PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer. The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and […]
Casio announces the release of the GST-B100RH, the latest G-SHOCK model in collaboration with professional basketball player, Rui Hachimura. As the second Japanese player to be drafted in the NBA, Hachimura has been an all-star player of team G-SHOCK at the outset of his successful first year with the Washington Wizards. As part of his […]
To celebrate the return of the NBA season this week, Will Smith’s streetwear brand Bel-Air Athletics is announcing the release of the brand’s “Summer Hoops” clothing collection, which is now available on the Bel-Air Athletics site while supplies last. The collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the […]
The Feed Your City Challenge – founded by retired NBA star, Ricky Davis, and music industry legend, Tony Draper – will make the fifth stop on its nationwide campaign to combat the COVID-19 pandemic July 25th in the parking lot of the Baldwin Hills Mall at 2 pm PST. LA natives, Grammy award-winning multi-platinum producer […]
Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at […]
Baron Davis Enterprises and Business Inside The Game (B.I.G.) are bringing the conversation online to continue its function as an educational and engaging platform for investors and industry experts to connect and collaborate with the mission to enrich our communities. As the world around us is quickly changing,insightful leaders look to invest in the next […]
As of late, Khloé Kardashian stuns her fans on Instagram with an entirely different look. At first glance, many thought she resembled a Guess model or actress Denise Richards (Charlie Sheen‘s ex-wife). Even her ex Tristan Thompson weighs in on her extreme makeover.
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
Budweiser unveiled a contemporary and timely version of its iconic “whassup” commercial as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented social isolation to combat COVID-19. The new spot is part of a broader PSA that features weekday programming across Budweiser’s digital platforms to encourage check-ins with family […]
The glass ceiling has finally been shattered in video games. For the first time ever, female athletes can compete against, or alongside, male athletes. Ultimate Rivals: The Rink, from Bit Fry, is a new, fast-paced “2 vs. 2” hockey game that features many of today’s top athletes – men and women. The game features female […]
