Watch the lyric video HERE
YK OSIRIS STARS IN UNDISPUTED EPISODE 4 AS “WORTH IT” CLIMBS THE CHARTS!
WATCH EPISODE HERE
UNDISPUTED OUT NOW | LISTEN HERE
YK Osiris is a star, and there’s no reason to debate. Whatever “it” is, he has it. YK made it through the mud to support his family and is only getting bigger by the day with his latest single, “Worth It,” climbing the charts each and every week. Watch as he tells his story and takes fans through his recording process and flashy lifestyle that includes girls, cars, and money.
“WORTH IT” BY YK OSIRIS NOW HAS 75 MILLION GLOBAL STREAMS
ORDER THE OFFICIAL UNDISPUTED MERCH AT http://defjamshop.com/
READ “HOW DEF JAM PLANS TO RECLAIM ITS HIP-HOP CROWN” ON BILLBOARD.COM
READ “FOR ‘UNDIDSPUTED,’ DEF JAM PIVOTS TO ITS RAP ROOTS WITH NEW TALENT IN TOW” ON FORBES.COM
READ “COME WATCH THE F*CKING SHARKS: DEF JAM’S RAP CAMP EXPERIMENT” ON COMPLEX.COM
READ “HOW DEF JAM’S RAP CAMP CREATED AN ‘UNDISPUTED’ WIN” ON HIGHSNOBIETY.COM
“The true comeback story of the week may very well be pioneering rap label Def Jam, which aims to restore its dominance over the rap game with a compilation of its new, young signings.” – UPROXX
“It’s a new era for Def Jam.” – COMPLEX
“Def Jam Recordings, the storied label that brought us many legendary artists is ready to usher in its next generation with the new offering Undisputed… the compilation album puts the iconic record label’s roster of new talent on full display.” – XXL
“Def Jam is showing off its bright future in Undisputed. Featuring the label’s newest and most talented artists, the compilation album stands as a reassurance that Def Jam’s place in history remains cemented.” – HYPEBEAST
WATCH THE FIRST EPISODE “BLOODY,” FROM DEF JAM’S UNDISPUTED DOCUMENTARY SERIES ON WORLDSTARHIPHOP
WATCH EPISODE HERE
YFL Kelvin may have made it out the mud, but his journey is only primed to blast off. Follow along as he, YK Osiris, TJ Porter and more record, create, and pioneer Def Jam’s new wave in the first episode of UNDISPUTED. More hits, more licks, more fire on the way. Def Jam’s UNDISPUTED album drops on 3/8. Get ready.
UNDISPUTED THE ALBUM COMING MARCH 8
READ “HOW DEF JAM PLANS TO RECLAIM ITS HIP-HOP CROWN” ON BILLBOARD.COM
Def Jam’s UNDISPUTED album featuring YK Osiris, YFL Kelvin, Bernard Jabs, S3nsi Molly, Lil Brook, TJ Porter, PVRX, Nasaan, Fetty Luciano, Landstrip Chip, Billz, Sneakk, Lul G, Dominic Lord, Striiipes, Ashton Travis, and Nimic Revenue drops on March 8. The groundbreaking album will be accompanied by an insanely in-depth eight-part docu-series, which will be released through WorldStar starting on Thursday, March 7. The series follows the creation of the album and explores unbelievable stories of the artists involved in the album.
DEF JAM PHENOM AND RISING STAR YK OSIRIS RELEASES NEW SINGLE
LISTEN TO “WORTH IT” HERE
WATCH THE VIDEO HERE
YK OSIRIS FEATURED ON DEF JAM’S UNDISPUTED COMPILATION DROPPING MARCH 8
“VALENTINE” AT 70M TOTAL STREAMS
“TIMING” AT 40M TOTAL STREAMS
SIRIUS XM “THE HEAT” DUBS HIM A “FUTURE FIRE ARTIST”
CATCH YK OSIRIS ON THE WORTH IT TOUR
02/21 Indianapolis, MD
02/23 Minneapolis, MN
02/24 Chicago, IL
02/27 Denver, CO
03/01 Portland, OR
03/03 Sacramento, CA
03/07 Oakland, CA
03/09 Los Angeles, CA
03/10 Phoenix, AZ
03/14 Houston, TX
03/15 Dallas, TX
03/22 Norfolk, VA
03/23 Washington, DC
03/25 New York, NY
03/30 Atlanta, GA
Def Jam phenom YK Osiris announces his Worth It tour today with fellow Def Jam artist YFL Kelvin as direct support. Recently off the road with Lil Baby, YK Osiris was recently hand-picked as Vevo’s newest DSCVR artist for 2018 and will be releasing new music soon. Tickets are on sale now at www.YKOsirismusic.com.
The ongoing rollout of new music from Def Jam Recordings’ rookie lineup – including the Bay Area’s Sneakk and Lul G of SOBxRBE, Brooklyn MC Fetty Luciano, Cleveland’s YFL Kelvin, Harlem rappers TJ Porter and Dominic Lord, Georgia’s 17-year old Bernard Jabs, Jacksonville’s 18-year old YK Osiris, Minneapolis’ Nimic Revenue and others – comes to a head with the arrival of UNDISPUTED: a new branded compilation and platform designed to introduce Def Jam’s next generation of stars.
UNDISPUTED is set for release on March 8, 2019.
As Def Jam Recordings rolls into its 35th year as the UNDISPUTED greatest brand in hip-hop history, the legendary label has its sights focused squarely on the future. With a new executive team headed up by CEO Paul Rosenberg and EVP Steven Victor, a new in-house creative content team, and a new-look roster comprised of over a two dozen new signings, Def Jam is once again building a foundation and blazing a trail that wholeheartedly embraces the new: amazing new music, bold new content, strong and creative new leadership.
“During the course of the past year, in collaboration with our talented EVP Steven Victor and our incredible team of executives, we have worked diligently to define the label we strive to become,” said Def Jam Recordings chairman & CEO Paul Rosenberg. “One of the most important aspects of our efforts has centered around building a new roster. Together with these incredible new artists we have developed urgent, cutting-edge, and truly great new music and content. As we proudly enter our 35th anniversary year, I’m excited to launch this project, one that I think defines and encapsulates our new direction.”
“I believe in artistry and the idea that great music will find its audience,” said Steven Victor, Def Jam Recordings EVP & head of A&R. “I’m beyond excited about the roster of new artists we’ve built here at Def Jam. Each one of them is making the kind of music I want to listen to now. We’ve brought them together and asked them to buy into something larger, the Def Jam logo and legacy. It’s remarkable to see how much these artists have embraced it. I couldn’t be more proud of the results.”
An exclusive platform for the next-gen artists who are the lifeblood of Def Jam, UNDISPUTED showcases a spirit of collaboration and unity frequently unseen under the banner of a label. The material was recorded during several week-long collaborative “Rap Camp” sessions produced by Victor, Def Jam VP of A&R Anthony “AE” Edwards, and in-house producer Rico Beats. The comp is led by “Spray” from SOBxRBE affiliate Sneakk featuring fellow Cali MCs and Compton natives Tyga and YG, released early in December, 2018.
The release of UNDISPUTED will be accompanied by the 8- part “Undisputed”documentary film series, created by Def Jam’s new in-house creative content team. The documentary project was spearheaded by Def Jam’s Executive Vice President of Brand Strategy & Content, Noah Callahan-Bever, who served over a decade as Editor-in-Chief and Chief Content Officer of Complex. The documentary series deftly chronicles “Rap Camp,” featuring the cast of UNDISPUTED artists and Def Jam A&R’s as they introduce us to their stories, collaborate creatively, define their sound, and push each other to new levels.
Fueled by an aggressive slate of new albums and singles and led by a new executive team – has launched into the summer season with ever-increasing heat. Ignited by Kanye West and G.O.O.D. Music, Def Jam artists have generated over 1 billion cumulative streams globally in the past month, and new music from Alessia Cara, Logic, YG, 2 Chainz and Jeremihis poised to dominate the charts all summer long.
“We’ve been very fortunate to be treated to this unprecedented schedule of game-changing releases from the inimitable Kanye West and his G.O.O.D. Music label,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “I’m very pleased with how the team has responded and the success we have shared so far.”
With his historic five album run – yielding an unprecedented four consecutive Top 5 chart debuts in as many weeks from Pusha T, Kids See Ghosts, Nas, and his own #1 album ye– Kanye has once again grabbed control of the culture and shifted the paradigm. By releasing five 7-song albums, including the most-recent, critically acclaimed K.T.S.E. from Teyana Taylor – in consecutive weeks, Kanye has changed the concept of the album rollout, at once impossibly shortening the runway and elongating the news cycle, while unspooling the narrative with each release. In effect, the five albums have created a 35-song “playlist” across multiple genres: old school, sample-heavy rap, progressive, melodic hip-hop, R&B, psychedelic rock-rap, and more.
In addition to five albums lodged in the Top 25 on Apple Music, songs by Def Jam artists have also netted 19 debuts on the Billboard Hot 100. Charging headlong for the charts, Alessia Cara’s “Growing Pains,” #1 Most Added at Top 40 radio for two weeks running, and one of six new Def Jam tracks on Shazam’s US Future Hits Top 20 chart, including: “Yikes” and “All Mine” by Kanye West, “Bigger Than You” by 2 Chainz, “The Light”by MihTy (Jeremih & Ty Dolla $), and “Cops Shot The Kid” by Nas.
Def Jam’s seasoned promotion staff has an astonishing 8 tracks going for adds across multiple formats at radio – including “If You Know You Know” by Pusha-T, and “Big Bank” by YG. Propelled by an acclaimed BET Awards performance and the new music video trending at #3 on YouTube, “Big Bank” has exploded at Apple Music, Spotify, and Shazam.
At the same time, multi-platinum, Grammy®-nominated Def Jam artist Logic is headlining a sold-out tour in support of his #1 mixtape Bobby Tarantino II, the follow-up to Everybody, recently certified platinum. The mainstream worldwide success of Logic’s 4x-platinum “1-800-273-8255” is still reverberating more than a year after its release: last week 1-800 was awarded a Gold Lion for Artist as a Cause Ambassador at the annual Cannes Lion global brand conference.
Grammy®-nominated multi-platinum singer/songwriter Jhené Aiko’s life-affirming album TRIP is also on the verge of RIAA gold certification, after spinning off two global hit singles, the gold “While We’re Young,” and platinum “Sativa” featuring Rae Sremmurd, each with over 100 million streams.
Behind the scenes at Def Jam Recordings, the company’s amazing new digital team has implemented new strategies to grow social followers and engagement. Def Jam now boasts the #1 social following of all major record labels, with an Industry-leading 400+K followers on Instagram, over 900+K followers on Twitter and growing. The five G.O.O.D. Music/Def Jam releases alone have amassed over 70 million mentions and counting.
In another first for the label, Def Jam has employed an aggressive Direct-To-Consumer strategy to become the#1 D2C label within the Universal Music Group (UMG). This has been driven largely by the new G.O.O.D. Music releases, with creative, robust offerings of merch, vinyl, and special products including lithographs, cassettes and more.
While rolling out new projects from its heavy-hitting roster of stars, Def Jam is bringing a fresh crop of talent into the marketplace, with new music from recent signing like YK Osiris, Bobby Sessions, G.O.O.D. Music’s 070 Shake & Valee, PVRX, Fetty Luciano, and more.