About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Rita Azar illustration for entrepreneur article for 360 MAGAZINE

Art and design incubator at FIU develops entrepreneurial leaders in the creative sector

By: Tatianna Basanta

Quincy Chery is an artist, professional barber and a self-proclaimed “jack of all trades.” Growing up, he had a knack for creating one-of-a-kind products you could not find anywhere else. He has mass-produced a myriad of things ranging from phone cases and basketballs to his own original clothing line. 

While earning his undergraduate degree in art, Chery found a place that allowed him to not only structure and lay out his designs more clearly, but also to develop his own brick-and-mortar-store where he could sell his work. That place was the Ratcliffe Art + Design Incubator (RA+DI) at Florida International University

FIU’s Ratcliffe Art + Design Incubator is an innovative arts entrepreneurship space for teaching art and design students how to turn their ideas into profitable businesses.

Chery is now the proud owner of the Cutting Gallery, a barbershop and art gallery storefront in Miramar, Florida, where he cuts hair professionally, and sells his original creations and the work of other local artists around South Florida.

“Being involved in the incubator allowed me to meet and connect with some truly talented artists,” Quincy says. “And now with my store, I get to showcase and expose their work to the community. As an artist, one of the things that hinder us the most is, you can be talented, but no one sees your work. I have been able to take what I learned in school, and the connections I made, and combine them to benefit the art community.”

And he is just one of many success stories to come out of the incubator. 

The Ratcliffe Art + Design Incubator launched in 2017, in collaboration with FIU’s College of Communication, Architecture + The Arts and The Philip E. and Carole R. Ratcliffe Foundation, with an initial cohort of eight fellows. 

Each year, the incubator selects a new cohort of fellows for a one or two-year residency to work with two faculty designers who operate their own on-site studios while also overseeing the fellows’ development of startup businesses or patents. Each fellow also receives a full scholarship during their residency.

The incubator is now on its fourth cohort.

Bridging the gap between talent and entrepreneurship:

The incubator’s focus on art and design sets it apart from other incubators. Fellows learn about the business side of an artistic operation, including marketing, running a company, seeking venture capital, scaling and packaging. They come to understand how their practice as designers and artists translates directly to business as they design, demonstrate, pitch and sell their products, combining experiential learning, fieldwork and professional networking.

“Entrepreneurship education within academic art and design departments has been introduced into our university curricula to prepare graduates to actively participate in the process of building creative economies in our distinct communities,” said Jacek Kolasiński, director of the RA+DI. “These initiatives have focused on a search for new strategies and prospects to empower young artists and designers to create more sustainable economic futures for themselves and foster their creative energies to re-envision our future and prepare them to solve society’s most pressing challenges.”

RA+DI trains students to become employers who will create jobs instead of having to seek employment. Additionally, there is a focus on developing entrepreneurs with diverse backgrounds who design products for underrepresented communities.

Fellow Latricia Russell joined the incubator in 2018 and launched LR Beauty Co., her namesake beauty brand that offers professional makeup, skin therapy and hair braiding. She discovered the RA+DI while on her way to class one day and asked Kolasiński about renting out space for a beauty event she was hosting. Kolansińki ended up explaining how the fellowship program could actually grow her business and encouraged her to apply.

“I’m a thinker. I like to plan everything before taking action but participating in RA+DI has helped me to not just plan, but also how to act on my plans,” Russell said. “I feel more confident about testing my ideas and now affectionately refer to the incubator as ‘a space for doers.’”

After completing her fellowship and graduating from FIU, Russell had the skills she needed to convert her business from a travel studio experience, where she drove to and serviced clients on-location exclusively, to opening her own beauty studio. 

Art, design and technology all come together:

The Ratcliffe Incubator also uses its platform to help others understand how art, design and technology shape our world. And it is bringing these conversations right to people’s homes with its new podcast series titled “Ratcliffe Technology Conversations.” 

RA+DI director, Kolansińki, leads the series where he, along with guests, fellows, other artists and designers explore how technology merges in our world, our communities and all around us with topics ranging from NASA design and technology, to mangroves and the future of art and design during these unprecedented times.

“’RA+DI Technology Conversations’ is a program for everyone interested in technology and new tools to transform creative practices, business endeavors and personal lives,” Kolansińki says.

Its first episode “Mission to Mars” featured NASA project manager Andrew Johnson, who worked on Terrain Relative Navigation (TRN). TRN enables the Perseverance rover, which is set to land on Mars on February 18, 2021, to send back vital information of life on the planet. 

“Ratcliffe Technology Conversations” can be streamed on Spotify

 Philanthropic ties:

The late Philip and Carole Ratcliffe created the Ratcliffe Foundation in 2003 with a vision to provide access to education and training for aspiring entrepreneurs and small business owners to grow their ventures, create jobs and expand economic opportunities in local communities.

Based in Annapolis, Maryland, the Ratcliffe Foundation provides funds to institutions to encourage entrepreneurship in non-traditional business fields such as skilled trades, arts & design and aquaculture & environmental sciences. It strives to integrate its programs with local communities through mentorships and business involvement. 

“The FIU Ratcliffe Art + Design Incubator aligns closely with our foundation’s vision and we are deeply pleased to support its mission to provide students in creative fields with the tools necessary to succeed as entrepreneurs,” said Carlene Cassidy, chief executive officer of the Philip E. & Carole R. Ratcliffe Foundation.

The Ratcliffe Foundation donated an initial gift of $831,000 in 2017 to open the incubator at FIU’s Biscayne Bay Campus in North Miami, followed by a secondary gift of $631,000. The gifts provided funding for the incubator for a three-year period, $450,000 in scholarships, monthly lecture series, state-of-the-art technology, office space, a small business library, market research assistance, legal and accounting support, seed capital programs and training.

Last November, the Ratcliffe Foundation awarded the incubator another $2.5 million gift to aid in the incubator’s mission of developing diverse, entrepreneurial leaders in the creative sector and boost South Florida’s economy. 

The gift also supports micro-credentialing, co-curricular and experiential programming, and competition and entrepreneurship showcases, among other initiatives.

“This new four-year commitment from the Ratcliffe Foundation is a testament to the success of the early stages of this program and to its bright future. We are deeply grateful to the Foundation for its partnership as we continue to elevate and expand the Ratcliffe Art + Design Incubator,” said Oliver Ionita, CARTA’s senior director of development.

Helping in a time of need:

Early last year, the foundation also provided an additional emergency grant of $10,000 for the purchase of five 3-D printers that allowed the incubator to print more than 1,000 face shields for local healthcare workers in conjunction with FIU’s Miami Beach Urban Studios and College of Engineering & Computing

It gave the RA+DI fellows a unique opportunity to learn how to produce essential personal protective equipment (PPE) and serve the community.

Some RA+DI fellows also used the opportunity to expand their own fellowship business projects to help the community during the height of the pandemic.

Arina Polyanskaya took her business project, Re-dress — which focuses on repurposing second-hand clothing into custom fabric squares for furniture designs, pet beds and more — and created face masks for the community. With the help and support from the Ratcliffe Incubator, Polyanskaya created more than 50 masks in just four weeks. 

“A family member of mine works in a local hospital and, since the beginning of quarantine, she’s been really concerned with the amount of protective wear available for health care workers, as well as for the general public,” Polyanskaya adds. “Making fabric squares felt inappropriate with this pandemic going on, so I thought there must be a way to utilize my skills and materials in assisting with controlling the spread of the virus. And I found it through sewing face masks.”

Other fellows provided the community with a much-needed escape amidst the pandemic through their art.

Denis Rovinsky opened his own art studio and shared virtual exhibitions for the public to enjoy. His work focuses on kinetic installations that use sound and light as a means of expression. Growing up in Russia, Rovinsky didn’t think a career as an artist was in his future, but he says the incubator helped him learn to think like an entrepreneur and “show him the path to becoming an artist without starving to do it.”

Whether it is current or former fellows, this one-of-a-kind incubator based in South Florida, is giving artists and designers a look into the business world and a space to turn their ideas into reality while creating their own employment opportunities.  

remote learning illustration by Kaelen Felix

How to Make Your Pop Culture Blog Successful

Pop culture involves a range of topics, such as celebrity updates, the latest TV shows, and movies. As long as it involves popular, new information, it falls into that niche. If you are passionate about the topic, you might consider starting a pop culture blog to share your knowledge with the rest of gossip-driven interesting reads.

Growing Your Traffic

Your readers will make your break the blog. That means you’ll want to use every tactic you can to bring in traffic and retain it. That way, the site will run well. Some tactics might work better than others, but a combination of methods is often the best. Search engine optimization involves making your site easier to find online. You might optimize the site or use specific keywords so people can find your pages. If you want to grow your revenue, it is essential to use intent SEO to outrank the competition. Since you might not be familiar with the tactics used, you can review guides to great SEO writing in a few easy steps, plus tools & pro tips.

You’ll also need to create an environment that promotes growth so your readers can engage with you. That way, they will continue to comment on meaningful posts. You need to respond to their comments and engage with them, so your audience feels it is worthwhile to come back. Consider it building a community instead of merely allowing them to read passively. Social media is an excellent channel for helping you engage with the readers. That way, they can choose the platform they are most comfortable with. If the topic allows, you might have them choose what you cover now and then.

Content Created by Pop Culture Bloggers

That means you’ll need to pick a focus for the blog. There are many options, so ensure you choose something that fits your passions. Choose something that you can make your own to give your blog more influence. You don’t have to choose the focus right away. You might decide to add more focus at a later time once you have gotten more into your topic. For instance, you might enjoy current fashions, so you might begin with hair and then move on to clothing, makeup, and other style topics. 

No matter the niche, create relevant, engaging content to help your blog stand out. Make sure that your readers can get something out of their visit to your site. It might include a unique perspective that stands out from typical blogs in your niche. Give them a reason for coming back. That is often hard since there are already many pop culture blogs out there. Do your research on how you can build your audience to bring those readers to you. Give them something they want to come back to over and over again. The more your readers want to go back, the better your readership. Let them have a say in what you post to encourage engagement. Create polls or ask them to respond in the comments section.

relationship illustration by Rita Azar for 360 Magazine

How to Heal a Strained or Severed Relationship

In Your Personal × Professional Life

By: Allison Kelly Jones, Author of Measure Twice, Cut Once, Navigating Negativity in Toxic Relationships

Sometimes we find ourselves in personal or professional relationships that sour for various reasons, but there are always two players in the strain. Some people continue to engage in “tit for tat” behaviors deploying everything from the silent treatment to guilt or passive/aggressive conduct which is never a good way to “conduct” ourselves. So how do you get past the hurt? How do you reconcile the issues while being true to yourself? How do you “move the needle” towards reconciliation in your personal relationships or resolution in your professional ones?

There are never any innocent bystanders in toxic relationships and being honest about our role in conflict is the first step and it starts with first admitting our behavior in the situation – family constellations can really help with this. If a person says or does something to upset you and you swallow your feelings, gossip instead of confronting it or try to ignore it (which causes inner turmoil), you too are playing a role in the dysfunction whether that of a martyr or the passive/aggressive person. An insult or act against you isn’t solely about the other person, so an honest internal check of how it feels in your body is in order and let it be your guide. Decide if you want to nurture the relationship and build or if the relationship has run its course and you may need to cut the relationship with kindness. In my book, “Measure Twice, Cut Once, Navigating Negativity in Toxic Relationships” I discuss the behaviors that identify toxic behaviors in ourselves and others as we decide how to proceed when engaging with difficult people and situations. If you decide to engage and nurture, it starts with forgiveness and forgiveness doesn’t require you to forget the offense, it only matters that you decide to accept that what has happened has occurred and you are letting go of resentment or vindictive thinking or behavior by separating the person from the offense. Taking accountability for your role and communicating how the other person’s behavior affected you and their responsibility for wounding you, doesn’t minimize or validate wrongdoing, it allows you to move into a space of healing. 

Secondly, Look for the good in the person. We all fall from grace and we all need it in our lives at different times. Who hasn’t done something wrong to another person? Lied on someone. Took credit or too much credit for something we shouldn’t have. Said something insensitive. Did something purely out of spite. We would do well to remember that everyone needs grace and hopefully got it. When you are upset with someone, it’s hard to see past an offense and separate the person from the offense, but if you could remember times they were in a more positive light or a time when you were viewed similarly can help reign in feelings of resentment. 

Next, try on some empathy by seeing the other persons point of view because there are always points to ponder from the other side. You are not always right. Keep in mind that our ego wants us want to be unkind, but we should be mindful that compassion can go a long way in being an effective advocate for resolution in any matter, personal or professional. 

Afterwards, identify the real issue. Conflict doesn’t just “pop up” and it seldom comes without warning. There are always behaviors that occur that sow discord over time. The real source of clashing may not be miscommunication, rather it is usually based on perception of an issue. Separating fact from fiction from feelings can help.  Ask yourself what the real issue is that’s bothering you, meaning solid concrete tangible things, e.g., “Allan yells at me at work (Fact) and it feels belittling (Feelings) and people may think I’m weak (Fiction)”. Ask questions of yourself first and then Clarify, Verify and Communicate your need. 

When communicating your need use “I” language because you are only responsible for what is in your span of control. Trying to defuse a situation by pointing fingers usually blows the issue up further. “I’ don’t like when you yell at me” – “I don’t understand what you mean.”  Next, confirm what you are hearing from them. “So, let me make sure I understand” I think what I hear you saying is…”  Communicating what your needs are and listening for the message on the other end is important to resolve the issue or reconcile the relationship. 

Finally, give it time and space if needed. If your attempts at resolution are rejected allow the time and space for the other person to discern, decipher and decide what they would like to do without pressure is important. Next, reach out occasionally and ask for smaller measurements like a 15-minute coffee break or a text as a reminder that you really want to try to resolve the issue. Be consistent until you can’t.  

If all else fails and you have to break from the relationship, let the other person know in a letter or a call/message that you really wanted to move the needle to make everyone comfortable, but your efforts have gone without merit and you are now choosing to let go without resentment.  With family try to offer ongoing family therapy both on your own or together, but have no expectations, simply know that with time all things heal or work out for the greater good because not all relationships are intended to endure. Some are there for a blessing or a lesson, but it’s always for your growth.

BIO: 

Allison Kelly Jones is a southside Chicago native who joined the military after high school and traveled the country as a federal contractor and subject matter expert in human resources, business development and federal personnel programs. She was the on-air talent for her eponymous business show on CBS AM, “The Big Talker” in Washington D.C. Allison spent a vast amount of her career mentoring and coaching many people to personal and business success and has been sought after to deliver powerful and contemporary lectures on topics that engage, empower, and inspire people to live their most genuine and happy lives. Her philosophy is, “we are here to learn who we are and what we are here to do and whatever it is, it is to be shared.” 

Manifestation is truly the only way to have the life you desire most, and Allison instructs people on how to manifest their dreams, doing so as a personal and business coach and also as a professor of business in Arizona.  

For More Information visit HERE.

 “Measure Twice, Cut Once: Navigating Negativity in Toxic Relationships” is available on Amazon and Barnes & Noble

Healthcare Equity article illustrated by Rita Azar for 360 MAGAZINE

The Importance of Education for Advancing Healthcare Equity

By: Maria Hernandez, Ph.D.

If you’ve been tracking the nation’s progress in the fight against Covid-19, physicians and public health officials of color have been highlighting the need for health equity in the national dialogue. As the data on mortality rates becomes clearer, there is no mistake that the pandemic is impacting African American and Latino communities to a much greater extent. Current mortality rates for Blacks and Latinos is almost 2.8 times that of whites suggesting significant health inequities exist. The discussion about why these inequities are taking place has been less clear and even less clear is how to address this reality.

The key may be in educating healthcare providers about the root cause of these inequities and empowering patients that access healthcare systems.

Health inequities are the differences in health outcomes due to unfair conditions or factors that different populations may face. These factors can include access to quality care, inadequate housing, lack of access to quality food, poverty and systemic racism. Public health researchers and healthcare providers have known about health inequities in the US for over 40 years and the research about what to do point to a confluence of factors that center on economic, educational and social change. Even before the pandemic, Native American and Black women are 2.5 times more likely to die in childbirth than Whites. Women are under diagnosed for heart disease.

Research points to the presence of unconscious and systemic bias as well as a lack of culturally competent care.

https://www.cbpp.org/research/poverty-and-inequality/tracking-the-covid-19-recessions-effects-on-food-housing-andThe pandemic exacerbated the impact of these factors in profound ways. If we look at the fact that essential front line workers–cashiers, bus drivers, food service providers, healthcare workers, postal carriers, warehouse workers, receptionists–have high concentrations of Black and Latino workers, it becomes much easier to understand why so many victims of Covid-19 are from these communities. And if we also explore the role poverty plays in the pandemic, we know that crowded housing conditions where social distancing is not possible has been a factor. The reality is that low income, hourly workers are not able to do their jobs remotely using telecommuting or video conferencing. Many of these workers also experience a harder time finding personal protective equipment that can be a burden for tight household budgets.

The pandemic has set the stage for profound changes in healthcare and its about time.

Two important responses that have emerged in the nation’s healthcare systems is an awareness that physicians, nurses and other caretakers must accept that–like all other human beings–they suffer from unconscious biases. It’s those snap judgements about a person’s race, ethnicity, age, ability, and socioeconomic status that enter into each encounter which can influence the recommended course of care. Those biases can be positive or negative but we all make those associations. The pandemic has accelerated the

extent to which hospitals are seeking training for front line staff and providers in order to reduce the likelihood of these biases and provide more culturally competent care.

These programs include an awareness of how bias impacts the experiences of patients and what may be important factors to consider in working with different populations. Culturally competent care encourages staff to look at how the patient may be experiencing their illness and what their own understanding of how to improve their health. It means taking into account the patients cultural of reference and listening to their unique needs.

Another response is the effort hospitals are making to partner with community clinics, faith based organizations and community organizations to win the trust of patients. This was present before the pandemic, but it has taken on a new sense of urgency as vaccine adoption rates have faltered in Black and Brown communities. Since the implementation of the Affordable Care Act, not for profit hospitals which are the majority of facilities in the US have been asked to report what community benefits they provide to address known community needs.

Despite all of these approaches for improved healthcare services for diverse patients, it will take years before all health systems are aligned on their approach to advance health equity.

The most vulnerable patients need quality care now.

A visit to the doctor—even on-line—may require some key steps to ensure the best care is made available. Three steps that can make a big difference for patient visits. First, bring an advocate with you–a family member or friend who will join you in your visit and support your being heard or to help you ask the right questions. You’ll have to give them permission to be with you given privacy rules in healthcare but it’s worth it. Having a trusted advocate can be a big relief if there’s a lot of options to explore or if there’s different treatment steps involved. There’s a growing field of professional Patient Advocates — sometimes called Patient Navigators that help individuals with navigating treatment options, getting insurance payments, and arranging for home health care if needed. Your health may rely on having someone who understands the complexity of healthcare systems to support you.

Next, review the information your physician provides about the condition or illness and the medicines you may be asked to take. Ask your doctor what information you most need to understand for your treatment or what to do to support your health. Most physicians will provide information on a condition or point you to a reputable website for more information like the Mayo Clinic Review what your physician provides to be informed about the options and treatments presented.

Last, communicate with your care team throughout the course of your treatment or care. If you are struggling with side effects in your treatment or symptoms worsen, call your doctor or the nurse practitioner assigned to your care. Take an active role–with your advocate–to look at options for continued treatment. Poor communication with your physician can put you at greater risk for poor health outcomes. During these challenging days, preparing for each time you visit your physician can set the stage for you to receive the very best care available

About the author -Maria Hernandez, Ph.D., President and COO of Impact4Health is a thought leader in health equity and pay for success initiatives designed to address the upstream social determinants of health among vulnerable populations.  Maria currently leads the Alameda County Pay for Success Asthma Initiative which is testing the feasibility of reducing asthma-related emergencies using health education and proven home-based environmental interventions for children.  

What Are the Top Health Benefits of CBD Products?

CBD use has exploded in the last decade, with people turning to the cannabinoid for all manner of different reasons.

Alongside general wellbeing, the most popular reason that people start using CBD products is to try and receive a specific health benefit.

But what are these fabled health benefits? What kinds of things can CBD actually help its users with?

CBD can reduce inflammation

One of the most common reasons that people start using CBD oil is to treat inflammatory illnesses.

Acting as a novel anti-inflammatory is one of CBD’s most well-known health benefits and has been studied many times. Various studies, such as this one by Nagarkatti et al., have found that CBD can act as an anti-inflammatory drug just as effectively as other more common ones.

This allows people that suffer from conditions like arthritis or eczema relief from their pain, as users are able to control their body’s inflammatory response using CBD.  

CBD can help lower anxiety

Another common use of CBD is due to its effectiveness in helping those who struggle with anxiety.

While anxiety as a general mental issue is still being researched and is only barely understood, a myriad of studies have concluded that CBD is effective at helping those with anxiety.

A study by Shannon et al. for the Permanente Journal found that CBD induces a calming effect on the central nervous system, helping those with anxiety.

The study, among many others, found that consistent, high doses of CBD taken frequently calmed those with anxiety over the long term. This not only meant that they felt calm after taking CBD but that their general levels of anxiety diminished as a result of their CBD dose.

This was also demonstrated to affect their ability to sleep soundly, meaning that those that struggle with falling asleep and staying well-rested can find some relief with CBD oil as well.  

CBD can be used to prevent seizures

While CBD has become especially popular as a general wellness supplement, one of the main reasons it was noticed in the first place was because of its anti-seizure effects.

The famous case of Charlotte Figi and the resultant strain created to help treat her, Charlotte’s Web, brought CBD to mainstream popularity. Like this seminal one by Emilio Perucca for the Journal of Epilepsy Research, various studies found that CBD was incredibly effective at helping to reduce the frequency of seizures in those with epilepsy.

Perhaps even more interesting is that CBD’s effectiveness massively increased when combined with the common anti-seizure medication, Clobazam, giving an effect that was greater than the sum of its parts. 

Taking CBD to treat seizures might not be one of the most common uses of CBD these days, but it remains a well-known justification. In fact, it is so effective that taking CBD to treat seizures is currently the only federally legal reason to take cannabinoids..

CBD has benefits for everyone

CBD has gained a reputation as a sort of general wellness supplement, something that you take to relax you and generally make your day better.

While this is certainly a popular reason to take CBD, the fact remains that there are all sorts of different health benefits that people can take advantage of.

Whether people are looking to treat their anxiety, reduce inflammation, or generally improve health, CBD is a useful supplement to help tackle specific health conditions.

Getting started with CBD oil has never been easier, and brands offering CBD products for sale are cropping up all over the place.

For new users, heading to places like Premium Jane is usually the best bet. Brands with good track records, great reputations, and complete lab reports should be the first websites you look at when searching for CBD for sale.

RUF × MOTUL

Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands.

RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils.
 
RUF has been engineering, manufacturing, and modifying its own engines at its Pfaffenhausen, Germany headquarters for decades. The new partnership provides Motul’s engineers and RUF’s engineers with two-way access to critical engineering data that will be used to create performance engine oils and engines.
 
“Thousands of man-hours are poured into our engine development and manufacture, so it made sense to team up with Motul to get the most from them,” said Director of RUF Automobile Alois Ruf. “We can engineer more performance, more reliability, and ultimately more enjoyment into our engines with Motul on our team.”
 
Motul has previously partnered with motorsports teams and series for lubricant testing and development, including extensive testing work at the 24 Hours of Le Mans and with teams competing in the IMSA endurance racing series. Motul products are designed with performance engines in mind, making them a natural fit for RUF.
 
“Motul is excited to join forces with RUF in developing the next generation of performance engine oils and to maintain and protect their current generation of cars with our best product,” said Motul Chief Value Officer Nicolas Zaugg. “We like to push boundaries and work with the best in each field. When it comes to sports cars, RUF is one of the best.”
 
All current RUF models built and maintained at the company’s facilities will now use Motul engine oil. Next-generation RUF engines are being designed in conjunction with Motul for optimal performance and reliability.ABOUT RUF AUTOMOBILE GMBH
In 1939, Alois Ruf Sr. formed his company, AUTO RUF, as a general service garage. The company grew, and in 1949, he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. RUF remains a family business run by Alois and Estonia Ruf.

remote learning illustration by Kaelen Felix

What social media tools can do for your business?

Are you sick of being stuck with no growth on social media? Are you new to social media and looking to grow your business using it? 

Traditional marketing is long dead and far gone–TV advertising, newspaper ads, and road-side billboards are all outdated. Social media has now replaced all of that by making online marketing the norm when it comes to brand promotion. Currently, there are three different platforms that are dominating the social media space–Twitter, Instagram, and TikTok–and they all have their own unique qualities to offer each individual or business. 

If you are thinking about using social media to get your business up off the ground, here are a few tools that you might need to become even more successful.

Why should you use social media? 

Social media, while having been around for a long time in its various different forms, has become the most popular it has even been in the past 10 years or so. This is due the fact that so many more people now have access to mobile devices and Wi-Fi connection. This means that by marketing your brand on social media, your business has the potential to reach millions upon millions of people, if marketed in a desirable manner. Not only will you be able to reach a larger audience, but this audience can be international as well. 

Traditional marketing can tend to be quite pricy. However, social media marketing–unless you’re putting in a bit of extra cash to help you–can literally be completely free. Most social media sites require no sign-up or membership fee, and are completely free platforms. 

On social media it is easy to create brand awareness by following trends and seeing what other people are looking for, which will eventually contribute to the organic growth of your accounts and brand. One of the best benefits of social media marketing is that it can increase traffic to your website, which will ultimately put more money in your pocket. 

Which one is right for you?

There is a relatively large variety of social media platforms, although it is recommended to stick to the most popular ones. Having so many options doesn’t need to overwhelm you though, it’s all about knowing your target demographic and style. All social media platforms are unique and can have different, individual focuses dependent on your particular brand.

This mean that between platforms, the target demographic and and style of communication are completely different. For instance, Instagram is a place where the millennials hang out. Everyone has their own aesthetically pleasing feed to look at and every post is designed down to the very last detail, whereas TikTok is far more laid back and dominated by Gen Z kids. These short form videos can literally be anything you think of. Most of TikTok is not nearly as aesthetically pleasing as Instagram, but it is more authentic and fun. 

All the different platforms require different kinds of interaction from both the brand owner and the followers, from commenting and liking, to following, and even direct messaging. With Instagram having over 900 million users, Twitter, with an average of 152 million, and TikTok reaching an insane number of just over 1 billion users, these platforms are the best social media option for business and brands to promote themselves as they are all relevant and very popular. 

Twesocial 

One of the most important things when it comes to twitter marketing, is expanding the amount of people your marketing reaches. This can be difficult because the number of brands making use of Twitter tools to promote their businesses is rising dramatically, and those who began earlier probably have an advantage. Twesocial is an organic Twitter marketing service that was launched in 2016 to help users grow their account with real Twitter followers, without too much effort and time wasted. 

Twesocial will manage practically every aspect of your account from posting and posting times, hashtags, user interaction, and growing your follower base. Using a service like Twesocial can be very helpful when it comes to trying to get your brand account off the ground because initially it can be hard to be noticed in a sea of other content creators. Twesocial takes away all the hard work, only leaving you with the task of creating your own content. 

Task Ant

Instagram hashtags are such a prominent tool that should be used when social media marketing however, most people don’t really know how to use them correctly or which ones to use. Task Ant, launched in 2019, is a hashtag app that allows you to find the best hashtag for your content, as well as provide solutions to previous hashtag mistakes. 

Making use of an app like this can enable growth for your business by increasing your content’s engagement and reach. There are two different price options: the solo package for those looking to get started, and the growth package to maximize hashtag use. There is something for everybody.  

TokUpgrade

TikTok has quickly become one of the most popular social media platforms around, which also means that it might be a bit more difficult to get your content noticed. Much like Twesocial, TokUpgrade, launched in 2020, claims to increase profile views and visits through organic engagement. They can increase your engagement and target your audience to get real TikTok followers through a series of specific questions, as well as engage with your followers to keep them interested. 

Tok upgrade also comes with two different packages, the regular and the pro, which can either be paid weekly or monthly. It is important to note that this service is a little more costly than the others, but is definitely worth it in the long run as the potential for your brand’s growth is endless.

Back to College by Mina Tocalini

Tips to Keep Finances High as a Startup Owner

One of the primary challenges of running a brand new business is trying to keep finances as high as possible, while also taking risks to ensure that the business remains relevant in a competitive industry. To a startup, just about every decision made is a potential risk, as there are plenty of ways for things to go wrong. Thankfully, the potential reward is often high enough that the risks tend to even out as time goes on.

That said, a startup needs a steady stream of finances to keep going — though not every inexperienced startup owner is prepared to keep a stern eye on their finances. In such cases, preparation is the name of the game. Here are some top tips to help keep finances as high as possible as a startup owner.

On the topic of covering your bases

They often say that to make money, the first order of business would be to understand how to spend money. There are few things that encapsulate such a saying more than the use of insurance options for the company. No matter the chosen industry, it is crucial that you have a firm understanding of the insurance you need for your business.

For example, as a realtor, it is all about matching clients up with the perfect home. But, it can be extremely challenging to accomplish that without the necessary real estate agent insurance, found at Next. Small businesses have to take note, as there are specific types of small business policies that can help startups keep a solid level of coverage, without losing too much money.

The benefits of hiring an experienced accountant

Those looking to manage their finances as tightly as possible would do well to hire a professional such as an accountant, as startup management can often mean a mountain of paperwork for the unprepared. That being said, the idea of hiring an experienced accountant is not just to keep the paperwork and finances in order — it is also about understanding which moves to make next as a company.

Not only do experienced accountants have years of practice under their belts, but they can also provide valuable advice based on their wealth of business knowledge. It always pays to utilize experienced professionals to fill the gaps.

Maintain consistency with social media

To obtain a steady stream of revenue as a startup, one of the best ways to get the job done would be to show prospective clients and supporters that the company is worth supporting. For example, maintaining an active account on social media shows online users that the company is always willing to interact with their audience. Even if the services might not be quite there yet, a company that remains consistent in its desire to make improvements based on feedback is often what wins the day.

While keeping finances out of the red while simultaneously taking risks as a startup can be a challenging tightrope to balance on, it doesn’t have to be a miserable process. Making use of the best practice methods above is enough to guarantee a solid foundation.

Swim illustration for 360 magazine article

Michael Phelps – Seeing a life through the prism of success

Phelps is one of the biggest Olympians ever born. Arguably he is the best swimmer from the United States. His life is a modern-tale, but many hours are invested in self-development. Michael Phelps looks at life through the prism of success. With the desire to win and passion in swimming, he wrote his name in the Olympics books. What’s the actual process of Michael’s training? Is it a myth that Michael swims for hours every single day without a ‘rest’? With this post, we will dig deeper and find the actual process that took Michael from an average swimmer to a world-champion.

Clean water in the swimming pool

Michael’s training consists of two parts every day. He will go swimming in the morning. The second part of the daily routine starts in the evening to finish the day on a high note. There were many trainers in Michael’s career, and all of them know that crystal clear water is the basic need for every swimmer. Training gets easier for a swimmer if the water is clean. If you own a swimming pool, you’ll need swimming pool services to control water quality. When the water in the swimming pool is not controlled, it may lead to serious injuries. As a swimmer, you’ll need help from experienced people to clean water with various flirtations systems. So, Michael’s first rule was the clean water in the swimming pool.

“People underestimate the power of sleep.”

In one of the interviews with CNBC, Michael Phelps admitted that sleeping schedule helps him get better. Michael has won races in the swimming pool with just a few millimetres and milliseconds. Michael realised that he learned the power of sleep at an early age, and it was a big secret to his success. Phelps noted that he couldn’t express the importance of sleep with the words. People always underestimate and overlook the power of sleep when it comes to a proper training regime. For Michael, sleep is a time when his body can recover from daily work. 

Michael Phelps was training from 3 to 5 hours a day, every day without a rest. His body required a good recovery regime, so sleep was the only option. Phelps added that the sleep regime was different. Getting 8 hours of night sleep is essential for every athlete, but if you want to go extra-mile in the marathons or swimming races, you’ll need to take 1-2 hours nap in the early afternoon. 

Put pressure on him.

Olympian was an excellent swimmer from early childhood. His childhood trainer says that Michael was always the best in the school. Even the adults could not beat his time, and he was proud of any achievements. Bob Bowman admitted that Michael was a very tough guy to break; he was training a few hours a day. Once Bob asked Michael to stop swimming and go home. The trainer told Michael that his body could be tired after three hours of training. Michael looked straight into Bob’s eyes and reminded him that his body is never exhausted. At that moment, Bob knew that Michael could become the world’s first swimmer without any doubt. The trainer increased the pressure on Michael, and the swimmer was performing better and better. It’s believed that people show true potential under pressure. 

Vocabulary without “CAN’T”

Bob Bowman said that Michael Phelps knew nothing about the word “CAN’T”. Trainer asked Michael to forget about that word in early childhood. Phelps knows that he can achieve everything, and he needs to focus his energy on particular tasks. Phelps admitted that he has broad thinking and knows that nothing is impossible in this world. Michael says that to achieve success in a specific space, you need to focus only on possibilities.

Give up good for a best

In the first sentence of the article, we wrote that Michael’s life is like a tale. At the same time, his life is full of rewarded risks. In the interview, Michael said that he risked his personal life, and everything worked perfectly in the end. He gave up good for the best achievements. Michael gave up late-night parties, hookups and friend reunions for the best – Olympic medals and legacy. 

Phelps noted that not everyone is ready to give up on social life. Not everyone has to give up their social life because they want to live with a different perspective. Michael wanted to have a significant legacy, and swimming was his success tool. The Olympian admitted that training every day could be boring and tiring on most days, but that’s the life of a champion. If you are willing to take a risk, go all in just like Michael.

Watch video HERE.

Trash talk as a fuel

The Gold medalist knows that he has to be very silent in the pool. Michael admitted that he is getting silent when he enters the training. He noted that trash talking about others is not his cup of tea. At the same time, Michael admitted that he loves hearing people talking trash about him. Phelps loves stories when people trash talk and drag him down with absurd reasons. Swimmer said that he could use trash talk as a fuel to work harder and get better results. 

Focused only on himself

Michael Phelps is focused only on himself. When it comes to achieving goals, the swimmer knows that he has to fight against his weaknesses. Michael said that he is trying to improve his weaknesses every day in the swimming pool. “I’m always staying in my lane,” said Michael, who believes that working on improvement is way better than focusing on the weaknesses of an opponent. 

The Olympic winner says that he loves focusing on himself. If he wants to achieve something, it depends on his work ethic. There is one way to success – focus on you  and create a better self. Michael Phelps said that he can’t control how other people act in different situations – he can control his actions and path. So, that’s why he worried about his actions and daily habits – it worked well in the end.

Dentistry illustration by Kaelen Felix for 360 Magazine

7 Steps for a More Confident Smile

Have you ever looked at someone and noticed what a gorgeous, natural, and confident smile they’ve got? Or looked at photos of yourself and cringed at your awkward smile? Many of us hate our smiles, covering our mouths when we laugh or choosing a more managed pose for photos. Some of us even go as far as to avoid doing it at all.

This is a shame. There are many advantages to smiling, and if anything, we should all be trying to do it more. When we smile, we send triggers to our brain that we are happy, and so our mood improves. We look confident, trustworthy, and approachable, and other people are more likely to confide in us. One of the biggest benefits of smiling is how contagious they are. When we see someone smiling naturally, we smile back, and that one smile spreads, and the benefits multiply. 

But, if you’ve been ashamed of, or hidden your smile for years, it can be hard to get into the habit of smiling proudly. Fortunately, there are some easy ways that you can build a more confident smile. Here’s a look at some of them. 

Straight Teeth

One of the main reasons that we hide our smiles is that we’ve got crooked teeth, overlaps, or a mismatched bite. Many of us are living with wonky teeth, instead of using night time clear aligners to correct them. 

Night time aligners and invisible braces from ALIGNERCO are both excellent ways to straighten your teeth, without the expense, or discomfort of mental braces. Read more from ALIGNERCO about the difference between the two to see how clear braces could benefit you. 

Good Oral Hygiene

Another reason that we avoid smiling is that our teeth are stained, cracked, or yellow. Improving your oral hygiene can help to give you a whiter and more even smile. 

Straightening your teeth will be a big help, as straight teeth are much easier to clean, and fewer overlaps give bacteria much less space to hide in and grow. You should also work on brushing twice a day for two minutes each time, giving each area of your mouth plenty of attention, flossing, and using mouthwash to offer extra cleaning and protection throughout the day. 

Regular Trips to the Dentist

As hard as you try to care for your teeth, good brushing can only go so far. When you visit your dentist, they’ll offer you a deep clean and scale, removing plaque and polishing your teeth. They’ll also spend time looking for signs of decay and infection so that you can do something about it before it becomes an unsightly problem.

Even if your teeth seem fine, you should see your dentist at least twice a year, as often the early signs of decay and infection are easy to miss, and we don’t always notice until it’s too late. 

Good Posture

Your posture affects how you feel about yourself, and how others see you. If you are slumped, you are more likely to hide yourself away, smiling at the ground if you are smiling at all. 

When you stand tall with your head high and your shoulders back, you attract the right kind of attention. People look at you differently, you are more likely to feel confident, and you are more likely to smile. If your posture is bad, getting more exercise, adjusting your sleep position, and correcting yourself throughout the day can help you to improve it. 

Improved Mood

Of course, most of us smile more when we are happier, and we feel like smiling. Even with great teeth, you might not be inclined to smile if you are unhappy, or doing something that you hate. 

If you don’t feel like smiling, look at why not. Is there something that’s making you unhappy? Are you worried or anxious? Or, do you just need to take better care of yourself and spend more time with people that make you smile?

Face Yoga

Not everyone finds smiling easy, especially if you are out of practice. It takes muscles and can seem like a bit of an effort. Practicing simple facial yoga stretches every day can help to tighten the muscles in your face, stretching your lips out and making smiles feel more natural. Facial yoga can also help if you’ve got a double chin or other concerns, tightening and improving its shape and position. 

Look After Your Lips

Your lips, along with your teeth are the most important element of your smile. When your lips are very dry and chapped, smiling can even be painful. Look after your lips using a sugar scrub to remove dead skin, and then a moisturizing balm, especially in the winter.

If you’ve always been uncomfortable about your smile, don’t just live with it. Make some changes so that you can enjoy smiling wide.