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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Most Honest Review Of LIGHT Helmets 2026 via 360 MAGAZINE.

Most Honest Review Of LIGHT Helmets 2026

The football helmet has been a staple for all American Football games since it became a thing in the late 1890s. It was originally a simple leather cap that was used to protect the ears and skull. However, it wasn’t very good at this so something had to change. Helmets worn by players have now evolved into high tech, highly engineered, layered defense systems. Every company offers a unique addition to their helmets so find the one that suits you best. 

As of 2026, new technology has been a game changer, quite literally. Companies are now using 3D printing to get a closer, more protective fit than ever before. 

American football is a game designed to bring everyone together, a sport that everyone can enjoy. However, clashes are often powerful and there will always be constant physical contact for the players. This is why LIGHT helmets have entered the playing field and created the world’s greatest helmet. LIGHT has become a major disruptor in the American football industry, challenging everything that people have become accustomed to. Check out more information below to see if you could benefit. 

WHO ARE THEY?

Based in California, LIGHT has taken the world by storm. They are arguing that a heavy helmet doesn’t always mean a safe helmet. They are named LIGHT as that is exactly what their helmets are, making them great for neck strain and fatigue. This is a common problem for American football players all over the world, their equipment is heavy. Light has done away with the heavy plastics and uses Kevlar and Carbon Fibre instead. 

LIGHTS engineering team includes alumni from MIT, this shows you they are focused on engineering and making the world’s lightest helmet for all your gaming needs. May their great work continue. 

LIGHT isn’t trying to be the cheapest helmet on the market, not by a long stretch. They are wanting to be the smartest choice for players and parents. If you are wanting to avoid bobblehead syndrome with your helmet then LIGHT is certainly one for you. 

WHAT DO THEY OFFER?

LIGHT Helmets is transforming head protection in football by engineering the lightest elite-performance helmets available without sacrificing safety. Built on advanced materials and impact science originally developed for military, aviation, and racing applications, LIGHT Helmets delivers equipment that enhances athletic performance, reduces fatigue, and maintains top independent safety ratings.

They have three main series of helmets on offer currently, most recently the Apache series. This is the crown jewel of helmets and will protect your head and neck with all of its might. The Apache series of helmets contains three leaders in the field.

The Apache Pro – this helmet is ranked the #1 overall helmet for safety, tested by the Virginia Helmet Lab. The liner is 3D printed using thermoplastic polyurethane which is thinner than most traditional foam. 

The Apache Lightning – if your budget doesn’t quite stretch to the Apache Pro then you can get your hands on a slightly cheaper model. The Apache Lighting is a more streamlined version that uses pods instead of the 3D printed liner. These pods keep the weight of the helmet down while offering 360 protection for users. The Apache lightning is fantastic for youth players as the overall weight is under 3lbs. 

The Apache Tomahawk – new for 2026 so be sure to get your hands on it soon. This sees further refinements in the shell, flexibility of the helmet, and increased ventilation. 

The LS2 Series are completely versatile and there are two helmets in this range. You have the LS2 Varsity which is also a 5 star rated helmet by Virginia Tech. It uses the same material as US military helmets so you know you are getting a great helmet for your money. 

Within the LS2 series you can also get your hands on the youth version. This helmet has a major selling point for parents, it contains resizing technology. This means the helmet grows with your child so you aren’t constantly needing to buy a new helmet. 

And finally, you have the Gladiator Series, known for their elite performance. These are specifically designed for professional games, like the NFL. They are optimised for different positions, so whichever one you play in, you will be protected. The Gladiator Thunder for example is great for offensive linemen as it has reinforced front impact zones. 

WHO CAN WEAR THEM?

Anyone and everyone can wear and enjoy a helmet from LIGHT, this includes professional players and youth players. If you play in a skill position then you don’t want a helmet weighing you down. Your field of vision and reaction speeds also change significantly when you have a lighter helmet. 

Youth players are the strongest market for LIGHT as parents don’t want their children carrying around unnecessary extra weight on their neck. LIGHT helmets are famous for reducing neck strain and neck fatigue. 

PROS

LIGHT holds the number one spot on the Virginia Tech STAR ratings. This is a powerful credential to earn and hold so you know you are getting the very best helmet on the market. 

It is one of the lightest helmets on the market, drastically reducing neck strain which is a common occurrence in the American football world. 

LIGHT only ever uses light materials such as Kevlar and Carbon Fibre, so you aren’t at risk of bobblehead syndrome while playing. 

They have a strong outer shell that is designed to be ‘impact modified’. This means you can take repeated hits in the same place and your shell won’t crack under the pressure. 

CONS

You may not like LIGHT helmets if you are more old school. You might think they feel flimsy compared to older brands with the chunkier helmets. 

LIGHT is a much smaller company compared to the other brands, just starting out on the market. This means you may struggle to find them locally, and may have to travel further afield for the helmet you want. 

If you want a cheap helmet then LIGHT may not be the brand for you. They never claim to be the cheapest, they want to be the smartest. 

RECOMMENDED

So, do we recommend LIGHT helmets for all of your American football needs? Yes, we absolutely do and we believe everyone should try them at least once. If your main goal for 2026 is to minimize concussion risk and improve long term neck health then LIGHT is certainly a no brainer. 

Digital nomad destinations: the most stylish cities for remote creatives via 360 MAGAZINE.

Digital Nomad Destinations

The Most Stylish Cities for Remote Creatives

As the digital nomad lifestyle becomes more accessible, creatives are ditching traditional office spaces for the freedom of working from a café in a vibrant city.

But finding the right place to settle for a while can be daunting. You want a location that fuels your creativity and also provides a stimulating environment. The stylish cities that attract remote creatives are more than just trendy spots. They are hubs where work and lifestyle coexist in harmony.

The Rise of Culture-Driven Nomad Cities

The rise of co-working spaces and innovative start-up scenes has drawn digital nomads to places where creativity thrives. Cities like Lisbon, Bali, and Medellín have become cultural melting pots, offering not just a place to live and work but an atmosphere where ideas flow freely.

These destinations balance affordable living with a thriving artistic scene, and their rich cultural experiences give remote workers a sense of belonging beyond the computer screen. As a creative, you’ll find that a strong cultural presence helps nourish your work in ways that an office could never do.

Emerging Creative Capitals: Smaller Cities with Big Style

Big cities like New York and Berlin are obvious choices for creatives, but small cities are rapidly emerging as creative capitals. Places like Tbilisi, Georgia, and Chiang Mai, Thailand, are becoming popular with remote workers seeking a unique blend of affordability, style, and culture.

While these may not have the same global reputation as larger metropolitan areas, their vibrant local scenes and hidden gems make them appealing for those wanting to carve out their niche in a new environment.

You’ll find low-cost living, plentiful co-working spaces, and a sense of community that larger cities sometimes struggle to provide. You can enjoy a more intimate creative experience while still tapping into global networks.

North America’s New Creative Hotspots for Remote Workers

While cities like San Francisco and New York have long been the epicenters for remote workers, places in North America are emerging with a new creative edge. Cities such as Austin, Texas, and Montreal, Canada, have become popular because of their combination of innovative industries, vibrant arts scenes, and affordable living.

Austin’s music culture and tech start-up environment attract creatives from all over, while Montreal’s blend of European and North American influence creates a colorful backdrop for artists. Both cities boast ample co-working spaces and a strong sense of community, which are essential for making your remote work life both productive and enjoyable.

What Modern Creatives Look for in a Stylish Nomad Hub

As a remote worker, you need the right environment to nurture your creativity. The best nomad hubs offer inspiring spaces, from quirky cafés to creative co-working offices, and they should make it easy for you to connect with other like-minded individuals.

Access to a reliable remote access VPN is also key for working securely while maintaining your creative flow. Nomads are increasingly looking for places with strong internet infrastructure, unique cultural experiences, and opportunities to collaborate with others in the creative industry.

If you’re working remotely, the right city should make you feel like you’re living in the future—where work and creativity are inseparable. 

 

 

ROLLS-ROYCE PHANTOM ARABESQUE via 360 MAGAZINE.

ROLLS-ROYCE PHANTOM ARABESQUE

WORLD’S FIRST LASER-ENGRAVED BONNET HONOURS MIDDLE EAST’S ARCHITECTURAL

  • First-ever laser-engraved Rolls-Royce bonnet: a technique five years in the making
  • Inspired by mashrabiya latticework, a feature of traditional Arabian architecture
  • Gallery marquetry artwork mirrors geometric mashrabiya patterns
  • Mashrabiya design recurs as hand-painted, embroidered and illuminated motifs

Rolls-Royce Motor Cars continuously seeks to extend the vocabulary of contemporary craft, developing new techniques and materials to interpret time-honoured forms that resonate across generations and cultures. Phantom Arabesque speaks to that ambition, exploring Middle Eastern architectural heritage through a newly patented laser-engraving technique, developed at the Home of Rolls-Royce.

This one-of-one Phantom Extended celebrates the forms and geometry of traditional mashrabiya latticework – a defining feature of traditional houses, palaces and courtyards throughout the Middle East. The mashrabiya pattern is reinterpreted in various ways: as the first laser-engraved bonnet ever created for a Rolls-Royce, as an intricate Blackwood and Bolivar marquetry Gallery artwork, and as a suite of Bespoke motifs subtly placed throughout the motor car.

LASER ENGRAVING: A NEW CRAFT FORM BY ROLLS-ROYCE

Phantom Arabesque is the first Rolls-Royce in history to be graced with a fully laser-engraved bonnet. This newly patented technique is the result of a five-year development programme led by the marque’s Exterior Surface Centre. It draws inspiration from the Italian sgraffito technique – the artistic practice of revealing contrasting layers of colour by precisely removing upper surfaces. Five years of experimentation, testing and calibration were required to perfect a process capable of delivering the depth, clarity and consistency demanded by Rolls-Royce artisans.

To achieve the effect:

  • The bonnet is first painted in a darker colour
  • Then sealed beneath multiple layers of clear coat before a lighter top layer is applied
  • The geometric mashrabiya pattern is then engraved to a depth of just 145–190 microns into the uppermost surface revealing the darker tone beneath
  • Each of the engraved areas is meticulously hand-sanded to ensure an even, sculptural finish
  • By integrating the pattern within the paint itself rather than applying it on top
  • This method achieves an exceptional level of refinement and durability, while variations in laser velocity and intensity create subtle visual shifts as light moves across the surface

The project brought together the full expertise of the Exterior Surface Centre, with every team contributing to the development of this new craft form.The result is a richly textured, three-dimensional surface that catches the light and invites exploration: a pattern intended to be discovered by both the eye and the hand.

This one-of-one Phantom Extended celebrates the forms and geometry of traditional mashrabiya latticework – a defining feature of traditional houses, palaces and courtyards throughout the Middle East. The mashrabiya pattern is reinterpreted in various ways: as the first laser-engraved bonnet ever created for a Rolls-Royce, as an intricate Blackwood and Bolivar marquetry Gallery artwork, and as a suite of Bespoke motifs subtly placed throughout the motor car.

ARCHITECTURAL INSPIRATION

In an architectural setting, mashrabiya is built using intricately carved wooden screens that create privacy, allowing those inside to look out without being seen. The latticework also encourages airflow, providing natural cooling for the building’s interior. Decorative, functional and perfectly attuned to the region’s climate, these geometric forms are a hallmark of regional craftsmanship and architectural identity.

“Mashrabiya is one of the Middle East’s best-known and most enduring design languages. For Phantom Arabesque, we were inspired not only by its beauty but also by the privacy, light and airflow it creates. Our aim was to interpret these qualities in ways that feel both culturally rooted and unmistakably Rolls-Royce.”

Michelle Lusby, Bespoke Lead Designer

INTERIOR: A STUDY IN COOL RESTRAINT

Phantom Arabesque’s interior centrepiece is presented within the Gallery, which runs the full width of the front fascia. An intricate Bespoke marquetry artwork crafted from Blackwood and Black Bolivar wood echoes the mashrabiya design cues and is subtly elevated with an offset clock presented in a complementary dark colourway. 

The interior suite is finished in serene Selby Grey and Black leathers with Black seat piping and carpets, elevated by contrasting Black mashrabiya motifs embroidered on the front and rear headrests. Mesmerising Starlight Doors are trimmed with Selby Grey piping and Black contrast stitching. Illuminated treadplates bearing a cross-section of the bonnet engraving motif complete this landmark commission.

ROLLS-ROYCE PHANTOM ARABESQUE via 360 MAGAZINE.
ROLLS-ROYCE PHANTOM ARABESQUE via 360 MAGAZINE.
ROLLS-ROYCE PHANTOM ARABESQUE via 360 MAGAZINE.
ROLLS-ROYCE PHANTOM ARABESQUE via 360 MAGAZINE.

Marque Collection Suites = Performance Meets Design via 360 MAGAZINE.

Marque Collection Suites

Performance Meets Design

Marque Collection Suites is a new luxury, auto-focused condominium project located in the Ozark Mountains region of the Southern United States, created for collectors who want purpose-built space for the things they care about most. Designed as Northwest Arkansas’ first collector community, Marque offers private ownership, customization, and access within a setting built specifically for enthusiast lifestyles.

The development features individually owned suites ranging from 1,250 to more than 3,750 square feet, each designed to be fully customizable. Owners can configure their space to suit automotive collections, workshops, wine storage, recreation, or private gathering spaces of various hobbies, tailoring everything from flooring and mezzanines to finishes and layout. The focus is on flexibility and control, allowing each suite to reflect the owner’s personal interests and priorities.

Beyond the suites themselves, Marque Collection Suites is anchored by a private members clubhouse that serves as the social core of the community. Amenities include a members lounge, large event space, wash bays, racing simulators, conference rooms, fitness facilities, and secure storage.

The culture surrounding Marque reflects the same attention to detail found in high-performance vehicles and tailored style. Clean lines, sharp silhouettes, and intentional choices define both the space and the people drawn to it. 

Marque is designed as a destination for collectors to work on projects, connect with like-minded enthusiasts, host private gatherings, and spend time around the objects that inspire them. It is a place built for momentum and focus, offering owners a dedicated environment separate from daily routine.

The development represents a growing shift in how collectors think about ownership. The emphasis extends beyond storage or square footage to experience, access, and community. By aligning performance-driven design with lifestyle amenities, Marque offers a modern approach to collecting that values both form and function.

With its emphasis on customization, privacy, and shared passion, Marque Collection Suites delivers a refined setting for enthusiasts who understand that the right environment elevates everything it holds.

Marque Collection Suites = Performance Meets Design via 360 MAGAZINE.
Marque Collection Suites = Performance Meets Design via 360 MAGAZINE.

PHOTO CREDITS

Location: Marque Collection Suites

Location Coordination: Sara Posey

Photography: Brian Weaver

Creative Direction: Meredith Corning

Model: Rylie Wagner

Hair and Makeup: Boun Vang

Fashion: Henry Ellis

 

Robert De Niro & Elvis Costello Join Tibet House US Benefit Concert Lineup - March 3 at Carnegie Hall via 360 MAGAZINE.

Robert De Niro + Elvis Costello

Join Tibet House US Benefit Concert Lineup – March 3 at Carnegie Hall

Tibet House US is pleased to announce that Robert De Niro and Elvis Costello have joined the lineup for the 39th Annual Benefit Concert this Tuesday, March 3 at Carnegie Hall (The Stern Auditorium/Perelman Stage). De Niro will read excerpts from Abraham Lincoln’s Lyceum Address, the basis in part for Symphony No. 15 “Lincoln,” by renowned composer and the evening’s Co-Creative Director Philip Glass, and this powerful addition to the program brings added depth and significance to an already extraordinary evening of music and spoken word in support of Tibet House US.

Glass withdrew the premiere from the Kennedy Center earlier this year citing the values of the center today conflicting with the message of the symphony. Composed in 2019, Symphony No. 15 “Lincoln” draws on Lincoln’s words and moral vision, exploring themes of leadership, unity, and compassion. The work’s reflection on conscience and perseverance resonates powerfully with the mission of Tibet House US and its commitment to preserving Tibetan culture and Tibet’s traditions of compassion and nonviolence.

Previously announced performers include: Laurie Anderson, Maya Hawke, The B-52s’ Kate Pierson, Allison Russell, Jesse Malin, Toro y Moi, Christian Lee Hutson, Elysian Fields, The Philip Glass Ensemble, Tony Shanahan, Tenzin Choegyal, The Resistance Revival Chorus, The Scorchio Quartet and more. Uma Thurman, Maggie Gyllenhaal, Peter Sarsgaard, Arden Wohl and Jonah Freeman will serve as the evening’s honorary chairs.

All proceeds support the work of Tibet House US, a non-profit educational institution and cultural embassy founded in 1987 at the request of His Holiness the Dalai Lama to ensure the survival of the unique Tibetan civilization.

Robert De Niro & Elvis Costello Join Tibet House US Benefit Concert Lineup - March 3 at Carnegie Hall via 360 MAGAZINE.
Robert De Niro & Elvis Costello Join Tibet House US Benefit Concert Lineup – March 3 at Carnegie Hall via 360 MAGAZINE.

Tickets for the concert are on sale now – visit www.carnegiehall.org to purchase, call Carnegie Hall at 212.247.7800, or visit the Carnegie Hall Box Office (57th Street and Seventh Avenue). Also available now are special gala packages that include prime concert tickets, an elegant dinner reception with the performers and a who’s who of New York City society. To purchase these packages, visit https://benefitconcert.thus.org/#TICKETS or call Tibet House US at 212.807.0563.  

Photo Credit: Brigitte Lacombe

ANDERSON .PAAK RELEASES NEW SINGLE “KEYCHAIN” FEATURING AESPA via 360 MAGAZINE.

ANDERSON .PAAK RELEASES ‘KEYCHAIN’ F/ AESPA

Anderson .Paak releases “Keychain,” a new single featuring South Korean girl group aespa, available today. The track is inspired by .Paak’s directorial debut, K-POPS!, now playing exclusively in AMC Theatres nationwide and marks the first release from a broader film-inspired musical project. Listen to “Keychain” featuring aespa here.

Built around the fusion of .Paak’s hip-hop, R&B, and funk roots with aespa’s K-pop sensibilities, the single reflects the cross-cultural spirit at the heart of the film. For .Paak, who is Korean and African-American, that blend feels natural and reflects how those influences have always coexisted in his life.

Set against the backdrop of a Seoul-based K-pop competition show, K-POPS! explores generational connection and cultural exchange through music, following a father and son whose paths collide in unexpected ways. That same energy carries through “Keychain,” which, much like the film, reflects the meeting of worlds.

“I’m excited to join forces with aespa on ‘Keychain.’ K-POPS! is all about connection, and this track reflects that perfectly. We come from different worlds, but we’re connected by the same passion for music,” says .Paak about the collaboration.

“Working on ‘Keychain’ with Anderson .Paak was such a fun and inspiring experience for us. We loved being part of a project that looks at K-pop from a fresh perspective, and we’re grateful to contribute our voices,” aespa shared.

“Keychain” is available now on all streaming platforms, and K-POPS! is now playing in AMC theatres nationwide.

ANDERSON .PAAK RELEASES NEW SINGLE “KEYCHAIN” FEATURING AESPA via 360 MAGAZINE.
ANDERSON .PAAK RELEASES NEW SINGLE “KEYCHAIN” FEATURING AESPA via 360 MAGAZINE.

Ice cream delivery or shipping service via 360 MAGAZINE.

Tips for Choosing Reliable Nationwide Ice Cream Shipping Options

It takes a little bit of research to find a reliable company for sending frozen goodies across the country. Frozen desserts are prone to spoilage during transit. Reliable modes of delivery guarantee that products reach in pristine condition, so there is no compromise on freshness and taste. With a few simple steps, anyone can ensure a smooth experience without unpleasant surprises.

Evaluate Shipping Methods

Determine, first of all, the methods used in the transportation of frozen items. Genuine suppliers will utilize insulated packing and dry ice or gel packs. These methods help keep your items frozen for several hours, even during long travels. Meanwhile, maintaining strict temperature controls means a smaller margin for spoilage. The strength of the packaging has a direct impact on the integrity of the product during delivery. When arranging ice cream shipping nationwide, confirming that the provider follows proper cold-chain handling standards is essential.

Check Delivery Timeframes

If you’re shipping frozen desserts, they need to get there fast. Delays can lead to melting and loss of quality. Dependable services typically provide overnight or two-day shipping. If temperatures are not stable, shorter transit times reduce the exposure. It is wise to check on estimated delivery dates and whether any delays can be expected. A service with a strong on-time delivery record maximizes the chances of products arriving in excellent condition.

Inquire About Tracking Capabilities

Most shipping solutions these days come with tracking capabilities. Real-time updates offer reassurance and allow recipients to prepare for arrival. This transparency helps address potential issues quickly and ensures the shipment is on time. This is a game-changer delivery feature for perishable deliveries that many customers appreciate.

Review Customer Feedback

There are a lot of valuable insights we can gather from previous customer experience. Reviews also help you to see if there is a common theme relating to delivery reliability, both good and bad. Satisfied customers often mention the timely arrival and excellent condition of goods. Negative reviews can highlight matters that occur regularly, like defrosted goods or deadlines that turn out to be missed. This data helps in choosing a reliable shipping partner.

Assess Customer Support Availability

Accessible customer support is essential when dealing with perishable shipments. Not responding fast enough to questions or complaints is a sign of a company that does not care about its consumers. Reputable providers have multiple forms of communication, such as telephone, email, and online chats. Rapid response guarantees that issues like late delivery and damaged products are dealt with without delay. Having an effective support system also greatly improves the overall experience.

Consider Shipping Costs

Cost is an important factor for many consumers. However, cheap shipping shouldn’t mean a compromise on quality. To achieve the best balance between price and reliability, it is important to compare prices and the terms of delivery offered by suppliers. Certain companies provide complimentary shipping for orders above a specific threshold or for the first few orders throughout the day. Check what is included in the shipping cost, for example, insurance or special processing for breakable items.

Confirm Shipping Coverage

Frozen desserts can be sent to different parts of the country to reach all their recipients. Coverage areas differ among providers, with some offering broader service than others. Ensuring a service is delivered to the right address is the best way to avoid disappointment. You should also check for any extra costs regarding remote or rural deliveries. This way, no one will complain, and everyone will be satisfied with a receiver.

Examine Insurance Policies

There are surprises like delays, which can also happen during transit or accidents. Insurance coverage protects customers from financial loss in the case of damaged or lost goods. Transparent policies reflect a provider’s commitment to the protection of customers. Customers need to inquire about the endowment insurance and claim process before purchasing an order. Knowledge of these terms reassures during the entire process.

Test with a Small Order

Placing a small trial order can reveal a great deal about a company’s reliability. This allows customers to evaluate packaging quality, delivery speed, and customer service responsiveness. Having gone through the whole process gives confidence for future transactions. If the first shipment is successful, it demonstrates that you have a reliable shipping partner.

Conclusion

The key to selecting a trustworthy nationwide frozen dessert shipping service, however, is scrutiny. Some of the critical factors are delivery methods, timely delivery, tracking facility, reviews and ratings, customer support, pricing, coverage, and insurance. Confidence is boosted again with a test order. With these tips, anyone can make sure that sweet treats travel safely with longevity, regardless of how far they venture.

Cannabis or Cocktails? How a New Generation Is Choosing How to Unwind

“When we started out, vaping was purely about quitting smoking and a very niche product for a specific type of buyer,” says James Smith, Head of Vaping Community at Discount Vape Pen. “Watching cannabis accessories become part of how people socialise and relax, in the same conversation as a glass of wine or a cocktail, is a shift nobody saw coming fifteen years ago.”

Something has changed at the bar. Order a round of drinks at a house party and there’s a decent chance at least one person passes on the wine and reaches for a vape pen instead. Across the US, a generational shift in how people choose to unwind is well underway, and the numbers behind it are hard to ignore.

Around 69% of young adults aged 18 to 24 say they prefer cannabis to alcohol, according to a study by New Frontier Data, with 56% reporting they have replaced some of their alcohol consumption with cannabis. Meanwhile, global wine consumption in 2024 hit its lowest level since 1961, per the International Organisation of Vine and Wine, driven in large part by declining demand among younger consumers.

This is not simply a story about people getting high instead of drunk. It reflects a broader rethinking of what relaxation looks like, what it costs, and what it does to your body the morning after.

The Hangover Factor

Health and wellness sit at the centre of this shift. A Gallup survey found that the share of adults under 35 who say they ever drink dropped ten percentage points over two decades, from 72% in 2001–2003 to 62% in 2021–2023. Researchers at the National Institute on Alcohol Abuse and Alcoholism note that younger generations are increasingly likely to see alcohol as a health risk and to take part in periods of abstinence like Dry January.

Cost plays a role too. With cocktails at urban venues regularly hitting $17 or more, cannabis offers a more affordable alternative. More than four in ten US consumers are actively working to moderate their alcohol intake, with Gen Z and Millennials at the forefront of that trend.

Hardware Is Part of the Ritual

What has made cannabis a genuine social alternative to alcohol is not just the product itself, but the experience around it. The ritual of opening a bottle, choosing a glass, and pouring a drink has long been part of alcohol’s appeal. Cannabis has developed its own equivalent, and the hardware has become as considered as the product inside it.

“The 510-thread battery has become the standard in cannabis vaping the way the corkscrew became standard for wine,” says Smith. “People pay attention to the device they use because it genuinely affects the experience. Temperature control, airflow, and the quality of the cartridge all shape the flavour and the effect in ways that matter to a more discerning consumer.”

The parallel with wine culture is not accidental. Terpene profiles, the aromatic compounds in cannabis that shape its flavour and effect, are now discussed in the kind of language once reserved for sommeliers. A cartridge heavy in myrcene offers a more sedative, earthy experience. One rich in limonene skews brighter and more uplifting. For a generation raised on craft beer and single-origin coffee, this level of nuance is familiar territory.

A Shifting Market

The drinks industry is paying attention. Cannabis beverages — infused drinks that deliver THC without alcohol — are emerging as a growing niche in the adult beverage market, with more than a quarter of US consumers planning to try one. Major beverage companies have been watching the category closely, and several have already moved to acquire or partner with cannabis brands.

A 2024 survey found that nearly half of Americans believe marijuana is the new alcohol, and 94% say it is more socially acceptable than it was previously. That kind of cultural normalisation has taken decades to build, and it is accelerating.

The question the drinks industry now faces is the same one the tobacco industry faced when vaping arrived: adapt or lose the customer. Younger consumers are not waiting for the market to catch up with them. They are already making their choices, one cartridge or cocktail at a time.

Christina Aguilera Christmas in Paris live at the Eiffel tower via 360 MAGAZINE.

Aguilera’s live album, Christmas In Paris

Christina Aguilera continues her holiday cheer by releasing Someday At Christmas – Live from the Eiffel Tower, a song that reflects the season’s spirit and shares a hopeful message of peace and compassion for the world — now and beyond the holidays. The song is Out Now!

Fans can also now pre-save Aguilera’s live album, Christmas In Paris, available on all streaming platforms from midnight tonight. The album includes live performances of holiday classics including “O Holy Night,” “The Christmas Song”, “Little Drummer Girl” featuring Shiela.E., and “Ave Maria” with Yseult.

“Christmas in Paris” Tracklist:

“Have Yourself a Merry Little Christmas – Live from the Eiffel Tower”

“O Holy Night – Live from the Eiffel Tower”

“My Favorite Things – Live from the Eiffel Tower”

“Someday at Christmas – Live from the Eiffel Tower”

“Little Drummer Girl (feat. Sheila E.) – Live from the Eiffel Tower”

“Express (Santa Baby) – Live from the Crazy Horse”

“Genie In a Bottle – Live from the Crazy Horse”

“Lady Marmalade – Live from the Crazy Horse”

“The Christmas Song – Live from the Eiffel Tower”

“Rockin’ Around the Christmas Tree – Live from the Eiffel Tower”

“Ave Maria (feat. Yseult) – Live from the Eiffel Tower”

“What Are You Doing New Year’s Eve – Live from the Eiffel Tower”

“Let It Snow – Live from the Eiffel Tower”

Aguilera recently offered a first glimpse of her holiday album with “My Favorite Things – Live from the Eiffel Tower,” the single that introduced her upcoming holiday film Christina Aguilera: Christmas in Paris. Both tracks are now available on all streaming platforms, along with their official live performance videos.

Timed for the holiday season, Christina Aguilera: Christmas in Paris, is a remarkable concert film premiering exclusively in theaters on December 14 and December 21 in over 700 theaters in the United States and additional theaters around the world. The cinematic experience marks the 25th Anniversary of Aguilera’s beloved holiday album – My Kind of Christmas – and ushers in a new era of festive music from the global superstar.

Directed by Emmy Award–winning filmmaker Sam Wrench, the film captures Aguilera performing for an intimate audience of 250 guests on the winter-garden terrace above the Musée du Quai Branly. Set against an Eiffel Tower transformed into a shimmering Christmas tree, Aguilera delivers reimagined holiday classics and career-defining hits. The film also weaves cinematic Parisian vignettes throughout, reflecting on love, motherhood, reinvention, and the artistic evolution that has shaped her legendary career. Additional scenes filmed at the iconic Crazy Horse feature Aguilera performing her anthems in an elevated cabaret sequence.

Tickets for Christina Aguilera: Christmas in Paris are available now at Fathom Entertainment and participating theatre box offices. Click HERE to purchase.

Throughout her career, Aguilera has sold nearly 100 million records worldwide, earned five No. 1 singles on the Billboard Hot 100, and received seven GRAMMY Awards, including two Latin GRAMMYs. Her most recent accolade—the 2022 Latin GRAMMY Award for Best Traditional Pop Vocal Album—continues to reinforce her cultural influence and enduring artistry across decades.

The special project is produced in partnership with 5020 Records, Fathom Entertainment, Vertigo Live Productions and Roc Nation.

Christina Aguilera Christmas in Paris live at the Eiffel tower via 360 MAGAZINE.
Christina Aguilera Christmas in Paris live at the Eiffel tower via 360 MAGAZINE.

Connect with Christina Aguilera

Website | Instagram | X | YouTube | TikTok


PHOTO CREDIT FOR FEATURED IMAGE: SIMON EMMET

Vaughn Lowery Photography of chicken soup in Phnom Penh via 360 MAGAZINE.

How to Use Thickening Products Safely With Soups and Puddings

Food like soups and puddings requires a thickener for the appropriate consistency. Thickening products make the dishes creamy and sometimes help them hold their shape. Using thickening products can be a safe way to ensure the health of the people eating these food items. Learning the correct techniques and precautions guarantees tasty, safe meals every time.

Selecting the Appropriate Thickener

The appropriate thickener will depend on the soup or pudding. Certain thickeners, like Simply Thick, perform better in hot mixtures and cold dishes such as puddings, which often include gelatin, agar, and various starches. You should be aware of this so you don’t end up with the wrong ingredients or allergens.

Measuring the Product Accurately

The amount you use is key to safety and to getting the right texture. While excess thickener can lead to a sad, claggy dish, not enough thickener leaves the soup or pudding too runny. Using a kitchen scale or a spoon to measure the amount added can result in good results.

Mixing and Dissolving Properly

Most thickening agents should be dissolved in a smaller amount of liquid and then added to the rest; this avoids lumps and ensures they’re properly spread. With soups, you need to incorporate the thickener with a cold liquid before gradually adding it to the warm soup for a smooth outcome. Heating pudding slowly and stirring frequently to prevent lumps or scorching.

Cooking Temperatures Matter

The difference in the temperature at which thickening agents are added can be a safety issue and also affects the texture of the food. Heat can break down starches, and heat can denature whatever has been thickening, some of which may be even at this time. Increasing the temperature over time and stirring ensures consistency. Puddings often benefit from gentle simmering—not boiling—to avoid burning and achieve a creamy finish.

Avoiding Cross-Contamination

With thickening agents, it is important to be organized, as they can be a main source of allergies. By not using the same utensils and equipment on, say, meats and vegetables, you can lower the chances of cross-contamination. Ensure that you wash your hands before and after handling thickeners.

Keep an Eye Out for Allergens and Dietary Restrictions

Certain gluten-thickening products, dairy, or other allergens may not work for everyone. Reading the ingredient lists can help you discover or identify anything wrong. If you have a dietary restriction, you can use alternatives like tapioca or rice flour as a safe thickening agent. You can also consult a physician or a dietitian to receive advice.

Storage and Shelf Life

Storing thickening products in a cool, dry place preserves their quality and prevents spoilage. Sealing containers tightly eliminates moisture, prevents clumping, and keeps the goods from spoiling. Old thickeners might not function properly or could support dangerous bacteria, so always check the expiration date before use.

Gradual Addition for Best Results

By incorporating a thickener in small portions, the final consistency can be managed. Don’t add too much at a time. When the thickener is slowly sprinkled while constantly stirring, it results in a smooth roux with no lumps.

Tasting and Adjusting

You can taste-test the soups and puddings while cooking. Add a bit more liquid if the mixture is too thick, and if it’s too thin, add more cornstarch mixed with water gradually.

Serving and Cooling Safely

Soups and puddings should cool down before serving. This is how you avoid getting burnt, and it also allows the thickening agent to set in the right way. When making a chilled pudding, resting it in the fridge gives it a firm, perfect texture. Keeping everything cool also minimizes the risk of bacterial growth.

Conclusion

Thickening soups and puddings with these products is quite easy and very rewarding with proper care. This means that with suitable thickeners, precise measurements, and care, anyone can prepare filling and safe meals. Careful preparation ensures that each serving arrives with proper texture and taste when serving.