana landscape. The buildings appeared as if they had always been there, enduring and timeless.”

JLF has taken its history-rich designs in increasingly contemporary directions in recent years, continually pushing its own limits to lead the way in what has become known as Rustic Modern or Mountain Modern design. Bringing a fresh contemporary approach to Old-World materials and methods, these JLF legacy houses retain the connections to regional history and the land that resonate deeply with homeowners, combining the highest level of artisanal craftsmanship with up-to-the-minute sustainable technology. As “Foundations” states, “Building a legacy house – large or small – with purpose is the definitive reward … we build houses that weather time, traditions, trends, and generations with practical grace.”

“BigLife” spotlights a spectacular Park City, Utah, project by JLF in “Building Dreams.” Appropriately featured in the magazine’s PLACE section, it recognizes the firm’s commitment to designing in concert with specific history and landscape since that first cabin design in 1979, which it calls “an origin story of resourcefulness and a pitch-perfect sense of place.” “BigLife” writes, “JLF has become renowned for the way that their projects are at home in their environs,” adding that the Park City house “perfectly marries the authenticity of place with a modern sensibility” and that the new book “Foundations” “offers insight into the intentionality that goes into each JLF project.”

“Big Sky Journal” reviews “Foundations” in its just-out popular annual HOME issue, writing of JLF Architects “working to build in partnership with the land through environmentally responsible, artful design” and sharing a quote from the new book to summarize the philosophy of the firm that has become known for creating “brand-new 100-year-old houses”: “The most sustainable thing we can do is design a house that will still be here in a hundred years, a place where people can gather for generations to come.”

“Foundations: Houses by JLF Architects” includes a foreword by writer, filmmaker and conservationist John Heminway, who similarly captures the mystique of a JLF house: “A home should be right in every way. It should impress, not through grandeur but through simplicity, authority, and grace. Ideally, it is located, designed, and crafted so thoughtfully that it appears the only imaginable structure for the landscape. Let others erect castles, as long as JLF can build you a home where, inside and out, you will feel better, be better … the home of the heart.”

About JLF Architects:

With over 40 years of experience, JLF Architects, pioneers in building houses with reclaimed antique timber and indigenous stone, continue as leaders in creating sustainable legacy houses that contrast rustic materials with the best of contemporary design. The award-winning Bozeman, Montana-based firm with offices in Jackson Hole, Wyoming, and Park City, Utah, applies distinctive solutions and Old-World techniques to create place-based houses closely aligned with the natural world and honoring history, from the Rocky Mountains to the Eastern Seaboard. Winners of “Mountain Living” Home of the Year, the JLF Architects and Big-D Signature design-build team unites passionate architects with dedicated builders to enable the collective imagination of visionary artisans working with visionary clients. For more information go HERE and follow JLF on Instagram and Pinterest.

Doja cat rca records artist releases Vegas from Elvis Original Motion Picture Soundtrack via 360 magazine

DOJA CAT – VEGAS

RCA Records drops Doja Cat’s melodic, bouncy new single “Vegas” from the ELVIS Original Motion Picture Soundtrack. The soundtrack is set to be released the same date as Baz Luhrmann’s forthcoming film ELVISJune 24, starring Austin Butler and Tom Hanks. The track incorporates “Hound Dog” in a unique, singular way that only Doja Cat could ever do. Doja debuted the catchy single for the first time at Coachellathis year, where she received high praise for her set; UPROXX proclaimed “…we’ve definitely seen all the evidence we need to say that Doja should have headlined Coachella 2022.” She also brought out acclaimed Gospel artist, Shonka, who plays Big Mama Thornton in the film and will be on the upcoming soundtrack as well. 

Listen to Doja Cat’s “Vegas

ELVIS is an epic, big-screen spectacle from visionary filmmaker Baz Luhrmann that explores the life and music of Elvis Presley (Austin Butler) through the prism of his complicated relationship with his enigmatic manager, Colonel Tom Parker (Tom Hanks). The soundtrack features Elvis’s extraordinary body of work spanning the 1950s, 60s and 70s, while also celebrating his diverse musical influences and enduring impact on popular artists today.

Buy/Stream “Vegas

ELVIS Movie Socials:

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Doja Cat Socials:

Instagram  Twitter  Facebook

aespa k-pop girl group coachella 2022 performance photos via Ivan Meneses for use by 360 Magazine

aespa – Coachella

Global K-pop girl group aespa rocked Coachella’s Main Stage on Saturday night during Weekend 2 of the iconic festival. The explosive performance marks their first live concert performance in the United States since their debut just 18 months ago. During their live-streamed set, aespa surprised fans by debuting the brand new unreleased track, “Life’s Too Short.” 

Their setlist included…

  1. aenergy
  2. Black Mamba
  3. Savage
  4. Life’s Too Short (Unreleased Track)
  5. Next Level

About aespa

This past fall, aespa released their first EP “Savage,” which entered the US Billboard 200 with the highest ranking (#20) ever for a K-pop girl group’s debut on the Billboard 200 and Artist 100. Additionally, the album entered 10 categories in the Billboard Chart, including World Album, Independent Album, Top Album Sales, Top Current Album Sales, Tastemakers Album, World Digital Song Sales, Billboard Global (excluding the US), and Billboard Global 200. For more information on aespa, please visit HERE.

aespa k-pop girl group coachella 2022 performance photos via Ivan Meneses for use by 360 Magazine
Photo Credits Ivan Meneses
Marvel comics sneak peak of LGBTQIA cover via 360 magazine

Marvel – Pride Month

Marvel Comics is proud to celebrate Pride Month this year with a monumental giant-sized one-shot showcasing some of comics’ most iconic LGBTQAI+ heroes in an incredible range of stories by LGBTQAI+ superstars and emerging talent! Today, fans can get their first look at a brand-new variant cover for 2022’s MARVEL’S VOICES: PRIDE drawn by superstar artist Olivier Coipel. Once again lending his acclaimed talents to Marvel’s Pride Month celebration, Coipel’s extraordinary cover showcases three of Marvel’s most prominent LGBTQAI+ heroes: The mutant speedster and first openly gay Marvel hero Northstar, divine warrior Angela, and breakout Young Avenger and star of the upcoming DEFENDERS BEYOND, America Chavez.

Check out Coipel’s uplifting piece below and stay tuned next week for a sneak peek at MARVEL’S VOICES: PRIDE #1, including the reveal of the new hero debuting in its pages! For more information, visit Marvel.com.

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Eddie Vedder new music via 360 MAGAZINE

Eddie Vedder – Ukulele Songs

UMe/Republic Records reissues both Deluxe Edition and Standard Edition LP versions of Eddie Vedder’s acclaimed second solo album, May 2011’s Ukulele Songs, the first time this record has been pressed on vinyl since its initial LP release a decade ago.

The Deluxe Edition LP features the original 16-track Ukulele Songs album on high-grade 180-gram black vinyl in expanded packaging that includes a 16-page booklet and a special lithograph. The Standard Edition LP has also been pressed on 180-gram black vinyl.

Ukulele Songs comprises a fine mixture of original material penned by Vedder that he initially performed live, alongside vintage classics and standards. A recast, uke-driven version of “Can’t Keep,” which originally appeared as the opening track on Pearl Jam’s hard-charging November 2002 album Riot Act, opens the proceedings, while newer-bred original songs like the resigned lament of “Sleeping By Myself,” the charming love orbit of “Satellite,” the hopeful brightness of “Light Today,” and the instrumental interlude “Waving Palms” all set the table for the 35-minute album.

Guest vocalists appear on a pair of key Ukulele tracks, both of them fine covers of notable standards. First, Glen Hansard (The Frames, Once) adds his Irish folk DNA to “Sleepless Nights,” which was written by Felice and Boudreaux Bryant and remade by The Everly Brothers in 1960, in addition to later being covered by the likes of Emmylou Harris, Patty Loveless, and Elvis Costello.

Second, Cat Power lends her passionate tone to “Tonight You Belong To Me,” a jazz standard written in 1926 by lyricist Billy Rose and composer Lee David. This track has also been subsequently covered by the likes of Frankie Laine, Patience and Prudence, and Dottie West. Versions of “You Belong To Me” were also recently featured in the acclaimed 2019 film drama Blackbird and in an episode of the 2020 HBO horror-drama series Lovecraft Country.

The LP’s other noteworthy covers include stirring takes on Billy Rose and Edward Eliscu’s “More Than You Know,” Michael Edwards and Bud Green’s “Once In A While,” and the album-closing reading of Fabian Andre, Wilbur Schwandt, and Gus Kahn’s “Dream A Little Dream.”

Produced by Eddie Vedder and Adam Kasper (Foo Fighters, Soundgarden), Ukulele Songs peaked at No. 4 on the U.S. Billboard 200, hit No. 2 on the U.S. Top Rock Albums on Billboard, and achieved Gold status in Canada.

Listen or Preorder Eddie Vedder’s Ukulele Songs here:

pearljam.com

facebook.com/EddieVedder

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EDDIE VEDDER: UKULELE SONGS  [Deluxe Edition LP & Standard LP]

Side A

1. Can’t Keep

2. Sleeping By Myself

3. Without You

4. More Than You Know

5. Goodbye

6. Broken Heart

7. Satellite

Side B

1. Longing To Belong

2. Hey Fahkah

3. You’re True

4. Light Today

5. Sleepless Nights

6. Once In A While

7. Waving Palms

8. Tonight You Belong To Me

9. Dream A Little Dream