Kidrobot and Sanrio continue their partnership bringing Hello Kitty to the world of sports and beyond with the new Kidrobot × Hello Kitty Sports Collection featuring plushes, pins, and patches. Lace-up those high tops, throw on your trracksuit, and get ready to get sporty with Hello Kitty as she competes to take home the gold […]
To celebrate the return of the NBA season this week, Will Smith’s streetwear brand Bel-Air Athletics is announcing the release of the brand’s “Summer Hoops” clothing collection, which is now available on the Bel-Air Athletics site while supplies last. The collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the […]
Are you like the majority of people who are spending way more time at home than you usually would? With lockdown measures happening across the country in 2020, and then the slow return to the new normal, people just haven’t been out and active like they normally would. While it’s been an adjustment, there are […]
300 Mini-Pitches from the U.S. Soccer Foundation Bring Soccer to Underserved Communities Research shows youth sports improve physical and mental health as well as academic performance in communities hit hardest by COVID-19 July 27, 2020 U.S. Soccer Foundation As a traumatic pandemic continues to grip much of America, particularly communities of color, efforts are underway […]
PUMA has announced the launch of J. Cole’s first signature basketball sneaker: The RS-Dreamer. J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a […]
Today, Bel-Air Athletics has announced that they’re re-stocking their all-time best-selling piece, the Bel-Air Reversible Academy Track Jacket, for a limited time only. Inspired by Will Smith’s school uniform blazer that he famously wore inside out on The Fresh Prince of Bel-Air, the Reversible Academy Track Jacket brings the unique creative spirit of the iconic […]
By Gabriella Scerbo Following hundreds of protests condemning racism, the Washington Redskins football team combat discrimination by changing their name. Much of the Native American experience has been one filled with hatred, violence, and disadvantage throughout U.S. history. The term “redskin” was a way to identify Native Americans from white colonizers in the 19th century. […]
Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at […]
By Mina Tocalini Civil rights activist and former football quarterback, Colin Kaepernick, partners with the Walt Disney Company via his production company Ra Vision Media. The collaboration will direct their projects towards elevating Black and Brown directors, creators, storytellers, and producers, in an effort to inspire today’s youth, announced Kaepernick on media. The first project […]
Global sports brand PUMA is releasing the Unity Collection – a pack that celebrates PUMA’s sports heritage and the power of sport uniting our world. Retailing for $22 – $120, the unisex collection consists of apparel, footwear and accessories that feature simple black and white designs with pops of color drawn from international flags, while […]
