On Baby Goth’s debut single “Swimming,” she details the power of manifestation. It’s a subject she’s particularly passionate about, as the Trippie Redd and Lil Xan assisted cut is an idyllic way to translate that to her fan base since she’s proof of that power. On her debut EP Baby Goth she holds a greater mission of making music to change lives. Baby Goth took her talents to Instagram, and over the course of a few years developed a sizable following thanks to her aesthetic and infectious series of covers, reaching the radar of the renowned Hitway Recordings in Los Angeles. Her EP BabyGoth introduces the world to a tangible artist whose music comes with a message with a mix of feelgood, emotional and manifestation songs. In addition to mental health awareness, Baby hopes to discuss subjects like medicinal marijuana, BDSM, and sexuality in her music. While her image is striking and her sound is charismatic, Baby Goth is an artist for the people. Get ready for the most relatable star on the rise.
LOUGOTCASH
SATURDAY, 2:00 PM
Buzzing Queens rapper LouGotCash recently released his debut mixtape Louniversal following it’s lead single “Too Turnt” [feat. Trippie Redd] . Straight out of the gate, the energetic anthem earned widespread critical acclaim and began putting up numbers. The 13-track project boast production from a-list producers London On The Track, J White Did It (Bodak Yellow) Gold E and Remy and includes buzzed about single “Thing For You”. With over 9 million streams on his breakthrough single “Make 10,” LouGotCash has put Queens back on the map for the culture. He’s been handpicked to open for everyone from T.I. to Plies and a fellow hometown hero 50 Cent endorsed him by predicting, “The young bull is ready.” Moreover, he has attracted the acclaim of HotNewHipHop, XXL, Genius, and more.
COI LERAY
SATURDAY, 2:25 PM
New Jersey rapper Coi Leray has been building a buzz on the music scene for the past year. Her new single “Huddy” has been gaining steady momentum. It currently has over 1.3 million views on youtube and is being played on radio stations across the country. Fresh off tour with Trippie Redd we’re gearing up to release her new single “Good Day” and we’d love to partner with Paper for the premiere. She was just included in Paper’s “Women in Hip-Hop” Feature and was also named one of Pitchfork’s “Rappers to Watch in 2019”. Recently, she released her debut label project EC2 (Everything CoZ 2) earlier this year. She’s definitely the next female rapper to take off.
KEMBA
SATURDAY, 2:30 PM
It makes perfect sense Kemba calls The Bronx—the birthplace of hip-hop—home. He literally carries the genre with him everywhere. Making a name for himself as a fan favorite under the name of YC The Cynic, he dropped a series of lauded projects and songs from 2010 through 2013. Adopting the moniker Kemba, he ignited his rise with the album Negus. In addition to a highly cited interview on Real Late W/Peter Rosenberg, he joined Kendrick Lamar on stage during an American Express-sponsored concert live-streamed online. He kept his head down and continued writing just as any true hip-hop hero would.
POP SMOKE
SATURDAY, 3:10 PM
Christened “Brooklyn Rap’s Homecoming King” by New York Times and averaging over 1 million monthly listeners on Spotify already, Pop Smoke is undoubtedly the next breakout artist from Brooklyn. Pop Smoke’s 2019 mixtape Meet The Woo has already racked up nearly 20 million total streams in addition to boasting high-profile cameos from Nicki Minaj and Skepta. In a stellar review, Pitchfork claimed, “The Brooklyn rapper makes good on the promise of ‘Welcome to the Party’ with a debut full of the hardest, dirtiest tracks he can manage.”
SKI MASK THE SLUMP GOD
SATURDAY, 5:25 PM
With over 6 million monthly listeners on Spotify, SKI MASK THE SLUMP GOD has quickly become an inescapable and influential hip-hop force. Late last year he released his debut album STOKELEY which debuted at #6 on the Billboard top 200 charts. The project includes lead singles “Faucet Failure” and “Nuketown” which have garnered over 167 million streams and over 115 million streams respectively. Also in 2018 he released “Beware The Book of Eli” which includes lead singles “DoIhaveTheSause?” and “Coolest Monkey In The Jungle”. In 2017 he released ”You Will Regret (Reloaded)” which boasts three anthems that each cracked 100 million Spotify streams, namely “BabyWipe,” “Take A Step Back,” and “Catch Me Outside.” Applauded by Billboard, Complex, Pigeons & Planes, HotNewHipHop, XXL, and many more, he remains both a critical and fan favorite.
BLUEFACE
SATURDAY, 5:25 PM
Blueface flipped rap upside down in 2019 with his own flow, flare, and fire. Dirt Bag yielded one banger after another with “Bleed It” [68 million Spotify streams], “Daddy” featuring Rich The Kid [49 million Spotify streams], “Bussdown”featuring Offset [14 million Spotify streams], and “Bussin”featuring Lil Pump [9.7 million Spotify streams], to name a few. As part of his recent inclusion on the XXL “Freshman Cover,” the outlet proclaimed him “one of the hottest new acts in the game” and claimed “the 22-year-old rapper has drawn comparisons to legends like E-40 and Juvenile due to the off-kilter flow that finds him rapping against the current of whatever beat he’s on.” Echoing this sentiment, Complex wrote, “his cadence—skittering and almost comical—doesn’t fit neatly into the current (or past) landscape of hip-hop. But that’s exactly what makes him so interesting.”
CASANOVA
SUNDAY, 2:50 PM, FASHION NOVA STAGE
Casanova 2X elbowed his way into rap’s competitive coliseum. Armed with the infectious warning shot “Don’t Run,” the Brooklyn rhyme rookie simultaneously made a name for himself and scored early success at radio and streaming platforms. His robust energy and primal charisma consumed the entire New York City tri-state area, convincing hip-hop heads to adopt his signature salute, “Boom Boom Boom!” Certified by the years he spent incarcerated, Casanova’s debut EP Commissary—featuring guest appearances from Chris Brown, Fabolous, A Boogie wit da Hoodie, and G-Eazy—established him as one of hip-hop’s hottest rising stars. Off parole and ready to see the world, Casanova let his artistry fly first class with the release of his aptly titled Free At Last EP, released in 2019. The rapper is now releasing his second album Behind These Scars on October 11, which boasts two successful pre-release singles: “Coming Home” feat. Chris Brown and “So Brooklyn” feat. Fabolous, which have both earned millions of streams in just a few weeks. The latter track ignited the #SoBrooklynChallenge with over 35,000 submissions from thousands of fans and several famous faces who posted their best bars about what their hometown means to them atop the “So Brooklyn” instrumental. The challenge received entries from Young M.A., Papoose, Memphis Bleek, Maino, Rob Markman, DMX, G Herbo, Wyclef Jean, Trae Tha Truth, Freeway, Cassidy, Bandhunta Izzy, Houston Rockets guard Iman Shumpert, and Los Angeles Chargers defensive end Melvin Ingram.
LIL TECCA
SUNDAY, 4:05PM
Hailing from New York, recording artist Lil Tecca is breaking through in 2019 with one of the biggest hits of the year and creating a genre all his own. Raised by Jamaican parents in Springfield Gardens, you can hear the dancehall influence sprinkled in many of his songs. He started rapping in his early teens, inspired by artists such as Speaker Knockerz, Chief Keef, and others. At just 16 years old, Lil Tecca has started to build a huge following online releasing singles “Count Me Out”, “Love Me”, “Did it Again”, and “Molly Girl”. “Did it Again” garnered a spot on Billboard’s Hot 100 chart, landed in the top 25 on Billboard’s Hot R&B/Hip-Hop Chart, #9 on Soundcloud Top 50 chart, and has garnered over 30 million streams and counting thus far. His current hit,Nearing 1-billion-streams worldwide, the lead single “Ransom” maintains its place at #1 on the Billboard Streaming Songs Chart for the third week in a row. On the verge of being certified platinum, “Ransom” ascends to #2 on Billboard’s R&B/Hip-Hop songs Chart & #4 on the Hot 100 Chart. The single has amassed over 500 million streams stateside and over 750 million global streams. It also secured the top spots at Spotify (remaining #1 for over a month), Apple Music and Soundcloud where “Ransom” holds the record for consecutive days at #1 on their Top 50 chart. In addition, the single has landed in the Top 10 at Rhythm & Urban Radio and in the Top 40 on Pop Radio. He currently has 3 other tracks– “Out of Luck,” “Shots” and “Love Me” on Billboard’s Hot 100 Chart andin the Top 50 on the Hot R&B/Hip-Hop Chart.
CITY MORGUE
SUNDAY, 3:50 PM, SAUCE STAGE
The melding of Rock and Rap is a concept that’s existed within the underbelly of music for decades, yet few have done what City Morgue is doing. When upstarts SosMula and ZillaKami come together, their fusion is seamless—oozing true skill with a reckless lack of fucks left to give. As the supergroup readies their collective debut mixtape City Morgue Vol. 1: Hell or High Water, the dynamic duo delivers a new and exciting vibe for any fan of true music—from hip-hop to metal. It’s City Morgue season. Get ready. Together they are City Morgue, and from the end of 2017, the two erupted Soundcloud with millions of listens. City Morgue’s first collective project to the streets City Morgue Vol. 1: Hell or High Water continues the movement that two have forged, with more tracks that reach a wider audience.
KASH DOLL
SUNDAY, 4:15 PM, SAUCE STAGE
Detroit rapper Kash Doll is on a serious roll. Her new album Stacked came out on October 4 and features songs with Lil Wayne, Big Sean, Trey Songz, Teyana Taylor, Summer Walker and more. This summer, she received a BET Award nomination for “Best Female Hip-Hop Artist” and earlier this year she toured the country with Meek Mill.
Detroit native Kash Doll has impacted the music industry with a commanding force, dropping street-earned truths with her throwback wordplay and powerful bars. The one-two combination of spirit and sass announced her as fiery female force in 2019 after quietly amassing 30 million-plus on-demand streams, garnering the BMI Social Star Award and “Issa Wave Award” at the BET Social Awards, and inking a deal with Republic Records. An unbelievable story brought her to this point. Losing her dad on just her first birthday, she always held down multiple jobs to support her mom and siblings. And at 18, she started investing in herself eventually opening two beauty bars and funding her own music career. She made waves on the 2014 independent debut mixtape, Keisha Vs. Kash Doll. Following 2016’s Trapped In The Dollhouse, she developed a presence as a touring force and earned coveted co-signs from Drake, Big Sean, Rick Ross, Remy Ma, and many more. The 2018 The Vault mixtape captured #1 on multiple mixtape sites as her debut single for Republic Records “Ice Me Out” and its 2 Chainz-assisted official remix clocked 18 million-plus total streams. Last year, Kash Doll also released a project solely for her fans titled Brat Mail to thank them for all their continued support. The project garnered over 23 million global streams and features the break out single “Check.” Shortly before Brat Mail, Kash released one of her biggest singles to date, “For Everybody,” which racked up over 10 million YouTube/VEVO views independently. Outside of music, this boss runs Kash Doll Enterprises and does charity work around her hometown. Her city bestowed the “Spirit of Detroit” Award upon her.
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