Posts tagged with "Bape"

Heren Preston and Bape capsule via 360 MAGAZINE

HERON PRESTON × BAPE

Heron Preston unveils a limited capsule collaboration with BAPE®, a journey where the crosscultural design language meets the icons of American hip-hop with a unique Japanese streetwear aesthetic. 

Heron Preston’s relationship with BAPE® began when the Japanese streetwear label arrived in the United States via hip-hop personalities like Pharrell Williams, The Clipse and Kanye West who were some of the first to wear the brand’s iconic designs outside of Japan. “Growing up through the era of NIGO and BAPE®, I was observing and absorbing the energy and taste levels he was introducing into streetwear. He had this special touch,” says Preston on his early memories of the brand. 

Digging deep into the BAPE® archives, Preston reimagines the cult classics that inspired a generation when the brand first emerged in the zeitgeist – SHARK HOODIES, BAPE® CAMO, APE HEAD and the BAPESTA. The collection stays true to Heron Preston’s “instant language” design principle that faithfully preserves the heritage and history of each of the garments by simply adding to them. 

The APE HEAD graphic t-shirts nod to the early screen print designs of BAPE® from the late 90s. A meticulous approach to the placement and finish honors these original designs with high and low effects that emulate the naive screen prints look while the heads are positioned across the rib neckline on the shirt, just as NIGO originally intended. 

A workwear jacket and utility pants signal the duality between the two brands, introducing Heron Preston’s subversive take on workwear uniforms. The coordinated set is printed with throwback gestures like “Ape Shall Never Kill Ape” as well as BAPE®’s existing iconic yellow ABC camo and colorful purple COLOR camo to create a unique two tone effect. This is how Heron Preston blended the DNA of his brand with BAPE® to create something new and unique. 

The collection also includes the full-zip SHARK HOODIE, which is complimented with coordinated sweatpants. Staying true to the brand’s heritage, each of the fleece items are produced by Japanese factories that have an enduring relationship with BAPE®. Both the hoodie and sweatpants are printed with BAPE®’s famous STA, a signature icon in the world of BAPESTA. 

Outside of the clothing and accessories, the infamous BAPESTA sneaker is faithfully reworked in Heron Preston’s signature orange. The sneaker is crafted out of premium leather with a canvas accent printed using a tonal BAPE CAMO. Each sneaker is branded with mismatched BAPE® and Heron Preston labels. 

In 2015, Preston created his own homage to BAPE® with the “Street Sweeper” sneaker, an unauthorized remix of the BAPESTA. Inspired by BAPE®’s original concept, Preston’s Street Sweeper remixed Nike’s Air Force 1 by replacing the swoosh with a custom BAPESTA logo monogram fabric. Though only 10 styles were ever produced, the concept traveled around the internet and captured the attention of BAPE® representatives. Four years later in 2019 Heron Preston received a call from BAPE® to do an official collaboration together.

 In addition to each of the products, a special collection of collaborative zip bags and hang tags for packaging have been created to perfectly round out the line-up. Each of the products are also branded with Heron Preston’s signature orange labels, produced by the same supplier that makes Heron Preston labels to maintain the design integrity. 

The collection will be available starting today at heronpreston.com, bape.com, farfetch.com and in select BAPE® stores worldwide. 

About Heron Preston:

 Heron Preston is a fashion designer whose eponymous label features workwear- and streetwear-inspired separates and accessories for both women and men. In his role, he embodies the modernity of the profession; Preston has cultivated a distinct community and following, one that is propelled by of-themoment style and digital savviness, complemented by art, amplified by music and enriched by the synthesis of these cultures. An emphasis on sustainability and shining a light on the importance of environmental awareness in the fashion industry has remained central to the Heron Preston label since its founding. 

About BAPE®: 

Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand’s establishment in 1993, BAPE® has remained as a symbol of street fashion for more than 27 years. Thus far, it has produced iconic design items, original patterns, and characters such as “APE HEAD”, “BAPE® CAMO”, “BAPE STATM”, “SHARK HOODIE” and “BABY MILO®” etc. It has now expanded its Men’s, Ladies and Kid.

BAPE 25th Anniversary

A Bathing Ape®, BAPE® the iconic streetwear brand from Tokyo celebrates their 25th anniversary with the first New York City BAPE® HEADS SHOW taking place on December 6th, 2018 at the Hulu Theater at Madison Square Garden.

BAPE® teams up with five iconic artists — Kid Cudi, Wiz Khalifa, Big Sean, Pusha T, Lil Yachty and DJ CIPHA SOUNDS — to celebrate BAPE®’s musical influences throughout the brand’s existence. Presale tickets will be available via Ticketmaster.com beginning Monday, November 5th, 2018 at 10AM EST until TUESDAY, November 6th at 10PM with a presale code via BAPE® web(www.us.bape.com) and BAPE® social media.

Tickets go on sale to the public on Wednesday, November 7th, 2018 at 10AM EST and will be available pre-sale at http://us.bape.com/blogs/news/bape-heads-show

BAPE® has a long history of integrating fashion and music with the 1st BAPE® HEADS SHOW taking place in 1997. The brand created this concert series to show love and respect to the artists and fans of the brand. Over the years BAPE® continued to host emerging and respected artists at their BAPE® HEADS SHOWS, including Kanye West, N.E.R.D, and more.

To celebrate this milestone, BAPE® will be releasing a limited edition BAPE® HEADS SHOW T-Shirt available for pre-sale at BAPE® NY, BAPE® LA and US.BAPE.COM. The tee will also be available for sale at the Hulu Theater at Madison Square Garden during the concert. A second limited-edition tee will drop on December 8th at the BAPE® STORE NEW YORK located at 91 Greene Street, New York.

The Weeknd + A BATHING APE®

The Weeknd + A BATHING APE® (BAPE®) announces August 4th as the official launch date of their highly anticipated multi-product capsule presented by Official Issue XO, exclusively available at BAPE® stores, BAPE®.com,  shop.theweeknd.com and us.bape.com.

Initially teased during The Weeknd’s iconic Coachella headline set and subsequently referenced by Abel on social media multiple times since, the collaboration is the culmination of over 1 year of work on developing the capsule. The lookbook features XO artists, Nav, 88 Camino and The Weeknd, himself, modeling the limited-edition collection.

The 8-piece capsule features a custom developed XO BAPE® camo pattern and includes t-shirts, hoodies, sweatpants, sweat shorts and a work jacket. The collection also features the iconic full zip shark hoodie with the XO treatment and an extremely limited shop.theweeknd.com exclusive BAPE® XO rug.

From The Weeknd:

“BAPE® has always been one of my favourite brands growing up. The quality of their product and longevity of their company have made them iconic and it’s something we aspire to be. It’s been more than a year since we started developing this collection so I’m excited to get it out to the world.”