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Milagro Tequila is unveiling its first addition to the Core Range in more than ten years, Milagro Cristalino Añejo, bringing an exceptionally delicious spirit to the rapidly growing Cristalino category.
A 100% blue agave Tequila aged in both American and French oak barrels for 18-24 months, artfully blended and filtered through charcoal to obtain a crystal-clear liquid with pronounced depth, Milagro Cristalino Añejo is an ultra-premium tequila that delivers a balance of elegant fruit flavors from the French oak, subtle sweetness from the Bourbon barrels, while still retaining Milagro’s signature bright agave taste.
Packaged in a one-of-a-kind crystalline bottle with a black ombre design that echoes Milagro’s iconic Core Range, the Milagro Cristalino Añejo bottle is crafted to be as extraordinary as the liquid inside. The elegant presentation makes a unique gift or luxurious addition to any celebration and is versatile enough to serve as the base for any classic cocktail or to be enjoyed neat.
GRAMMY® Award-winning multi-platinum sonic visionary, artist, producer, actor, and director Kid Cudi shares “Don’t Worry” featuring Chip Tha Ripper on all streaming platforms.
Listen HERE. Watch the music video on YouTube HERE.
The self-proclaimed “ode to New York” sees Cudi lean into the sonic stylings he originated during his time in the city. His airtight flow and unpredictable cadence drive the track towards a hypnotic hook, while old friend and longtime collaborator Chip Tha Ripper pulls up with an incendiary verse of his own. In the visual, they take over NYC together.
The release accompanies issue #4 of his comic book series Moon Man and will be unveiling the accompanying Kid Cudi Presents The Soundtrack of Moon Man very soon.
In other big news, “Day ‘N’ Nite (nightmare)” just received a rare RIAA Diamond certification, enshrining his groundbreaking debut Man on the Moon: The End of Day as “the first 2000s hip-hop album to earn multiple RIAA Diamond singles.” The record also houses the Diamond-certified “Pursuit of Happiness (nightmare).”
Earlier this year, he uncovered INSANO (NITRO MEGA), which magnified the world of his 2024 ninth studio album, INSANO, with 18 brand new tracks. It included a likeminded cohort of talent, namely Wiz Khalifa, Lil Yachty, Bone Thugs & Harmony, Chip The Ripper, and more. Thus far, INSANO has piled up tens of millions of streams and earned critical acclaim. Glide Magazine raved, “These 21 tracks make up a cosmic journey through the many faces of Cudi’s creativity, an unapologetic victory lap for an innovative voice with very little to prove to anyone except himself,” and FAULT professed, “Cudi has once again shattered expectations.” CLASH put it best, “INSANO can be riveting.”
As always, his world keeps evolving and expanding across artistic mediums and culture…
NEW FORTNITE MARVEL VARIANT COVERS SPOTLIGHT PEELVERINE, MEOWTOOTH AND MORE FORTNITE/MARVEL MASHUPS!
Straight from the latest Season of Fortnite, see new Fortnite/Marvel mashup Outfits on variant covers this November.
The Marvel Universe has collided with the world of Fortnite once again in the hit video game’s latest Season—ABSOLUTE DOOM! In addition to new Marvel character Outfits, special crossover Outfits that combine Marvel characters with iconic Fortnite original characters are also available. To coincide with the current Season, Marvel Comics will be presenting these mashup Outfits on variant covers throughout November.
The Outfits featured include Peelverine (Wolverine and Peely), Meowtooth (Sabretooth and Meowscles), Captain Jones (Captain America and Agent Jones), and Ghost Ri-Durr (Ghost Rider and Durr Burger). The covers feature the artwork used for special in-game Loading Screens that players can also unlock and were drawn by a duo of superstar comic artists—Iban Coello and Afu Chan—and Epic Games.
Check out all four FORTNITE VARIANT COVERS and preorder them at your local comic shop today! For more information, visit Marvel.com.
QT Hotels & Resorts (part of EVT) has opened the doors to QT Singapore, a luxury lifestyle hotel, and the very first QT in Southeast Asia. The group’s newest property brings QT’s boutique experiences, vibrancy, and ‘unexpected & unrequested’ service to the transformed Telegraph heritage building on Robinson Road.
The 134-room hotel, located at 35 Robinson Road, features two signature dining concepts, Cygnet and Rooftop at QT, a rooftop pool with sweeping views of the Singapore skyline, and luxurious accommodations including:
Redesigned guest rooms and suites complete with large ensuite bathroom and separate walk-in rain shower
Superior technology throughout, including iPad-controlled room functionality, Chromecast and wireless Bose speakers
Luxurious and bespoke QT Dream Bed
Premium amenities such as Dyson hair products
“After a phenomenal transformation, QT Singapore is ready to bring its bold and creatively charged hospitality to the heart of Singapore’s culturally vibrant district,” says Norman Arundel, Director of EVT Hotels and Resorts. “With a new signature restaurant led by award-winning chef Sean Connolly and the stunning labyrinth rooftop pool and bar, guests will stay, dine, and immerse themselves with unexpected delight. We can’t wait to welcome local and international guests through our doors and begin a new chapter for this iconic building and for QT globally.”
QT Singapore Redesign by Nic Graham
Leading the interior design vision is Nic Graham, founder of the acclaimed interior design studio Nic Graham & Associates, in collaboration with the EVT Design Team.
The interior of QT Singapore pays homage to the building’s original neo-classic façade, integrating architectural heritage with QT’s playful design aesthetic. A bold use of color throughout is a nod to Singapore’s vibrant culture and style, interwoven with artistic furniture, delicate lighting, and detailing incorporating woven rattan, black framing, and classic proportions, all to deliver a contemporary touch.
QT Singapore Collaborates with Local and International Artists
Immersing in Singaporean art and design, QT Singapore has collaborated with a range of local and international artists to bring a contemporary infusion of culture and design to life.
QT’s Directors of Chaos, the heart of exceptional guest experiences at all QT hotels, are dressed in bespoke uniforms handcrafted by local designer Hu Ruixian of Studio HHFZ. The ensemble is inspired by the multicultural traditional outfits of Singapore, and features the Vanda Miss Joaquim, Singapore’s national flower, as the central motif.
Known for her distinctive and evocative illustrations, formerly Singaporean-based artist Jill Tran’s print works are featured throughout the hotel’s public spaces and guest touch points.
Signature Dining at QT Singapore: Cygnet and Rooftop at QT
QT Singapore’s signature dining experiences, Cygnet and Rooftop at QT, have also opened and are ready to serve. Guests can come for breakfast and stay for dinner at buzzing Manhattan steakhouse Cygnet, where award-winning chef and restaurateur Chef Sean Connolly’s menu of top-quality proteins and richly flavored produce will delight the senses. With a dynamic beverage and cocktail menu, including a curated world-class wine list, Cygnet offers a unique dining atmosphere at any time of day.
Rooftop at QT is open to guests for daytime relaxation and evening reflections. Serving innovative cocktails crafted from local ingredients, Rooftop at QT provides a dynamic atmosphere that merges nature with contemporary luxury, creating an engaging escape against the striking Singapore skyline.
“We are thrilled to introduce QT Singapore, in collaboration between EVT and Sunray Singapore. The refurbishment of this heritage building by Sunray, a seasoned player in this field, marks an exciting new chapter for the tourism landscape in Singapore,” says Charles Tan of Sunday Singapore, hotel owner. “Coupled with Sunray’s commitment to innovation and excellence, EVT will bring a premium hospitality, food and beverage experience into Southeast Asia. We look forward to showcasing QT Singapore to guests and immersing in the vibrant design-led spaces QT has to offer.”
To learn more about QT Singapore or to make reservations for stays or dining, visit: www.qtsingapore.com.
Americans for the Arts (AFTA), the leading national advocacy organization for the arts, concludes a robust summer of successful federal advocacy, which has resulted in successfully supporting arts funding legislation, helping to defeat measures to cut federal funding for the arts while increasing federal appropriations for arts agencies, and training a dozen local arts leaders/advocates to support their states’ arts programming.
AFTA’s summer started strong in July, as the organization convened 12 national arts leaders from nine states across the nation for a highly anticipated, two-day Legislative Fly-In, the second in 2024. Hailing from Alabama, Connecticut, Kansas, Louisiana, Maine, New Jersey, Pennsylvania, Virginia, and Wisconsin, these dedicated arts advocates united in Washington, DC, to collectively advocate for Arts Education and legislation addressing predatory ticket sales.
“This year has been such a success in so many ways for AFTA already,” said Tooshar Swain, AFTA’s Director of Public Policy. “We are particularly proud of our advocacy work, because it benefits so many artists across the country. Our Fly-Ins help dedicated representatives from local arts agencies make their cases to their federal elected officials with tangible results. On a national scale, we are deeply grateful for the funding measures that have increased arts budgets for the benefit of all Americans.”
The impressive Fly-In cohort participated in a comprehensive day of training led by Americans for the Arts and its Arts Action Fundleaders, delving deep into the pertinent topics concerning their respective states. The following day, they met with their state’s Congressional representatives in both the Senate and House to discuss and advocate for:
Arts Education funding through increasing yearly appropriations in Titles I, II, and IV of the Every Student Succeeds Act (ESSA) and the Assistance for Arts Education grant program
Arts Education legislation such as the Arts Education for All Act, Reimagining Inclusive Arts Education Act, and the STEAM Education Act, all endorsed by AFTA and introduced to legislation
The Fans First Act, legislation to address flaws in the current live event ticketing system resulting in inflated prices.
The Charitable Act, a bill that will reinstate the non-itemizer deduction for individual taxpayers
Community Arts Engagement funding through the Department of Defense and the Department of Veterans Affairs for active-duty servicemen and women as well as veterans
AFTA successfully supported several budget measures proposed this summer that increased arts appropriations. As a result of AFTA’s and others’ advocacy efforts from across the nation, the Senate Appropriations Committee allocated an increase in funding for both the National Endowment for the Arts (NEA) and the National Endowment for the Humanities (NEH) in the FY’25 Interior Appropriations bill, representing a $2 million increase above current FY’24 funding levels for each agency.
Americans for the Arts also worked to soundly defeat two amendments in the U.S. House of Representatives which sought to cut the NEA and NEH funding by approximately 25 percent. The NEA amendment failed on a voice vote due to the lack of support by both parties while the NEH amendment failed by an impressive vote of 269-to-147.This demonstrates the bi-partisan nature of arts and culture, which transcends politics.Amendments in the House to deeply cut arts funding at the NEA and NEH were also defeated.
For more information, follow @Americans4Art.
Established in 1960,Americans for the Arts(AFTA) is the nation’s leading nonprofit organization advocating for the arts at the federal level in the United States. AFTA is committed to representing and serving local communities while fostering equitable access to and appreciation for all art forms.
Turtlehorn, led by designer María Voth Velasco, unveils a collaborative collection with Frank Jewels, showcased at Doors NYC. This intimate event highlights the brand’s signature unisex, one-size designs, which seamlessly blend skate culture with artistic expression, promoting freedom and unity.
At the heart of Turtlehorn is the philosophy, “Waste materials are our new raw materials.” The brand’s emblem, the horned turtle, symbolizes its meticulous and patient approach to fashion. My personal introduction to the brand came through the ‘Shoe Jacket,’ which immediately resonated with me, reinforcing the principle, “not who you wear how.” This piece exemplified Turtlehorn’s commitment to authenticity, resourcefulness, and a unique take on streetwear, going beyond trends to establish a lasting, iconic identity within the brand.
About Turtlehorn
Founded in 2020, Turtlehorn embodies values like sustainability, community, and self-expression. Its slow-fashion model, focused on upcycling and circular fashion, allows creators to thrive in an inclusive environment, where individuals can confidently express themselves while contributing to meaningful solutions.
Doechii announced Alligator Bites Never Heal The Tour – a headline run in support of her critically acclaimed mixtape, which was released last Friday. The tour will kick off on October 11 in Atlanta, GA at The Loft and include shows at the Music Hall of Williamsburg in New York City (October 15) and The Roxy in West Hollywood, CA (November 3). In addition to eight U.S. dates, Doechii will play shows in Berlin, Paris, London and Amsterdam. See below for itinerary.
The artist pre-sale for the North American dates will begin Tuesday, September 17, at 9:00 AM local time. General on-sale begins on Friday, September 20, at 9:00 AM local time. For more information, visit www.iamdoechii.com.
Released via Top Dawg Entertainment / Capitol Records, Alligator Bites Never Heal is available for download / streaming HERE. The hip-hop/rap mixtape captures a rare talent in her rawest form yet. She takes on those who would try to cram her and her work into one genre box or identity on “Boom Bap,” delivers blunt-force bars on “Bullfrog,” unleashes a horrorcore growl on “Catfish,” and drops countless quotables on “Nissan Altima” (“I’m the new hip-hop Madonna / I’m the trap Grace Jones”).
In a four-star review, Rolling Stone hailed Alligator Bites Never Heal as ““one of the year’s most fully-realized breakout albums.” Read Rolling Stone’s interview with Doechii HERE. Complex named the mixtape as “one of the best rap projects of 2024” while NPR called it a “thrilling experience.” BET noted, “Her unfiltered honesty throughout is truly commendable.” Pitchfork said, “On her most ambitious and musically diverse release to date, the TDE rapper and singer meets the pressures of success with defiance and irreverence.” Check out the cover story from PAPER’s 40th anniversary issue, which features Doechii as her alter ego, Ricardo, HERE.
The mixtape comes on the heels of Doechii’s Eurodance-inspired hit “Alter Ego,” dubbed by R&B superstar SZA as “the craziest song I’ve heard all year.” “Alter Ego” received the remix treatment, with JT delivering a verse, further extending Doechii’s winning streak. To date, the song has earned over 15 million streams on Spotify alone.
After gaining 600 million plus global streams for “What It Is (Block Boy)” last year, she unleashed “Booty Drop,” a New Jersey Club-influenced single, and “Pacer,” a track Stereogum described as “a shouty maximalist anthem” laced with “electronic streaks and overdriven rock guitars.” In September, she continued to build her momentum when she popped out to Los Angeles to open for Beyoncé. That same fall, the self-proclaimed Swamp Princess hit the road with Doja Cat on her Scarlet Tour dates. This all builds on the heels of Doechii’s 2022 EP she / her / black bitch, where she cemented herself as a distinct voice whose versatile talents range from quick-fire bars to seductive singing.
DOECHII – ALLIGATOR BITES NEVER HEAL THE TOUR
10/11 – Atlanta, GA – The Loft
10/14 – Philadelphia, PA – Foundry at The Fillmore
To kick off the new edition of the America’s Cup, an evening event was held on Tuesday August 27 at the top of Mount Tibidabo, a historic and iconic landmark in Barcelona, to celebrate the historic partnership between Louis Vuitton and the America’s Cup.
From the late, legendary Juice WRLD comes The Pre-Party, a two-pack of highly anticipated songs fans have been trading notes about for years. The surprise set pairs luxe emo-rap cut “World Tour (Aquafina)” with “Lightyears” featuring Young Thug, which has a slight country sway to it. Listen HERE via Grade A and Interscope Records. The 9AM global timing of the 9.9 release is significant to Juice WRLD and his fandom as a cherished number (999) that symbolizes the concept of flipping a bad situation into a positive one.
Juice previewed “World Tour (Aquafina)” on Instagram Live back in 2018, leaving listeners wondering if they’d ever hear the official release. Now, they can listen closely as the Chicago star inhales at the top of the track, then swan-dives through DJ Relentt’s jewel-tone synths into a blissed-out fever dream that rolls drugs, sex, and threats into a technicolor blur: “I can’t feel my tongue, shorty, I’m off the moll’, yeah / I still see the snakes, n****, run inside, yeah.”
“Lightyears” takes a different tack, mixing downcast guitar with booming bass while the two rap visionaries paint a modern picture of class and excess. “Taking trips off the Percs, I be sky high / In the sky sippin’ on red lean like it’s red wine,” Juice coos, while Young Thug flexes, “Ride big Bentleys everywhere that I go / Keep the Lamborghini parked at the bank though.” The beat comes courtesy of longtime Juice friend and collaborator Nick Mira.
The latter song has also been the subject of much speculation. Before Juice’s passing, Thug confirmed the two had more songs in the works, and their chemistry has been affirmed time and again, from Future’s “Red Bentley” (2018), to Juice’s “On God” (2019), to their collab track “Bad Boy” (2021), on through Thug’s “Money” featuring Nicki Minaj (2023) – to name a few. Mira’s involvement with “Lightyears” upped the anticipation — he’s had multiple songs on every Juice album to date, including Top 10 hits “Lucid Dreams,” “Bandit,” and “Smile.”
The Pre-Party follows Juice’s appearance on Ski Mask the Slump God’s fired-up June single “Wake Up!” and the December release of Juice’s “Lace It” featuring Eminem and benny blanco, who also produced the record. It confronts the highs and lows of drug use/abuse — listen HERE. The Pre-Party is only the start of what’s to come.
In April 2020, Juice’s mother, Carmela Wallace, announced the establishment of the Live Free 999 Fund, which receives support from individual donors in addition to Grade A and Interscope Live Free 999 honors the legacy of Ms. Wallace’ son by supporting young people in their battles and doing so with love, joy, and emotional honesty. Live Free 999 encourages anyone struggling with mental health and addiction to get help. Text LF999 to 741741 to reach the Crisis Text Line for free crisis counseling. For more information on the Live Free 999 Fund, go HERE.
With EURO2024 now concluded, the tournament’s mix of familiar global brands and surprising new sponsors has left football fans talking. While well-known names like Coca-Cola, Adidas, and LIDL were front and center, the tournament also had several lesser-known sponsors, many of which hail from outside Europe. To understand better where and why they’ve come from, we will highlight five such sponsors, analysing their backgrounds, global reach, and why they remain relatively unknown in Western markets.
Before diving into the details, let’s get a better understanding of the standout case of VBR—a technology that turned heads with its novel advertising approach during the tournament.
A Glimpse into the Future of Targeted Advertising
Vision Broadcast Reality (VBR) made a splash during EURO2024 by pioneering hyper-localized digital advertising, using artificial intelligence and real-time data analysis to tailor ads to specific regions. It’s not entirely new tech, but it finally penetrated deeper into mainstream conversations among your average Joe.
For instance, due to VBR, Chinese audiences saw ads customised for their locales—Beijing viewers were treated to content featuring local celebrities, while those in Shanghai saw ads with region-specific nuances. Beyond personalisation, this strategy was a calculated move to resonate deeply with diverse cultural preferences across China. The rationale behind VBR’s strategy was straightforward: with Chinese companies among the key sponsors of EURO2024, maximising engagement in one of the world’s most lucrative markets was vital.
The approach paid off handsomely, as many posts on Chinese social media sites like Weibo saw many posts like “欧洲杯中文广告牌为何霸屏 (Why Chinese Billboards Dominate the Screen at the UEFA)”. This one, in particular, got a staggering 1.7 million views.
Now we can turn our attention to some of the lesser-known sponsors that made their mark on EURO2024.
These are the Five (to Europeans) Lesser-Known Sponsors of EURO2024
Hisense: The Home Appliance Giant Scaling Global Heights
This Chinese multinational, specialising in consumer electronics, has quietly become a global powerhouse since its founding in 1969. Headquartered in Qingdao, China, Hisense now operates in 160 countries, with strong market penetration in Australia, Asia, the U.S., and South Africa.
As a state-owned enterprise, Hisense has periodically acquired assets to fuel its growth. A notable example is the 2015 purchase of Sharp’s TV manufacturing rights in the Americas. Such moves, combined with sponsorships of major sports events like the UEFA European Championship in 2016 and the FIFA World Cup in 2018, have significantly bolstered Hisense’s international brand presence.
Ant Group: Fintech Titan Expanding Global Influence
Initially an affiliate of Alibaba—this fintech giant best known for its mobile payment platform, Alipay. Since its inception in 2004, Ant Group has become a major player in global fintech, expanding its services to include wealth management, insurance, and blockchain technology. While Ant Group’s influence is substantial in Asia, it remains relatively under the radar in Europe.
Sponsoring EURO2024 was a calculated move by Ant Group to enhance its visibility in Europe, a region where it’s less recognised compared to traditional financial institutions. Although Alipay is accepted by tens of thousands of European merchants (13 in Germany), regulatory challenges and geopolitical scrutiny have slowed its broader adoption. The company’s halted IPO in 2020—once set to be the largest in history—marked a significant turning point, leading to increased government oversight and a reshaped corporate strategy.
Today, Ant Group continues to push for greater influence in European markets, with EURO2024 sponsorship serving as a key step in that direction.
Kaizen Gaming: Greece’s Most Promising Entertainment Provider
Although a Europe-based company, Kaizen Gaming is not a household name that would be recognised by your average EU citizen if put on the spot, but locals in Greece would know that they are a prominent company specialising in online gaming and sports betting.
Founded back in 2012, the company operates under a couple of different brands, one of which was heavily pushed during the EURO2024 (Betano). They’re packed with a standard range of sports betting, live casino games, slots and another offering that goes in hand with a modern online iGaming platform, while they have been expanding rapidly beyond their operations in their home ground, establishing a significant presence in several countries across Europe and Latin America. They’re still not present in every corner of the globe, “down under” in particular, where some Australian online gaming platforms are, but it’s probably a matter of time before they enter their sports sponsorship realm.
BYD: A New Powerhouse in Global Transportation
One of the more unexpected names on the EURO2024 sponsor list was BYD, especially considering the tournament took place in Germany—a market dominated by automotive giants like Volkswagen and BMW.
BYD (Build Your Dreams) has become a global leader in electric vehicles (EVs) and renewable energy since its founding in 1995. Originally a Chinese battery manufacturer, BYD entered the automotive industry in 2003, rapidly rising to become one of the largest producers of electric vehicles and buses worldwide.
Strategic investments, including a 10% stake from Warren Buffett’s Berkshire Hathaway in 2008, have further fuelled their growth in the past decade. BYD is actively expanding its manufacturing capabilities and EV product lineup across Europe, utilising its in-house battery production and vertical integration strategy to maintain competitive pricing and rapid innovation in the EV sector.
However, BYD faces significant hurdles in Europe, including fierce competition from established automakers like Volkswagen and BMW. Recent geopolitical tensions and European Union investigations into Chinese EV subsidies add another layer of complexity to BYD’s expansion plans, which they seemingly plan to counter with sports partnerships.
Qatar Airways: Leveraging Sports for Global Dominance
Qatar Airways has long used sports sponsorships to enhance its global brand visibility. Founded in 1993 and headquartered in Doha, Qatar, the airline operates over 200 aircraft serving 160 destinations worldwide. As a state-owned enterprise, Qatar Airways has benefited from substantial government support, enabling its rapid expansion on the global stage.
Sponsoring EURO2024 fits seamlessly into Qatar Airways’ broader strategy of associating with high-profile sports events to boost global recognition. The airline’s long-term partnerships with FIFA and top football clubs like FC Barcelona and Paris Saint-Germain have solidified its status as a leading global airline, so they’re not that unfamiliar to your average European football fan.
Why Haven’t You Heard About These Sponsors?
Despite their significant roles in EURO2024, brands like Hisense, Ant Group, BYD, and Qatar Airways remain relatively unknown in Western markets. This can largely be attributed to their focus on emerging economies, where they face less competition and can secure greater market share.
Market Focus and Strategy
These companies have prioritised regions where Western brands are less entrenched. Hisense and BYD, for instance, have targeted Southeast Asia and Africa—markets with high growth potential but lower brand saturation. Ant Group, meanwhile, has concentrated on areas with underdeveloped banking infrastructures, such as Asia, where its fintech solutions meet critical needs.
Coverage and Public Perception
Western media often focuses on local and familiar brands, unless there’s a controversy such as the poor labour conditions highlighted in the case of Qatar Airways. In addition, cultural perceptions and geopolitical tensions also sometimes influence the visibility of these brands in Western markets.
Will These Not-So-European Brands Break Through in the West?
The sponsor’s lineup of EURO2024 highlighted the global ambitions of several under-the-radar giants. As these companies continue to innovate—whether through Hisense’s push in smart home technology, BYD’s advances in electric vehicles, or Ant Group’s potential fintech collaborations in Europe—they could become as familiar in Europe as they are in their home markets. However, their ability to adapt to Western consumer preferences will actually determine whether they can truly break through their respective industries in Europe.
