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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

TK Kravitz Drops Carib-Influence “Mile Away”

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+ Lead Single “Ocean” ft. Jacquees – 23 million streams

+ “Space” ft. Sexton – Top 10 at US Urban Radio

[May 18, 2018] After the release of his bubbling new video “Ocean Ft. Jacquees,” TK Kravitz is back with his latest single “Mile Away,” which premiered via Rap-Up.

The Atlanta native and military brat told Rap-Up, “I wanted a fun vibe, but I didn’t want the message to get lost either. It’s about still being able to spot the bullshit from a mile away no matter what’s going on around you.”

Keeping with his undeniably catchy hooks, TK delivers a mid-tempo jam with reggae-infused production. “Mile Away” is bound to be the summer soundtrack to everyone’s BBQs and day-parties.

Equipped with effortless melodies and clever lyricism, TK Kravitz has definitely built a strong foundation for himself in the music industry. His record “Ocean” featuring R&B phenomenon Jacquees was the #1 most added song at radio last week and his 2017 single, “Space ft. Sexton” reached #8 at US Urban radio. His unique sound and ability to brilliantly delve into R&B and hip-hop has garnered TK the attention of Complex, The Fader, Billboard, Hot New Hip-Hop, Singersroom, XXL, BET, The Source, and countless other publications. His incredible penmanship has allowed him to collaborate with everyone from Meek Mill, Ty Dolla Sign to YFN Lucci.

Fans will be excited to hear that his second project, 2.0 is just around the corner! Take a listen to “Mile Away” below and be on the look out for the official music video next w.

Listen to “Mile Away”

Spotify | Apple Music | Tidal | iTunes | Google Play

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Follow TK Kravitz: Instagram | Twitter | Facebook | Soundcloud | Youtube

Click here to watch “Ocean” Ft. Jacquees Music video

MEET MY MOM

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Reese Witherspoon’s media company Hello Sunshine launched a new show just in time for Mother’s Day called Meet My Mom. Premiering on Facebook’s video platform Facebook Watch, each episode consists of an honest and entertaining chat between one of your favorite celebrities and their mom.

In a recent episode, Olympic figure skating superstar Adam Rippon goes toe to toe with his mom Kelly about chasing his Olympic dreams, raising six exceptional kids, and the Pyeongchang moment that meant the most to both of them. See other highlights from Adam’s conversation with his mom below:

Regarding Adam’s coming out as gay, Kelly recounted being fearful for one reason – the prejudice within United States Figure Skating: “That’s one of the things that we might not have agreed on, right? For one reason: I knew the talk and the prejudice that existed in the sport.”
But then, Kelly learned a valuable lesson regarding personal identity and authenticity: “Suddenly, now, I knew you were mature enough to say, ‘The Olympics is awesome, but if I can’t be who I am at the Olympics, it’s not so awesome.’”
On her own personal “Olympic moment”: “When your brother…when Brady hugged you and wouldn’t let you go, and I saw two grown men just respect each other so much, crying, and seeing, like, his shoulders heaving, with that kind of respect for you, that was probably my Olympic moment.”

You can watch the full episode here

Jessie J to Release Four Part R.O.S.E.

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R.O.S.E. (REALISATIONS) OUT MAY 22, R.O.S.E.(OBSESSIONS) OUT MAY 23, R.O.S.E. (SEX) OUT MAY 24, & R.O.S.E. (EMPOWERMENT) OUT MAY 25

SHARES EMOTIONALLY CHARGED STATEMENT MUSIC VIDEO FOR “QUEEN”

WATCH HERE: http://www.vevo.com/watch/jessie-j/queen/USUV71704767

NEW YORK, NY (May 18, 2018) — After months of fueling excitement and anticipation, JESSIE J unveils an epic four-part rollout for her anxiously awaited fourth full-length release R.O.S.E. [LAVA/Republic Records]. The schedule is as follows: R.O.S.E. (Realisations) out May 22, R.O.S.E (Obsessions) out May 23, R.O.S.E. ( Sex) out May 24, and R.O.S.E. (Empowerment) out May 25.

“Its crazy that its been 4 years since I released new music.” Jessie J says about upcoming release, “I have done so much growing in the last few years. You can hear it in the music, the songs on R.O.S.E. are simply me singing my diary in a melody. I am so grateful and happy that anyone who has been waiting for this record in full will finally have it.”

Additionally, she shares a poignant, inspiring, and powerful music video for her latest single “Queen.” Watch HERE. On the track, her delivery practically chills, stretching from vulnerable verses into a seismic refrain befitting of its crucial message. The empowering lyrics, “I love my body, I love my skin, I am a goddess, I am a queen,” come to life on-screen in the video.

Jessie J comments on the songs powerful message, “The song QUEEN is so much bigger than me. The message it carries and the power the message has, has the potential to live on forever. I truly want as many women around the world to hear the song. To feel the lyric, to believe them, and to sing them OUT LOUD!! It was so important to me to have real women celebrated in the video. There is no better time than now to empower each other and lift each other up. I hope this video and song can help and remind any woman that she is beautiful and is a QUEEN. All women are QUEENS”

The QUEEN video celebrates a series of all women from multicultural backgrounds, including Lizzie Velásquez star of the powerful documentary A Brave Heart: The Lizzie Velásquez Story and Fullscreen’s Unzipped. It’s Jessie J’s rawest and realest statement to date.

Jessie J first heralded R.O.S.E. with the single “Think About That,” singing an honest lyric giving her heartbeats an insight into her new feel and sound. Followed by the release of “Not My Ex” which has already reached 7 million Spotify streams and 20 million YouTube/VEVO views. In addition to working on the anticipated release, Jessie J also launched a sold out headline tour of intimate venues worldwide, and contributed “I Got You (I Feel Good)” to the Fifty Shades Freed Original Motion Picture soundtrack. Most recently she had tremendous success in China, joining the TV show SINGER – a singing competition where she performed each week in front of a television audience of 250 million with a grand finale viewership of a 1 billon. Not only was Jessie J the first international artist to ever compete alongside the biggest artists in Asia, but also the first to ever win.

R.O.S.E. TRACKLISTINGS –

R.O.S.E. (Realisations)

OH LORD (Interlude)

THINK ABOUT THAT

DOPAMINE

EASY ON ME

R.O.S.E. (Obsessions)

REAL DEAL

PETTY

NOT MY EX

FOUR LETTER WORD

R.O.S.E (Sex)

QUEEN

ONE NIGHT LOVER

DANGEROUS

PLAY

R.O.S.E (Empowerment)

GLORY

ROSE CHALLENGE (Interlude)

SOMEONE’S LADY

I BELIEVE IN LOVE

Rolls-Royce Vancouver

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Rolls-Royce Motor Cars Vancouver, part of OpenRoad Auto Group, marked the official grand opening of the venerable brand’s new Vancouver showroom, Canada’s first stand-alone Rolls-Royce retail facility. The official unveiling of the luxury auto maker’s most anticipated new model of all time – the Rolls-Royce Cullinan took place during exclusive events for both media and clients, marking the first time the luxury auto maker has held a new model debut in Canada.

“Cullinan will be a game-changer for Rolls-Royce, especially in Canada providing our clients with the ultimate in luxury and a totally capable all-wheel drive vehicle. Our customers expect to go everywhere in luxury and they have demanded a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car,” said Pedro Mota, President of Rolls–Royce Motor Cars Americas. “The new showroom and facilities at Rolls-Royce Motor Cars Vancouver showcase the way we interact with our clients, in a luxurious and exclusive setting,” added Mota.

OpenRoad Auto Group’s new Rolls-Royce Motor Cars Vancouver is located at 1809 West 5th Avenue on Vancouver’s west side and replaces the former dealership located just a few blocks away. The 4,500 square foot, two level luxury automotive retail centre offers an elegant showroom featuring high end finishes, premium architectural details and space for up to six Rolls-Royce models. The new dealership is currently the only stand-alone Rolls-Royce dealership in Canada. All other Canadian stores combine Rolls-Royce with other luxury car brands like Karma or Lamborghini.

“It’s an honor to partner with Rolls-Royce Motor Cars for the North American debut of the much-anticipated Rolls-Royce Cullinan while celebrating the official opening of our stunning new dealership,” said Christian Chia, President & CEO of OpenRoad Auto Group. “To host such a significant launch for one of the best automotive brands in the world is a true reflection of the strength of the Vancouver market and our relationship with Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars Vancouver is currently the top Canadian volume dealer and one of the top selling Rolls-Royce dealerships in the world. OpenRoad Auto Group acquired the Vancouver Rolls-Royce retail store in 2014, and just last year purchased a second Rolls-Royce dealership in Bellevue, Washington along with an established Bentley and Lamborghini retail facility.

Authentic Rolls-Royce engineering – everywhere

Key to the creation of the Rolls-Royce Cullinan SUV was the Architecture of Luxury – Rolls-Royce’s proprietary all-aluminium architecture. The Architecture of Luxury really comes into its own in creating Cullinan. The engineering team behind Cullinan adapted the Architecture of Luxury to the design template of a high-bodied car laid down by Giles Taylor and his design team thanks to its innate adaptability. It was designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap.

“The drivetrain system we engineered for Cullinan had one key job to do,” explains Caroline Krismer, Engineering Project Leader for Cullinan. “To bring the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains possible, while ensuring class-leading on-road behaviour in the SUV sector.” The integration of new technologies into the architecture was key to ensuring the fundamental quality of Cullinan as Effortless, Everywhere.

The 6.75 litre twin-turbo V12 Rolls-Royce enginedelivers 563bhp/420kW and 850Nm/627lb-ft of torque to the all-new Rolls-Royce All-Wheel Drive. A four-wheel steering system provides never-before-seen handling. The entire package makes Cullinan capable of overcoming any challenge while still delivering the world-renowned “Rolls-Royce Magic Carpet Ride.’

Designing a force of nature

“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “The label SUV

is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box all-terrain high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs. The first “three-box” offer in the SUV-sector, Cullinan offers individual seating configuration where customers have the option of a unique glass partition wall that creates a distinct environment for passengers, separated from the luggage compartment. The most practical of Rolls-Royces, Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today. Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and multiple options for a ‘Bespoke Recreation Module.’

The Rolls-Royce Cullinan is Rolls-Royce as never before seen. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.

ABOUT OPENROAD AUTO GROUP
OpenRoad Auto Group is B.C.’s largest automotive dealership group with over 1,200 associates representing 19 quality automotive brands at 23 full-service car dealerships. Established In 2000, OpenRoad Auto Group offers car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADA Laureate, and the recipient of multiple Canadian Best Employer Awards.

www.openroadautogroup.com.

Miles Davis Festival

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“Hard to fathom a more professional, traditional and progressive set of jazz musicians all in one band” – Huffington Post

WHO: MILES ELECTRIC BAND –Progressive All-Star ensemble featuring Miles Davis alumni revises the framework for modern jazz improvisation. The avant-garde collective revisits repertoire from Davis’ electric period to pay homage to The Chief. The band represents two generations of players: Davis’contemporaries and the next generation.

This highly eclectic, innovative group was put together by bandleader Vince Wilburn, Jr., with the intention to continue expanding the boundaries of music, while also paying homage to the classics.

WHAT: Miles Electric Band will perform at SF JAZZ kicking off the Miles Davis Festival running 5/24 – 5/27 in celebration of the birthday week of Miles Davis.

Each night, features a different musical course, from Bitches Brew To Tutu, including Flamenco Sketches with Chano Dominguez; Miles Davis Reinterpretedwith Robert Glasperand “Everything’s Beautiful”; and Eastern Connectionswith Miles From

WHERE: SF JAZZ

201 Franklin Street, San Francisco, CA

WHEN: THURSDAY, MAY 24, 2018

7:30 pm

$30-$90
Tickets – sfjazz.org, 866-920-5299

This evening is fronted by masterful trumpeter Christian Scott aTunde Adjuah, along with a group of stellar instrumentalists and fusion-era Miles Davis alumni, who come together as Miles Electric Band. This multi-generational band specializes in the wired-up and funky music Davis, created from the late 1960s to the ‘80s on albums including Bitches Brewand You’re Under Arrest.

Miles Electric Band, led by drummer/producer Vincent Wilburn, Jr., nephew of Miles Davis, features many of the commanding musicians Davistapped for his various jazz-rock ensembles. Among them, guitarist DeWayne “Blackbyrd” McKnight of Davis and Herbie Hancockfame, Daviscollaborators and keyboardists Robert Irving III and John Beasley, and percussionist Munyungo Jackson, a veteran of multiple MilesDavis tours and recordings from the late 80s and early 90s. They are joined by saxophone ace Antoine Roney,Prince’s last bassist Dywane Thomas Jr.(MonoNeon), tabla player Debashish Chaudhury, and turntable whiz DJ Hapa.

Mentored by uncle and New Orleans saxophone luminary Donald Harrison, Scott aTunde Adjuah rocketed to recognition with his 2006 GRAMMY-nominated Concord debut, Rewind That. Standing at the cutting edge of jazz and new directions in R&B and electronic music, Scott released his triple-album Centennial Trilogy in 2017.

NUE Drops Hypnotic Video for “Nightfall”

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Toronto artist NUE, premiered his much anticipated music video for his latest single, “Nightfall” via Hypebeast. The song has already cultivated over 1 million total streams since its audio release on Noisey along with the uptempo “Deadman.” “Nightfall” is a striking visual with animated narcotics, skulls, and animé-inspired caricatures (that he drew himself).

The anime illustrator explained the video to Hypebeast stating, “Soon as the sun goes down that’s when my day starts and that’s pretty much what the song is. N****s pretty much live in the darkness, me and boys that’s just the lifestyle. I got a project I’m working on right now that I’m super excited about. I went to a different planet to make that shit, it’s all these new sounds the world’s never heard before, so be sure to watch out for that.”

The video’s release follows Nue’s impressive Iroquois mixtape that went on to capture the attention of outlets such as; Complex, The Fader, Pigeons and Planes, PAPER Magazine, Rap Radar, and more. The Toronto native is slowly making waves in the American music market as he performed at the first ever Canadian music stage at this past SXSW.

NUE vulnerably shows his paranoia and dealings with women. Through all the nuanced complexities that NUE experiences, the video ends with a calmness taking over him — as blood drapes all over his body, symbolizing escaping his troubles and coming to terms with his issues.

Take a look at “Nightfall” below and look out for more music coming from NUE this June.

Watch “Nightfall” Music Video HERE

FIND NUE: Instagram | Spotify | Soundcloud

AVA MAX RELEASES “SLIPPIN'” FEATURING GASHI

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NEW MUSIC FRIDAY

New Ava Max Track “Slippin’” Featuring Gashi

(Photo credit: Lauren Dunn)

CONNECT:

Rising pop artist Ava Max (Atlantic Records) drops new single “Slippin’” featuring Gashi today (5/11/18). Check it out here: http://www.youtube.com/watch?v=fUX1uNkL88k

Her previous single “My Way,” an empowerment anthem, peaked at #15 Pop at iTunes. The video already has 95k+ views (and quickly ascending). You can check it out here.

“My Way” follows her stellar featured performance on LA-based Nü Disco producer Le Youth’ssummer smash, “Clap Your Hands.”

Working alongside super producer Cirkut (The Weeknd’s “Starboy” and Miley Cyrus’ “Wrecking Ball”), Ava is taking control of both her sound and story, and fiercely claiming her space as one to watch in 2018.

Billboard says “My Way” is “an impressive debut,” adding the track to its Pride Playlist.

Blackbook says it’s a “fierce anthem of empowerment”.

RADD® PARTNERS WITH KROQ’S WEENIE ROAST TO PROMOTE RESPONSIBLE DRIVING & ROAD SAFETY

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Have Fun, Plan Ahead

RADD® PARTNERS WITH KROQ’S WEENIE ROAST TO PROMOTE RESPONSIBLE DRIVING & ROAD SAFETY

College DUI Awareness Campaign Encourages Bar-Going Demographic To Plan Ahead With A Designated Driver, Ride Share, Uber, Lyft Or Taxi

DRINKING & DRIVING IS NOT AN OPTION

Bishop Briggs and RADDD® rep Maria Nunez backstage at Weenie Roast

(Los Angeles, CA) – RADD® (Recording Artists Against Drunk Driving) has launched a College DUI Awareness campaign to promote responsible driving and road safety. This year, RADD®has partnered once again with KROQ’s Weenie Roast, as sponsor of the Designated Driver drop off lane at Stub Hub Center. The first 106 Designated Drivers received a free water and special gift. KROQ also supported RADD’s message with radio spots and social media. Check out hi-res photos here.

RADD® has been partnering with emerging music talent in a peer-to-peer program designed to reduce DUI arrests and fatalities, by encouraging everyone to “plan ahead” with a designated driver, ride share, uber, Lyft or taxi. RADD’s message is “have fun, plan ahead.” Drinking and driving is not an option.

There has been an uptick with DUI’s and road fatalities reported daily. With summer coming up, we can expect many more.

RADD’s successful DUI Awareness campaign is on more than 47 college campusesSouthern California campuses with a combined student population of 1,000,000, backed by a grant from the California Office Of Traffic Safety (OTS).

Following are some RADD® — Weenie Roast artist shout outs:

Bishop Briggs: http://youtu.be/KorQLDUM71g

Dirty Heads: http://youtu.be/DFZr2uMQRAk

Alice Merton: http://youtu.be/gCpK2qGPf0s

The iconic RADD® produced “Friends Don’t Let Friends Drive Drunk” celebrity campaign and is a proud two-time recipient of the U.S. Department of Transportation’s prestigious Public Service Award and a Governors Highway Safety Association honoree. Additionally, RADD® is the recipient of a 2016 Bulldog Not-For-Profit Awards bronze medal for “Best Issue/Cause Advocacy Campaign.” For more information, please visitwww.collegeisradd.org

Must-See Performances 2018

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6 OF THIS SUMMER’S MUST-SEE MUSIC PERFORMANCES

From the biggest Ibiza opening parties to the summer’s most hotly-anticipated festival shows, here’s 6 unmissable music performances for 2018.

CHILDISH GAMBINO AT BILBAO BBK LIVE

Childish Gambino‘s “This Is America” video amassed close to one million views in the first hour on YouTube and has now racked up more than 115 million views, becoming one of the most watched videos on YouTube this year. Donald Glover’s alter-ego will be making one of only two scheduled European performances at Bilbao BBK Live festival in Spain this July.

Taking place from 12-14 July on Bilbao’s Kobetamendi Mountain in the heart of the Basque Country, Bilbao BBK Live’s 2018 roster also include Gorillaz, My Bloody Valentine, The xx, Florence & The Machine, The Chemical Brothers, Jungle, Sophie, James, Friendly Fires, Mount Kimbie, Avalon Emerson, Ben UFO and many more. Find out more at bilbaobbklive.com

PEGGY GOU AT OASIS FESTIVAL

There are many, many gems on Oasis festival’s 2018 line-up, but one in particular that stands out as one of this year’s most-anticipated performances is rising Korean selector Peggy Gou. The name on everybody’s lips this year, Gou has impressed with performances at Berghain and London’s XOYO, releases on Ninja Tune and Phonica, and a killer Essential Mix which dropped earlier this year.

Taking place from 14-16 September at luxury music resort, the Fellah Hotel in Marrakech, at the foot of the Atlas Mountains, this boutique music festival features today’s top electronic music talent, including Ben Klock, Carl Cox, DJ Koze, George Fiztgerald, Honey Dijon, Jessy Lanza, La Fleur, Octo Octa, The Black Madonna and more. Add in tropical gardens, palm trees, cacti and sun soaked swimming pools all backed by breath-taking vistas and you have one of this year’s must-visit festivals. Find out more at theoasisfest.com.

ERIC PRYDZ AT HÏ IBIZA

Eric Prydz is a giant of the contemporary dance scene thanks to his immaculate productions and rare understanding of dance floor dynamics. The Platinum selling producer responsible for some of the biggest progressive house and techno tracks in the last decade and he continues to innovate the boundaries of live performance, nowhere more so that Hï Ibiza, where he launched his debut Ibiza residency in 2017.

Returning for Year 2, Eric Prydz and guests will be taking over Tuesdays at Hï Ibiza from 10 July – 25 September. Expect more of the same immersive spectaculars as Prydz treats crowds to a blistering and inimitable blend of house and techno along with a visual and audio experience like no other. Find out more at hiibiza.com.

JAMIE XX AT BILBAO’S GUGGENHEIM MUSEUM

The xx bring their acclaimed Night + Day festival to Bilbao BBK Live this year, curating a week of music, cinema, radio and afterparties in the city streets and cultural hotspots. From 6 to 11 July, the city of Bilbao will be host to a diverse range of cultural activities, including a performance by Jamie xx and special guests from the world of electronica on two stages outside the city’s most iconic background: the Guggenheim Museum Bilbao.

The xx will also headline Bilbao BBK Live during the festivities. Taking place from 12-14 July on Bilbao’s Kobetamendi Mountain in the heart of the Basque Country, Bilbao BBK Live’s 2018 roster also include Gorillaz, My Bloody Valentine, Childish Gambino, Florence & The Machine, The Chemical Brothers, Jungle, Sophie, James, Friendly Fires, Mount Kimbie, Avalon Emerson, Ben UFO and many more. Find out more at bilbaobbklive.com

CHARLOTTE DE WITTE AT SÓNAR

Belgian DJ-producer Charlotte de Witte is one of the biggest names in techno right now, thanks to her thundering DJ sets and productions on labels such as Novamute, Turbo and Suara. With an Essential Mix and Resident Advisor mix already under her belt this year, as well as a packed tour schedule with stops at Awakenings, Pukkelpop and Bestival to name just a few, this summer is shaping up to be her busiest to date.

Don’t miss her debut appearance at Sónar by Night on Saturday 16th June, which has the makings of something special indeed, with the Brussels native stepping up after Richie Hawtin for the closing set of SonarClub.

HONEY DIJON AT GLITTERBOX IBIZA

Glitterbox’s 21st century disco, with its extravagant production, flamboyant performers, and dancefloor hedonism has made it one of Ibiza’s most talked-about parties. This season’s roster is another disco and house-fuelled delight, with Chicago native Honey Dijon stepping up to work her magic on Friday 6th July. A regular at many of the best nightlife spots around the globe including, Panorama Bar, The Block and Smart Bar, Honey’s meteoric rise over the last few years is a result of her unique DJ and production style that has captivated dancefloors around the world.

Returning to its home at Hï Ibiza this summer, Glitterbox Ibiza’s Friday night residency will host acts including Armand Van Helden, Groove Armada, DJ Harvey, Greg Wilson, Horse Meat Disco, Nightmares On Wax, Derrick Carter, Kenny Dope and many more. Find out more at hiibiza.com.

JG BLACK BOOK’S NEW PRESIDENT!!

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Alexandra Avila appointed President of JG Black Book.

JG Black Book, one of the world’s leading luxury travel industry consulting firm, announced yesterday that Vice President of Industry and Media Relations, Alexandra Avila, will assume the role of President of JG Black Book, effective May 1, 2018. Current Founder, President and CEO, Jena Gardner, remains as CEO, increasing her involvement with the growth and diversification of the agency’s parent brand, JG Worldwide.

Alexandra started working with Jena Gardner, Founder of JG Black Book, in 2009, returning in 2014 as a client when she was the Director of Sales and Marketing for Le Soleil D’Or a luxury resort in the Caribbean. In 2015 she returned to her JG Black Book roots where for the past three years Alexandra has been instrumental in bridging the agency’s assets in sales, marketing, branding, social media and public relations, offering clients increased ROI and added value in an increasingly competitive market where brands need a unified voice.

Alexandra has a strong background in the new integrated world of trade and public relations with experience that has combined partnership development, digital marketing and social media to maximize trade and consumer exposure. Her years of proven success has seen her implement creative marketing solutions to support brands within the travel, fashion and publishing industries, such as Travel + Leisure Magazine, the Guggenheim Museums, Ideeli and the Tod’s Group.

In her most recent position as Vice President of Industry and Media Relations, Alexandra led JG Black Book’s PR and Sales Representation departments, managing a team of 15, finding synergies between the services to identify efficiencies for clients which include some of the world’s leading properties, tour operators and tourism boards around the globe. Under her direction, revenue continued to increase and new partners include Delfin Amazon Cruises, Condor Travel, Al Bait Sharjah, Sheldon Chalet, The Giardino Group, Elewana, Global Community, Principal Hotel Company and The Stafford London.

As president, Alexandra will work closely with the executive team as the company continues to evolve as a fully integrated one-stop sales and marketing agency. The focus will be on growing new business, attracting fresh talent and maintaining superior client service, while building on the agency’s expertise and A-list contacts within the luxury hospitality industry in North America, Latin America and the United Kingdom.

Commenting on the announcement, Jena Gardner says “Alexandra is widely recognized for her creative business-minded approach which is essential to the success of our partners as well as ours” said Gardner. “She is committed to achieving operational excellence and innovation and I’m excited for the future of JG Black Book as she takes a lead on integrating our operations further”.

Alexandra Avila added, “I’m excited to build on the highly reputable foundation we have established. We have a strong, passionate team with top connections in the industry and media place, and are focused on achieving only the best results for our clients. We now have even more tools to work with and opportunities to deliver consolidated campaigns in a sector that is rapidly changing and needs to be more dynamic than ever before”.

Founded in 2002 by travel industry veteran Jena Gardner, JG Black Book’s mission is to champion independent travel brands to tell their stories, build new networks and increase sales. Over the last 15 years, the highly successful consulting firm has helped over 150 of the world’s most extraordinary travel providers increase their share of voice in a constantly changing marketplace.

This appointment announcement comes soon after Gardner’s recent acquisition of MERCURYcsc – a leading creative, advertising and digital agency which expands JG Worldwide’s portfolio of services to now include full brand development, content creation, digital and social campaigns, advertising and media planning.

This perfectly complements the robust trade representation, public relations, marketing and strategic consulting services that JG Black Book and sister agency W!T are already known for.

ABOUT JG BLACK BOOK:
JG Black Book’s purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, and the U.K. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm’s reputation as a trusted advisor for more than 130 of the world’s most celebrated travel brands including British Virgin Islands Tourist Board, Belize Tourism Board, Micato Safaris, Grace Bay Resorts, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Stafford London, Sonnenalp Hotel, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.