“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a […]
FAST AS A BULLET, AERODYNAMIC AS A RACING CAR PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars. Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport. A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on […]
Pirelli is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to a variety of races and rallies every weekend, supplying tens of thousands of tires. This is the scale of Pirelli’s competition involvement this year in North America, with a motorsport history that stretches back from more […]
PIRELLI: “DREAMING”, THE 2019 PIRELLI CALENDAR SHOT BY ALBERT WATSON, UNVEILED IN MILAN A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April […]
A photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions. This is “Dreaming”, the 2019 Pirelli Calendar, now in its forty-sixth edition, shot by Albert Watson in April in Miami and New York and unveiled today at Pirelli Hangar Bicocca in […]
Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli […]
Next year, there will be just three P Zero colors at each race. These will always be the same – white, yellow and red – denoting the hard, medium and soft tire choices respectively at every Grand Prix. But that doesn’t mean that there will be only three tire compounds. Instead, the hard, medium and […]
The traditional collaboration between Pirelli and Ferrari starts another chapter inspired by the open-topped racing cars of the 1950s, brought right up to date with the latest technology from Maranello: the Ferrari Monza SP1 and SP2. These limited edition cars – highlighting a new “Icon” range – reinterpret the open cars that used to dominate […]
P Zero World,the first Pirelli flagship store in the world, has special news for both car lovers and the young at heart – the much hyped, full-size LEGO® McLaren 720S vehicle has arrived in-store on Santa Monica Boulevard. This is the first time this ‘car-spectacle’ is in Los Angeles, after being launched by McLaren in […]
Results of annual review Pirelli is the world leader in Sustainability in the Auto Components sector on the Dow Jones World and Europe indices. This is the result that emerged from the annual review of the indices conducted by RobecoSam and S&P Dow Jones and which will take effect from September 24th. Pirelli recorded a […]
